The Marketing Matters Show

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The Marketing Matters Show is your ultimate source for digital marketing insights and business advice, hosted by industry experts Daniel Alvarado and Francisco Lacayo. With a decade of experience in the field, they share their knowledge and invite guest speakers to discuss their own experiences in the industry. Listen in to discover the latest strategies and challenges facing businesses of all sizes! read less
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Episodes

05 - Data-Driven Marketing: The Importance & the Hurdles, With Chip McGraw (McGRAW)
Oct 5 2023
05 - Data-Driven Marketing: The Importance & the Hurdles, With Chip McGraw (McGRAW)
In this episode, we hosted Chip McGraw, Founder & CEO of McGRAW, a growth agency with a stellar track record. We talk about data-driven marketing strategies, exploring the importance of why data matters in today's marketing landscape. We tackle the challenges posed by excess data and explore the tools and strategies that enable efficient data collection and utilization. Whether you're comfortably seated at home, at work, or even on the go in your car, we invite you to join us in this episode dedicated entirely to the world of data. Tune in and enhance your understanding of data's pivotal role in modern marketing! 🎙️📈 Check out the tools we mentioned in this episode: Hubspot CallRail FireFly AI AdClicks Say hi! DM us on Instagram or Twitter and share your favorite moments from this episode - We want to hear from you! ____ Other episodes you'll enjoy if you liked this episode: Digital Marketing Trends of 2023 | GA4, Threads, Google Ads, & More AI for Agency Efficiency + Exploring AI Ethics & Tools with Matt Rouse ___ Connect with Chip | LinkedIn  Connect with Chip | Instagram McGRAW Download the Enhance Your Data eBook by McGRAW  — Follow AdClicks: Instagram | LinkedIn | Facebook | YouTube | TikTok | Twitter | Website Follow White Shark Media: Instagram | LinkedIn | Facebook | YouTube | Twitter | Website Connect with Daniel: LinkedIn Connect with Francisco: LinkedIn