Coaches on a Mission

Dallas Travers

Coaches on a Mission is the podcast to listen to if you're a values-driven coach and you want the freedom, confidence, and impact that comes with a prosperous coaching business. Dallas Travers' podcast offers real-time coaching sessions with real life coaches who want proven strategies to bring in more clients, launch fantastic courses, expand their team and build their lists. Whether Dallas coaches volunteers through their blocks, or she slips into the client chair to be coached by a special guest, each episode features tangible strategies and essential inner work to help you stop struggling and start making a real difference in the world. If you’re a values-driven coach and you want to make more money and help more people, Coaches on a Mission is the best podcast to take you there. read less
BusinessBusiness

Episodes

209. Build Your List To Land More Clients
3d ago
209. Build Your List To Land More Clients
We are wrapping up our special list building series today. And I know I’ve been talking a lot about how list building provides every coach and course creator with more options. But it’s also the thing that helps you move beyond relying on referrals to bring in private clients. Which is why today, we’re going to craft a list building strategy with private client attraction in mind. My guest, Michelle Cox, teaches people the learnable skills to embrace their secret dream of writing a book so that they can go from feeling like an imposter with a silly book idea to being an author who did the hard work and wrote a damn good book. Michelle has a very clear vision about where she wants to take her business. That vision looks like:➡️8-10 private clients➡️1-2 VIP Days each month➡️1 small group and maybe a membership down the road. This vision is totally possible for Michelle and for you. But only if you make list building your top priority. Why? Because 1-3% of your list will end up becoming customers. So, if you can’t find customers, it’s probably a sign that list building has fallen to the wayside. Today, Michelle and I craft a simple plan of (boring) habits she can repeat, every week, in order to become more visible and build her list. None of it is complicated or fancy, but it is essential because if Michelle wants to work with 16 clients, she needs a list of 1600 subscribers. So, as you listen along, think about your client-getting goal. If your list building efforts don’t match that number, then this episode is for you. Timestamps[02:40] Michelle shares her experience with the coaching content[03:28] Michelle discusses growing her coaching business and the challenges she faces[04:43] Dallas helps Michelle envision her ideal business model for scaling[07:13] Dallas explains the difference between outcomes and offers[07:55] Michelle discusses the obstacles she has faced that lead to a lack of sustainability[09:44] Dallas identifies the challenges Michelle faces with list building[12:38] A repeatable plan for Michelle to build her list and nurture her audience effectively[14:45] Strategy to create engaging content on Instagram using reels and client success stories[21:07] The importance of consistent email marketing and a strategy to engage the audience[23:55] How podcast pitching can attract an ideal client[28:45] Summary of plan to build Michelle’s list through social media and podcast pitching[29:30] A process to move subscribers from your mailing list to discovery sessions[31:45] Using direct messages (DMs) to engage potential clients and how to incorporate into a marketing strategy[34:42] Making building your mailing list the top priority for scaling a business[39:05] Michelle summarizes her action steps Key Takeaways: Clarity Leads to GrowthFocus on Strategy Over TacticsEngage Your AudienceConsistency is KeyFocus on List BuildingPlay the Long Game CONNECT WITH MICHELLE:INSTAGRAM: @michellemeltoncox_bookcoachWEBSITE: www.bookcoachingworks.comCONNECT WITH ME:INSTAGRAM: @dallastraversbizmentor
208. Your Rinse + Repeat List Building Plan
Apr 7 2024
208. Your Rinse + Repeat List Building Plan
So this is the 4th episode in our special Greatest Hits List Building series. This week and next, we’re going to focus on strategy, so buckle up my friend. My guest is Amy Goldmacher. Amy helps aspiring nonfiction authors go from book idea, to proposal, to draft to getting to a publishable book. Her clients are often experts who just need help taking all of their expertise and putting it into a book. Amy has a super fun lead magnet. It’s a bookmark that walks would-be writers through 4-ways to nail down the title of their book. What’s been missing for Amy is a concrete and repeatable strategy to actually get her lead magnet out in the world. Not only to build her list, but test the effectiveness of her lead magnet marketing, opt-in page conversion, and how well the lead magnet leads to paying clients. So, Amy and I walk through 4 simple and repeatable ways she can start promoting her lead magnet and get more aspiring authors on her list. Get ready to take some notes because I know you can try out at least one of the strategies we discuss in this episode. Key Takeaways Data-Driven Optimization: Tracking key data points is essential for evaluating lead magnet effectivenessContextual Clarity: Provide clear context and value proposition on lead magnet landing pagesConsistent List-Building Habits: Implement a repeatable lead magnet promotion plan monthlyAuthentic Direct Messaging: Be transparent and concise when reaching out to followers and focus on providing value rather than pushing for a saleFour-Week Promotion Plan: Implement a structured approach to promote your lead magnetSegmentation for Effective Communication: Tag subscribers appropriately to segment your email list for future promotions Timestamps & Key Topics [01:50] Introduction and setting the agenda [03:30] Tracking data points for lead magnet effectiveness [06:06] Amy describes her audience and services [06:48] Overview of Amy's lead magnet concept/span> [11:05] Review of Amy's landing page [16:23] Exploration of Amy's current lead magnet marketing efforts [19:29] Four-step monthly list-building plan [20:40] Leveraging social media platforms for lead magnet promotion [21:44] Using direct messaging for sharing lead magnets [25:42] Dallas outlines a four-week lead magnet promotion plan [27:40] Segmenting your email list for different audiences [30:40] Reviewing Amy’s action items [31:32] Dallas and Amy discuss accountability for implementing the strategy and measuring success List building is a major priority for the majority of Hive members this year, so we’re focusing on building easy habits to build your list without feeling overwhelmed. We’d love to welcome up to six new members into The Hive this month and we’ve got a spot with your name on it. You can apply for The HIVE at dallastravers.com/apply CONNECT WITH AMY: INSTAGRAM: @solidgoldmacher WEBSITE: amygoldmacher.com FACEBOOK: facebook.com/amy.goldmacher CONNECT WITH ME: INSTAGRAM: @dallastravers
207.  4 Keys To A Lead Magnet That Stands Out
Mar 31 2024
207. 4 Keys To A Lead Magnet That Stands Out
Welcome to the 3rd of our 5 episode series dedicated to helping you build your list. List building is crucial for a whole host of reasons. But for me, #1 is the fact that it’s your big mailing list that gives you options: Options to: Scale when you feel like itOr run a flash sale for a quick cash infusionOr host retreats It also makes lead magnet swaps easier and it just makes you feel like you’re doing this coaching thing. I’ve hand picked some of my favorite episodes dedicated to list building and lead magnets to help make your list building life easier. My guest today is Aissa Thalia. She came into the episode knowing that she needs to update her lead magnet to match her target audience. Aissa is a happiness expert who helps actors that haven’t booked work in a while feel great, happy and confident regardless of their booking status. And she didn’t want just any lead magnet. She wanted something that stands out and feels like, what I call, experiential marketing. That's the kind of marketing that gives folks a true and accurate taste of what it’s like to work with you. So, some sort of pdf download wasn’t going to cut it. After some brainstorming and troubleshooting, Aissa and I came up with a fantastic lead magnet idea that checks all the boxes ✅ It has a clear promise✅ It’s easy to implement✅It’s unique to Aissa✅And… it relies on experiential marketing I’m not going to tell you what it is… you’ll have to listen in to find out. Before you dive in, be sure to have a notebook handy because you’ll want to take yourself through the same process Aissa and I follow so you can check all the boxes on your lead magnet too. Timestamps & Key Topics[03:21] Using Niche marketing to enhance audience engagement[07:21] Aissa’s goal for a lead magnet[08:30] Defining the offer and the promise[11:50] Core beliefs Aissa’s clients need to adopt for successful coaching[18:20] Using affirmations and guided meditations[21:40] Exploring strategies to help actors detach from others' opinions[27:22] Using a seven-day meditation ritual for the lead magnet[29:45] Brainstorming ideas for the lead magnet's components and delivery[38:53] A title for the lead magnet[44:25] Defining action steps for the lead magnet[49:56] Dallas discussed current client surge vs creating the lead magnet Key Takeaways Using Niche marketing to enhance engagement and foster connectionsDesign lead magnets that prepare clients for your core coaching servicesUsing affirmations and guided meditations in your lead magnetCombining movement, meditation, and affirmations to help actors feel more confident and energizedPrioritizing current client surge before delving into lead magnet creation List building is a major priority for the majority of Hive members this year, so we’re focusing on building easy habits to build your list without feeling overwhelmed. We’d love to welcome up to six new members into The Hive this month and we’ve got a spot with your name on it. You can apply for The HIVE at dallastravers.com/apply. CONNECT WITH AISSA:FACEBOOK: fb.com/happymindsetterINSTAGRAM: @happymindsetter CONNECT WITH ME:INSTAGRAM: @dallastravers
206. Does Your Lead Magnet Match Your Audience?
Mar 24 2024
206. Does Your Lead Magnet Match Your Audience?
Do you ever worry that your email list hates getting emails? It’s a valid question, I suppose. Yet, everywhere we turn, we hear how important list building is if you ever want to expand beyond 1:1 coaching. In fact, our last episode was about this very thing. But what if your target audience just doesn’t dig email? Maybe they're the texting kind or just too darn busy to pay much attention to their inbox. That was the case for Valerie Recore in this throwback episode which is part of our special list building series this month. Valerie helps overwhelmed and over-committed moms stop feeling pulled in too many directions and start spending quality time with their families and on themselves. Valerie’s got a lead magnet she likes, so that’s taken care of. But what she wasn’t totally sure about was whether or not emails are the best way to nurture the list she’s building. Today, you’re going to hear us solve Valerie’s email engagement problem by layering in text messaging so that the busy moms on her list can more easily engage with her incredible content. I have a feeling that our conversation just might spark some fresh ideas for you. Timestamps & Key Topics[01:44] Setting the stage for the lead magnet discussion[05:35] 3 stages of awareness and relationship to lead magnets[11:15] Valerie's need for a quick, engaging lead magnet[14:08] Speaking directly to our audience’s lived experiences.[19:00] Using a quiz as a lead magnet tailored to different mom archetypes[20:50] Using audio-based follow-ups for further engagement[24:01] Process for designing a quiz lead magnet[27:05] Brainstorming categories and empowering labels for mom archetypes[35:04] Design questions around client’s progress pathways[44:07] How the audience should feel after taking the quiz[44:50] Exploring actionable steps based on quiz results[49:00] Reviewing examples of quiz questions and multiple choice answers[53:50] Nurturing post-quiz engagement  Key Takeaways Speak to Lived Experiences: Crafting engaging lead magnets requires speaking directly to the pain points and experiences.Tailored Content: Deliver result-specific content tailored to different audience segments or archetypes.Empowering Labels: Utilize empowering labels in quizzes or assessments to guide leads toward solutions.Intentional Question Design: Craft questions to reveal the correct result while helping the audience feel understood and seen.Empowering Action: Post-quiz, provide audience with actionable steps that are tangible and doable. List building is a major priority for the majority of Hive members this year, so we’re focusing on building easy habits to build your list without feeling overwhelmed. We’d love to welcome up to six new members into The Hive this month and we’ve got a spot with your name on it. You can apply for The HIVE at dallastravers.com/apply. CONNECT WITH VALERIE:WEBSITE: www.strideproductivity.comINSTAGRAM: @strideproductivity CONNECT WITH ME:INSTAGRAM: @dallastraversWHAT'S YOUR SUPERPOWER - TAKE THE QUIZ: www.dallastravers.com/quiz
205. Your Ick-Free Lead Magnet Plan
Mar 17 2024
205. Your Ick-Free Lead Magnet Plan
List building — It’s something that a lot of coaches put on the back burner because they’re overwhelmed or unsure about the best strategies to implement. And yet, list building is the crucial step we all must embrace if you ever want to expand beyond 1:1 coaching… And I don’t want you to wait until you’re ready to launch a course before you start to build your list. List building takes some time, so set yourself up for success NOW by making it a priority in your business. To help you feel more confident around this, we are bringing back five of our best episodes dedicated to list building and lead magnets. Up first is Nic Frick who helps new moms find the right fit job they actually want so that they can add more joy and ease to their lives. Nic came into our conversation feeling like lead magnets are gross and was unsure about how to deliver a lead magnet that’s truly valuable without being overwhelming. So, first we worked to design the right lead magnet for her business model and her values (AND aligns with what her dream clients actually NEEDS first). And here’s the cool thing… After we got really clear about the intention and design of her lead magnet, most of Nic’s icky feelings about lead magnets just evaporated. If you find yourself staring at a blank screen and getting overwhelmed anytime you sit down to design your lead magnet, this episode is a must listen. Key Takeaways: Mindset ShiftClear ObjectivesClient-Centric ApproachSimplicity OverloadScalabilityList Building Strategies Timestamps & Key Topics [02:14] Setting goals for the coaching session[05:16] Mindset Shift[07:49] Nic describes her target audience[08:35] Three purposes of a lead magnet[12:21] Identifying the initial problem[14:55] Creating a lead magnet that addresses challenges and aspirations of the target audience[18:50] Possible steps for creating a lead magnet template[22:26] Best format for delivery and need for scalability[23:54] Refinement of lead magnet delivery method for simplicity and ease of access[26:37] Quality over quantity discussion[29:54] Importance of clarity[33:25] Incorporating consent into communications to empower subscribers[36:05] Importance of aligning marketing strategies with values List building is a major priority for the majority of Hive members this year, so we’re focusing on building easy habits to build your list without feeling overwhelmed.  We’d love to welcome up to six new members into The Hive this month and we’ve got a spot with your name on it.  You can apply for The HIVE at dallastravers.com/apply. CONNECT WITH NIC:WEBSITE: www.nicfrick.comINSTAGRAM: @heynicfrick CONNECT WITH ME:INSTAGRAM: @dallastravers
204. Fill Your Membership With This Old-School Strategy
Mar 10 2024
204. Fill Your Membership With This Old-School Strategy
Today's guest is Jolea Payne who holds healing space for Black women and women of color leading social change. On episode 155 of this show, Jolea and I mapped out a plan for her membership program. Since then, the membership is officially up and running and now that Jolea has left her day job to be the liberated leader she truly is, it's time to grow her membership enrollment. One thing Jolea's audience really craves is thought partnership and community. So, the two of us decided to take inspiration from two places to build out a marketing plan. The first inspiration? Tupperware parties. You know… bring a friend, we'll have snacks, hang out and buy some stuff for the kitchen together. The second inspiration? Fundraising thermostats we've all seen in the grocery store when the local high school is raising money to fund new computers for the science lab. Jolea and I put those two ideas together to come up with the Bring a Friend and Help Me Reach My Goal Campaign she'll launch to attract 45 incredible women of color leading social change into her even more incredible membership program. What I love about this brainstorm is how low-tech and inspiring it is. Key Takeaways: Understanding Membership Dynamics: Recognize the motivations behind why people join memberships, courses, or masterminds, and tailor your approach accordingly to foster community, learning, or proximity.Creating Urgency with Generosity: Utilize legitimate urgency by offering time-bound incentives, such as "bring a friend" offers, to drive engagement and conversions without compromising value.Simplicity in Systems: Streamline processes and messaging to minimize complexity and maximize efficiency, ensuring a seamless experience for both members and organizers.Collective Engagement: Leverage the power of collective energy and shared deadlines to encourage group participation and decision-making, fostering a sense of camaraderie and support.Craft Clear Invitations: Ensure clarity and manage expectations in your membership program invitations to attract the right audience.Transparency in Enrollment: Be transparent about enrollment processes, including payment methods and cancellation policies, to build trust with potential members.Engagement Strategies: Utilize gamification and goal-setting in your marketing to encourage engagement and support from your audience. Timestamps & Key Topics [02:05] Context of the Episode [04:35] Importance of Understanding Your Audience [06:15] Understanding Differences Between Memberships, Courses and Masterminds [10:55] Goal Setting and Invitation Strategy [19:46] Experiential Marketing and Invitation Messaging [21:20] Simplifying Systems and Messaging and Maintaining Spaciousness [25:32] Craft Clear Invitations [28:40] Enrollment Process [30:14] Sales Email Sequence [36:40] Engagement Strategies CONNECT WITH JOLEA: INSTAGRAM: @inspiritforchange LINKEDIN: www.linkedin.com/in/joleapayne CONNECT WITH ME: INSTAGRAM: @dallastravers
203.  Give Your Coaching Offers a Tune-Up
Mar 3 2024
203. Give Your Coaching Offers a Tune-Up
Today's guest is Amy Behimer who helps people with autoimmune disease take control of their health so they can feel better today and worry less about tomorrow. Amy is such an incredible example of a coach who always strives to center her clients. And over the last little while she's been tweaking her offers and her pricing in order to discover what will serve her audience the best while still feeding her business. So, Amy came into our session with a pretty clear idea about the changes she wanted to make to bring back a course and restructure her membership. And the two of us just put our heads together to help her feel confident about the changes she wants to put in place. Amy realized a couple of things about her audience: A course with a beginning, a middle and an end is the perfect foundation her clients need to then grow and move forward in a less structured way. A membership with a one time fee is the best container to help folks move forward with enough support yet no pressure. So, absorbing her course into her membership made perfect sense for Amy. Now, whether you're still working with 1:1 clients or you've got all sorts of offerings, what I invite you to plug into is how we both centered the client as we determined the best changes Amy could make in her business. So, as you listen along, please ask yourself, when I center my client, what if any changes should I make to the structure of my business? Key Takeaways Client-Centered Evolution: Amy's journey reflects the importance of adapting offerings based on client needs and feedback.Integration of Programs: Integrating the Autoimmune Academy into the membership program provides structure and enhances client experience.Continuous Improvement: Embracing a mindset of continuous improvement fosters excellence and client satisfaction.Infrastructure for Growth: Establishing infrastructure for scalability and ongoing improvement supports long-term success.1-on-1 Connection: Prioritize establishing a personal connection with potential clients through pre-enrollment calls to understand their needs better.Longer Payment Plans: Consider offering longer payment plans to increase business profitability and attract more clients, but be mindful of potential defaults. Timestamps & Key Topics [02:15] Introduction and Discussion on Amy's Journey [05:22] Challenges Amy is Facing [11:48] Benefits of being client-centered [12:18] Dallas and Amy discuss restructuring Amy's offerings [18:00] Amy and Dallas discuss payment structure and important of centering the client [22:45] Dallas reflects on significance of continuous improvement in Amy's business model [27:00] Amy's concerns about meeting client expectations [29:35] Importance of 1-on-1 connection with clients before they join the program [31:03] Dallas shares insights on handling payment plans and maintaining integrity [34:46] Longer payment plans and their impact on business profitability [40:51] How branding and naming a program affects communication with potential clients CONNECT WITH AMY: INSTAGRAM: @amybehimercoaching WEBSITE: amybehimercoaching.com CONNECT WITH ME: INSTAGRAM: @dallastravers
202. Do Referral Requests Feel Awkward?
Feb 25 2024
202. Do Referral Requests Feel Awkward?
I think most of us can agree that some of the best clients come through referrals. They often show up ready to hire you because they trust the person who recommended them to you in the first place, right? Referral marketing is one of the three paths I teach inside my course, Client Surge for this very reason. But what if you're a coach who does deep transformational, trauma informed work that's a little touchy for folks to talk about? If you're a LinkedIn coach who helps business owners find quality leads...asking for referrals is extremely straightforward. But if you're a health coach, how are you supposed to ask people to refer their friends without insulting them? This was the conundrum today's guest and I will tackle inside the episode. Marielle Fois helps women stop negative self-talk so they can increase their self-confidence and show up with authenticity at work and in their relationships. She'll also be the first to tell you that she's on the introverted side and she doesn't feel like she has a big network. So the two of us had to put our heads together to figure out how we could tweak the Client Surge system to match her comfort level while making it as simple as possible for folks to send her referrals. And by the end of our conversation we were both very excited about the plan, which still leverages referral marketing, but instead of asking folks to send referrals into a 1:1 sales call, Marielle will ask them to recommend a free intro workshop instead. If you're a coach who feels like it's awkward for folks to refer their friends, Marielle's plan could be the solution to your referral getting problem. Before I hand Marielle the mic, I want to just say that the kind of creative resourcefulness you'll hear me tap into throughout the episode is the same kind of support you'll get from me inside Client Surge. Enrollment closes on February 29th, so please visit joinclientsurge.com now to see if joining Client Surge feels right for you. And now... here's Marielle Fois. Key Takeaways: Lighter Engagement ApproachPost-Workshop Follow-UpFocus on Providing TractionUse Storytelling EffectivelyPromote Discovery CallsLeverage Recorded Content Timestamps & Key Topics [03:04] Introductions [04:00] Marielle explains her evolving message and challenges [06:50] Exploring new approaches for referral requests [15:31] Using experiential marketing to build trust with referrals [16:48] The technical setup of Marielle's free workshop [19:50] Post-workshop engagement structure [24:20] Delivering teaching content to give people traction and help them experience their own capabilities [26:47] Using the "Full Picture Framework" for the workshop [30:16] The power of storytelling in teaching and converting learners [35:30] Integrating the new class strategy with Marielle's existing client surge process [36:06] Promoting discovery calls versus promoting the class in social media strategy [36:50] Using the recording of the class as a free resource or lead magnet [38:55] The universal value of Marielle's class topic and its potential for reaching various audiences CONNECT WITH MARIELLE: INSTAGRAM: @mariellefois WEBSITE: mariellefois.com CONNECT WITH ME: INSTAGRAM: @dallastravers
201.  10 New Clients and Counting - How She Did It
Feb 18 2024
201. 10 New Clients and Counting - How She Did It
Our guest today will probably sound familiar. Her name is Darcie Warden and she teaches people in midlife the Rising Phoenix Method to gain clarity about what's next so that they can enthusiastically step into new possibilities to create the next chapter of their life. Darcie and I recorded episode 187 when she just began implementing my Client Surge System. In fact, she signed her very first client the day before we recorded. Two months later, Darcie found herself with 10 clients thanks to Client Surge. We are about to open enrollment for Client Surge on Feb. 20th, so I thought it would be helpful for you to hear exactly what Darcie did to go from zero to 10 clients in less than 90 days. If your goal this year is more paying clients, this episode is a must listen. And, you should probably grab your free spot for the Clients From Scratch workshop. You've got two dates to choose from, February 20 or 21, and you'll learn three paths to more leads, plus we'll talk about The Art of Client Centered Selling. You can register now at dallastravers.com/scratch. The worlds' worst url, but you won't forget it will ya? With that, let's take a look behind the scenes of Darcie's Client Surge journey to 10 fabulous paying clients. Key Takeaways Structured ApproachClient-Centered SalesInvitational VideosNavigating TensionIntegrate Coaching Skills into SalesRefine MessagingGraduation is Success Timestamps & Key Topics [02:00] Introduction [03:10] Setting the Stage: Darcie's Business Before Client Surge [05:30] Darcie's Journey through Client Surge [09:08] Darcie's Results: Reflecting on Client Surge [09:50] Standout Strategy: The Power of Invitational Videos [12:50] Evolving Sales Calls: From Stiff to Client-Centered [15:04] Adjusting the Sales Call Framework: Meeting Clients Where They Are [19:25] Embracing Silence: Navigating Tension vs. Pressure in Sales Conversations [24:25] Dallas and Darcie discuss integrating coaching skills into sales calls. [27:00] Evolution of messaging during Client Surge. [29:00] Handling client transitions and changing perspective on client graduation. [32:25] Importance of client-centered focus in coaching and differentiating between politeness and kindness [34:05] Recognizing personal growth and transformation in business. [36:20] Embracing intentional and strategic growth. [39:45] Importance of coaches being visible to serve those in need. CONNECT WITH DARCIE: INSTAGRAM: @risingphoenix.mt WEBSITE: www.risingphoenixmt.com FACEBOOK: www.facebook.com/darcie.warden CONNECT WITH ME: INSTAGRAM: @dallastravers
200. How to Overcome Objections During Sales Calls
Feb 11 2024
200. How to Overcome Objections During Sales Calls
If you've ever had a potential client schedule a sales call with you only to cancel at the last minute, no show completely or show up totally unprepared to invest in coaching, this episode will be a huge game changer for you. Before I introduce our guest, I want to invite you to join me for a free training called Clients From Scratch which is happening on February 20th and again on the 21st. I'll deliver the 3 PART SYSTEM TO FIND PERFECT-MATCH, PAYING CLIENTS. You've probably heard us mention Client Surge on this podcast before and this free workshop is the perfect introduction to the Client Surge system. You can grab your free spot for this virtual training at dallastravers.com/scratch And now for today's guest...her name is Emma Goodwin and she helps exhausted parents feed their families GAPS food without a big headache. GAPS stands for Gut And Psychology Syndrome. It's an eating protocol that can bring a ton of benefits to children in particular who face a wide range of mental, physical and emotional challenges. Emma has no shortage of leads or interest in her work. But the parents who join her for a sales call don' often convert into clients. So throughout this episode, Emma and I explore how she can create clear expectations, address concerns and give these parents the help they need before the sales call happens and, of course, at the end of the call when it' time to actually sell. If your sales calls don't convert into clients regularly, keep listening because you'll learn some simple adjustments you can make to sign more clients and know that you're truly serving people. Key Takeaways: Set Time ExpectationsAddress Concerns Prior to the CallSet The StageFocus on Client NeedsOnly Give Information They Need Timestamps & Key Topics [02:15] Introduction and Emma explains her niche [05:58] Emma discusses her difficulty in getting potential clients to commit to her program. [08:40] Dallas suggests creating different expectations for clients to ensure they commit. [09:46] Emma describes the communication between booking a discovery session until the time of the discovery session. [15:15] Emma and Dallas discuss the specific expectations she wants to set in the application process. [16:28] Dallas and Emma determine issues to be addressed in reminder emails. [19:54] Dallas and Emma continue discussing issues to address in reminder emails. [20:59] Dallas summarizes changes discussed thus far. [22:20] Dallas and Emma discuss the actual discovery session layout. [25:00] Emma and Dallas discuss the current sales process and possible changes. [30:10] Dallas describes the process of centering the client. [30:41] Dallas summarizes the new layout of the sales process. [31:56] Dallas discusses how to handle client issues when closing the sales process. [34:15] Dallas summarizes the changes to Emma's sales process. CONNECT WITH EMMA: INSTAGRAM: @timelesscookery WEBSITE: timelesscookery.com FACEBOOK: emma.goodwin CONNECT WITH ME: INSTAGRAM: @dallastravers
199. The Fear of Success in Coaching
Feb 4 2024
199. The Fear of Success in Coaching
So this episode is so different from how we normally roll but it's such an illuminating coaching conversation, I can't wait for you to hear it. My guest today came to our recording pretty convinced that she's just afraid of success. But soon we agreed that it's much more accurate to say she's nervous about the unknown. Lyndsey Wilcken empowers moms to defy diet culture so they can finally find the strength, vitality and confidence they've been looking for from a holistic lens. And despite so much growth and discovery in her business over the last several months, right now, Lyndsey's feeling stuck. She's a single mom with teenagers at home who require support. Plus she's got her business to think about. Needless to say, Lyndsey's telling herself what a lot of us say: I should be further along than I am right now. Maybe I'm just not cut out for this. Where will I find all the time and energy to do all the things I need to do? If you relate, you'll love this episode because Lyndsey and I made a few crucial discoveries: 1. First, we reframed the myth of The Fear of Success so she could release any blame or shame about her progress. 2. Then, we got real about how long it actually takes to get your business off the ground so she could give herself way more credit. 3. Finally, we replaced the idea that courage will help her reach her goals with the truth that compassion is what she needs right now. I loved every moment of this conversation because no matter what you've achieved up until now, we all can use a larger dose of self compassion to take us where we want to go. Key Takeaways: Define Your NicheEmbrace Self-CompassionUse curiosity as a SuperpowerDo Weekly ReflectionsModel Success Timestamps & Key Topics [00:00] Introduction [03:05] Lyndsey's journey and her experience with the Hive. [04:00] Lyndsey's initial hesitation and fear of taking action. [05:48] Lyndsey's desire to feel confident, grounded, centered, and reminded of the impact she can make. [09:56] Lyndsey discusses her competing intentions between parenting and building her business. [14:23] Dallas shares insights on the stages of a coaching business. [18:10] Lyndsey's realization of her true calling and the evolution of her coaching niche. [22:00] Dallas suggests a weekly reflection practice for Lyndsey to gain fresh perspectives on her journey. [25:20] Lyndsey and Dallas discuss the concept of courage and how it relates to business. [29:10] Dallas introduces the idea of replacing courage with self-compassion. [32:00] Dallas encourages Lyndsey to forecast her business journey with a focus on self-compassion. [34:52] Lyndsey plans to reflect on her journey and embrace self-compassion. [36:14] Dallas emphasizes the power of curiosity as a superpower. CONNECT WITH GUEST: INSTAGRAM: @nourishwithlyndsey WEBSITE: https://wilckenwellness.com/ TIKTOK: @nourishwithlyndsey CONNECT WITH ME: INSTAGRAM: @dallastravers
198. 3 Ways to Leverage Instagram to Build Your List
Jan 28 2024
198. 3 Ways to Leverage Instagram to Build Your List
If you use Instagram (IG) in your marketing, this episode is for you because let's face it...IG can be incredibly frustrating when you feel like the effort doesn't match the results you get back. That was the case for Allyn Miller who helps stressed moms survive and thrive in every meltdown whether it's their child's or their own. Allyn enjoys IG marketing but she's not always consistent. She came into the episode with a pretty clear question: How can I do a better job of using IG to grow my email list? We developed a 3-pronged approach. First, we automated her DM strategy using the messaging app, ManyChat. Then, we removed any subtle or soft CTAs whenever she promotes her lead magnet. Often, as values driven coaches, we unintentionally overcomplicate our marketing because we don't want to be salesy or pushy. But this actually makes it more difficult for the people who want our help to get it. So, we just removed the subtlety to give folks an unapologetic, client-centered path to getting their hands on her extremely helpful lead magnet. These strategies allowed Allyn the space to implement Story Swaps. It's an idea I had during our conversation inspired by lead magnet swaps. You'll have to listen in to learn the steps and I hope you will because this super simple collaboration strategy got both of us very excited. Key Takeaways Direct DM Strategy: Use a direct approach in IG DMs to offer valuable resources and engage potential clients effectively.Automate with ManyChat: Implement ManyChat to automate responses and simplify the lead magnet delivery process.Speak Client Language: Use the language that resonates with potential clients, addressing the specific problems they want to solve.Simplify Content: Create content that is concise and easy to understand.IG Story Swaps: Consider collaborating with others in your niche or related niches for story swaps to grow your audience mutually.Relationship-Based Growth: Focus on building relationships and trust rather than relying solely on algorithms. Timestamps & Key Topics [00:00] Introduction [02:35] Dallas and Allyn discuss how she became a guest on the podcast [05:51] Allyn shares her current marketing challenges [06:18] Allyn shares her current IG strategy [11:35] Use of ManyChat for DM conversations [16:30] Streamlining the process by simplifying your message [18:00] Lead magnets and their effectiveness [21:00] Crafting the DM Welcome Message [26:55] Using the Bot in ManyChat/setting up a template for automated DM responses [30:11] Enhancing engagement using IG [34:44] Using a direct approach in IG Stories to build relationships and grow your email list [35:46] Use of IG Story Swaps [42:27] Sustainability of the Plan Resources Mentioned in this Episode: ManyChat - an IG approved bot/app to use for messaging on IG DMsThe #1 tool for Moms to Keep Cool - A free tool from Allyn Miller to teach you how to stop exploding at your kids and keep your cool. CONNECT WITH GUEST: INSTAGRAM: @child_connection WEBSITE: www.child-connection.com CONNECT WITH ME: INSTAGRAM: @dallastravers
197. Accessible Pricing That Doesn't Eat Away At Your Profits
Jan 21 2024
197. Accessible Pricing That Doesn't Eat Away At Your Profits
One of the important rules we live by inside my mentorship program, The Hive is this: Center the Client, Not Yourself. This rule applies to how we sell, how we coach, and how we market our businesses. And it also applies to the way we structure and price our offers. Which is where Clarissa Cabbage comes in. Clarissa helps people with autoimmune symptoms who aren't getting the support they need from their doctors, take control of their health so they can get back to their lives. This year she's taking her coaching deeper by introducing functional lab testing. You'll hear in the episode how excited Clarissa is to add lab testing into her work. But as the saying goes: new level, new devil. So, Clarissa has a few questions about how she can design coaching packages to include the cost of lab testing while still maintaining accessible and aligned pricing. The two of us landed on a great solution but, here's what I want you to listen for: Notice when Clarissa and I shift from simply putting our heads together to solve a problem to centering her clients instead. As soon as we made that adjustment…the answer became crystal clear. When we asked ourselves, “what's the coaching package that would benefit the client most?” we realized that Clarissa needed at least two different options to ensure that everyone who wants her help can get it without eating away at Clarissa's profit margin. I think you'll agree. whether you're rethinking your coaching packages or you have another question you've been unable to answer…center the client instead of yourself to see what you uncover. Timestamps & Key Topics [00:00] Introduction [01:01] Clarissa's backstory and shift in coaching services [02:04] Clarissa discusses her decision to add functional lab testing [03:01] Challenges faced by clients using DIY health methods [04:18] Discussing the 'awareness ladder' in client coaching [07:21] Delving into package design and marketing for new services [17:12] Addressing concerns around pricing structures [19:32] Exploring client-centered solutions for service delivery [23:35] Discussing the uniqueness of Clarissa's coaching method [31:55] Mapping out messaging strategies for Clarissa's services [43:08] Conclusion and reflections on Clarissa's journey Key Takeaways Integrating Comprehensive Solutions: Clarissa is expanding her coaching by including functional lab testing and supplements, offering a more holistic approach to autoimmune health. Understanding Client Journeys: The concept of an ‘awareness ladder' is crucial in identifying where potential clients are in their health journey and how to effectively communicate with them. Navigating Pricing and Packages: Designing flexible pricing structures and packages that cater to client needs and financial capabilities can be a game-changer in service delivery. Client-Centered Approach: Focusing on the clients' needs and preferences is essential in creating effective health coaching strategies. Effective Messaging Strategies: Crafting clear and targeted messaging that addresses potential clients' past experiences and concerns is key to successful marketing. CONNECT WITH CLARISSA: INSTAGRAM: @clarissacabbage CONNECT WITH ME: INSTAGRAM: @dallastravers
196.  A Flawless Approach To Welcome New Clients
Jan 14 2024
196. A Flawless Approach To Welcome New Clients
If you've ever had that oh-no moment when a client says YES and you realize you don't have an easy way to collect payments, you're not even sure if you should do that before a contract gets signed and speaking of contracts, you don't even have one in place…  This episode is for you. It first aired way back in 2021 but as we move into a new year, I want you to be fully prepared to welcome in new clients. Which means you need a rock solid way to onboard them. In this episode I am spilling the beans about all things onboarding as I take Nzinga Moore through the exact workflow I follow whenever I sign a new client. I had so much fun walking Nzinga through how to: Set up automatic monthly billingSend a contract after you collect paymentsGet that first session on the books so your new client doesn't back outAvoid overwhelming your client with too much prep workEasily track your clients progress without wasting hours writing recap notes If your new client onboarding process isn't smooth like butter, grab a pen and paper because this episode is right up your alley. And if you like what you hear and you want to get your hands on all the templates we discuss, you can get on the waitlist at NewClientNowWhat.com In this episode, you'll learn to: Optimize your client onboarding process for a personalized and efficient experience.Create a seamless client experience that fosters strong connections and trust.Streamline your client management processes to save time and enhance productivity.Master efficient contract handling and electronic signatures for smoother transactions. “I want them to feel seen and heard, like they have a teammate.” - Nzinga Moore Key Takeaways Optimizing the client onboarding process is fundamental to start relationships right with your clients. This initial stage sets the tone for the entire coaching journey, making it crucial to ensure smoothness and efficiency. By implementing sound onboarding strategies, coaches not only streamline administrative tasks but also contribute to building clients' confidence and trust in the program from the outset. The resources mentioned in this episode are: To join the six figure coach club and access mentorship and training, watch the coach class at watchthecoachclass.com.To get on the waitlist for the New Client Now What program, go to NewClientNowWhat.com and you'll be notified for upcoming enrollment. CONNECT WITH NZINGA: INSTAGRAM: @iamnzingamoore EMAIL: empoweredtoact@gmail.com CONNECT WITH ME: INSTAGRAM: @dallastravers
195. Do It Scared in 2024
Dec 31 2023
195. Do It Scared in 2024
Happy New Year to you! Let's wrap up 2023 with a transformative process to design your wildly successful year. This special solo show is designed to do three things… 1. Take you through the process Hive members follow to plan for the upcoming year. Hive members are all cruising into 2024 feeling grounded and clear about exactly what needs to happen in order to reach their business goals and we're excited to share the framework with you. 2. Hold Dallas accountable to her own goals and values by taking you behind the scenes as she evaluates how 2023 went through the lens of her core values. 3. Create a connection with you, the listener. Dallas shares vulnerably about what was a rather rough year. And she hopes to inspire you about the year ahead by sharing her own vision for 2024. Episode Highlights: Designing a Successful Year: Dallas walks through a six-step process including values appraisal, acknowledging successes, scheduling, setting goals, and creating forecasts and scorecards. Values Appraisal: An in-depth discussion on aligning your business practices with personal values. Questions to ask yourself as you uncover your values include: 1. Clarify 1-5 core values you hold and define them. These questions will help you get started: a. What feelings, qualities or experiences matter most to you? b. Where are you uncomfortable? Where do things feel stuck? They likely feel stuck because you're not aligned with your values. c. When do you get the most lit up? What really moves you? d. What ticks you off? What irks you? e. What qualities in others do you most admire and why? 2. Looking through the lens of your business, where are you thriving? 3. And where are you still striving? Personal Stories & Tributes: Dallas shares her personal experiences and a heartfelt tribute to Will Medina, embodying the podcast's theme of authenticity and vulnerability. Practical Advice: The episode is filled with actionable advice, encouraging listeners to embrace their ambitions and challenges fearlessly. Resources Mentioned: The Hive Mentorship Program for Values Driven Coaches: dallastravers.com/hive
194.  A Six Step Plan to Double Enrollment In Your Course
Dec 24 2023
194. A Six Step Plan to Double Enrollment In Your Course
I'm going to kick things off today shouting out today's guest. When I met Anastasia Edwards, she had a baby little business and a strong work ethic. Now, less than two years later she's got a waitlist for private clients, a full and thriving membership, and she just finished her first official course launch. Anastasia helps actors take charge of the business side of acting and start working professionally by defining their brand, building a strong team and booking their first high level project. And her course grew out of all the incredible work she's done with individual clients in the last 18 months plus her own experience as an actress. We sat down for a last minute session to brainstorm small actions Anastasia could take to double her sales at the end of her launch. The two of us developed a relatively simple plan of action to leverage the warmest leads in her community and get the most possible mileage out of all of her amazing webinar content. A webinar launch feels like a ton of work. In fact, it is a lot of work. But believe me when I tell you that your second webinar launch is half as challenging. The third one is even half as challenging as the second. And there is a day in your not too distant future where your webinar launch almost makes you nervous because it's so dialed in and simple. That's where I was in my last launch… but our friend Anastasia's in the excitement, overwhelm and thrill of her very first launch. So, we got down to business to help her run through the tape and set her very first course up for success. In this episode, you'll learn: Proven strategies to launch your course program successfully.How to Increase course sign-ups with effective and actionable tactics.How to personalize your sales emails to boost conversion rates and sales.How to create urgency in course enrollment to drive higher participation.How to overcome objections in course sales and boost your enrollment numbers. Key Takeaways Mastering the art of launching a successful course can be a game-changer in the life of a coach. Whether it's understanding the importance of taking action, learning through experiences, or reaching out to potential students, all these aspects play crucial roles in a course's success. Gaining mastery over these factors allows coaches to stay focused and calm during the launch as noticeably seen from the episode, boosting their chances of reaching or even surpassing their enrollment goals. The resources mentioned in this episode are: Check out the Client Surge system to boost your sales conversion rate and bring more clients to your business.Use BombBomb or VideoAsk to personalize your sales emails and engage with potential clients in a more meaningful way.Implement a countdown timer using motionmailapp.com to create urgency and encourage last-minute sign-ups for your course. ** Update: For her first course launch, Anastasia had 20 people sign up! ** CONNECT WITH ANASTASIA: INSTAGRAM: @actoranastasiaedwards WEBSITE: www.actingcareercoaching.com CONNECT WITH ME: INSTAGRAM: @dallastravers
193. Unlock and Simplify Your Signature System
Dec 17 2023
193. Unlock and Simplify Your Signature System
My guest today is Toya Gavin who helps women of color transition from the jobs they were trained in to the careers they were built for. When Toya first started coaching she focused on helping women in the law find better jobs, which for Toya felt like a neat and tidy outcome with a nice linear path to follow. Now that Toya's leaning into a deeper purpose, she's been struggling a bit to articulate what her signature system is. Because the journey is different for every client. The obstacles are less obvious and more deeply rooted in our society. But, like me, Toya is a very linear thinker. So, we both really wanted to find a way to communicate the layered, nuanced and extremely important purpose of her work to accomplish three things. First, Toya wanted a syllabus so to speak that her clients can check in with in order to track their own progress, understand what might come next, and easily reference tools they've learned through coaching. Second, Toya wanted a roadmap she can rely on to keep her work, her message, and her marketing organized in her own mind. Ideally, this roadmap could even turn into the outline of a book one day. And lastly, Toya wanted to use her signature system as a marketing tool. So, we had to figure out clear and hooky language to describe her work in a way that wouldn't diminish it. And you know what… I think we got there. This episode is sure to go down as one of my favorites, so I hope you're ready to take some notes. I believe that every coach - whether you know it or not - has a signature system. And when you spell it out, that system becomes the cornerstone of your work and your marketing. In this episode, you'll learn: The three essential uses of any Signature System: marketing, content creation, and client success.How to communicate your Signature System in a linear way even when your process isn't linear.How to identify the layers of your signature system.How your Signature System will simplify your marketing message. “You can tell a bigger story with every piece of social content. We're really only making one point. Anything more than that, and we're working harder than we need to.”  - Dallas Key Takeaways Toya's mission is to redefine her coaching approach for women of color so that she can communicate it in a clear and compelling way. Plus generate a roadmap every client will follow on their coaching journey. Internalized oppression deeply affects people of color - women in particular which limits their perception of what they can achieve. CONNECT WITH TOYA: INSTAGRAM: @iamtoyagavin WEBSITE: www.wokeupworthy.com CONNECT WITH ME: INSTAGRAM: @dallastravers