In a strange turn of events, Google was crystal clear about what they want from SEO's. In this episode I break down what to do on your website so you can create a blueprint for SEO in 2023. For more information, visit shawntheseogeek.com Learn more about your ad choices. Visit megaphone.fm/adchoices

The internet is abuzz about AI/Chat GPT/etc. and the impact it's going to have on the SEO world. Many are saying that now websites will be able to upload all the content they want easily and win the SEO game. But I don't believe this will be the win. I think the win will come later when people become used to how to use AI and expect the results to be as good as Google's results but as fast as Chat GPT can deliver them. In this video, I dive into a quick history lesson to explore why creating more AI generated content will actually HURT your SEO efforts in the long run and how to be prepared for the future of SEO. Learn more about your ad choices. Visit megaphone.fm/adchoices

An algorithm update right before the holiday shopping season? Get right out of town! The truth is... Google does this every year. But! Things are also getting really cool in Google land and Shawn the SEO Geek dives in head first to cover it all. Here's what you can expect... A recap of the algorithm update Google's expanding of the Knowledge Graph Roll out of the Multisearch function Check it out and let us know if you have any questions! Learn more about your ad choices. Visit megaphone.fm/adchoices

We are back! In this episode, Shawn the SEO Geek digs into some recent updates, GA4, Backlinks and asks the question... "Do Keywords Matter?" We hope you enjoy! Let us know if you have any questions by visiting shawntheseogeek.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Did you hear?? Google is releasing an updated designed to favor high quality content that is written for people instead of search engines. In this special episode, Shawn the SEO Geek digs through Google's announcement and shares a little history of Google's algorithm updates. As always, if you have any questions, feel free to head over to shawntheseogeek.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to the new format of SEO Last Week with Shawn the SEO Geek! In this episode, Shawn draws the line between what Google has been up to, some weird things that have come to the surface and how we can apply this to our businesses... big or small. THEN... Shawn dives into the strategy he used to quadruple his impressions on Google and what he plans on doing with this. Let us know what you think of the new show format! Tools mentioned in the show: Answer the Public SEM Rush For more information, visit https://www.shawntheseogeek.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to SEO Last Week! In this episode, Shawn the SEO Geek talks about the future of this podcast and the direction its going. Short sweet and to the point, just as expected. For more information, visit https://www.shawntheseogeek.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this Google heavy episode, Shawn the SEO Geek dives into some of the changes happening in Google Land and what they mean for your strategy. Quick show highlights: More changes to the core algorithm Guidance by Google about backlinks Data that was randomly anonymized and what it means. To learn more about Shawn the SEO Geek, visit https://www.shawntheseogeek.com/ To connect with Shawn, visit LinkedIn: https://www.linkedin.com/in/shawnswaim/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this bonus free training, Shawn the SEO Geek runs through how the modern customer journey actually mirrors the modern SEO strategy. In this training, Shawn breaks down: How your customer's emotions should be considered when you are optimizing your website. What technical considerations should be made and why. Why it's not just about SEO any more... The purpose of this is not only to increase your likelihood of getting some more traffic, but also potentially increase your conversion rate as well. Get a pen and paper ready and take some notes fast! If you'd like to check out the visual "cheat sheet" mentioned in this episode, you can visit https://www.shawntheseogeek.com/how-seo-actually-works-in-2022/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Doesn't it feel like Google is making up for lost time from the lack of algorithm updates in 2020? In the end, this will all be for the better, but for the time being it's best to see what changes are happening and adapt your strategy. In this episode, Shawn the SEO Geek talks about various things happening with the Google Algorithm and offers some advice on coping. For more information, visit https://www.shawntheseogeek.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Ever feel like you're losing your mind? Well... if it has to do with your rankings on Google, you're probably not crazy. In this episode, we dive into the wild world of Google's algorithm changes and how you can improve your website despite it all! Here's what we cover: Reports of Google's algorithm updates. Interesting comments by Google about toxic backlinks. How to adapt to Google's big changes. If you have any questions, please reach out to us at https://www.shawntheseogeek.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Holy Moly... This was a FUN episode to make. Last Week, Google hosted their I/O conference to share what's new and what's coming from Google. There's a lot to dig into here, but here are the top level goodies we dig into in this episode: Multi Search Near Me Smart Skin Tone The evolution of AI and Natural Language Processing Video SEO If you want to check a deeper dive, feel free to check this out: https://www.youtube.com/watch?v=CWTm0ccfZe4 If you have any questions, please reach out to us at https://www.shawntheseogeek.com Learn more about your ad choices. Visit megaphone.fm/adchoices

It seems like as more and more people try to trick Google, Google is reacting with penalties. In this episode of SEO Last Week, Shawn the SEO Geek explores some new updates and how they signal what's next from Google. If you want to explore more, visit https://www,shawntheseogeek.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Frustrated by all the chaos going on at Google? In this episode we dig into WHY Google has been so busy and what it means for the future of SEO. In more detail: Google's profits Constant algorithm fluctuations Google's newest course offering We're excited to see what's going on in SEO land... Learn more about your ad choices. Visit megaphone.fm/adchoices

First Up: There were unconfirmed algorithm updates on the 13 and 14 of April. These seem like the common “cleanup” type of updates. In other news, Google has released a tool to help with Universal Analytics to GA4 conversion. This is huge because a big concern among many businesses that I spoke with were concerned about a gap in their data.  To do this, the best resource is to google the phrase “universal analytics to ga4 conversion” There you’ll get an article that walks you through the process and you’ll be good to go way ahead of the cutoff. Now for something I’ve been seeing: Bing has been an absolute roller coaster.  And finally, it looks like Duck Duck Go has taken a stand against websites known for pirating including The Pirate Bay and Youtube DL. A spokesperson from DDG has said that they indeed have NOT removed any results from their index but this is more likely overlap from the data they pull from Bing.  Which leads to two thoughts… While I’m all for DDG and their stance on privacy, they may be at the mercy of Bing’s wildness.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to the first episode of SEO Last Week! This week, we're covering: - The (seeming) End of the SEO World! - Google's quest for Quality - Updates to Google Business Listings - A Celebration! - AND MORE!!! Thanks for tuning in! If you got some value from this, please like, subscribe, and share with a friend! Feel free to drop any questions over to https://www.shawntheseogeek.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to SEO Last Week! As we all know, SEO is always changing and evolving. Google announced that there were 8,000+ algorithm updates in 2021 alone.  If you're managing a team and responsible to a company, keeping up with 8,000 algorithm updates is probably pretty low on the priority list. That's where SEO Last Week comes in! If you subscribe, you'll have an episode in your inbox every Monday! Learn more about your ad choices. Visit megaphone.fm/adchoices