PODCAST

Female emPOWERED: Winning in Business & Life

Christa Gurka, MSPT, NCPT- Health and Fitness Business Strategist

A podcast for female boutique fitness, wellness and physical therapy small business owners who want expert insights and honest conversations about what it means to show up, thrive, and of course GET PAID.

How to prime your business for SALE with Boutique Fitness Broker Mitch McGinley
Jun 21 2022
How to prime your business for SALE with Boutique Fitness Broker Mitch McGinley
Welcome back to another episode of Female emPOWERED! I talked to Boutique Fitness Broker Mitch McGinley for this week’s episode. We will be sharing about how to prime your business for sale in this podcast.I met Mitch at Boutique Fitness Summit and after a recent Mastermind Meeting where he was a Panel, and he was my favorite panelist. So, I sought him out to have him in our podcast because I learned so much from him and I bet you guys will also pick up a thing or two from my talk with him.Mitch’s Career And Industries He’s Been InMitch started his career in hotel management and later on he bought his favorite yoga studio, which was then up for sale. Six years later, he sold his yoga studio business for almost five times the price he bought it. And now he is three years in as a Boutique Fitness Broker and he loves it! Listen to this week’s episode because many of us don’t know our exit strategy when it comes to the businesses we’ve put up. I’ve gotten so many questions regarding this and I always end up not giving them a good answer.In this episode we discuss: ·      Shifting from a corporate career to a boutique fitness owner·      How Mitch became a certified business consultant and a Boutique Fitness Broker·      What is Entrepreneurial Seizure·      Wanting a new challenge·      What people should realistically expect if they’re looking to sell their business·      The process and the timeline of selling a business·      The emotional attachment of business owners with their businesses·      Being right or being done when selling a business·      The difficulty of pricing your business when it’s up for sale·      Showing your profit in your tax returns to help sell your business and getting an accountant to clean up your books·      The effect of recording cash transactions for a sale·      Looking at the process of selling a business years before they’re sure to sell·      A buyer actually reaching out to a business owner who wants to sell their business·      What you should place in the listings of your business·      What is cash flow·      Adding back the owner’s salary·      Being honest with your salary commensurate to the work that you do·      Variety of ways of negotiating and paying for a business bought·      The floor on selling smaller businessesFollow Mitch on Instagram @boutiquefitnessbroker to learn more about how he can help you when you’re ready to sell your business. You can also visit his website at and his LinkedIn account at or e-mail him at mitch@botiquefitnessbroker.com.Looking for advice and resources to help you market and grow your clinic or client based business? Visit my website or follow me on Instagram!Links mentioned in this episode:·      BizBuySellThanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast! Interested in being a guest on a future Female Friday episode? Email me at Christa@pilatesinthegrove.com!
Starting a Business in a Pandemic with Surabhi Vietch
Jun 14 2022
Starting a Business in a Pandemic with Surabhi Vietch
It’s Tuesday, Female emPOWERED listeners! Which means it’s time for another episode with a very special guest for #FemaleFounder – Surabhi Vietch. We connected after I listened to her podcast, Mom Strength, and I loved the vibe she was putting out. Surabhi is a registered physiotherapist in Toronto, Canada and is a pregnancy and post-partum athleticism coach. Creating The Business Based On Her Experience She decided to start a business during the pandemic to help moms and moms-to-be and after she found out there was a huge gap for post-partum rehab when she had her first child. She created programs as a solution to the need that moms aren’t getting. Tune in as we talk about her business, the solutions she came up with, the importance of energy management, the mom guilt, and so much more. In this episode we discuss:What Surabhi Vietch’s pandemic business is all about Why Surabhi started her pandemic business Launching The Passionate Physio and the thought process behind it Movement and other health-related issues post-partum Importance of discussing goals with clients Surabhi’s career trajectory and how it changed Surabhi on using language to choose who she works with Getting more granular with your business The different programs that Surabhi offers now Market research surrounding guided workout videos The importance of quick, accessible, and achievable exercises Balancing being present with your kids and work Our thoughts on working in the evenings Taking time to rest and energy managementQuestioning the mentality around success Valuing yourself at the forefront Follow Surabhi on Instagram @thepassionatephysio to learn more about her programs and coaching. Looking for advice and resources to help you market and grow your clinic or client based business? Visit my website or follow me on Instagram! Links mentioned in this episode:The Mom Strength PodcastThanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast!Interested in being a guest on a future Female Founder episode? Email me at Christa@pilatesinthegrove.com!
#FemaleFounders with Elva Li
May 10 2022
#FemaleFounders with Elva Li
Female Founders with Elva LiHappy Tuesday, Female emPOWERED listeners! My Female Founders guest this week is Elva Li, a luxury branding coach, creative director, and speaker who helps her clients create a luxury brand so they can attract high-end clients, increase their influence, impact, and income. Growing up in Shanghai, she moved to Melbourne and founded the Elva Li Luxury Branding and Lifestyle Studio after a successful corporate career left her feeling like she had more to give. We dive into how you can define luxury for your own business and the impact your branding has on the clients you attract. Power of LuxuryElva has 10 years of experience in business advisory, coaching, and brand styling. She combines her creative flair with her business savviness to help visionary female coaches and founders feel confident online, onboard high-end clients, and become the most iconic version of themselves. She believes in the power of beauty and, by helping women become the best versions of themselves, they can create a soul-aligned luxury brand.Listen in to this episode to learn how you can create a brand that attracts the clients you dream to work with, and embody a brand that aligns with who you are at your core. In this episode we discuss:Elva’s background and experience Defining luxury for yourself Growing up in Shanghai Transitioning into a different culture What she does to help female business owners Mindset and money blocks women struggle withTypes of clients she works with  Process of branding a client’s business from logos to colors and everything in betweenHow your branding impacts the clients you want to attractThe importance of having a brand bookDeveloping your own personal brand  Aligning her messaging with who she was and how that impacted her business’s growthFollow Elva @elvali.luxurybrandingqueen and be sure to head over to Elva’s website to check out her incredible luxury branding services for your business.Looking for advice and resources to help you market and grow your clinic or client based business? Visit my website or follow me on Instagram!Links mentioned in this episode:Femme Brand QuizElva Li Luxury Branding CallThanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast! Interested in being a guest on a future Founder Friday episode? Email me at Christa@pilatesinthegrove.com!
#FemaleFridays with Sharon Beason
Apr 29 2022
#FemaleFridays with Sharon Beason
Episode 111: Female Fridays with Sharon BeasonIt’s Friday, Female emPOWERED listeners, which means it’s for another episode! Today Sharon Beason joins me as our guest.With her “tell it how it is” authenticity, I am very excited for this conversation and the incredible value she is going to bring you. Founder of Womeneur, Sharon can show you how to create, identify and scale a sustainable brand inside her Womeneur CEO Society.Ditch the overwhelmBased in Brooklyn, Sharon works as a sustainable business strategist, keynote speaker, and author. She knows exactly what it takes to be an unapologetic business owner as she helps female entrepreneurs build and scale sustainable businesses. Tune in as we discuss how she transitioned out of the CPA world to become a business strategist and how you can become unapologetic in all areas of your life and business. In this episode we discuss:Sharon’s background as a CPAThe shift from CPA to business strategistWhy who you surround yourself with mattersInvesting in yourselfHow Sharon launched Womeneur What happens when you feel stuck How to pivot when you feel burnt out Designing your lifestyle and sticking to your boundaries Qualifying people for your programs and attracting the right clientsWhat Sharon does to stay in an abundance mindsetDetaching from your customers Be sure to follow Sharon @sharonmaybeason and @womeneur and take a look at her incredible community for all of you female coaches, consultants, creatives, and service-based entrepreneurs!  Looking for advice and resources to help you market and grow your clinic or client-based business? Visit my website or follow me on Instagram!Links mentioned in this episode:Womeneur CEO SocietyThanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast! Interested in being a guest on a future Female Friday episode? Email me at Christa@pilatesinthegrove.com!
How to Prepare for Seasonal Dips in your Business
Apr 26 2022
How to Prepare for Seasonal Dips in your Business
Welcome back to another episode of Female emPOWERED!  Some businesses have peak periods when their services and products are in high demand. Landscapers, HVAC techs, roofers, and stucco companies are busiest in the spring and summer. Seasonal business peaks for florists are Valentine's Day and Mother's Day.If you run an e-commerce business your seasonal dips may have different patterns. The Christmas holiday shipping season could be a peak season but the summer months could be a low point.Regardless of the nature of your business, your peak seasons are often the key to your success. Having a small business financial planning agenda is a must to get you through the less profitable months.Even without seasonal lows, businesses need to be prepared to handle dips in revenue.Are you a business owner concerned about making it through revenue slumps? Keep listening to this podcast to learn how to maneuver your way through months when your business is making less money.Let’s talk about…Ways to prepare for seasonal dips in your businessHow to better understand your customer’s buying patternsTips on launching a successful marketing campaignHow to manage your stress levelsWhat you need to do to become more visible onlineThe importance of building connections in social media Looking for advice and resources to help you market and grow your clinic or client based business? Visit my website or follow me on Instagram!Thanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast!
#FemaleFounders with Laura Munkholm
Apr 22 2022
#FemaleFounders with Laura Munkholm
Female Founders with Laura MunkholmIt’s Friday, Female emPOWERED listeners! Which means it’s time for another episode with a very special guest for Female Founder – Laura Munkholm. Laura is one of the Co-founders of Walla software, a modern studio management platform created to transform and simplify your studio operations. The Founder’s JourneyLaura has been in the boutique fitness industry since 2007 and started out as a yoga teacher along with her sales career. She’s a former yoga studio manager and has been in the industry for a long time, so she really understands both sides of the industry and the business. She’s known to make fitness and wellness more accessible, diverse, and equitable.Tune is as we discuss how you can gain more access to better insights to help you keep track of your business performance more efficiently and effectively.Let’s talk about…An overview of Laura’s businessWhat comprises a competitive landscapeIndustry expert versus software technology focused What is product market fit? The problem that Laura is currently facing The advantage of Walla Software's features How expectations affect our lives and business The importance of building habits What is Push notification? What sets boutique fitness studio apart from big box gym The value of investing in a female founded companyBe sure to reach out or message Laura at Laura@hellowalla.com to stay connected and on track!Looking for advice and resources to help you market and grow your clinic or client-based business? Visit my website or follow me on Instagram!Links mentioned in this episode: Walla - Studio Management softwareThanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast! Interested in being a guest on a future Female Friday episode? Email me at Christa@pilatesinthegrove.com!
How a COO Can Improve your Business with Joshua Mendez
Apr 15 2022
How a COO Can Improve your Business with Joshua Mendez
Episode 111: Female Fridays with Joshua MendezYou are in for a treat, Female emPOWERED listeners! It’s time for another episode with a very special guest, Joshua Mendez, our very own COO and CFO here at Pilates in the Grove! He started with us back in December of 2021, after finding him through a recruiting firm, and he is my first full time employee that doesn’t provide a service. And he’s completely changed my life and business! How a COO can improve your businessJoshua manages both the operational and financial aspects of our business at Pilates in the Grove, taking many things off of my plate and transforming my business in so many ways. Coming from the food and beverage industry, Joshua was burnt out and looking for something new when our paths crossed.Tune in as we talk about his coming on board and his role at Pilates in the Grove and how a COO can drastically change the trajectory and long-term success of your business. In this episode we discuss:From food and beverage to the financial worldThings that stood out to him at Pilates in the GroveIndividuality in your teamJosh’s role at PITGForecasting and how it’s beneficial to businessesP&L in the fitness industry Marketing investments and ROI Levers to pull to improve your bottom lineHiring new team members Deciding to expand or notWhat it looks like to work with Josh through Inner CircleRapid fire questionsFor more information about working with Josh and the various levels of coaching we offer, shoot me an email christa@pilatesinthegrove.com or Josh joshua@pilatesinthegrove.com. Looking for advice and resources to help you market and grow your clinic or client based business? Visit my website or follow me on Instagram!Links mentioned in this episode:Fit Biz FoundationsInner CircleThanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast! Interested in being a guest on a future Female Friday episode? Email me at Christa@pilatesinthegrove.com!
#FemaleFridays with Claire Pelletreau
Apr 1 2022
#FemaleFridays with Claire Pelletreau
Female Fridays with Claire Pelletreau It’s Friday, Female emPOWERED listeners! Which means it’s time for another episode with a very special guest for #FemaleFriday – Claire Pelletreau. We connected after I listened to her podcast, The Get Paid Podcast, and realized we also have several mutual friends. Claire is a Facebook and Instagram ads consultant to businesses allocating $10,000 a month or more on ad spend.One of the best Facebook ad expertsA Philadelphia native, Claire is obsessed with Facebook and Instagram ads and is a conversion optimization expert for online businesses. While many ad consultants take their client’s money regardless of whether the ads work or not, she digs deep and makes sure that her client’s funnels are actually working before she spends any time, energy, or money throwing traffic at it through ads – requiring lots of math and research! Tune in as we hash out what conversion optimization means for your business, the importance of your messaging when pricing your services, and the data that matters for paid ads. In this episode we discuss:What is conversion optimization? Claire’s obsession with Facebook and Instagram ads  Launching Get Paid Marketing in 2021 Things to audit that can be improved with client’s adsPower of onboarding videosPricing of services and why low balling your prices negatively impacts your messagingMaking your clients feel seen and heard Leaning into being completely yourselfWhy she stopped her podcast and coming back in 2018Getting paid and transparency about numbersMarketing and how to get paidTrack record of success online alreadyGathering data prior to paying for adsRapid fire questionsFollow Claire on Instagram @clairepells To learn more about her courses and coaching, check out  Looking for advice and resources to help you market and grow your clinic or client based business? Visit my website or follow me on Instagram!Links mentioned in this episode:The Get Paid PodcastMarketing Self Audit ToolThanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast! Interested in being a guest on a future Female Friday episode? Email me at Christa@pilatesinthegrove.com!
#FemaleFridays with Sarah Dupree
Mar 25 2022
#FemaleFridays with Sarah Dupree
Female Fridays with Sarah DupreeHappy Friday, Female emPOWERED listeners! My #FemaleFriday guest this week is Sarah Dupree, a commercial photographer based in Southern California. Sarah started her career in the advertising industry 17 years ago working for large agencies, but ultimately found herself in the marketing world as a commercial and brand photographer. Advertising to freelance photography After the birth of her first son, Sarah began to do freelance work in the photography space and never looked back. Sarah has done photoshoots with corporations like Boot Barn, Juicy, Cupcake Winery, and a number of highly influential entrepreneurs and small businesses. She’s developed a wide range of expertise in commercial photography, brand photography, lifestyle photography, and product photography.Tune in as we discuss how to brand yourself online and the best strategies for utilizing social media in your business without it taking over your entire life. In this episode we discuss:Intro to Sarah Importance of social media for business owners Setting goals for your online presence Demographics of various platforms & how to utilize themWays to use Pinterest for your businessCreating and staying on brandStanding out to align with like-minded clientsCommunity over competitionWhy you should invest in branded photography Preparing for a branded photoshootWhat makes a great photography client vs. not great clientHow to be more relaxed during shootsFollow Sarah on Instagram @sarahd.photos. To learn more about her photography services and offers, head over to  Looking for advice and resources to help you market and grow your clinic or client based business? Visit my website or follow me on Instagram!Links mentioned in this episode:Sarah’s website & portfolio Exposure app [There’s no link for this???]The Universe Has Your BackThanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast! Interested in being a guest on a future Female Friday episode? Email me at Christa@pilatesinthegrove.com!