Female emPOWERED: Winning in Business & Life

Christa Gurka, MSPT, NCPT- Health and Fitness Business Strategist

A podcast for female boutique fitness, wellness and physical therapy small business owners who want expert insights and honest conversations about what it means to show up, thrive, and of course GET PAID. read less
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Episodes

Episode 242: How To Deal With Problem Staff
Jul 9 2024
Episode 242: How To Deal With Problem Staff
Welcome back to another episode of the Female EmPOWERED podcast with your host, Christa Gurka. Today, we're diving into a listener-inspired question about handling staff issues in the fitness and wellness industry. Christa shares her expertise on managing instructors' pay expectations, educating your team on business finances, fostering transparency, and creating a supportive work environment. Key Topics Discussed:Acknowledging Staff Value: Learn strategies to recognize and appreciate the contributions of your team, ensuring they feel valued and motivated.Educating Your Team on Business Finances: Discover the importance of educating your staff about the financial realities of running a business, promoting understanding and alignment.Transparency and Team Buy-In: Explore methods to foster transparency within your team, encouraging buy-in and a cohesive, supportive work environment.Managing High Staff Turnover: Gain insights into effectively managing high staff turnover, minimizing disruption, and maintaining a stable team.Handling Difficult Conversations: Receive practical advice on navigating challenging conversations with staff, addressing issues with confidence and clarity.Emotional Toll on Business Owners: Understand the emotional impact of staff challenges on business owners and learn strategies to manage stress and maintain well-being.Have your own experiences or tips to share? Connect with Christa on Instagram (@ChristaGurka) and join the conversation. Let's empower each other to create thriving, supportive work environments in the fitness and wellness industry.
Episode 241: Healthy Margins For Business Profitability
Jul 2 2024
Episode 241: Healthy Margins For Business Profitability
Welcome back to another episode of the Female Empowered podcast. I’m your host, Christa Gurka, and in this episode, I’m discussing healthy margins for business profitability. By the end of this episode, you should have a handle on what percentage of your business’s income should be going to certain expenses so that you can maintain healthy margins to keep your business growing. Some of the key things I discuss in this episode are:Payroll Costs - Payroll is typically the largest expense in a service-based business. Industry experts recommend payroll costs should be between 30% and 45% of revenue.Rent - Rent should be less than 15% of your overall revenue, ideally around 10% to 12%. Consider market variations (e.g., urban vs. rural) and negotiate lease terms carefully.Marketing - Healthy marketing spend is between 5% and 10% of revenue. For growth phases, spending might be up to 20%. Always measure the return on investment (ROI) for your marketing efforts.Profit Margins - A healthy profit margin in the fitness industry is between 12% and 20%. New businesses should aim to break even in the first year.Be sure to stay tuned for more details about the upcoming CEO Summit. Join the waitlist for a transformative experience designed for 25 women and their teams.Interested in learning more about Kickstart Accounting? Check them out!Downloadable Resources: Visit ChristaGurka.com to access financial benchmarks and other helpful tools.Join the Email List: Sign up for my newsletter to receive exclusive content and direct downloads.Thanks for tuning in! If you found this episode helpful, please share it with other fitness and wellness professionals. Don’t forget to subscribe, rate, and review the Female Empowered podcast on your favorite platform.Want to chat about what I discussed in the episode? DM me on Instagram @ChristaGurka. Together, let's empower each other to thrive in the fitness and wellness industry! If you're interested in being a guest on a future episode, reach out to us at Christa@pilatesinthegrove.com.
Episode 240: The Support Your Admin Team Needs To Help You GROW
Jun 25 2024
Episode 240: The Support Your Admin Team Needs To Help You GROW
Welcome back to another episode of the Female EmPOWERED podcast with your host, Christa Gurka. Today, we have the pleasure of featuring Lauren Amron, the Chief Operating Officer at Pilates in the Grove. Lauren shares her journey from law and finance to becoming COO, and provides an in-depth look at the recently launched Grow program, designed to support individuals in administrative roles within boutique fitness businesses.Key Takeaways:Introducing the Grow Program: Get an overview of the new Grow program, developed in partnership with Pilates in the Grove, aimed at empowering administrative staff in boutique fitness businesses.Supporting Your Team: Hear Christa's advice for business owners on effectively supporting their administrative teams through clear expectations, comprehensive training, and proper acknowledgment of their efforts.Using Metrics for Growth: Understand the importance of consistency in data sources and clearly defining metrics to track business performance and plan for future growth.Some of the features of the Grow Program include:Time Management and Social Media: Explore common struggles faced by support staff, such as time management and mastering social media managementOvercoming Bottlenecks: Identify how owners can often be the bottleneck for their teams due to unclear expectations, inadequate training, and lack of support.Personalized Attention: Learn about the benefits of the Grow program's small group size, which allows for personalized attention and accountability.Graphical Data Presentation: See how data is presented graphically to help owners easily understand trends and identify growth opportunitiesPeer Support: The program provides valuable outside perspectives and peer support, encouraging teams to implement effective strategies.Ready to empower your support staff and drive your business forward? Learn more about the Grow program and how it can benefit your administrative team. Connect with us on Instagram (@ChristaGurka) and share your experiences and insights on supporting your team. Join the conversation and take the next step in optimizing your business operations today!
Episode 238: Raising Prices in a Down Economy
Jun 11 2024
Episode 238: Raising Prices in a Down Economy
In this episode, our host Christa Gurka dives into the complex issue of raising prices for fitness and wellness businesses amidst an economic downturn. With inflation driving up costs across the board, Christa explores the financial realities facing service-based businesses and offers actionable strategies to navigate price increases with grace and integrity.Key Insights from this episode include:Analyzing Business Numbers: Dive into the importance of thorough financial analysis to determine necessary price adjustments in response to increasing costs.Value-Centric Framing: Learn how to frame price updates around the value provided to clients, emphasizing the transformative impact of your services rather than mere cost considerations.Timing Considerations: Explore the optimal timing for implementing price increases and the benefits of gradually phasing in adjustments over multiple periods to mitigate their impact.Client Loyalty Building: Discover the power of personalized service and extra touches in building client loyalty, fostering a deeper connection and understanding of the value proposition behind price increases.Addressing Objections: Anticipate and address common objections to price increases by reinforcing the value proposition and highlighting the long-term benefits for clients.Additional Insights:Profitability Maintenance: Understand that maintaining profitability is crucial for long-term business sustainability, necessitating price adjustments to cover rising costs and achieve revenue goals.Value Emphasis: Emphasize the value provided to clients beyond mere hourly rates, showcasing private pay options as a strategic investment in time and results.Gradual Implementation: Implement price increases gradually over time to ease the impact on clients and ensure a smooth transition.Sustainable Growth: Prioritize profitability over revenue growth alone to ensure the long-term viability of your business, benefiting clients, staff, and the broader community alike.Don't miss this discussion on navigating price increases in challenging economic times - tune in to gain invaluable insights for your business journey!Subscribe to the Female Empowered podcast for more insightful discussions on topics relevant to female entrepreneurs in the fitness and wellness industry. Don't forget to leave a review and share this episode with your fellow entrepreneurs to spread the message of empowerment and resilience.Don't forget to subscribe, leave a review, and share with your fellow entrepreneurs. Together, let's empower each other to thrive in the fitness and wellness industry! If you're interested in being a guest on a future episode, reach out to us at Christa@pilatesinthegrove.com.
Episode 237: When Your Fit Biz is Burning You Out
Jun 4 2024
Episode 237: When Your Fit Biz is Burning You Out
Welcome to another episode of the Female EmPOWERED podcast with your host, Christa Gurka. In this episode, Christa is shedding light on the pressing issue of burnout among female fitness and wellness entrepreneurs, including its causes, signs, and effective prevention and coping mechanisms.Drawing from her own experiences and expertise, and with her trademark blend of empathy and expertise Christa shares invaluable insights and actionable strategies for preventing and addressing burnout in the industry.Key Topics Covered:Causes of Burnout: Christa examines common triggers such as people-pleasing, validation-seeking, and overcommitment, providing listeners with a deeper understanding of the root causes of burnout.Signs of Burnout: From reduced productivity to emotional exhaustion and detachment, Christa highlights the telltale signs of burnout that entrepreneurs should be mindful of.Prevention and Coping Strategies: Through insights gleaned from her own journey, Christa discusses the importance of setting boundaries, delegating tasks, and making difficult decisions to scale a business without sacrificing personal well-being.Reconnecting with Core Values: Christa encourages listeners to engage in exercises aimed at reconnecting with their core values and rediscovering the passion that initially drove them to start their businesses.Community Support Options: Christa introduces listeners to her programs designed to provide community support and guidance, offering a lifeline for entrepreneurs grappling with burnout.Don’t forget to complete the values/goals exercise to gain clarity and alignment with your core values. By implementing 1-2 action steps, you can realign with drifted core values, paving the way for a healthier, more sustainable approach to entrepreneurship. Subscribe to the Female Empowered podcast for more insightful discussions on topics relevant to female entrepreneurs in the fitness and wellness industry. Don't forget to leave a review and share this episode with your fellow entrepreneurs to spread the message of empowerment and resilience.Don't forget to subscribe, leave a review, and share with your fellow entrepreneurs. Together, let's empower each other to thrive in the fitness and wellness industry! If you're interested in being a guest on a future episode, reach out to us at Christa@pilatesinthegrove.com.
Episode 235: The Legal Documents Every Fit Biz Needs with Conscious Counsel
May 14 2024
Episode 235: The Legal Documents Every Fit Biz Needs with Conscious Counsel
Welcome back to another episode of the Female EmPOWERED podcast. I'm your host, Christa Gurka. Today, we're diving into the critical topic of protecting your business with the right legal documents, joined by our special guest, Cory Sterling, Attorney and Founder of Conscious Counsel.In this episode, Cory sheds light on why having the proper legal documents in place is paramount for safeguarding your business. He outlines the top 5 agreements every business needs - including waiver of liability, privacy policy/terms of service, media release and social media disclaimer, membership agreement, and employee/contractor agreement - and emphasizes how these documents establish a firm legal foundation, mitigating potential risks and preventing future complications.Here's what we'll be exploring:Importance of Legal Protection: Understanding why legal safeguards are essential for the longevity of your business.Consequences of Inadequate Agreements: Unveiling the potential pitfalls of neglecting to have proper documents in place.Worker Classification: Navigating the intricacies of classifying workers as employees or contractors to ensure compliance with labor laws.Common Issues and Challenges: Discussing scenarios such as injuries or disputes with partners and how the right legal documentation can mitigate these risks.Client Stories: Cory shares real-life anecdotes of clients who encountered serious problems due to the absence of proper legal documents.Key insights from our conversation:Establishing Legal Security: How the right agreements can protect your business interests and assets.Proactive Risk Management: Anticipating potential challenges and preemptively addressing them through comprehensive legal documentation.Learn from Others' Mistakes: Drawing lessons from the experiences of those who faced difficulties without adequate legal protection.If you enjoyed this episode, please take a screenshot, share it on social media, and tag us @ChristaGurka and @consciouscounsel.If you're interested in being a guest on a future episode, reach out to us at Christa@pilatesinthegrove.com.About Cory SterlingCory Sterling is a lawyer, small business owner, author of The Yoga Law Book, group fitness instructor, yoga teacher, and Pilates teacher. He operates an online law firm and loves working with heart-leading business owners.You can find Cory online:Website: www.consciouscounsel.caLinkedIn: https://br.linkedin.com/company/conscious-counselFacebook: https://www.facebook.com/consciouscounsel/Cory's Book on Amazon, The Yoga Law Book: Legal Essentials For Yoga Professionals: https://www.amazon.com/Yoga-Law-Book-Essentials-Professionals/dp/1999039602
Episode 234: What To Pay Your Team
May 7 2024
Episode 234: What To Pay Your Team
Welcome back to the Female EmPOWERED podcast with your host, Christa Gurka. In today's episode, we're exploring into the intricacies of what can be a sensitive topic - team compensation - and discussing strategies to structure payroll and reward your team while ensuring business profitability and sustainability. Join Christa as she shares her insights on establishing tiered pay scales tied to performance reviews, empowering you to cultivate a thriving team environment.Some of the key takeaways in this episode include:Budgeting for Success: Dive into the art of setting payroll budgets and determining appropriate percentages for various roles within your organization.Transitioning to Employment: Explore the process of transitioning contractors to full-time employees, navigating legal requirements and ensuring a smooth transition for all parties involved.Price-Performance Alignment: Learn how to leverage pricing strategies to support fair and equitable compensation for your team members.Structured Compensation: Implement clear pay tiers and performance incentives to motivate your team and drive excellence.Performance Reviews: Discover the importance of conducting regular objective reviews tied to pay increases, fostering growth and accountability within your team.Balancing Act: Strike the perfect balance between profitability and competitive compensation to ensure the sustainability and success of your business.Looking to deepen your understanding of team compensation and profitability? Head over to christagurka.com/workwithme to see if working with me is the right fit for you and your business.Don't forget to subscribe, leave a review, and share with your fellow entrepreneurs. Together, let's empower each other to thrive in the fitness and wellness industry! If you're interested in being a guest on a future episode, reach out to us at Christa@pilatesinthegrove.com.
Episode 233: What To Include On A Job Description For Your Boutique Wellness Business
Apr 30 2024
Episode 233: What To Include On A Job Description For Your Boutique Wellness Business
Welcome back to another episode of the Female EmPOWERED podcast with your host, Christa Gurka. Today, we're diving deep into the art of crafting compelling job descriptions, especially tailored for boutique fitness studios facing hiring hurdles. Join us as we explore key insights from Pilates in the Grove, where the focus is on highlighting culture, growth opportunities, and desired traits over mundane responsibilities.Here's a sneak peek into what we'll be uncovering:Trait-Centric Descriptions: Shift the spotlight from duties to desirable traits like being a self-starter, problem-solver, and team player.Growth Opportunities: Illuminate the path to impact, creativity, and professional development within the role.Inviting Language: Infuse your job descriptions with warm, inviting language that mirrors your studio's values of innovation, teamwork, and support.Linking Responsibilities to Behaviors: Establish crystal-clear expectations by tying job responsibilities to specific behaviors throughout the hiring journey.Ready to revolutionize your hiring game? Dive into our exclusive hiring workshop at ChristaGurka.com/store to learn tools and strategies for recruitment success. And for the 90-day onboarding resources, check out the First 90 Days Mini-Training available at ChristaGurka.com/FitnessBusinessResources.For those looking to take their tracking and analysis to the next level, explore our coaching programs like the Inner Circle, offering customized scorecards and dedicated support. If you're interested in being a guest on a future episode, reach out to us at Christa@pilatesinthegrove.com.Thanks for tuning in, and until next time, keep empowering yourselves and others!
Episode 232: Q1 Recap - What the Inner Circle & PITG Did in Q1
Apr 23 2024
Episode 232: Q1 Recap - What the Inner Circle & PITG Did in Q1
Welcome back to another episode of the Female EmPOWERED podcast with host Christa Gurka. Today, we're diving into the inner workings of business metrics with our special guest, Lauren Amron, COO at Pilates in the Grove studio. Join us as we unpack the highlights of Q1 and how we're keeping our business on the path to success.In this episode, Christa and Lauren dissect how they review business metrics quarterly at Pilates In The Grove. They explore the key metrics driving their decisions, including revenue, net income, utilization rates, visits, and unique customers. Lauren offers her expertise in analyzing Q1 performance and demystifies the budget vs. actual spreadsheet, shedding light on the importance of understanding profit margins, location viability, and operational optimization.Here's what we'll be discussing:Revenue and Utilization Rates: Unpacking why these metrics are crucial for operational success.Net Income vs. Revenue: Understanding profitability beyond the topline figure.Financial Performance Analysis: Breaking down Q1 month by month and quarter by quarter.Setting Annual Goals: How quarterly reviews inform long-term strategic planning.Optimizing Studio Operations: Leveraging data to refine schedules and pricing.Key takeaways from our conversation:Start Simple: Begin tracking one metric like visits to gain insights into business performance.Consistency is Key: Source data from the same place for accurate analysis over time.Data-Driven Decision Making: Use metrics to objectively set goals and make informed business decisions.Quarterly Reviews: The power of regular reviews in optimizing operations and driving profitability.Ready to dive into your own quarterly review? Download our worksheet template from www.christagurka.com/quarterlyreview and get started.For those looking to take their tracking and analysis to the next level, explore our coaching programs like the Inner Circle, offering customized scorecards and dedicated support.Don't forget to subscribe, leave a review, and share with your fellow entrepreneurs. Together, let's empower each other to thrive in the fitness and wellness industry! If you're keen on being a guest on a future episode, reach out to us at Christa@pilatesinthegrove.com.
Episode 231: How To Optimize Instagram For Your Brick and Mortar Business with 20 Degrees Media
Apr 16 2024
Episode 231: How To Optimize Instagram For Your Brick and Mortar Business with 20 Degrees Media
Welcome back to another episode of the Female EmPOWERED podcast. I'm your host, Christa Gurka, and on today’s episode I’m joined by Mindy to discuss all things Instagram for your brick and mortar business.Joining me is Mindy Lundy Kramer, the founder of 20 Degrees Media, a marketing agency focused on the outdoor wellness industry. In this episode Mindy shares her journey from photography to helping businesses improve their online presence and we dive into different considerations and strategies for optimizing your Instagram presence.Some of the things we discussed include:Marketing Strategies for Small Businesses: The challenges of running a business as a technician vs entrepreneur. Developing comprehensive marketing strategies using various tactics like websites, social media, email marketing and events.Using Instagram for Local Businesses: How Instagram can be a powerful tool for small businesses to increase visibility, connect with customers, and create a stronger community through collaboration.Instagram Strategies for Fitness Studios: Focus on showcasing instructors' personalities and teaching styles to attract the right clients. Use Instagram for awareness, trust-building and community over direct sales.Analyzing Social Media Analytics: Understanding metrics like engagement, reach, likes and comments. Creating Engaging Content: The importance of developing a consistent posting schedule and asking customers directly for content ideas. Don't forget to subscribe, leave a review, and share with your fellow entrepreneurs. Together, let's empower each other to thrive in the fitness and wellness industry! If you're keen on being a guest on a future episode, reach out to us at Christa@pilatesinthegrove.com.About Mindy and 20 Degrees MarketingMindy worked for Vail Resorts for three years in the Marketing Research department before taking an internship with the Photography department. After she graduated from college in 2004 and fulfilled those internship hours at Vail Resorts, she became an independent photographer. For 14 years after that, she photographed 125+ weddings, 7+ sports companies, too many events to count, and commercial work. But then, she and her husband moved to California, really disrupting her referral based business. You can find Mindy online at 20degreesmedia.com and on Instagram @20DegreesMedia.
Episode 230: Your Studio Website is Working Against You
Apr 9 2024
Episode 230: Your Studio Website is Working Against You
Welcome back to another episode of the Female EmPOWERED podcast. I'm your host, Christa Gurka, and in today's episode, we're taking a deep dive into all things websites - specifically When Your Website Could Actually Be Working Against You.Joining us is Latasha Doyle, the brilliant mind behind Uncanny Content. Together, we'll uncover how a website - if not optimized properly - can hinder the growth of your brick-and-mortar business. Latasha will share her expertise on strategies for website optimization, automation, SEO, and customizing content to resonate with your target audience.Here's what's in store:The Role of Websites for Physical Businesses: Understanding their impact and potential pitfalls.Optimizing Websites and Streamlining Automation: Simplifying booking processes and enhancing user experience.Best SEO Practices for Local Businesses: Tips on keywords, headers, and boosting visibility.Strategies for Multiple Location Businesses: Tailoring websites to cater to diverse locations effectively.Pages vs. Blog Content: Maximizing engagement while catering to educators and businesses.Advice on Branding, Strategy, and Copywriting: Crafting compelling narratives and continuously refining your approach.Capturing Leads and Personalizing the Customer Journey: Enhancing customer experience through targeted customization.Remember to subscribe, leave a review, and share with your fellow entrepreneurs. Together, let's empower each other to thrive in the fitness and wellness industry! If you're interested in being a guest on a future episode, reach out to us at Christa@pilatesinthegrove.com.About Latasha and Uncanny ContentLatasha owns and operates Uncanny Content, a full-service content and copy agency. From content strategy to content ideation, content writing, social media, and sales copy, she and her team do it all. Latasha and her team work with women, queer, and disabled business owners to help elevate their brands and help them impact their communities.You can find Latasha and the team online at uncannycontent.co and on Instagram @uncannycontent.
Episode 229: Lost a Client? Learn How to Master Win-Back Campaigns for Pilates and Yoga Studios
Apr 2 2024
Episode 229: Lost a Client? Learn How to Master Win-Back Campaigns for Pilates and Yoga Studios
Welcome to another episode of the Female Empowered Podcast, where we delve deep into topics that matter to female entrepreneurs in the fitness and wellness industry. I'm your host, Christa Gurkha, and today's episode is packed with valuable insights on mastering a winning Win-back Strategy.In this episode, I'm excited to share insights and real-world examples of the effectiveness of Win-back Strategies. Whether you're a studio owner, fitness professional, or wellness entrepreneur, understanding the power of re-engaging past clients can significantly impact your bottom line.So, what exactly is a Win-back Strategy? It's a targeted effort to reignite and re-engage clients who haven't interacted with your business in a while. We'll explore why this is crucial for business growth and profitability, along with actionable steps to implement them effectively.Join me as we discuss:The importance of customer retention and increasing lifetime valueReal success stories from businesses implementing Winback strategiesMeasuring metrics and calculating return on investmentKey components of a successful Winback strategy, including database management, personalized messaging, and clear calls to actionPlus, I'll be sharing exclusive resources to help you kickstart your own Win-back campaigns. I hope you enjoy this episode, which is filled with actionable tips and strategies to boost your business's success. Don't forget to subscribe, leave a review, and share with your fellow entrepreneurs. Let's empower each other to thrive in the fitness and wellness industry!If you want to access the exclusive email templates mentioned in this episode, follow the instructions to claim your discount. And if you're interested in being a guest on a future episode, contact us at Christa@pilatesinthegrove.com.Thanks for tuning in, and until next time, keep empowering yourselves and others!
Episode 228: Equipment Investments: Budgeting, Capital, Credit?
Mar 26 2024
Episode 228: Equipment Investments: Budgeting, Capital, Credit?
Hey there, everyone! Welcome back to another episode of the Female EmPOWERED Podcast. I'm your host, Christa Gurkha, and I'm thrilled to have a recurring guest with us today – Danielle Hayden, the founder and CEO of Kickstart Accounting, Inc. What I truly appreciate about having Danielle on the show is her ability to provide a different perspective on financial matters. I often approach things from my own angle and Danielle offers an objective viewpoint grounded in financial expertise.Today, we're diving into the topic of investing in our businesses, particularly when it comes to equipment, growth, and expansion. Whether it's addressing capacity issues or aiming to generate more revenue, investing in equipment is often a significant step for business owners. We'll explore various aspects of this, including budgeting, financing options, and different financial management approaches.Topics we discussed include:Considering equipment investments to address capacity issues and generate more revenueCalculating potential return on investment from new equipmentOptions for financing equipment purchases like loans, lines of credit, credit cardsPerspectives on using debt versus paying in cashTips for preparing cash reserves and exploring state grantsReflect on your money mindset and risk tolerance when making financial decisionsThanks for tuning in to this episode of the Female EmPOWERED Podcast! Don't forget to subscribe, leave a review, and share with fellow entrepreneurs. Until next time, keep empowering yourselves and others!If you're interested in being a guest on a future episode, reach out to us at Christa@pilatesinthegrove.com.
Episode 227: How To Leverage Your Studio Revenue And Recruiting Process With Teacher Training With Nora Reynolds
Mar 19 2024
Episode 227: How To Leverage Your Studio Revenue And Recruiting Process With Teacher Training With Nora Reynolds
Welcome back to another episode of the Female EmPOWERED Podcast! In today's guest episode, I'm thrilled to have Nora Reynolds, Chief Innovation Officer of Arrichion joining me. Nora's journey began with her family's athletic background, leading to the establishment of hot yoga studios across several cities, including Raleigh, Charlotte, Durham, and Salt Lake City. However, her most recent venture, Strength Through Fitness University, has redefined fitness education.Some of the major takeaways from the discussion include:The importance of focusing on teaching skills rather than just exercises in fitness teacher training programs.How Strength Through Focus University has developed an online teacher training framework based on competencies and feedback to effectively train fitness instructors. The challenges of creating and delivering effective in-person teacher training programs and how an online program can help address these challenges.How licensing a standardized online teacher training program like Strength Through Focus University can help boutique fitness studios reduce workload and costs while improving training quality.Thank you for tuning in to another episode of the Female EmPOWERED Podcast! Don't forget to subscribe, leave a review, and share the episode with fellow fitness enthusiasts. Until next time, keep empowering yourselves and others!Interested in being a guest on a future Female Friday episode? Email me at Christa@pilatesinthegrove.com!
Epsiode 226: Why Women Are Better Business Owners
Mar 12 2024
Epsiode 226: Why Women Are Better Business Owners
Welcome to another enlightening episode of the Female EmPOWERED Podcast, hosted by Christa Gurka! March is Women’s History Month, so on today's episode, I’m taking a look at why women often excel as business owners. Here's what I unpack:Unlocking Women's Strengths: From superior communication skills and heightened emotional intelligence to exceptional time management, women possess a unique set of qualities that set them up to be excellent business owners.Navigating Challenges: Despite progress, women still confront gender biases, limited access to funding, and the ongoing struggle for work-life balance. For women of color, the biases and limited access are even more significant.Insightful Statistics: I shared some pretty astonishing stats on the growth of women-owned businesses, executive representation, and the persistent gender pay gap.If you enjoyed this episode: screenshot it, tag me @ChristaGurka, and tag another female business owner. Share the wealth and let’s support each other - a rising tide raises all ships. We are not each other’s competition.Looking for advice and resources to help you market and grow your clinic or client-based business? Visit my website or follow me on Instagram!Thanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast! Interested in being a guest on a future Female Friday episode? Email me at Christa@pilatesinthegrove.com!
Episode 225: Email List Metrics & Why They Matter
Mar 5 2024
Episode 225: Email List Metrics & Why They Matter
Welcome back to another episode of the Female emPOWERED Podcast with your host, Christa Gurka! In this episode, I discuss the ins and outs of email marketing and dive deep into its role in business growth and success.Some of the topics I discuss in this episode are:The significance of email marketing for communication with existing and potential customersThen importance of your email list as the only set of platform data that you own (pro tip: you don’t actually own your IG followers - and if that platform crashes, there goes your audience!) Practical - and simple! - strategies for starting and growing your email lists, including using opt-ins on websites and social media to attract your target audienceA Sneak Peek At Key Metrics:Open Rates - Learn about the importance of personalization and compelling subject lines to get your audience to actually read your contentClick-Through Rate (CTR) - The percentage of recipients taking action and clicking your linksConversion Rates - The percentage of your audience that follows all the way through to your final desired action (ie: making a purchase)Bounce Rate - A crucial stat to make sure your emails don’t end up in SPAMAND! I’ve got a special offer this week - check out my resources page and use the promo code EMAILPODCAST for a 20% discount on all of my tried and true business email templates.Looking for advice and resources to help you market and grow your clinic or client-based business? Visit my website or follow me on Instagram!Thanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast! Interested in being a guest on a future Female Friday episode? Email me at Christa@pilatesinthegrove.com!
Episode 224: Why Listening to Too Many Opinions is Killing Your Business
Feb 27 2024
Episode 224: Why Listening to Too Many Opinions is Killing Your Business
Welcome to another episode of the Female emPOWERED Podcast with  Christa Gurka. In this episode, I discuss why listening to too many opinions might harm your business and how to figure out which opinions to consider (and which ones to skip)..Some of the topics I dive into  include: Why seeking too many opinions can hinder progress in business decision-making.The confusion that can come from receiving conflicting guidance and how it leads to analysis paralysis. Losing authenticity by only taking the opinions of others and not trusting your own opinion and finding your own voice.The reason that maintaining focus and consistency in branding is important to avoid diluting efforts and confusing the audience.How to handle ideas amidst a barrage of opinions, and the importance of taking ownership of decisions (even when it’s challenging).Insights into identifying valuable opinions, including seeking advice from industry experts, mentors, customers, and team members.Resources for conducting market research include platforms like STATISTICA, Nielsen, Mintel, Forrester, Pew Research, and the Small Business Association.Looking for advice and resources to help you market and grow your clinic or client-based business? Visit my website or follow me on Instagram!Thanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast! Interested in being a guest on a future Female Friday episode? Email me at Christa@pilatesinthegrove.com!