PODCAST

Female emPOWERED

Christa Gurka

A podcast for female healthcare and wellness professionals and business owners who want expert insights and honest conversations about what it means to show up, thrive, and of course GET PAID.
What I've Learned About Business, Marketing & Connection Since Starting This Podcast5 Free or Low Cost ways to stay accountable in 2022Why that Expensive Marketing Strategy isn't working for your Wellness Business#FemaleFridays with Dr. Danelle Dickson
Episode 028: Female Fridays with Dr. Danelle DicksonHappy Friday, Female emPOWERED listeners! My #FemaleFridays guest this week is Dr. Danelle Dickson PT, DPT, a licensed physical therapist, Performing Arts specialist, orthopedic clinical specialist, and owner at Performance Plus Physical Therapy. She is also the co-founder of a business mentorship for minority women, The Black Female Foundation, and co-founder of the Dance Ready Project, an online hub for tools and resources for dancers. I’d say she keeps herself busy, in the best way!Passion turned careerDr. Danelle’s 39 years in the dance world fueled her passion to work with dancers’ injuries, after overcoming an injury herself. She has combined her passion for dance with her skills in orthopedics to work with thousands of dancers and other athletes, at the pre-professional level and professional levels. She lives in Washington D.C, where her company, Performance Plus, is located in the heart of downtown. She frequently travels to Trinidad, where she was born, to visit family and friends. Tune in as we discuss her winding journey to finding the world of Physical Therapy and why she is so passionate about mentoring other minority business women who are facing similar pitfalls that she has overcome.In this episode we discuss:The story of how she became Dr. Danelle Dickson, PT, DPTThe Dance Ready Project and Black Female FoundationAn injury that changed her career path and directionThe impact a PT can have on someone’s life Generational impact that comes from helping someone heal physically  Why people may fear niching down + its ultimate benefitsPitfalls and difficulties for females of color in the business and PT worldCulture, race, and seeing America from a different lensThe ABCs she teaches in her mentorship programWomen helping other women in business Follow Danelle on Instagram on all three of her handles: @3ptdc, @blackfemalefoundation, and @dancereadyproject. Be sure to head over to Danelle’s website to learn more about Performance Plus as well!Looking for advice and resources to help you market and grow your clinic or client based business? Visit my website or follow me on Instagram!Links mentioned in this episode:Performance Plus Physical TherapyDance Ready ProjectBlack Female FoundationDancing around Elephants PodcastThanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast! Interested in being a guest on a future Female Friday episode? Email me at Christa@pilatesinthegrove.com!
Jan 7 2022
53 mins
2022... Help Me Help You - Christa answers questions LIVE from IG!Words of Wisdom from Women for WomenMemberships vs PackagesHow to Price Your Services for Your Client Based Business
Welcome back to another episode of Female emPOWERED! Today, I'm going to talk about pricing or how to price your services for your boutique fitness business or your cash-based physical therapy practice, as this can go through for any client-based business. Pricing has nothing to do with what we all think, but a hundred percent reflection on what the customer thinks or what they feel is valuable to them. It is a great idea to sometimes get some feedback from your peers, but ultimately the people we should be asking are our customers and our clients.  There are different ways to ask and gather  information without specifically saying, 'how do you feel about my pricing?'And so, for today's episode, I'm going to share with you the mistakes I see when it comes to pricing and what you can do to overcome those mistakes. So hopefully, today's podcast will give you a little bit of value when it comes to pricing your services.Let's talk about...The transformation and value you can provide your customersHow to determine your pricing based on your profitWhy you shouldn't compete with your competitors about pricingHow to overcome your mindset issuesUnderstanding what your key differentiators areLooking for advice and resources to help you market and grow your clinic or client based business? Visit my website or follow me on Instagram!Thanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast!
Nov 30 2021
22 mins
#FemaleFridays with ChristaBlack Friday and Cyber Monday - Great Idea or Big Mistake?#FemaleFridays with Sarah Mamaril
Episode 90: Female Fridays with Sarah MamarilSarah Mamaril joins me today as we discuss how she built a successful business as a virtual assistant. She just so happens to be my very own virtual assistant, and I can say with full confidence that she has played an integral role in changing the trajectory of my coaching business, as well as over at my Pilates in the Grove studios.Sarah has been in the online service industry since 2012 and went full-time as a freelancer in 2016. She has grown her company, Catch Creative Labs, from her dining room table with just her and her husband to now an entire team of creatives and content creators. Catch Creative Labs is your one-stop shop for General VA and Tech VA services, Transcription & Captioning, Web Dev & Design, Branding, and Content Creation.Tune in to hear how she got started in the online space, what type of work she does, and also her best tips on how to set proper expectations when hiring a VA.In this episode we discuss:Introduction to Sarah and how she got into the online service industryCollaborating and working together Her specialties and the types of work Sarah does as a VASaying “yes” to the things that excite and outsourcing the things that do notHer favorite & least favorite websites How to choose your website host when thinking aheadSetting clear expectations when hiring a VATips for best communication with your VAWhat growth has looked like for her as a female business ownerTo scale or not to scale her businessBe sure to follow Sarah Mamaril on instagram at @summerdreamin and check out her website to see all the services she offers at https://www.catchcreativelabs.com/ Looking for advice and resources to help you market and grow your clinic or client based business? Visit my website or follow me on Instagram!Thanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast! Interested in being a guest on a future Female Friday episode? Email me at Christa@pilatesinthegrove.com!
Nov 19 2021
55 mins
The Step by Step Framework of a Business Process Lifecycle#FemaleFridays with Dr. Rena Eleazar
Episode 88: Female Fridays with Dr. Rena Eleazar, DPTHey everyone! Thank you for joining me for another Female Friday! I am with Dr. Rena Eleazar, who I have sadly never met in person but totally feel like I know through Instagram. She is a Doctor of Physical Therapy and also is a strength and conditioning coach. Dr. Rena Eleazar is based out of New York City and has been in business for 4 years. She focused on athletic rehab and working on their performance and getting them back into their sport. Finding a niche in ultimate frisbee (who would have thought?!) She has found a great way to help these athletes and others get back to the sport.In this episode we discuss:Who Dr. Eleazar is, her business, and who she servesHer journey into entrepreneurship and owning her own practice How Crossfit kickstarted her physical therapy careerWhere and how she sees and helps clientsGetting clients and building relationshipsCommon misconceptions people have of physical therapy Working with the NBA G League How Dr. Eleazar treats her personal clientsThe pandemic and how it affected her practice Physical therapists and how they help with mental health  Strength coaches and “rules” they have set How training changes and why fitness professionals need to stay on top of itDr. Eleazar’s most challenging parts of her business What surprised Dr. Eleazar about owning a business If you are looking to connect with Dr. Rena Eleazer, you can find her on Instagram @renaeleazarpt, email her at rena@matchfitperformance.com, or check out their website www.matchfitperformance.com. Looking for advice and resources to help you market and grow your clinic or client based business? Visit my website or follow me on Instagram!Thanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast! Interested in being a guest on a future Female Friday episode? Email me at Christa@pilatesinthegrove.com!
Nov 12 2021
55 mins
What exactly are you hustling for?#FemaleFridays with Kaleen Canevari
Episode 86: Female Fridays with Kaleen CanevariHello and I hope you are all having an AMAZING Friday! I am so excited because my #FemaleFridays guest this week is Kaleen Canevari  — although I have never met her in person. I have followed her for a long time and I am not going to lie, she probably saved me hundreds of dollars in equipment repairs with her Dawn and water cleaning technique! Kaleen is the CEO of Flexia, a connected fitness company that brings the Pilates studio into your living room. She holds a BS in Mechanical Engineering and is a certified Pilates instructor. Talk about a woman who wears a lot of different hats, right? We discuss all different topics from engineering and pilates to product design. In this episode we discuss:Who Kaleen is, her journey, and how she got to where she is today How Kaleen started to design and develop Flexia Thinking outside the box and figuring out a way to make everyone feel comfortable in pilates and on a reformerDecision-making and designing the Flexia Reformer How technology can help Pilates instructors & our studentsTechnology that has been integrated into the Flexia ReformerBeing a female in engineering and the equipment industry How men and women are viewed differently in the entrepreneurial world Bias against women in life and business If you are looking to purchase a Flexia Reformer, you’ll have to jump on the waitlist because it is SOLD OUT.  You can find the reformer at www.flexiapilates.com. If you want to connect with Kaleen, follow her on Instagram @thefitreformer.
Nov 5 2021
45 mins
The Terrible, Horrible, No Good, Very Bad Day that Created the Radical Mindset Shift that Turned my Business AND my Life Around#FemaleFridays with Nicole Naab
Episode 84: Female Fridays with Nicole NaabHello everyone and thank you for joining me for another episode of Female emPOWERED! My #FemaleFridays guest this week is Nicole Naab, who goes by Nikki. Nikki and I met a VERY long time ago at a PMA conference in real life. We had been fan-girling over each other on social media for a while. She is my soul sister with her sarcastic tone and I am so happy to have her on! Nikki knows it all! She has experience in health and wellness, product launching, digital products, sales, copywriting. She started by teaching pilates group classes, private clients, and owning her own studio. Now, she is in the online space selling digital fitness products and consulting with companies to help improve customer experience with their fitness products. In this episode we discuss:Who Nikki is and how she got started with her businessNewbie advice about getting started in businessHow to know if people actually WANT what you are sellingHow to develop an effective marketing sequence Different programs people can develop and create What to do while people are using the product/service Different platforms for digital productsSelling multiple products vs. selling a single product How to get started when launching a digital product Cold audience vs. warm audience Quick questions for Nikki Nikki has her own podcast called Results Not Typical (not about marketing) found wherever you listen to your podcasts. You can also follow her at @naablevy on Instagram or at https://naablevy.com/ Links to programs mentioned in this podcast:www.wordpress.com www.teachable.com www.woocommerce.comwww.podia.comwww.kajabi.com www.squarespace.comwww.aweber.comLooking for advice and resources to help you market and grow your clinic or client based business? Visit my website or follow me on Instagram!Thanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast! Interested in being a guest on a future Female Friday episode? Email me at Christa@pilatesinthegrove.com!
Oct 29 2021
51 mins
The Three Phases of Business Ownership#FemaleFridays with Jordana Edelstein
Episode 82: Female Fridays with Jordana EdelsteinHappy Friday, Female emPOWERED listeners! My #FemaleFridays guest this week is Jordana Edelstein — a lover and teacher of yoga and movement for about 8 years. Since starting her journey in the health and wellness space, Jordana has shifted her focus. Today, nutrition coaching is her calling, after struggling with her own disordered eating, body image issues, and experience with different nutrition coaches. After battling with these issues silently, Jordana realized she could use her own experiences and knowledge to help coach her clients to improve their nutrition and eating! Jordana is helping clients change their mindset with food — learning what food actually is, how to eat the correct amounts to care for their body, and working through perceptions of “bad foods” and “good foods.” Tune in to hear more of her story and how she helps her clients build a better relationship with food. In this episode we discuss:Who Jordana is and what she does, including more about her views on nutrition How Jordana shifts her client's mindset about losing weight and her own experiencesJordana discusses her own struggles with her body and self-confidence as a teenager and young adult. Disordered eating and poor eating patternsWorking with a nutrition coach to help regain control over food, mindset, and self trust. How all different body types struggle with food and body image. Jordana tells us how nutrition coaching has worked for herMaking minor changes slowly to help you sustain your healthy lifestyleMedia and our world need to change views on people and normalize differencesJordana’s process when working with clients Being consistent and sustaining a healthy lifestyle If you are looking to work with Jordana or want to learn more about how she helps people achieve their nutritional goals. Follow her on Instagram @jordanaedelstein or visit her website www.jordanaedelstein.com. Looking for advice and resources to help you market and grow your clinic or client based business? Visit my website or follow me on Instagram!Thanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast! Interested in being a guest on a future Female Friday episode? Email me at Christa@pilatesinthegrove.com!
Oct 22 2021
54 mins
How to Create Content When You Don't Know What to Create

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