PODCAST

Choice Hacking

Jennifer L. Clinehens

Customer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biases, their actions often appear random on the surface. In the Choice Hacking podcast, we'll learn about these "predictably irrational" behaviors and how to use them to create incredible customer experiences.
How Walmart Used Psychology to Perfect Its Experience
[0:21] – Jennifer reveals this episode's topic as Walmart and its psychological methods.[2:42] – Check out the new Choice Hacking course – How to Create Persuasive Experiences![3:41] – Walmart, as Jennifer shares, is well known for its everyday low prices.[4:20] – Learn about Sam Walton, the founder of Walmart.[5:25] – Jennifer explains how Walmart keeps customers coming back, discussing behavioral scripts.[6:57] – Jennifer talks about Walmart's action alley and how it disrupts customers' behavioral scripts.[7:15] – We learn about a behavioral science principle called salience bias.[8:02] – Walmart also drives its sales using the anchoring effect, which Jennifer describes and explains.[10:00] – Jenifer asserts that the use of anchoring in pricing indicates that most customers don't know how much an item should actually cost in isolation.[10:31] – Walmart strives to deliver value to customers, not just low prices.[12:14] – Jennifer reveals why brand names are so powerful when it comes to creating a perception of value, crediting the authority principle.[12:55] – Walmart is always evolving. Links and ResourcesChoice Hacking - WebsiteChoice Hacking Mailing ListJennifer Clinehens – Choice Hacking: How to use psychology and behavioral science to create an experience that singsChoice Hacking - Twitter PageChoice Hacking - Instagram PageChoice Hacking - YouTube ChannelJennifer’s LinkedIn PageChoice Hacking - How to Create Persuasive ExperiencesFree Trial of Monday.comWalmart – WebsiteSam Walton – Made in America
Aug 13 2021
14 mins
How Trader Joe's Defeated Choice Overload
[0:14] – Jennifer opens by discussing Trader Joe's and its popularity.[2:07] – Jennifer explains what Trader Joe's is to someone outside the United States who might not be familiar with it.[2:58] – We learn that one reason for Trader Joe's success is its limited choice.[3:49] – Jennifer refreshes us on what the choice overload principle is.[4:30] – Research has found four predictors as to when choice overload will appear, the first being choice set complexity.[5:04] – The second predictor is called decision task difficulty.[5:25] – The third predictor of choice overload, we learn, is preference uncertainty.[5:54] – The fourth and final predictor is the decision goal.[6:27] – Jennifer explains how Trader Joe's reduces choice overload, beginning with giving customers fewer but better options.[7:38] – Trader Joe's also reduces choice overload by never having a sale.[8:52] – Jennifer reveals the third and final way that Trader Joe's reduces choice overload – not letting brands compete for shelf space.[9:59] – We learn how we can apply Trader Joe's methods to our own businesses and brands.Links and ResourcesThank you so much for listening to the Choice Hacking podcast. If you want to learn more, check out the links below for resources. //Join  + Follow►Visit the NEW Choice Hacking channel on YouTube►Get a free chapter of my book Choice Hacking►Join the free Choice Hacking newsletter►Become a Choice Hacking member for exclusive videos, eBooks and more.►INSTAGRAM/TWITTER/LINKEDIN: @choicehacking//Support►Buy the Choice Hacking Book and Audiobook►Support the podcast by visiting Audible for your free 30 day trial of Audible Plus.//Sources►How Trader Joe's Uses Psychology to Perfect Its Experience Disclaimer:  Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you :)
Jul 20 2021
12 mins
How Peloton Used Psychology to Perfect Its Experience
Time Stamps[0:37] – Jennifer opens by discussing exercise and its connection to hyperbolic discounting or Present Bias.[2:22] – Jennifer talks more about the overall topic of this episode – how we can apply Peloton's strategies to our own businesses.[3:49] – We learn a little bit more about Peloton, such as when it was founded and why its users are so obsessive.[4:44] – Peloton gets people on the bike using the Sunk Cost Fallacy.[5:20] – Default Bias also plays a role in how Peloton gets people on the bike.[5:47] – Peloton also uses the Halo Effect to get people to use their bikes.[6:42] – Jennifer explains what causes people to keep getting back on the bike and making it a habit, referring to the habit loop.[7:18] – We learn about the Mere Exposure Effect.[7:48] – Jennifer talks about the Simplicity Effect.[8:23] – The second part of the habit loop is the routine itself, which Jennifer elaborates on.[9:17] – We learn about parasocial interactions and what they have to do with how Peloton gets users hooked.[9:55] – Jennifer explains the last part of the habit loop – reward.[11:17] – Jennifer lauds Peloton for the incredible feats that it has accomplished as a company.[11:39] – We learn how we can apply some of the behavioral science methods that Peloton uses to our own businesses. Links and ResourcesThank you so much for listening to the Choice Hacking podcast. If you want to learn more, check out the links below for resources. Choice Hacking - WebsiteChoice Hacking Mailing ListJennifer Clinehens – Choice Hacking: How to use psychology and behavioral science to create an experience that singsChoice Hacking - Twitter PageChoice Hacking - Instagram PageChoice Hacking - YouTube ChannelJennifer’s LinkedIn PageFree 30-Day Trial of Audible PlusPeloton – Wikipedia ArticleTom Huddleston Jr. - “How Peloton exercise bikes became a $4 billion fitness start-up with a cult following”Behavioral Economics – “Default (option/setting)”Behavioral Economics - “Halo effect”Reegan Von Wildenradt - “Hugh Jackman Shared His Personal Best Peloton Workout Results on Instagram”Natalie Sherman - “Peloton: 'It's borderline addiction'”Richard Branson TweetCharles Duhigg - “How Habits Work”Sachin Rekhi - “BJ Fogg's 5 Secrets of Behavior Change”Jeanette Settembre - “Fitness apps with workout plans retain members longer than gyms”Brynne C. DiMenichi & Elizabeth Tricomi - “The power of competition: Effects of social motivation on attention, sustained physical effort, and learning”Will Feuer - “Peloton stock plummets after the company reports widening loss, slowing revenue”Endurance Hour - “Secrets To Beating the Peloton Leaderboard at Home on the Endurance Hour” (YouTube Video)Disclaimer:  Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback :)
Jun 15 2021
13 mins
Cocktail Party Effect: How to apply the science of personalization
Thank you so much for listening to the Choice Hacking podcast. If you want to learn more, check out the links below for resources. If you decide to support the podcast by buying our book, becoming a member on ChoiceHacking.com, or leaving a tip, you can do that below as well - and thank you in advance, you absolute legend! Thank you so much for listening to the Choice Hacking podcast! If you enjoyed the show, please consider leaving a review and subscribing so that you never miss an episode. Time Stamps[1:03] – The intro outlines the idea of personalization and the Cocktail Party Effect.[4:47] – What is the Cocktail Party Effect?[5:04] – How was it discovered?[6:28] – The difference between superficial personalization and true personalization.[6:56] – We learn the first way to apply the Cocktail Party Effect to the customer experience – getting specific about your customer's world.[7:25] – The second way to apply the Cocktail Party Effect is to personalize your marketing effort's visuals, copy, and message.[8:00] – Jennifer reveals the third and final way to apply the Cocktail Party Effect to the customer experience – going deeper with data while being transparent about it.[9:41] – Jennifer discusses the damaging consequences of companies making poor use of personalization.Links and ResourcesThank you so much for listening to the Choice Hacking podcast. If you want to learn more, check out the links below for resources. //Join  + Follow►Get a free chapter of my book Choice Hacking►Join the free Choice Hacking newsletter►Become a Choice Hacking member for exclusive videos, eBooks and courses save 20% off the cost of an Annual All-Access Membership with the code PODCAST20 at checkout.►INSTAGRAM/TWITTER/YOUTUBE/LINKEDIN: @choicehacking//Support►If you'd like to leave a small, one-time tip for a podcast well enjoyed, then you can use the "Buy Me a Coffee" platform, by clicking here. ►Buy the Choice Hacking Book and Audiobook►Support the podcast by visiting Audible for your free 30 day trial of Audible Plus.Disclaimer:  Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback :)
Jun 3 2021
11 mins
How IKEA used psychology to become the world's biggest furniture retailerSocial Proof: The persuasive power of crowdsCashless Effect: How eliminating the “pain of payment” can improve your experience
What is the Cashless Effect?How Panera uses psychology to drive its unlimited coffee subscriptionMIT Research Study: Always Leave Home Without It: A Further Investigation of the Credit-Card Effect on Willingness to Pay Thank you so much for listening to the Choice Hacking podcast. If you want to learn more, check out the links below for resources. If you decide to support the podcast by buying our book, becoming a member on ChoiceHacking.com, or leaving a tip, you can do that below as well - and thank you in advance, you absolute legend! //Join  + Follow ►Get a free chapter of my book Choice Hacking: https://choicehacking.com/freechapter►Get the Free Choice Hacking newsletter: https://choicehacking.com/Subscribe ►Membership for exclusive videos, eBooks and courses https://choicehacking.com/PodSub - save 20% off the cost of an Annual All-Access Membership with the code PODCAST20 at checkout.►INSTAGRAM/TWITTER/YOUTUBE/LINKEDIN: @choicehacking//Support►If you'd like to leave a tip for a podcast well enjoyed, then you can use the "Buy Me a Coffee" platform: https://www.choicehacking.com/TipthePodcast►Choice Hacking Book and Audiobook: https://choicehacking.com/PodBook/►Behavioral Science in Action: IKEA ebook: https://choicehacking.com/IKEAPodBook►Audible Referral Link: Support the podcast by visiting Audible for your free 30 day trial of Audible Plus: https://choicehacking.com/AudibleDisclaimer:  Some resources include affiliate links, which means if you use click them and buy something I get a small monetary kickback :)
Feb 1 2021
9 mins
The Halo Effect: Why design can override functionalityLoss Aversion: Why losing is twice as painful as winning
Dec 15 2020
10 mins
The Peak-end Rule: Why some moments matter more than others
Related and referenced resources:If you'd like to learn more about the materials I've referenced in this podcast, be sure to check out the links below: What is the Peak-end Rule?Thank you so much for listening to the Choice Hacking podcast. If you want to learn more, check out the links below for resources. If you decide to support the podcast by buying our book, becoming a member on ChoiceHacking.com, or leaving a tip, you can do that below as well - and thank you in advance, you absolute legend! //Join  + Follow ►Get a free chapter of my book Choice Hacking: https://choicehacking.com/freechapter►Join the free Choice Hacking newsletter: https://choicehacking.com/Subscribe ►Membership for exclusive videos, eBooks and courses https://choicehacking.com/PodSub - save 20% off the cost of an Annual All-Access Membership with the code PODCAST20 at checkout.►INSTAGRAM/TWITTER/YOUTUBE/LINKEDIN: @choicehacking//Support►If you'd like to leave a tip for a podcast well enjoyed, then you can use the "Buy Me a Coffee" platform: https://www.choicehacking.com/TipthePodcast►Choice Hacking Book and Audiobook: https://choicehacking.com/PodBook/►Behavioral Science in Action: IKEA ebook: https://choicehacking.com/IKEAPodBook►Audible Referral Link: Support the podcast by visiting Audible for your free 30 day trial of Audible Plus: https://choicehacking.com/AudibleDisclaimer:  Some resources include affiliate links, which means if you use click them and buy something I get a small monetary kickback :)
Nov 17 2020
10 mins
Confirmation Bias: How our desire to be right influences our memories and beliefs
Oct 25 2020
10 mins

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