Coaches on a Mission

Dallas Travers

Coaches on a Mission is the podcast to listen to if you're a values-driven coach and you want the freedom, confidence, and impact that comes with a prosperous coaching business. Dallas Travers' podcast offers real-time coaching sessions with real life coaches who want proven strategies to bring in more clients, launch fantastic courses, expand their team and build their lists. Whether Dallas coaches volunteers through their blocks, or she slips into the client chair to be coached by a special guest, each episode features tangible strategies and essential inner work to help you stop struggling and start making a real difference in the world. If you’re a values-driven coach and you want to make more money and help more people, Coaches on a Mission is the best podcast to take you there. read less

166. A Simple Plan to Nurture Your Referral Network
1w ago
166. A Simple Plan to Nurture Your Referral Network
If you’d like to formalize a referral network for your coaching business and want a simple and community-focused plan, then episode 166 is for you. My guest today is Stacey O’Bryan. She helps you take quick control of your legal issues and explore all options before hiring a lawyer. Stacey is one of those people who you kinda hope you never need to hire, but boy are you grateful to have her in your corner when you do. Which is part of the opportunity and the obstacle when it comes to client attraction because Stacey helps folks who are facing a legal conflict… which at some point will be 50% of us within the next 3 years, by the way… Basically, in a way, everybody’s Stacey’s dream client… yet nobody is. Which explains why nearly all of Stacey’s clients come to her through referrals. So, Stacey wanted my help crafting a simple plan to nurture the people in her world and on her list so that when a potential legal problem does arise, she’s the first person we all think of. In this episode, you will be able to: 1. Build unshakable trust and increased recognition with regular communication tactics. 2. View everyone as a possible client or referral, maximizing networking possibilities. 3. Utilize personalized elements in communications to cement deeper connections. 4. Reap the benefits of reciprocity by seeking ways to help others progress. 5. Construct a structured framework for garnering and fostering strong referrals. Key Points We Cover: Creating a Referral Network Establishing a successful referral network is a goal for every legal coach, as it can lead to new clients and expanded business opportunities. The key ingredient is consistency – from the communication methods employed to the nurturing approach taken with potential referral sources. By focusing on insightful and value-laden content in nurturing experiences, a coach can create a network that actively generates referrals for their coaching business. During the conversation, Dallas emphasizes the importance of having a structured system for inviting and nurturing referrals, which is highly influential for any coaching business, no matter its niche. Consistent Communication Consistent communication is essential when it comes to nurturing referral partnerships. Developing a monthly content plan for communication is key. The focus should be on reinforcing one's legal expertise through value-added content, while also adding personal touches to create a memorable impression on recipients. Dallas encourages Stacey to adopt a structured approach, sending out weekly or monthly emails containing informative content and personal stories. By doing so, she can nurture relationships and trust with her network, not only increasing its reach but also its efficacy at providing new client opportunities for Stacey. Everyone is a Potential Referral Partner Embracing the mindset that everyone is a potential client and referral partner is crucial to maximizing a coaching business' referral network. This frame of mind ensures that the coach maintains an open perspective when it comes to seeking referrals, providing the opportunities to transform acquaintances into potential referral sources. During the podcast conversation, Dallas emphasizes the importance of this mindset when it comes to referrals because everyone that Stacey encounters is potentially a referral partner. Dallas emphasizes the pivotal role of referral partners in instilling confidence in potential clients by endorsing Stacey's legal expertise. If this episode is helpful, also check out: Ep 41 - The Power of Nurture Marketing CONNECT WITH STACEY: INSTAGRAM: https://instagram.com/beforethelawyer/ WEBSITE: https://www.beforethelawyer.ca/ CONNECT WITH ME: INSTAGRAM: https://instagram.com/dallastraversbizmentor/
165.  A Low-Tech Approach To Launch Your Membership
May 14 2023
165. A Low-Tech Approach To Launch Your Membership
If a membership or large group program is on your to-do list this year, but you’re not sure how to get started, this episode is for you. My guest today is Dani Abernathy. She helps people write the story they need to tell so their readers can feel seen and can see others. Dani’s business has blown up a bit since she was last on the show in late 2021.  In fact, she 5x’d her revenue in a year which takes my breath away.   Now, Dani’s ready to scale.  Which is such a buzzword these days in the online space.  But what does scaling actually mean?  To grow without feeling hampered.   It’s not about reaching the masses.  It’s about intentionally growing in a way that serves you, your lifestyle and your audience.   In this episode, you will be able to: Understand the importance of crafting a compelling promise and goal before you even think about launching your membership program. Learn a hassle-free, low-tech method to deliver your program content. Consider the essential aspects of pricing your membership for optimal value and accessibility. Develop a knack for formulating a membership name that reflects its promise and your values. Key Points We Cover:  The Importance of a Clear Stance A clear stance is crucial in any program, as it serves as the foundation for all other aspects of your offering. Your stance acts as a guiding philosophy, helping to determine the program's goals and the best way to convey its message to prospective clients. Without a clear stance, it's challenging to maintain coherence and consistency in the program design, making it harder for clients to understand the benefits and outcomes they can expect. Curriculum Delivery Ideally, curriculum delivery should align with the program's goals and cater to the needs and preferences of the target audience.Dani, in her conversation with Dallas, expressed uncertainty about whether to live-teach or use pre-recorded content for her initial launch. Dallas emphasized the benefits of live teaching, such as fostering stronger connections and interactions with clients. However, Dallas also recognized the value of a clear roadmap to help clients visualize their progress throughout the program's twelve-month duration. If this episode is helpful, you can also check out:  Episode 7: How the Heck to Make Your Membership Evergreen Episode 155: Seven Steps to Design Your Membership CONNECT WITH DANI: INSTAGRAM: https://www.instagram.com/daniabernathyauthor/  CONNECT WITH ME: INSTAGRAM: https://instagram.com/dallastraversbizmentor/
164. Shift Your Mindset To Enjoy Your Business
May 7 2023
164. Shift Your Mindset To Enjoy Your Business
Welcome to Coaches on a Mission and thank you so much for tuning in.  We spend a lot of time on this show diving into strategy. And while some mindset work sneaks in here and there, it’s not a major focus of this show.  Yet, a self supportive mindset is crucial as you build your business.  Putting yourself out there every day, pouring so much care and time into serving your clients, and taking on the risks that come with business building are really big deals.  So, today’s episode will dive deeper into mindset work.   My guest today is Lauren Litt who is the founder of Lil Shameless Plug.  Lauren is on a mission to help coaches who don't like social media but know they need it for their biz to build a thriving community online.  And over the last few years, her business has really grown.  But Lauren feels stretched too thin without a ton of time to devote to things other than work.  She came into the episode feeling aware that something inside her needs to shift so she can show up for herself the was she needs to.  But neither of us were exactly sure what it might take to make that happen.  But after some coaching and exploration, we discovered that it’s time for Lauren to drop her hard worker badge of honor and allow herself to receive more easily.  With this discovery, we created a 3 step plan for Lauren to shift from the inside out.  Here’s what that looks like:  1. Understand that no matter how deeply ingrained our self image might be, we can consciously redesign it.  2. Practice daily free form writing to uncover and release the deeply rooted beliefs that keep you stuck in a self image that may not serve you.  3. Forgive yourself for the judgments you’ve held about yourself and others.  So, if you feel like the missing link between you and the next level just might be a different mindset, get ready to take some notes and explore your own self image.  TIMESTAMPS: 03:15 Lauren shares her goals for this podcast conversation 05:20 Lauren describes what she wants the next layer of her business to feel like  06:10 Dallas ask Lauren what a “lean and lazy” business looks like 07:07 Dallas asks Lauren to describe what is stopping her from having a “lean and lazy” business 09:14 Lauren shares more about why she has this hard worker mentality 12:35  Dallas discusses a book written by Dr. Maxwell Maltz on Psycho-Cybernetics and how this applies to Lauren 16:30 Dallas recommends determining how to reprogram Lauren’s self image 18:05 Dallas shares another story to illustrate reprogramming someone’s self image 20:15 Dallas and Lauren work on a process to reprogram Lauren’s self image 23:56 Dallas and Lauren discuss a technique to help build a new mindset for Lauren 27:54 Dallas suggests Lauren challenges herself every day to act on a desire 29:45 Dallas summarizes the practice they have developed thus far 30:55 Dallas and Lauren discuss the competing intentions that are happening for Lauren 40:00 Dallas suggests the next step could be the use of free form writing to uncover and release the beliefs that keep you stuck in your self image 43:30 Dallas describes the next step is to forgive yourself for a judgment that you are holding 45:10 Lauren discusses using this process for 30 days 45:35 Dallas discusses how to earn bonus points in this process 49:15 Lauren discusses what accountability she needs for this process CONNECT WITH LAUREN: INSTAGRAM: https://www.instagram.com/lauren.litt/  CONNECT WITH ME:  INSTAGRAM: https://instagram.com/dallastraversbizmentor/
163. A Marketing Plan for Folks Who Hate Marketing
Apr 30 2023
163. A Marketing Plan for Folks Who Hate Marketing
Welcome to Coaches on a Mission.  I’m your host, Dallas Travers. If you enjoy this show, please take 30 seconds to follow, rate, and review it.  That’s the best way to show your support because it helps us get this podcast in front of more people. My guest today is Sophee Payne who just might love coaching as much as I do. But Sophee doesn’t share my love of marketing and came to the episode fully committed to spending the least amount of time and effort on the marketing strategies with the highest ROI.   Sophee helps driven people to go for the dream career they really want without letting fear, overwhelm, or uncertainty hold them back any longer. And she isn’t interested in spending her day on social media.  And though that may sound like a sophisticated form of resistance, for Sophee… this decision came with a ton of intention.  So, the two of us crafted a plan so Sophee could expand her business with simplicity and ease.  Here’s what we came up with:  Step 1: Give yourself permission to spend your marketing time the way you want to.  It’s your business, after all.   Step 2: Before you choose a marketing plan, decide how you want to feel as you market your business.   Step 3: Let that feeling lead the way. Identify the actions that align with the way you want to feel. Step 4: If you do decide to walk a different marketing path, decide consciously what you’ll do instead of things like social media marketing.   I had so much fun talking with Sophee during our recording and I hope you have fun listening.  TIMESTAMPS 02:43 Sophee describes her experience in The Hive 03:50 Sophee shares what she wants to accomplish through this conversation 04:47 Sophee shares where she feels drained in her business 07:39 Dallas summarizes Sophee’s goals with her business 09:00 Sophee shares her business goals for the year ahead 14:00 Dallas summarizes what Sophee needs to have in place so that her business can move forward in September 14:30 Sophee and Dallas discuss what, if any, marketing needs to happen by her course launch 17:50 Dallas asks Sophee how effective the current marketing strategies have been to build her email list 18:35 Sophee discusses how she is currently building her email list 21:15 Dallas shares the benefits of social media marketing 21:55 Dallas discusses that if not going to use social media for marketing, need to identify what other type of marketing plan going to use 22:30 Dallas discusses lead magnet swaps for a list building strategy as well as its benefits 24:25 Sophee shares her reaction to lead magnet swaps as a list building strategy 25:48 Dallas summarizes Sophee’s marketing plan thus far 27:10 Dallas and Sophee discuss publishing her email content on LinkedIn to attract clients 30:55 Dallas summarizes how clients normally find Sophee for career counseling 31:10 Dallas and Sophee discuss the 4 marketing strategies they identified that excite Sophee 32:44 Dallas and Sophee discuss how as coaches need to be careful of always trying to uncover flaws or issues 34:00 Dallas shares what lights her up right now in this season of The Hive 35:03 Dallas re-summarizes the goal of this conversation was to develop an energizing clean marketing plan that was sustainable 36:20 Dallas discusses the main takeaway from this conversation for her listeners CONNECT WITH SOPHEE: LINKEDIN: https://www.linkedin.com//in/sopheepayne/  INSTAGRAM: https://www.instagram.com/sopheepaynecareercoaching/  CONNECT WITH ME: INSTAGRAM: https://instagram.com/dallastraversbizmentor/
162. Think Big. Start Small. Stay Steady.
Apr 23 2023
162. Think Big. Start Small. Stay Steady.
Hey folks.  Dallas Travers here. Thank you for tuning into ‘coaches on a mission.  We’ve got another podcast takeover happening this week and I cannot wait for you to hear from these two extraordinary coaches. Last episode, two newer hive members took over and you really got to hear how the structure, training and community have helped them so deeply just over the past few months.  This week, I invited two coaches who have worked with me for a few years so you can really get a sense of what’s possible for you and for your business when you commit to the Ripple Effect System.  Speaking of that, I’ve got a free workshop happening on April 25 and again on the 26th to teach you how to apply the Ripple Effect System in your coaching business so you can stop hodge-podging endless strategies together and instead take steady, authentic action to build a business you’re super proud of.  So, go ahead and hit pause on this episode for a second and visit dallastraverstraining.com to grab your spot for this free, live training. After you do that, come on back and listen to Brian Patacca and Michelle Pollack share their inspiring (yet simple) journeys toward a six figure business.   Brian Patacca helps actors get what they want without suffering and Michelle Pollack works with high achieving women to own what they bring to the table and live & lead on their terms. You are in for such a treat, so I’m going to stop talking now and hand the mic over to Michelle and Brian.   Wish them luck!! TIMESTAMPS 03:00 Michelle shares key milestones or breakthroughs in her business since working with Dallas 4:55 Brian discusses a key milestone is understanding your own branding in an authentic way 06:15 Brian shares key milestones or breakthroughs in his business since working with Dallas 12:07 Michelle discusses why the coaching element of The Hive is the major benefit 12:55 Brian shares more benefits of The Hive 15:37 Michelle and Brian discusses why Dallas is a great coach 16:22 Brian emphasizes what makes Dallas different from other coaches  17:35 Michelle discusses what she learned about herself while working with Dallas 19:05 Michelle and Brian discuss the benefits of being coached as well as witnessing others being coached in The Hive 22:05 Michelle discusses the benefits of The Hive Community 25:25 Brian and Michelle discuss traits of Dallas’ that would surprise people 28:35 Brian and Michelle discuss another benefit of The Hive is learning to use data to determine your success 31:48 Brian and Michelle discuss one tool, strategy or mindset that they wish coaches would understand better  37:50 Michelle emphasizes that if you are doing the program in The Hive, you will learn something valuable at every step. 39:25 Brian shares one piece of sound advice for people building a coaching business 43:21 Michelle shares her one piece of sound advice Sign Up for The Ripple Effect System Class - www.dallastraverstraining.com CONNECT WITH MICHELLE: INSTAGRAM:  https://www.instagram.com/michelleepollack/ CONNECT WITH BRIAN: INSTAGRAM: https://www.instagram.com/briansaysthat/ CONNECT WITH ME: INSTAGRAM: https://instagram.com/dallastraversbizmentor/
161. Let Community Unlock Your Success Superpower
Apr 16 2023
161. Let Community Unlock Your Success Superpower
Hey folks. Dallas Travers here.  Welcome to the first ever podcast takeover episode. I invited two tremendous coaches and fabulous human beings to grab the mic and record an episode without me. Why would I do that… very good question… especially considering my controlling tendencies. But it’s for a good reason.  TODAY is the first day you can register for a free workshop I’ll host next week.  It’s called the Ripple Effect System and it's for Coaches Who Want a Simple Path to Find More Clients, Become More Visible, and Grow the RIGHT Way. And I'm just going to warn you now that this is not some free webinar where I promise you six figures in six weeks.  I’m also not going to promise you 10K instagram followers if you just post reels for 30 days. Building reliable success as a coach requires work. Anyone saying otherwise is so not giving you the full picture.  But that work can be so much simpler than you’ve likely been making it up until now.  Because most coaches haven’t ever been taught the business and marketing fundamentals that simply must be in place if you ever want your business to grow.   But never fear, that’s what you’ll learn when you join me at the Ripple Effect system workshop.  I’ll host the class twice: April 25th and April 26th. And you can grab your free spot now at dallastraverstraining.com. Toward the end of the free training, I’ll also invite you to join me inside The Hive, which is my year long mentorship program for values driven coaches.  Which is why I invited Shay and Dannie to take over the podcast today.  I thought it would be super cool for you to hear from two coaches just like you who learned the ripple effect system only a few months ago.  They’ve applied it and their businesses are moving forward at the perfect pace.  Before we dive into the episode, let me share a bit about our two hosts.  Shay Leonia is a music career strategist who helps musicians get the work out into the world the smart way and Dannie Jernigan helps birth workers heal through writing so they can serve their communities in a more powerful way.  These two are really going to spill the tea today, so with that… let’s get into it. TIMESTAMPS 05:00 Dannie shares what attracted her to The Hive 07:38 Shay shares what attracted her to The Hive 11:25 Dannie shares her successes while in The Hive 14:30 Shay shares the major “AHA” Dannie has had while in the Hive 15:35 Shay shares her successes while in The Hive 17:20 Shay shares the intangible result that has meant the most 17:45 Shay and Dannie share stories about breakthroughs they had during or because of a coaching call with Dallas 20:40 Dannie and Shay discuss how Dallas is client-centered and value-centered in her approach and the benefits 21:15 Dannie and Shay discuss the value of the Live coaching calls with Dallas well as co-working sessions with other coaches 24:00 Dannie and Shay discuss other facets of The Hive that make it unique from other coaching programs 30:00 They discuss “If a listener is on the fence about joining, what specifically would you share to help them feel great about their decision to apply for The Hive?” 33:03 Dannie and Shay discuss the benefits of accountability partners Sign Up for The Ripple Effect System Class: www.dallastraverstraining.com CONNECT WITH SHAY: TIKTOK: www.tiktok.com/@shayleonia CONNECT WITH DANNIE: INSTAGRAM: https://www.instagram.com/daniellejerniganauthor/ CONNECT WITH ME: INSTAGRAM: https://.instagram.com/dallastraversbizmentor/
160. 6 Steps to Stand Out in a Crowded Market
Apr 9 2023
160. 6 Steps to Stand Out in a Crowded Market
You're listening to Coaches on a Mission - I’m your host Dallas Travers and today, we need to have a real conversation about how you can avoid what Jona Xiao calls The Sea of Sameness. If you ever worry that too many coaches do what you do and there’s nothing that really makes you special, this episode just might blow your mind.  My guest is Jennifer Jakobsen who helps business owners who want to make a difference slay their self doubt and desperation so they can show up with the kind of authenticity that attracts paying clients over and over again.  Jennifer came into our conversation with a simple question…How can I leverage my strengths, skills, and background to stand out in a crowded market?  Well dear listener, I’m not sure if you’ve noticed… but we business coaches coaching other coaches on how to find coaching clients… We’re kind of everywhere.  And Jennifer had a hunch that she was making marketing harder than it had to be simply because she couldn’t quite pinpoint what exactly makes her special.  Before I hand Jennifer the mic, let me share the six steps we designed to help her stand out in a crowded market.  Step 1: Identify what you want your clients to celebrate when they wrap up your work together?  Step 2: Clarify the thing that holds them back from their goal.  Step 3: Choose a specific snapshot in time that illustrates where your dream client is at when they’re ready to hire you.  The clearer the better on this one. Step 4: Name the skills, perspectives, experience and expertise you bring to the table to help your clients accomplish their goals. Step 5: With those things in mind, what process would you take a client through to get them from where they stand today to the goal they hope to celebrate in the future.  Step 6: Own your Blue Ocean - the unique place in your industry that only you occupy and where competitors don’t exist.  All right… this episode was one of my favorites in a while. So, let’s take a listen, shall we? TIMESTAMPS 05:25 Dallas summarizes Jennifer’s goal for this coaching session 06:45 Jennifer and Dallas discuss the results Jennifer wants her clients to celebrate 09:00 Jennifer identifies what is holding her clients back from their goals. 10:45 Dallas explains the Awareness Ladder 12:35 Dallas asks Jennifer to describe a snapshot in time when clients are ready to hire her. 14:00 Dallas describes the two ways to answer Jennifer’s question of “How do I leverage my strengths to stand out in a crowded market?” 18:35 Dallas develops a working DCPS for Jennifer 19:17 Dallas asks Jennifer, based on the working DCPS they developed, what specific skills and experience she brings to the table that no one else does 21:30 Dallas summarizes Jennifer’s specific skills and experience 23:25 Dallas describes the process Jennifer would take a client through to get them to their celebration goal 25:05 Jennifer and Dallas discuss ways to integrate her as a business therapist into this process 32:35 Dallas and Jennifer discuss steps to take to land on a specific type of business owner 34:25 Dallas refines Jennifer’s working DCPS and discuss how to use it 37:25 Dallas discusses the next step is to own your blue ocean and what that means. 38:50 Jennifer discusses her next steps. CONNECT WITH ME: INSTAGRAM: https://instagram.com/dallastraversbizmentor/
159. Launch Your Course in 3 Phases
Apr 2 2023
159. Launch Your Course in 3 Phases
Hey there.  I’m Dallas Travers. Thanks for tuning in to coaches on a mission.  I created this show to help you - a values driven coach build a business that makes a difference - for your clients, for you, and for the people you love in your life. One thing I say often is that you cannot build a business with free stuff you find on the internet. That includes this podcast - even though every episode is rich with insight and tangible actions… it’s not the same as following a structured, proven, values-aligned path that leaves out all the guesswork.  Which is why I’d love to invite you to apply to join The Hive.  This is a year long mentorship program designed to give you the step by step tools and actions you need to really do this coaching thing. If that sounds dreamy… I can’t wait to talk with you.  You can apply to join the hive and book a 1:1 call with me directly at dallastravers.com/apply. Now… let me introduce you to today’s guest. Janet Fox is a published author and a book coach who helps kidlit authors build their story-telling confidence so they can achieve their dream of writing a novel. Janet’s private client roster is pretty full so she’s ready to create a course so she can help even more people. So, Janet and I talked through whether or not she’s ready to launch a course, how to co-create a course with students instead of waiting to launch a finished product and hope folks buy it, and who the ideal client for her course truly is. This conversation is jam-packed with action steps you can apply to your own business. If expanding beyond 1:1 coaching is on your to-do list this year, get ready to take some notes and apply the 3x course strategy on your own.  TIMESTAMPS 04:00 Janet explains her business and her goal with this coaching session 07:20 Dallas defines what it truly means to scale your business 08:15 Dallas and Janet determine that Janet’s business can actually support a course launch 11:00 Dallas summarizes the process thus far. 13:55 Dallas summarizes Janet’s vision 14:40 Janet and Dallas discuss delivering content in real time vs an evergreen fashion 15:00 Dallas explains the 3x course strategy for course creation/delivery 16:35 Phase 1: Deliver the course LIVE (Low tech, high touch) 19:35 Phase 2: Deliver the course in pre-recorded modules and training with live Q&As 25:40 Phase 3: Launch course if completely self-guided 30:35 Dallas and Janet identify the ideal client for this course 35:05 Dallas and Janet discuss rolling enrollment for the course 38:35 Dallas summarizes steps to follow before you scale your business: 42:20 Dallas describes steps to build your launch plan: 1. Design/outline the actual course/program while you build your list 2. Pick a launch date 3. Back into your promotions calendar for 90 day launch preparation 46:00 Dallas describes the 90 day launch preparation steps at a high level 49:45 Janet and Dallas discuss the webinar content CONNECT WITH JANET: INSTAGRAM: https://instagram.com/janetsfox/ TWITTER: https://twitter.com/janetsfox FACEBOOK: https://facebook.com/AuthorJanetFox/ CONNECT WITH ME: INSTAGRAM: https://.instagram.com/dallastraversbizmentor/
158. 4 Steps to Find the Magic Words to Describe Your Work
Mar 26 2023
158. 4 Steps to Find the Magic Words to Describe Your Work
My guest today is Corinne Gavlinksi and while this is the part of the intro where I would normally tell you who Corinne serves and how… I’m not going to because that’s the very thing she and I coached around during the episode. What I can tell you is that Corinne has years of experience as a corporate coach and she just needed some outside eyes on what, inside The Hive, we call your Dream Client Power Statement (DCPS), which is a succinct and super clear way to describe your dream clients and how you help them.  And while Corinne had done her homework and landed on a DCPS that ticked all the boxes, it didn’t light her up and make her feel excited. The good news is that we totally got there toward the end of the episode and her Dream Client Power Statement is really, really, good.   We ran Corinne’s new and improved DCPS through what I call the Lyft Ride Litmus Test.  Imagine that your signature system or DCPS is written out on a sheet of paper that you left on the seat of your Uber or Lyft.  If the next person to hop in the car can read the page and totally understand what the heck you're talking about, you pass the litmus test.  So, listen to the episode and follow along to craft your own Dream Client Power Statement.  From there, be sure to run it through the Lyft Ride Litmus test.  I hope you enjoy! TIMESTAMPS 04:13 Dallas and Corinne agree on their goals for the conversation: nail her Dream Client Power Statement and name her signature system. 05:07 Corinne describes the current process she uses with her clients. 07:18 Corinne describes her Dream Clients in detail. 11:18 Dallas begins to take Corinne through a DCPS discovery process.  Step One: Discuss the needs of your clients with someone else who will note themes or words that come up more than once. 15:08 Dallas and Corinne hop into a discussion about Corinne’s signature system and focus on clarity instead of cleverness.  16:00 Now, back to Corinne’s DCPS. Step Two: Organize the steps so they can pass the Lyft Ride Litmus Test 16:30 Step Three: List steps of process with simple and obvious words 17:00 The two discuss possible names for Corinne’s signature system 18:50 Dallas explains The Awareness Ladder using Corinne’s audience as an example. 22:55 Dallas summarizes the steps to naming a signature system: 1:Think through what are the unconscious tools that you as a coach use OR the natural progression of steps clients go through. 2: Organize those steps in a way that can pass the Lyft Ride Litmus Test. 3: Give yourself permission to be simple and obvious. 4: Let it percolate. Always ask yourself: Are these my words or are these my client’s words? 25:21 Dallas and Corinne explore her Dream Client Power Statement for the last time. 31:55 The two discuss the importance of having 3-4 case studies ready to help explain her work when folks ask “how do you do that?”. 33:45 Dallas and Corinne wrap up by addressing a few lingering questions. CONNECT WITH CORINNE: LINKEDIN: https://linkedin.com/in/corinnegavlinski/  LINKEDIN: https://linkedin.com/company/thegavgroup/  CONNECT WITH ME: INSTAGRAM: https://.instagram.com/dallastraversbizmentor/  FREE QUIZ: https://dallastravers.com/quiz
157. Are You Brave Enough To Own Your Niche?
Mar 19 2023
157. Are You Brave Enough To Own Your Niche?
One thing I say often is that you cannot build a business with free stuff you find on the internet.  That includes this podcast - even though every episode is rich with insight and tangible actions… it’s not the same as following a structured, proven, values-aligned path that leaves out all the guesswork.  Which is why I’d love to invite you to apply to join The Hive. This is a year long mentorship program designed to give you the step by step tools and actions you need to really do this coaching thing. You can apply to join the hive and book a 1:1 call with me directly at dallastravers.com/apply. Now… let me introduce you to today’s guest.  Her name is Trudi Remer and the work she is up to is so very important.  Trudi helps folks feel their big feelings so they can finally answer the question, “what’s next for me?”. Trudi is so skilled at holding space for people in grief. Yet, she’s also seen that most folks… they don't want to talk about grief.  Grief is taboo in American culture, so Trudi has struggled to find the right marketing message to draw people in.  Yet Trudi knows that a huge part of her mission is to normalize grief… to bring it into the light.   And I think Trudi gave herself permission to do just that by the end of our conversation today.  Now, put your coaching ears on as you listen because you’re going to notice how resistance came up for Trudi and worked to distract her from her mission.  We had a real breakthrough moment during this recording and I hope it inspires you to be a little more brave about your niche and how you share your mission.  TIMESTAMPS 4:23 Trudi kicks things off by stating she got “stuck” on her first Client Surge experience and wants this time to be a successful Client Surge 5:00 Dallas shares details about Trudi’s first Client Surge experience 6:13 Dallas asks Trudi to identify 1-3 key elements that she needs in order to be set up for success 6:40 Trudi discusses the 2 key elements: Needs better definition of the messaging and better followthrough with potential Referral Ambassadors even if feels rejected 9:05 Trudi requests to work on messaging to herself not message to others 10:10 Dallas explains the three tracks the Client Surge process follows 10:58 Dallas asks Trudi what message she needs for herself in order to develop a message to attract potential clients 18:05 Dallas summarizes what Trudi needs to do this round of Client Surge even if it makes her uncomfortable 20:13 Trudi asks Dallas “How do I focus on people who are not in need of a counselor but in need of a coach?” 23:00 Dallas summarizes Trudi’s Dream Client Power Statement 23:42 Dallas suggests wording improvements for requests to Referral Ambassadors to avoid a rejection response 25:20 Dallas suggests sending verbiage to Referral Ambassadors to use when looking for referrals 26:32 Trudi summarizes the action steps from their discussion 29:55 Dallas and Trudi discuss other ways to ensure Trudi has a successful Client Surge 33:20 Dallas summarizes the follow-up steps she will have with Trudi during this Client Surge CONNECT WITH TRUDI: WEBSITE: www.adventureafter.com CONNECT WITH ME: INSTAGRAM: https://.instagram.com/dallastraversbizmentor/  FREE QUIZ: https://dallastravers.com/quiz
EP 156. Price Your Offers With Intention
Mar 12 2023
EP 156. Price Your Offers With Intention
Welcome to Coaches on a Mission - The place to be for values driven coaches who want to build a business you’re truly proud of. Today, we’re going to talk about how to price your offers. “What should I charge?” is one of the most common questions coaches ask me.  And if I’m being honest, I don’t see a lot of people bringing real intentionality to their pricing structure. Instead, they just charge what they see other coaches charging.  Or they charge whatever number they can say without breaking into a sweat. Neither approach is truly values-aligned, so today, I”m going to share a 6 step process to help you land on perfect match pricing that matches your goals and feels really aligned. My guest today is Saisha Ma who helps leaders develop one of a kind leadership skills to shift their energy and nurture the growth of the organization plus the people within it. Like a lot of coaches, Saisha used to price her offers based on each client’s budget. And what she wanted was an authentic and reliable system for pricing so she never again under-values her work or just pulls a price out of the sky. If you’re nodding your head right now because you’ve done the exact thing before, this episode is for you.  Let’s get into it. TIMESTAMPS 02:35 Saisha asks how to price her programs while holding to her values. 06:38 The two discuss Saisha’s current price points and offers.  07:58 Step One: Determine the fixed costs for delivering the programs. 13:35 Step Two: Consider the energetic costs and define what energetic costs are. 16:40 Step Three: Ask yourself  “What do I want to pay myself?”  22:50 Dallas discusses how a Price Accessibility Program might fit into Saisha’s pricing model and what things to consider before rolling such a program out.   25:48 Dallas asks Saisha: What questions do you want to ask yourself around bringing a formal structure to price accessibility? 31:00 Dallas asks Saisha to summarize the process they developed together. 34:45 The two address a few lingering questions about operating costs and multiple offers.  CONNECT WITH SAISHA: INSTAGRAM: https://instagram.com/saishamama/  WEBSITE: https://looking2leap.com/  CONNECT WITH ME: INSTAGRAM: https://.instagram.com/dallastraversbizmentor/  FREE QUIZ: https://dallastravers.com/quiz
155. 7 Steps to Design Your Membership
Mar 5 2023
155. 7 Steps to Design Your Membership
Inside The Hive, we practice The Ripple Effect System which is all about building your business out in layers so you can gain true traction, make more money, and feel less stress. The system starts with finding clients, then becoming more visible, and finally scaling with a course, membership, mastermind, or large group program. My guest today is ready to scale. Her name is Jolea Payne and she helps social impact leaders build thriving organizations that center community and deliver high-impact programming without burning themselves out. Jolea finds that a lot of leaders in non-profit don’t really have the budget to invest in private coaching, plus they often feel isolated, so a membership is the perfect solution to both of those problems.  Here are the 7 Steps Jolea and I laid out to ensure that Jolea builds a membership that’s truly valuable rather than filled with a bunch of fluff.  1. Identify the core promise of the membership 2. Pinpoint each milestone members will hit as they progress toward that promise 3. Outline the core content inside the membership 4. Create a production schedule so nobody feels swamped at launch time 5. Design a launch plan… this is something we cover in great detail inside The Hive, so if a course or membership launch is in your future… make sure to apply to join us at https://dallastravers.com/apply 6. Clarify what, if any, additional support members will need in order to be successful and feel empowered inside the program. 7. Set a launch date to make the plan feel real. On top of setting her members up for success, we made sure Jolea would be successful with her launch as well. And I think we accomplished both goals by the end of the episode. I hope you’ve got a pen and fresh paper to take some notes because this episode is super juicy. Enjoy it!  TIMESTAMPS 03:38 Jolea kicks things off by asking how to build out her membership program.  07:50  Dallas shares the lessons she learned from the mistakes she made with her former membership program. 10:40:  Dallas and Jolea outline the core milestones that members need to hit so Jolea can design her membership around those milestones.  12:15: Step One: Identify the core promise of the membership.  15:15: Step Two: Determine the milestones members will hit as they move toward the membership promise.  19:20 : Step Three: Outline the core content inside the membership. 31:25 Step Four: Create a loose production schedule to create the core content. 35:05: Step Five: Design a membership launch plan. 37:25  Step Six: Clarify any additional support members might need to be successful. 50:40 Step Seven: Set a launch date to make the plan feel real. CONNECT WITH JOLEA: INSTAGRAM: https://instagram.com/inspiritforchange/  FACEBOOK: https://facebook.com/inspiritconsultingllc/  CONNECT WITH ME: INSTAGRAM: https://.instagram.com/dallastraversbizmentor/  FREE QUIZ: https://dallastravers.com/quiz
154. How to Speak to Two Different Dream Clients
Feb 26 2023
154. How to Speak to Two Different Dream Clients
I have to confess that I came into recording this episode feeling really confident about the direction the conversation would take.  And I was completely wrong. My guest is Amanda Meri who helps two very different groups of people.  Inside her Gut Healing Academy, Amanda helps folks reverse their chronic illness by healing their guts.  The second group Amanda serves doesn’t struggle with chronic illness.  But they want to boost their energy and eat the food they love without gaining weight, getting bloated, or having any pain.   So, the question  Amanda had for me was “How do I market two businesses at one time?”  My answer before our conversation was, “Well, you don’t.  It’s twice the work for you and too confusing for your audience.   Yet… as Amanda shared her motivation to serve both audiences and strong stance that merging them just wouldn’t work, I came around.  The result kinda sorta blew my mind because the two of us were actually able to find a simple way for Amanda to attract, nurture, and convert both dream clients without a ton of extra work on her part and without confusing folks.   If, like Amanda, you serve two very distinct audiences in two very different ways, this episode will be a game changer for you.  I hope you enjoy it. TIMESTAMPS 00:03:10  Amanda shares her two different offers designed to serve two different audiences. 00:08:10  Dallas challenges Amanda’s assumption that the two audiences really are different and discovers that Amanda is right. 00:09:40  Dallas brainstorms her vision for how Amanda can rely on the same process to speak to two different audiences. 00:15:10  The two discuss why it’s essential that every piece of content used applies to both audiences. 00:18:35  Dallas talks about how the framework with Content Confidence can be applied to Amanda’s two audiences. 00:26:25  Dallas shares the original goal and summarizes the approach they defined to accomplish talking to two different audiences using one signature system. 00:34:25  Dallas discusses Amanda’s dream client power statement for both audiences. CONNECT WITH AMANDA: INSTAGRAM: https://instagram.com/thegutnurse/  WEBSITE: https://.thegutnurse.com/  CONNECT WITH ME: INSTAGRAM: https://instagram.com/dallastraversbizmentor/  FREE QUIZ: https://dallastravers.com/quiz
153. How to Uncover Your Unique Signature System
Feb 19 2023
153. How to Uncover Your Unique Signature System
Hey all my life coaches, authenticity coaches, health coaches, confidence coaches, everybody out there who’s really good at listening to your client and offering up custom tools or insight that completely transforms their lives… this episode is for you.  Because I’m willing to bet that you haven’t given much thought to your signature process because no two clients are the same and no two coaching sessions look alike.  That's probably what you love so much about the work you do.  Yet… those of us in the moment, meet the client where they’re at and help them move forward kinda coaches can sometimes struggle to find the words to accurately represent the work we do.  Nothing can really come close, yet if the only way to truly understand the power of our work is through experiencing it… self promotion and marketing can be a struggle.  This struggle is such an important hurdle to address that I decided to bring back a special episode featuring Leigh Cambre.  He helps optimistic overachievers find balance and room to breathe without losing their edge. And Leigh is truly an excellent coach with a lot of training under his belt and tools in his pocket.   Which made it difficult for Leigh to find a catchy slogan or marketing jargon to describe his work.  Which, in turn, can make it difficult to bring in more clients.  So, Leigh and I walked through a pretty cool exercise that revealed his signature process.  We even gave it a name - The Cambre Method.  Now, does Leigh’s bright, shiny signature process cover everything he does for his clients? Nope. Does it come close… you better believe it.  If you’re a coach whose work covers a broad range of results and your biggest strength is your ability to simply serve your clients, grab a pen and extra paper because I hope you’ll follow along with my conversation with Leigh to create your signature process too.  Let’s have some fun! CONNECT WITH LEIGH: WEBSITE: https://www.leighcambre.com/  CONNECT WITH ME: INSTAGRAM:  http://instagram.com/dallastraversbizmentor  FREE QUIZ: https://dallastravers.com/quiz
152. Raise Your Voice. Write A Book.
Feb 12 2023
152. Raise Your Voice. Write A Book.
My guest today is Jennie Nash who is the founder and CEO of Author Accelerator, a company that trains, certifies, and supports book coaches so they can help writers do their best work.  I invited Jennie to the show for many reasons.  First, she has really mastered the art of delivering as a coach and course creator.  Her Author accelerator program truly is unmatched. We are lucky enough to have a little cohort of AA coaches inside The Hive and they all sing Jennie’s praises.  So, I knew she was someone I wanted to know.  Secondly, Jennie is super smart and really committed to helping us all raise our voices and tell our stories through book writing.   Her own coaching clients have landed top New York agents and six-figure book deals with traditional publishing houses such as Penguin, Scribner, Simon & Schuster, and Hachette. They’ve also won dozens of national indie book awards. And her Client KJ Dell’Antonia’s novel, The Chicken Sisters, was an instant New York Times bestseller and Reese Witherspoon Book Club pick.  Jennie and I had a really enlivening conversation about why every coach should write a book, what it really takes to write a GOOD book, and of course we dish about the books on our nightstands right now.  You should know that Jennie herself is the author of 11 books in 3 genres, including Blueprint for a Nonfiction Book: Plan and Pitch Your Idea and Blueprint for a Book: Build Your Novel from the Inside Out. Visit her at authoraccelerator.com and jennienash.com And if you are a coach on a mission, which I know you are or you wouldn’t be listening, get ready to get inspired to raise your own voice.  I even had a breakthrough during this interview and Jennie’s got my wheels turning on my next book.  She’s just that good.  Here’s Jennie Nash! BOOKS WE MENTIONED: This Is Not A Book About Benedict Cumberbatch by Tabitha Carvan Your Invisible Network by Michael Urtuzuástegu Melcher (one of Jennie's clients) A Taste of Opportunity by Renee Guilbault (another client of Jennies!) I'm Glad My Mom Died by Jennette McCurdy CONNECT WITH JENNIE: 6 - PART TEST TO DETERMINE IF YOUR BOOK IS VIABLE: https://jennienash.com/viable  FIND THE BOOK COACH FOR YOU: https://www.authoraccelerator.com/ CONNECT WITH ME: INSTAGRAM:  http://instagram.com/dallastraversbizmentor  FREE QUIZ: https://dallastravers.com/quiz
151. If You Ever Doubt Yourself — Listen to This
Feb 5 2023
151. If You Ever Doubt Yourself — Listen to This
Grab your tissues folks, because today’s episode is a bit of a tear jerker! ​​​​​​​ ​​​​​​​I’m in a bit of a crying mood these days, so we’re rebroadcasting one of my all time favorite episodes. ​​​​​​​ ​​​​​​​I am so impressed with Angela Vorpahl, today’s guest. She brought so much clarity and vulnerability to the episode, I know her struggle is something that most of us wrestle with. So, it was just an honor to coach her during this session. ​​​​​​​ ​​​​​​​Angela helps law students get good grades, plain and simple. ​​​​​​​ ​​​​​​​Yet, not so simple because Angela knows that good grades aren’t the true benefit her clients get. It’s the stuff that comes with good grades like opportunities, confidence, choices, and freedom.  ​​​​​​​ ​​​​​​​So, Angela felt some friction around how to talk about her work.  She’s also been wrestling with the same fears and inner critic stuff we all deal with.  ​​​​​​​ ​​​​​​​Inside the episode, Angela and I uncover the parts of her that have felt undeserving or less than. And we worked to give those parts a voice so she can let them go. ​​​​​​​Our conversation was very moving for me. And yes, I still found time to talk strategy given the insights we gained when Angela went deep. ​​​​​​​ ​​​​​​​If you ever feel like an outsider or worry that you and your work doesn’t matter, please listen to this incredible conversation.​​​​​​​  ​​​​​​​I hope you enjoy it. CONNECT WITH ANGELA: INSTAGRAM: https://www.instagram.com/angelavorpahl/ WEBSITE: https://www.angelavorpahl.com/  CONNECT WITH ME: INSTAGRAM:  http://instagram.com/dallastraversbizmentor  FREE QUIZ: https://dallastravers.com/quiz
150. Meet My Accountability Partner
Jan 29 2023
150. Meet My Accountability Partner
I am so proud and excited to introduce you to this week’s guest. She’s Alli Ball, a course creator, coach, consultant and mentor who I have had the pleasure of talking to nearly every Monday morning for the last 3 years.  Alli is also my accountability partner.   We were both a part of the same mastermind back at the end of 2019.   Even before we met in person, Alli agreed to weekly accountability check-ins and the rest is history, as they say.  I invited Alli to the show so we could take you behind the scenes of an accountability partnership that really works.  You’ll hear Alli and I talk about how we structure our weekly check-ins, what tools we use to build accountability with our team, and our surprisingly different approach to accountability and planning.   Be sure to stick around until the end because Alli took over the interviewer’s mic to interview me.  She asked me 5 surprise questions I did not expect and my answers… they might surprise you.  Before we dive in, let me tell you about my friend.  Alli Ball is the founder and CEO of Retail Ready - this incredibly smart online course that helps packaged food founders get on retail shelves and increase their sales once they’re there.  Alli has consulted with retail stores across the US to train grocery buying teams on category review practices, increasing sales, launching private label brands, and fine-tuning operations for multimillion-dollar departments.  Alli is just one of those rare people who has a genuine interest in others.  She’s generous with her time, her ideas, and her incredible listening skills.  I just think the world of her and feel really grateful to call her my friend.   Now, let’s talk accountability partnerships, shall we? TIMESTAMPS: 00:03:00 - How and why Alli and Dallas became accountability partners 00:05:00 - Why they have continued as accountability partners for three years 00:11:00 - The biggest thing that has surprised them 00:13:00 - How Dallas put the invitation out when she was looking for accountability 00:15:00 - The format of and how they prepare for their accountability meetings  00:25:00 - Tools that Alli uses with her team so she doesn’t feel like she’s micromanaging 00:32:00 - Alli takes the interview seat and asks Dallas a round of speed questions 00:40:00 - Dallas and Alli each share one thing they want everyone looking for an accountability to know CONNECT WITH ALLI: INSTAGRAM: https://www.instagram.com/itsalliball/ FACEBOOK: https://www.facebook.com/AllisonBallConsulting/ PODCAST: https://www.alliball.com/foodbizwiz CONNECT WITH ME: INSTAGRAM:  http://instagram.com/dallastraversbizmentor  FREE QUIZ: https://dallastravers.com/quiz
149. Should You Ditch Your Email List?
Jan 22 2023
149. Should You Ditch Your Email List?
Do You Ever worry that your email list hates getting emails?   It’s a valid question, I suppose. Yet, everywhere we turn, we hear how important list building is if you ever want to expand beyond 1:1 coaching. In fact, our last episode was about this very thing.   But what if your target audience just doesn’t dig email? Maybe they're the texting kind or just too darn busy to pay much attention to their inbox.    That’s kinda the case for Valerie Recore who was on the show back on episode #112    Valerie helps overwhelmed and overcommitted moms stop feeling pulled in too many directions and start spending quality time with their families and on themselves. And in our previous episode we designed a lead magnet for Valerie.    And now that Valerie has started building her list, she wants to make sure that she’s able to nurture her new subscribers in a way that they’ll appreciate.    So, Valerie and I had to think outside the inbox. Yes, you’re correct… that was an honest attempt at the first and definitely the last pun I’ll ever say on this podcast.   Okay… back to Valerie. Today, you’re going to hear us solve Valerie’s email engagement problem by layering in Text messaging so that the busy moms on her list can more easily engage with her incredible content.    I have a feeling that our conversation just might spark some fresh ideas for you, so let’s get going…  Here’s Valerie!    RESOURCES:    https://marisacorcoran.com/   https://coschedule.com/email-subject-line-tester   TIMESTAMPS    00:03:00 - Valerie shares an idea she has to replace her email list   00:06:00 - Dallas fills Valerie in on a few helpful tech and infrastructure tips   00:10:00 - Valerie asks Dallas to review some of her content to help it consolidate and pull out headlines   00:19:00 - Dallas breaks down the workflow that Valerie will follow to outline her text messages   00:22:00 - Where the call to action fits into the text series   00:26:00 - How this connects to Valerie’s lead magnet   00:30:00 - Dallas and Valerie tie up a few loose ends CONNECT WITH VALERIE: WEBSITE: https://strideproductivity.com/ INSTAGRAM: https://www.instagram.com/strideproductivity/ CONNECT WITH ME: INSTAGRAM:  http://instagram.com/dallastraversbizmentor FREE QUIZ: https://dallastravers.com/quiz
148. Build Your List to Find More Clients
Jan 15 2023
148. Build Your List to Find More Clients
Let’s talk about the #1 thing standing between you and all the clients you want.  It’s your list.  Sometimes the answer to finding more clients is to build your list.   And that’s the truth for my guest today.  Michelle Cox who has a very clear vision about where she wants to take her business.   That vision looks like:  —8-10 private clients —1-2 VIP Days each month —1 small group and maybe a membership down the road.  This vision is totally possible for Michelle and for you. But only if you make list building your top priority. Why? Because 1-3% of your list will end up becoming customers.  So, if you can’t find customers, it’s probably a sign that list building has fallen to the wayside.  Today, Michelle and I crafted a simple plan of (boring) habits she can repeat, every week, in order to become more visible and build her list.  None of it is complicated or fancy, but it is essential because if Michelle wants to work with 16 clients, she needs a list of 1600 subscribers.  So, as you listen along, think about your client-getting goal. Do your list building efforts match that number?   TIMESTAMPS: 00:05:00 - Michelle shares the longer term vision for her business 00:08:00 - The difference between outcomes and offers 00:09:00 - Dallas asks Michelle what she believes is standing between her and that vision 00:11:00 - One of the biggest mistakes that Dallas sees coaches making 00:15:00 - Together, Dallas + Michelle put together a repeatable plan to support her list building habits 00:29:00 - Dallas speaks to why and how Michelle could focus on podcast guesting 00:36:00 - They create a process for moving subscribers into a discovery call 00:42:00 - The one thing standing between Michelle and all of the clients she wants CONNECT WITH MICHELLE: WEBSITE: https://www.bookcoachingworks.com INSTAGRAM: https://www.instagram.com/michellemeltoncox_bookcoach/ CONNECT WITH ME: INSTAGRAM:  http://instagram.com/dallastraversbizmentor FREE QUIZ: https://dallastravers.com/quiz