This episode is a replay of Episode 16 which originally aired on October 3, 2022.
In this episode of French Insider, Benjamin Sormonte, co-founder and co-owner of Maman, speaks about building a successful lifestyle brand in North America, including the challenges of bringing a very French experience to a North American audience and the role that Instagram and other social media platforms have played in Maman's success.
A French-born lawyer, Benjamin and his wife, Elisa Marshall, opened the first Maman in 2014. What began as a single, independent Soho bakery and cafe has since grown into a leading lifestyle brand that boasts locations across New York City, Montreal, and Toronto, complete with a line of retail items that allows its loyal following to "take Maman home.”
Maman means "mother" in French and remains a passion project for Benjamin and Elisa, despite the brand's exponential growth. The two have successfully melded their earliest childhood experiences in the kitchen, along with a nod to their mothers from the south of France and North America, into an all-encompassing sensory experience marked by rustic décor at every turn, the aroma and comfort of cuisines inspired by family traditions, and the highest quality, locally sourced ingredients.
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