Zhena's Gypsy Tea on being Female-Run, Organic, and A Leader in Innovation

#SAPTalks

Oct 13 2015 • 28 mins

Specializing in organic, fair-trade teas, female-led Zhena’s Gypsy Tea needed the necessary technology to maintain 237 percent growth. Listen as host, David Trites, and business expert, Ursula Ringham, speak with Paula Muesse, COO/CFO of Zhena’s Gypsy Tea as she explains how Zhena’s managed to capture the business benefits of enterprise software without the fixed costs of an extensive IT department. Hear David, Ursula, and Paula discuss Zhena’s business challenges, implementation of SAP Business ByDesign, and the company’s lessons learned along the way.

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