Two Guys One Topic

May 24 2022 • 39 mins

This week's topic is Ikea.

Something nearly everyone has heard of, it's that place with the great value furniture and the cheap meatballs - but how do you pronounce it?

It was incredible learning about why Ikea is so successful and how they get you to buy so much.

Hear us discuss:

  • How to pronounce it!
  • How they name their items
  • The Ikea Effect
  • Their psychological tricks
  • Bula Bula
  • Their meatballs

Plus your Two Guys One Topic Takeaway.

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