IKEA

Two Guys One Topic

May 24 2022 • 39 mins


This week's topic is Ikea.


Something nearly everyone has heard of, it's that place with the great value furniture and the cheap meatballs - but how do you pronounce it?


It was incredible learning about why Ikea is so successful and how they get you to buy so much.


Hear us discuss:


  • How to pronounce it!
  • How they name their items
  • The Ikea Effect
  • Their psychological tricks
  • Bula Bula
  • Their meatballs


Plus your Two Guys One Topic Takeaway.



Once you have listened we would love to hear your thoughts or any feedback.


Contact / follow us @TwoGuysOneTopic on Instagram, Twitter or Facebook to keep in touch and take part in the next "Listener Choice" episode.


Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.