The Flower Files: The Wildly Native Podcast

Liza Goetz

Join this podcast team of flower lovers while they take you along their journey as flower farmer florists pursuing business, family, strategy, mother nature, wedding installs, and everything in between including fieldwork, and floral design all the way to the day of event execution. A weekly show that talks about all things flowers including the reality of flower farming, using locally grown flowers in wedding design, and other flower use with an environmentally focused perspective based in a small town but close enough to reach big cities. This women-run business features a mother-daughter team with a best friend to keep them all balanced and includes a variety of guests who are flower lovers, users, sniffers, and enthusiasts that will talk on a range of topics or ramble on about other things… Depending on where the seasons take us!


read less
BusinessBusiness

Episodes

A Hairstylists Perspective: Exploring the Versatility of Floral Hair Pieces for Weddings
Jun 18 2024
A Hairstylists Perspective: Exploring the Versatility of Floral Hair Pieces for Weddings
Ever wondered what it takes to carve out a successful career in the vibrant world of hair design? This week, I'm joined by the wonderfully talented Mallory, who not only paints a vivid picture of her own journey through the cosmetology labyrinth but also provides a treasure trove of insights for those eyeing a similar path. From grappling with post-high school indecision to selecting the perfect hair school, Mallory's experiences shed light on the dedication and passion required to thrive in this industry. We navigate through the rigors of hair school, the leap into the creative chaos of the salon, and how personal triumphs fuel professional growth.As we weave through Mallory's narrative, we uncover the artistry behind flower hair accessories for those adorable flower girls at weddings, revealing tricks of the trade for managing fine hair with grace and ease. The conversation then takes a tender turn towards the intimate bonds formed between stylists and clients, where a salon chair transforms into a sanctuary of shared stories and confidences. And for our listeners who juggle the ceaseless demands of motherhood, we chat about the unsung heroes of the wardrobe: those cherished comfort clothes that offer a small yet significant solace amidst the daily whirlwind. If you're seeking inspiration or just a heartfelt story from someone who's navigated life's milestones with scissors in hand, you won't want to miss this episode. Join us for a journey that's as enriching as it is entertaining.Support the Show.
Let’s Get Published in a Magazine with Jen Quinn
Jun 11 2024
Let’s Get Published in a Magazine with Jen Quinn
Ever found yourself staring at a photograph, wondering about the story behind the smile or the location? This week, our vibrant guest Jennifer Quinn of Jen Quinn Creative and APG Media of Chesapeake, wields her artistic prowess to unravel the narrative threads of graphic design, photography, and the pulse of the magazine world. As we weave through Jen's transition from fashion to full-fledged visual storytelling, you'll get an insider's perspective on how she breathed new life into Chesapeake Bay Wedding Magazine and orchestrated events that showcase the sincerity of love stories. Her philosophy will change the way you view photography, aiming to capture the essence of her subjects in a way they rarely see themselves – it's all about fostering genuine comfort and authenticity.Hold on to your hats, as we also navigate the currents of magazine trends without capsizing under the weight of fleeting fads. Jen opens up about the magic of photography locations and those heartwarming client reactions to their cherished moments captured in time. Plus, she shares her sources of fresh inspiration for poses and the discerning eye it takes to select images that speak truth in publication. Ready to join the ranks of those enraptured by her work? Find Jen across social media platforms, from Instagram to her website, and immerse yourself in a world where ideas bloom into reality. Make sure to tune in and let your creative spirit be ignited by Jen Quinn's flair for bringing visions to life.Support the Show.
Navigating the Aisles: Wedding Planning with Sara Reynolds
May 28 2024
Navigating the Aisles: Wedding Planning with Sara Reynolds
When serenity meets the storm beneath the surface, it's all in a day's work for Sarah Reynolds, the remarkable Eastern Shore wedding planner who guides us through the whirlwind of tying the knot. From her surprising transition from military life to orchestrating the most enchanting tented and waterside weddings, Sarah lets us in on the secrets of maintaining poise amid the chaos. Our conversation is a journey that begins with her very first event and sails through the evolving tides of the wedding industry, revealing the resilience and grace it takes to craft the perfect day.Managing a wedding is akin to conducting an intricate symphony where the notes of budget constraints and vendor relations must harmonize beautifully. Sarah peels back the curtain on the delicate art of balancing a couple's dream with their wallet's reality, all while choreographing the dance of expectations and collaborations that defines the wedding planner's world. Whether it's the distinction between day-of coordinators and full-time planners or the quintessential role of a planner in creating a seamless celebration, we uncover the hidden layers that make a wedding not just an event, but an experience to treasure.As our heartfelt exchange draws to a close, Sarah and I swap tales from the heartwarming to the downright bizarre, all collected from the front lines of love's grand festivities. We're reminded that beyond the venues and vows, it's the gratitude and friendships forged within the industry that keep us anchored. Sarah's insights shine a light on the power of having a confidant amidst the whirl of wedding planning, underscoring the profound impact of human connections in making every wedding—and every day—resoundingly special.Support the Show.
Elegance in Ink: The Transformation of Wedding Stationary
May 7 2024
Elegance in Ink: The Transformation of Wedding Stationary
Embarking on a path from the high-octane hustle of New York City's corporate events to the intimate craft of bespoke wedding invitations, Miss Carrie of Turnage and Watts shares her transformative story. We wander through her captivating tales of rubbing shoulders with celebrities at the Time 100, to the pivotal life moments that nudged her towards the serene artistry she now pours into every lovingly created invitation suite. With Carrie's anecdotes, you'll feel the heartbeat of a business that's more than just paper and ink—it's a homage to heritage and the cherished bond between couples and their stories.The essence of tradition and personal connection radiates through our discussion with Carrie as she unveils the soul-stirring inspirations behind Turnage and Watts. Her journey to preserve the legacy of her grandmothers and to embody their values in her work is a testament to the power of family and storytelling. Carrie guides us through the meticulous process of cultivating wedding invitations that capture a couple's narrative, from the initial concept to the final touch of a wax seal, creating an heirloom that celebrates the start of a shared life journey.Lastly, we navigate the lesser-known waters of mailing intricacies, as Carrie lends her expertise on how to ensure your invitations land in mailboxes with grace and style. From the allure of vintage stamps to the logistics of postage and packaging, this chapter is a treasure trove of tips for anyone looking to add that extra flair to their special announcements. Carrie's wisdom is not just about aesthetics; it's about creating a seamless experience for couples, ensuring their invitations set the tone for the wedding of their dreams.Support the Show.
Planning Trends for 2024: A Wedding Planner’s Perspective with Allie Yoder
Apr 30 2024
Planning Trends for 2024: A Wedding Planner’s Perspective with Allie Yoder
Allie Yoder, the Texan event planner with a knack for infusing southwestern charm into every celebration, swings by the Flower Files to share her evolution from birthday party maestro to hospitality management guru. Recapturing the magic of our childhood softball days, she dishes on her career blossoming post-Alabama University and her love for the luxury that venues like the Four Seasons bring to the events she crafts. We meander through her tales of the contrasting cultures of Texas and Maryland, the unique flavors of cities like Austin and Dallas, and how these colorful backdrops shape her approach to event planning.Crack open the tool kit of creativity with us as we navigate the unpredictable waters of event management, where fishing wire and floral foam morph into the heroes of last-minute fixes. It's a world that teaches you to juggle the fantastical expectations set by social media with the reality of what can be achieved. We exchange stories of client relationships, the adrenaline of orchestrating everything from intimate affairs to grand galas, and the art of collaboration that turns potential disasters into triumphs. Allie and I peel back the curtain on the industry’s demands for quick thinking, budget savvy, and the craft of creating unforgettable moments.Strap in for a rollercoaster ride through the ever-evolving landscape of event planning, from the whimsy of millennial preferences to the fresh perspectives brought by Gen Z. We're reflecting on the seismic shifts induced by the COVID-19 pandemic, from the surge in costs to the innovative adaptations clients are making for celebrations stretching to 2027. Allie warms us with a chuckle-worthy account of an inebriated guest, and we wrap things up with heartwarming recollections of the bonds forged and the poignant memories experienced behind the scenes. It's a reunion filled with laughter, shared successes, and the anticipation of more adventures in the heart of Texas.Support the Show.
The Essence of Hospitality: Crafting Memories with Hannah Warsh at Hyatt Place
Apr 23 2024
The Essence of Hospitality: Crafting Memories with Hannah Warsh at Hyatt Place
Embark on a captivating exploration of hospitality's heart with Hannah Warsh of the Hyatt in Ken Island, a beacon of event coordination. From her humble beginnings at Hyatt Place Dewey Beach's front desk to her rise as the director of sales and marketing, Hannah's story is not just a career chronicle but a testament to the enchanting allure of select service hotels. Our exchange unveils how the Hyatt Place Kent Narrows, with its breathtaking waterfront views and intimate gathering spaces, provides a canvas for unforgettable events. As Hannah delineates the subtle yet significant differences between select and full-service venues, listeners will gain an insider's perspective on the pivot points that make each event distinct and cherished.Venture further into the transformation narrative of a hotel, where the bricks and mortar evolve alongside the heartbeats of its people. Hannah takes us through the expansion of Hyatt Place, Dewey Beach, and the Lighthouse Cove Event Center, recounting how personal connections and mentorship weave into the fabric of successful hospitality. Our conversation celebrates the emotional resonance of turning client dreams into tangible celebrations, the craftsmanship of memories, and the collaborative spirit that elevates the industry to an art form. Here, Hannah's passion shines, illustrating how building individual client relationships isn't just good business—it's the cornerstone of creating truly personalized experiences that echo in the minds of guests for a lifetime.Our episode wraps with a personal touch, sharing how professional spaces can transform into hubs of community, camaraderie, and even love—Hannah met her husband in such a setting, after all. Selling a property becomes a joy when it's a vision you hold dear, and each property tour is akin to reuniting with a long-lost friend. As we navigate the convenience and beauty of Hyatt Place's wedding planning, we're reminded of the all-encompassing allure that natural surroundings bring to such grand celebrations. Our heartfelt sign-off, sprinkled with anecdotes and shared passions, connects back to the intricate personal threads that have been interlaced throughout our inspiring dialogue.Support the Show.
Enhancing Ambiance: Creative Ways to Use Candles
Apr 9 2024
Enhancing Ambiance: Creative Ways to Use Candles
Ever wondered how the soft flicker of a candle could transform an event from simple to spectacular? That's exactly what we're unpacking today as we navigate through the enchanting world of candles in event planning. We delve into the allure of different candle types, from the regal taper candles that bring a room to life with their stately elegance, to the trendy floating candles that add a splash of charm to any setting. But it's not all about looks; there's an art to pairing the right candle with the right venue, especially with strict rules like those at Hazelwood in Pennsylvania, where open flames are a no-go. We'll guide you through these restrictions with ease and share the secret to making any event shine, even when the rules say "no open flames allowed."Hold onto your wicks, because we're also sharing candid tales from the field, including a wedding where the candles went missing, and the frantic dash to keep the romance alight without the bride ever catching wind of the backstage drama. Beyond the warm glow and the drama, we're serious about sustainability, and you'll be inspired to hear how we give used candles new life in local classrooms, fueling creativity while keeping the planet in mind. Be sure to snag our free candle guide and follow us on social media for more glittering insights. Whether you're an event planner, a bride-to-be, or simply a candle enthusiast, this episode will help you set the mood perfectly, responsibly.Support the Show.
Events with Greenery: Garden Dreams to Lush Scenes
Mar 26 2024
Events with Greenery: Garden Dreams to Lush Scenes
Get ready to nurture your knowledge on transforming ordinary spaces into botanical banquets! We're peeling back the petals of greenery installations to reveal how you can avoid the dreaded 'sad hula hoop' of event design and instead elevate your next wedding or celebration with lush, verdant touches. From the practicality of logistics and expenses to the aesthetic triumphs of statement pieces, we dive into the secrets of crafting an enchanting atmosphere that respects both your dreams and your budget.In the thick of event planning, Mother Nature often plays her cards close to her chest, and we're here to guide you on how to play yours right. Discover the delicate dance of attaching greenery to tent poles, ensuring your dance floor doesn't become a dance pit, and the art of hanging heavy floral arrangements with grace. We recount tales from the trenches—including a disco ball fiasco—offering insights into the rigorous preparation and adaptability required to pull off a show-stopping, structurally sound installation, no matter what the skies may bring.As we wrap up this verdant venture, we extend a leafy branch for you to join our garden of conversation. Hear how you can connect with us to share your own green-thumbed stories or seek advice for your upcoming event. It's not just about the end of an episode; it's about the blossoming of a community where your ideas fertilize ours. Share your thoughts, and let's grow this dialogue together. Until our next horticultural huddle, keep those greenery dreams thriving!Support the Show.
Unleash Your Creativity: Designing Cakes with Edible Flowers
Mar 19 2024
Unleash Your Creativity: Designing Cakes with Edible Flowers
Picture commanding a research vessel, then swapping the helm for a spatula to whip up masterful cake creations. That's the life of Abby, our guest on the show, whose metamorphosis from Merchant Marine to cake artist extraordinaire reveals that it's never too late to chart a new course. We explore Abby's fascinating journey, where she shares her evolution from childhood wall painter to a culinary artist, weaving tales of her inspiration from nature and art into every cake she designs. It's a heartwarming reminder that following your passions can lead to the sweetest of destinations.Our conversation takes a delicious turn as Abby slices into the rich world of wedding cakes, dishing out advice on everything from portioning for guests to crafting the perfect vegan buttercream. We chew over the trend of dessert diversity and how personal touches can create a dessert as unique as your event. Abby's savvy tips on presentation ensure that your cake won't just taste heavenly but will also stand up to whatever the celebration throws its way, be it a sun-drenched beach or a rustic barn setting.Finally, we whisk you behind the bakery doors for an insider's look at the logistics of cake transport and the art of cake personalization. Abby shares her secret weapon – the cake safe – and the nuances of flavor pairings and flower adornments that can make or break your confectionary centerpiece. This episode is frosted with Abby's wisdom and sprinkled with her experiences, making it a must-listen for anyone enamored with the intersection of taste and artistry in the world of cake decorating. Join us for a slice of Abby's story, where every crumb is an inspiration.Support the Show.
Your Wedding Color Scheme: How to Pick Flowers by the Season
Mar 12 2024
Your Wedding Color Scheme: How to Pick Flowers by the Season
Ever wondered how to capture the essence of each season in your wedding florals? This episode is a treasure trove of inspiration, guiding you through the vibrant tapestry of seasonal wedding flowers. From the delicate daffodils of spring to the rich textures of autumn's bounty, we reveal how the right flowers at the right time can elevate your celebration to an art form. We take you on a stroll through our seasonal galleries and share tales of real weddings that blossomed into life with thoughtful color schemes and unique touches, like incorporating cherished family heirlooms into floral designs.As the seasons turn, so do the themes of our weddings, and this episode paints a vivid picture of the creativity that blooms from such transformations. We regale you with stories of brides who have blended the unexpected, like zinnias and dahlias, to create a 'Bright and Wild' style, and others who've boldly themed their nuptials with Halloween flair and coffin arches. Alongside these tales, we discuss the importance of planning with nature's calendar in mind, to not only ensure the beauty and freshness of your floral arrangements but also to support sustainability in our craft.Navigating the world of wedding flowers can be as complex as it is colorful, and we're here to help you harmonize your floral fantasies with the practicalities of seasonal availability. We share the behind-the-scenes journey of collaborating with clients like Kylie, who refined her dream color scheme with our guidance. To wrap up, we extend an invitation to join our Flower Files family on social media, where we continue to grow our community of flower enthusiasts and share even more stories, tips, and tricks. So pull up a chair, tune in, and let's celebrate the love story that each petal tells.Support the Show.
Content Creation: Instagram vs. Reality - Styled Shoots
Mar 5 2024
Content Creation: Instagram vs. Reality - Styled Shoots
They say a picture is worth a thousand words, but when it comes to style shoots in the floral industry, the stories behind those images are priceless. Amber and the momma guests join me to peel back the curtain on the beautiful chaos of creating floral art for the camera. From the pressure of working with top-tier photographers to the delicate dance with fragile blooms like cosmos under the glare of the spotlight, we share tales from the trenches. And if you've ever wondered why your event flowers don't quite match the perfection of Instagram, we tackle the expectations versus reality debate, revealing the behind-the-scenes magic and mayhem.Our adventures don't stop with petals and stems; they take us to the heart of Baltimore's artistic pulse. Imagine setting up a style shoot in an old bottling company—now a gritty art district—where the scent of dry florals mingles with the storied air of urban renewal. There's an eerie beauty in working amid the historic decay, and we discuss how these experiences not only fuel our creativity but also open doors to unexpected networking opportunities. The stories we share are a testament to the power of embracing diverse working styles and the unexpected lessons learned in the most unconventional of workspaces.As the seasons turn, so does the world of flower farming, and we dive into the frosty challenges of the February landscape. Listen in as we recount the journey from struggling with sweet peas to the surprise of unsown seeds flourishing, and the baffling enigma of unsuccessfully growing stock. We wrap up with a fiery tease of an upcoming photography concept that's sure to ignite your senses. Join Amber, the mamas, and myself as we navigate the fertile ground of floral design, photography, and the artistic expression that blooms from it all. Don't forget to catch us on Instagram, where our floral escapades continue to unfold.Support the Show.
The Art of Weaving SEO and Web Design with CJ Price
Feb 20 2024
The Art of Weaving SEO and Web Design with CJ Price
When life handed CJ Price lemons in the form of a global pandemic, she didn't just make lemonade—she built a digital empire. Join us as the SEO and web design maven takes us on her personal odyssey from event rentals to digital strategy, while also juggling the roles of entrepreneur and mother to two children on the autism spectrum. CJ's heartfelt narrative promises a blend of professional insights and life lessons, woven into an engaging tale of resilience and transformation.A website is more than just a pretty face—it's the heart of a business's online existence, and CJ Price knows exactly how to make that heart beat stronger. As we traverse the terrain of content-driven design, CJ imparts her philosophy that the purpose and substance of a website should sculpt its aesthetic. Her approach, using comprehensive client questionnaires and strategic content placement, like organizing galleries by season, showcases the thoughtfulness and creativity driving her successful web creations. Listeners are in for a treat as we uncover the essence of truly effective websites that entice customers and elevate brands.Every brand narrative is distinct, and building a website that encapsulates this uniqueness is an art. Through CJ's stories of collaboration and the challenges of eliciting constructive feedback, we glean the importance of a symbiotic relationship between client and designer. And as we wrap up with musings on inspiration and the resilience of the hosta plant, you'll discover how the unexpected can ignite creativity and how the strength we draw from our personal lives enriches our professional endeavors. Tune in for a conversation that intertwines the practical with the personal—an episode as layered and engaging as a well-designed website itself.Support the Show.
Whispers in the Petals: Tracing Valentine's Traditions from Roman Roots to Romantic Roses
Feb 13 2024
Whispers in the Petals: Tracing Valentine's Traditions from Roman Roots to Romantic Roses
Discover the secret messages hidden within petals as Amber and I trace Valentine's Day back to its raucous Roman roots and reveal how the language of flowers whispered unspoken desires during the Victorian era. Roses may be the reigning monarchs of February 14th, but we debate whether their thorny embrace is truly the epitome of romance or just a masterstroke of marketing. Stroll with us through a garden of traditions, and find out why you might want to rethink your go-to bouquet.Remember the heart-pounding drama of middle school Valentine's Day? We revisit those color-coded carnations and the teachers' valiant attempts to sprinkle love evenly across the classroom. But it's not all candy hearts and nostalgia; we're cracking the code on the heart shape's origins, sharing a heartbeat with history, and even inviting you to ponder the connection between a mother's heartbeat and her newborn. Amber and I are syncing our storytelling to the rhythm of romance, one beat at a time.Now, let's fly alongside Cupid, that cherubic symbol of Valentine's mischief, and explore how he's pierced our cultural consciousness. From divine origins to today's emoji, we analyze his enduring appeal, and of course, no Valentine's discussion is complete without a taste of chocolate debate. Could these sweet treats be more than just confectionery indulgence? Listen to us spar over Cadbury vs. Hershey's and muse over the curious taste of holiday candies. As we wrap up, I'll share a personal musing on love's rollercoaster ride and extend a heartfelt wish for a delightful Pancake Day and a Valentine's Day filled with more than just fleeting affection.Support the Show.
Behind the Blooms: Unraveling the Floral Industry
Feb 6 2024
Behind the Blooms: Unraveling the Floral Industry
Have you ever imagined the hustle and heart behind the bouquet you hold on your big day or the centerpieces that catch your eye at a lavish party? Join us as we unravel this world with our special guest, Coleen, a seasoned florist who walked the path from bridesmaid to floral industry maven. Brace yourself for a journey where we tackle the early struggles in the flower industry, the climb to success, and how technology has reshaped this vibrant trade.We've all been bedazzled by the beauty of floral arrangements at events but have you ever thought about the industry that creates them? We dive deep into the realities of the floral industry, from the importance of a solid education and gaining hands-on experience, to understanding the power of a simple tool - the knife. Coleen shares her wisdom on the art of observation and how asking questions can lead to immense growth in this creative landscape. Flowers are more than their physical beauty; their scents evoke emotions, memories, and can tell their own unique stories. We delve into the beauty of garden roses and dahlias, and the power of scents through the eyes of Coleen, one of the first certified dealers of David Austin's cut flowers. Together, we navigate floral design, trends, industry challenges, and the satisfaction of creating something beautiful. Get ready for an enlightening journey through the floral industry that you won't forget. Let's bloom together in this episode of Flower Files.Support the Show.