EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

Erin Sparks

EDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing, and more. Host Erin Sparks discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at edgeofthewebradio.com to see all of our past shows and videos.

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550 | News from the EDGE | Week of 11.28.2022
Today
550 | News from the EDGE | Week of 11.28.2022
Hear that record scratch? [ Skreekeekeekkhchhhchchchhh ] Is that an Obsolete Sound (care of CitiesandMemories.com), or Mordy and Erin jumping into the fracas of the SEO platform data comparison dialogue? The meat of the show is dedicated to an article from SEJ (good play) and an article from Sparktoro, covering toolset match-ups. The EDGE team weighs in on the discussion a bit with a flag on the play….. Let us know what you think! Articles from Social Media Today and Wix as well. And some fun with sounds that are now obsolete! News from the EDGE: [00:04:16] New Ad Targeting available on Twitter [00:08:24] EDGE of the Web Title Sponsor: Site Strategics [00:09:28] Study from Wix: How Stable are Pinterest rankings and Traffic? [00:15:40] EDGE of the Web Sponsor: edgeofthewebradio.com/pageonepower [00:16:31] Comparing Page Indexation between Tools [00:23:08] Ahrefs Getting the Short End of the Stick in Comparisons? [00:35:14] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:36:12] Obsolete Sounds? Barry Blast from Search Engine Roundtable: Google: Last Batch Of Sites Moving To Mobile-First Indexing Coming Soon, Again - Link Google: 60% Of The Internet Is Duplicate - Link Google Tests New People Also Ask User Interface - Link Thanks to our sponsors! Site Strategics Inlinks Page One Power   Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine
550 | News from the EDGE | Week of 11.28.2022
Today
550 | News from the EDGE | Week of 11.28.2022
Hear that record scratch? [ Skreekeekeekkhchhhchchchhh ] Is that an Obsolete Sound (care of CitiesandMemories.com), or Mordy and Erin jumping into the fracas of the SEO platform data comparison dialogue? The meat of the show is dedicated to an article from SEJ (good play) and an article from Sparktoro, covering toolset match-ups. The EDGE team weighs in on the discussion a bit with a flag on the play….. Let us know what you think! Articles from Social Media Today and Wix as well. And some fun with sounds that are now obsolete! News from the EDGE: [00:04:16] New Ad Targeting available on Twitter [00:08:24] EDGE of the Web Title Sponsor: Site Strategics [00:09:28] Study from Wix: How Stable are Pinterest rankings and Traffic? [00:15:40] EDGE of the Web Sponsor: edgeofthewebradio.com/pageonepower [00:16:31] Comparing Page Indexation between Tools [00:23:08] Ahrefs Getting the Short End of the Stick in Comparisons? [00:35:14] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:36:12] Obsolete Sounds? Barry Blast from Search Engine Roundtable: Google: Last Batch Of Sites Moving To Mobile-First Indexing Coming Soon, Again - Link Google: 60% Of The Internet Is Duplicate - Link Google Tests New People Also Ask User Interface - Link Thanks to our sponsors! Site Strategics Inlinks Page One Power   Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine
549 | Semantic Search Evolution with Marie Haynes
Today
549 | Semantic Search Evolution with Marie Haynes
Today on the EDGE, Erin sits down once again with Dr. Marie Haynes to discuss how semantic search has evolved and what the future may have in store for SEOs and webmasters. Many Google algorithm updates are discussed from 10 years ago until today. They spend time discussing the impacts of Expertise, Authority, and Trust (E.A.T.), as well as the considerations associated with Your Money or Your Life (YMYL) and Google’s Quality Raters Guidelines. The algorithm updates mentioned above all help Google understand the language better while defining online entities in its Knowledge Graph. Dr. Marie Haynes has over ten years in the SEO trenches and frequently speaks at industry conferences. In addition, she contributes to many SEO publications. Marie is the founder and President of Marie Haynes Consulting. Key Segments: [00:03:31] Choppy Waves in the SEO Industry [00:05:00] An Overview of the Quality Raters Guidelines [00:09:05] Your Money or Your Life [00:11:03] Algorithms and Machine Learning [00:13:35] EDGE of the Web Sponsor: Site Strategics [00:14:34] Feeding the Machine Learning Beast  [00:14:56] News, Disinformation and Political Subjects [00:19:41] Entity Space of SEO – Understanding Language [00:24:57] Structured Data and Unstructured Data [00:28:28] EDGE of the Web Title Sponsor: edgeofthewebradio.com/wix [00:30:02] Original Reporting, Information, Analysis and Content. [00:31:22] Quality Raters Guidelines Book and Newsletter [00:33:22] Final Thoughts Follow our Guest: Dr. Marie Haynes’ SEO Podcast Dr. Marie Haynes’ Google Quality Raters Guidelines book Thanks to our Sponsors! Site Strategics Wix
548 | News from the EDGE | Week of 11.21.2022
1w ago
548 | News from the EDGE | Week of 11.21.2022
Our Thanksgiving 2022 edition. Seriously, Jacob was using that gobble effect way too much! Mordy’s is back with us with a packed show, full of articles! Articles from Techcrunch, Moz, and Google Search Central Blog were key discussion points, along with our belief that the web is on drugs….yeah, I think we’re there, folks. With the Amazon layoffs, Elon Musk, and people trying to change the author of articles…..it’s a mess. News from the EDGE: [00:05:34] Layoffs at Amazon, Ticketmaster debacle, Is there still anyone left at Twitter besides the CEO? [00:10:57] The Impact of Local Business Reviews on Consumer Behavior [00:14:27] EDGE of the Web Title Sponsor: Site Strategics [00:14:47] Straight from Google: Guide to the Google Search ranking systems [00:18:44] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks Barry Blast from Search Engine Roundtable: [00:19:29] Barry Blast 1: Google: E-A-T Applies To Every Single Query - Link [00:22:18] Barry Blast 2: Google: Don't Randomly Change The Author Name, Use Author Annotations & Updated Content Use New Author - Link [00:24:30] Barry Blast 3: Beware Of Fake Ownership Requests From Google Business Profiles - Link [00:26:42] EDGE of the Web Sponsor: edgeofthewebradio.com/pageonepower Thanks to our sponsors! Site Strategics Inlinks Page One Power   Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine
547 | Recovering from Algorithm Update Effects with Marie Haynes
Nov 22 2022
547 | Recovering from Algorithm Update Effects with Marie Haynes
Dr. Marie Haynes shares her thoughts and insights on the EDGE by looking at the plethora of Google algorithm updates this year. 2022 has seen its fair share of volatility in the SERPs. In addition, she explores ways to identify and track the impacts of algorithm updates on a website, while pointing out many of the culprits responsible for misleading false positives, which may be wrongfully associated with an update. With over 10 years of SEO experience, she’s a regular speaker at MozCon, Pubcon, SMX, and Brighton SEO, and a frequent contributor to many industry publications. She’s the owner and President of Marie Haynes Consulting. Additionally, Dr. Marie Haynes hosts one of the top SEO podcasts, Search News You Can Use. Time to dive into Google algorithm updates… on the EDGE! Key Segments: [00:02:15] Introducing Dr. Marie Haynes  [00:04:11] Highest Levels of Continued Rank Volatility [00:05:00] Should We Be Focused On Traffic? [00:06:41] Product Review and Core Updates [00:09:11] The Compounding Impacts of Multiple Updates and Diagnoses [00:12:39] EDGE of the Web Sponsor: Site Strategics [00:13:42] Gross Traffic vs. Individual Page Traffic [00:14:32] Transactional vs. Informative Content [00:16:31] Old School SEO [00:18:12] Intent and Relevancy [00:21:41] The Helpful Content Update, Knowledge Graph and Snippets [00:23:32] Not All Traffic Changes Are From Algorithm Updates [00:27:35] MobileMoxie Tracks Historical SERP Snippets [00:28:44] EDGE of the Web Title Sponsor: edgeofthewebradio.com/wix [00:29:37] The Apocalypse! [00:33:16] Questions, Questions and More Questions [00:35:18] External Evidence [00:37:20] AI Content Is Likely Algorithmically Identifiable Follow our Guest: Dr. Marie Haynes’ SEO Podcast Thanks to our Sponsors! Site Strategics Wix
546 | News from the EDGE | Week of 11.14.2022
Nov 18 2022
546 | News from the EDGE | Week of 11.14.2022
Cindy Krum jumps into the news with Erin to tackle the slew of news this week! A little late, but still really important! Erin blames his kids… Covering articles from Barry Schwartz, Mike Blumenthal, Roger Montti and Fili Wiese, we also jumped into a Twitter thread that revealed something very interesting! Is there going to be a larger focus on structured data from Google to the degree of triggering manual penalties? As Cindy says. “The news this week kind of reinforces the idea that you are in Google's results wherever you are at their leisure and at their discretion. And what they give, they can easily take away.” Check your schema, all - it could be an issue. News from the EDGE: [00:03:16] Almost all industries have seen a large increase in Google Cost-Per-Leads [00:08:56] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:09:41] Twitter removes 80% of its contractor employees without notice [00:14:20] GBP updates might eliminate your reviews. Have backups! [00:20:54] EDGE of the Web Title Sponsor: Site Strategics [00:21:42] Marketers are jumping on the Mastodon bandwagon. Should you? [00:25:11] Social Thread: Spammy Schema will get a Manual Penalty? Barry Blast from Search Engine Roundtable: [00:32:41] Barry Blast 1: Google Ads Paying Advertisers $100 To Enroll In Automatically Applies Recommendations Thanks to our sponsors! Site Strategics Inlinks Follow Us: Twitter: @ErinSparks Twitter: @Suzzicks Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine
544 | Visual Search with Crystal Carter
Nov 10 2022
544 | Visual Search with Crystal Carter
Crystal Carter joins the EDGE to school us on Visual Image Search. Fresh from the stage at the last MozCon, she brings her insights and expertise on visual search and AI. She delves into many of today’s examples and the future outlook of visual search, all based on real-world experiments and work. You have that and some best practices and considerations all here in the podcast. We explore some of the most important things to ponder on this Crystal Carter episode. Let’s talk visual search… today on the EDGE! Key Segments: [00:03:45] A Picture is Worth a Thousand Words  [00:04:37] An Evolution of Google’s Mobile First [00:05:14] Image Search vs. Visual Search [00:06:45] A Rich Tapestry of Contextual Queues [00:11:31] Lyft and PBR. . . Oh My! [00:18:02] EDGE of the Web Sponsor: Site Strategics [00:13:35] AI, Visual Queues and Text Queries [00:15:02] Vision AI [00:16:23] Current Gaps and Biases [00:18:16] Pinterest Statistics and Bing [00:19:59] Rapper Xzibit and Amazon [00:20:33] EDGE of the Web Title Sponsor: edgeofthewebradio.com/wix [00:21:07] Google Lens and Ocular Character Recognition [00:22:46] Some Takeaways for Marketers [00:24:24] It’s the Brain of Understanding / The Hive Mind [00:25:13] Images are Contextually Language-less [00:28:15] Exploring Google Photos for Entities and Defining Gaps [00:30:00] Real-World Applications to Consider [00:34:06] Consistency is the Key Follow our Guest: Crystal’s Harnessing Visual Search for Optimization Opportunities! Thanks to our Sponsors! Wix Site Strategics
543 | News from the EDGE | Week of 11.07.2022
Nov 9 2022
543 | News from the EDGE | Week of 11.07.2022
Abusing the host? Is that what Mordy has lowered himself to? We love the Fall decor on the SERP. It’s NEWS! Today we cover articles from Search Engine Journal, Search Engine Land, TechCrunch and Search Engine Watch covering topics such as Google’s new search labels for coupons, the depreciating value of the link in the future, Mastodon’s rise amidst the chaos of Twitter, and Mordy Oberstein opines whether Google is moving to a more continuous “real time” algorithm. Oh, and we might talk about Robert Plant, ferns and rubber plants, too. News from the EDGE: [00:03:01] New labels to highlight coupons and promos in Google search results [00:07:21] Perhaps the value of backlinks are changing as Google continues to evolve? [00:11:47] EDGE of the Web Title Sponsor: Site Strategics [00:12:41] Social Network Mastodon nearly doubles in users in just one week [00:22:49] Our own Mordy looks at data to see if we’re moving towards “real-time” algorithm updates. [00:31:47] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks  Barry Blast from Search Engine Roundtable: [00:32:55] Barry Blast 1: Links may be less important to the Google Search ranking algorithm in the future - Barry - Link [00:33:57] Barry Blast 2: Google Tests Fall Decorations In Search Results - Link [00:34:53] Barry Blast 3: Google: No, Your Website Doesn't Need 200,000 Words To Be Considered Authoritative - Link How to leave Twitter and switch to Mastodon from Jon Henshaw Thanks to our sponsors! Site Strategics Inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine
542 | News from the EDGE | Week of 10.31.2022
Nov 2 2022
542 | News from the EDGE | Week of 10.31.2022
Our Halloween 2022 Episode (yeah, it’s November, moving on) covers articles from MarTech, Android Police, Search Engine Land, and Semrush. We dug into a spooky article from Bruce Clay (much to Mordy’s chagrin) and provided an expose’ on the Semrush Zero-Click study from Marcus Tober. He had a fantastic analysis at the end, right Mordy (wink)? Seriously - a sizable study of 20,000 users click-stream on over 300,000 queries. There are some very striking data about what zero-click really means and how it differs from the 2018 report on zero-clicks. Make sure you check these links out! News from the EDGE: [00:03:23] New Features coming to GA4 [00:07:43] EDGE of the Web Title Sponsor: Site Strategics [00:08:21] Are you using 2FA? [0014:38] Bruce Clay gives us 10 SEO tactics to quit in 2023 [00:18:08] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:19:39] SEMRush presents a study about Zero-Clicks Barry Blast from Search Engine Roundtable: [00:31:26] Barry Blast 1: Keywords In Local Reviews Does Not Impact Google Local Rankings; Study Says - Link [00:33:25] Barry Blast 2: Google Showing On-Time Delivery & Order Accuracy Estimates In Search Ads - Link [00:35:42] Barry Blast 3: Google: Human Written Content Doesn't Necessarily Make The Content Useful Or Helpful - Link Thanks to our sponsors! Site Strategics Inlinks Page One Power   Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine
539 | Yet Even More Top SEO Mistakes w/ Olga Zarzeczna
Oct 19 2022
539 | Yet Even More Top SEO Mistakes w/ Olga Zarzeczna
We are continuing with OlgaTober with the second of three episodes covering our interview with Olga Zarzeczna, one of the top SEO Audit specialists, today. We continued going through the list of top SEO mistakes made by sites that Olga has found over her years of performing audits. Erin and Olga match their notes on some of the most critical, flagrant fouls in the SEO space. We also cover some more controversial “gray hat” issues regarding structured data. But seriously, copying a competitor's structured data? That actually happened? Check it out today on the EDGE! Key Points: [00:03:09] SEO Mistake: Targeting the Same Keywords on All Pages [00:04:46] SEO Mistake: +500K Excluded Pages in GSC [00:06:03] SEO Mistake: Chinese Characters in Search Results [00:06:46] SEO Mistake: Host Issues in the Crawl Stats Report in GSC [00:09:29] SEO Mistake: Pages or Resources that Should Not be Indexed by Google are Indexed [00:10:57] SEO Mistake: No Headings at All [00:12:25] SEO Mistake: Sitemap with HTTP links only [00:13:13] EDGE of the Web Title Sponsor: Site Strategics [00:13:59] SEO Mistake: Website is Available and Indexable in Two Instances (Staging and Production) [00:16:09] SEO Mistake: Competitor’s Data in Schema [00:16:56] SEO Mistake: All bots Disallowed in Robots.txt [00:18:00] SEO Mistake: SameAs Pointing to Wikipedia [00:21:55] SEO Mistake: Using AI-generated Photos of “Authors” [00:23:50] SEO Mistake: ALT Text Stuffed with Multiple Keywords [00:25:28] SEO Mistake: Three different SEO plugins / Five Different Caching Plugins [00:26:54] SEO Mistake: Lack of Any Contextual Linking Between Blog Posts [00:28:17] SEO Mistake: Important Resources Blocked in Robots.txt Thanks to our sponsors! Site Strategics   Follow Guest       Olga’s 99+ SEO Mistakes!
537 | Top SEO Mistakes from Olga Zarzeczna
Oct 12 2022
537 | Top SEO Mistakes from Olga Zarzeczna
Olga Zarzeczna joins the EDGE again to provide some fantastic insight into over a hundred SEO audits she has done. We have some of the top issues that she has seen, and you have it all here in the podcast. Well, not all of them - please check out her full article in the link below. We tackle some of the most important things to get right in this OglaTober episode. Yes, we have 3 episodes with Olga this month of October - might as well name it after her. Dig in deep on the Best SEO Audit Mistakes….today on the EDGE! [00:06:08] SEO Mistake: Low-Value Anchor Text  [00:07:23] SEO Mistake: Homepage Content Invisible to Google [00:09:25] SEO Mistake: Random/unrelated Text in Headings [00:11:08] SEO Mistake: Corrupt And/Or Overly Complicated Structure Of Headings [00:12:25] SEO Mistake: Canonical Links Pointing To Non-Indexable Pages [00:14:23] EDGE of the Web Title Sponsor: edgeofthewebradio.com/pageonepower [00:15:18] SEO Mistake: Menu Links Pointing To Staging URLs [00:16:20] SEO Mistake: Horrendous Speed Scores [00:18:02] SEO Mistake: No Text on the Homepage [00:19:04] SEO Mistake: Lorem Ipsum Content on the Live Site [00:20:42] SEO Mistake: Links that Do Not Look Like Links [00:22:29] EDGE of the Web Sponsor: Site Strategics [00:23:06] SEO Mistake: Non-indexable URLs in the XML sitemap [00:24:53] SEO Mistake: The Highly Complex Structure Of The Website [00:27:22] SEO Mistake: No Blog Section [00:28:06] SEO Mistake: No Custom 404 Page Thanks to our sponsors! Page One Power Site Strategics   Follow Guest       Olga’s 99+ SEO Mistakes!
535 | When “It Depends” Doesn’t Cut It w/ Tyler Bain
Oct 5 2022
535 | When “It Depends” Doesn’t Cut It w/ Tyler Bain
Tyler Bain, project manager with Page One Power, joins Erin to create of drinking game with the use of analogies in project management! No, of course not, that would not be responsible of us (see below if you want to play with your team)! Erin and Tyler dig into the usage of “it depends” when working with SEO clients. There’s a lot behind that phrase, and it has a stigma as well. Listen in as we tackle goal communications with clients and the responsibility of project managers to help educate their clients. There are a lot of things depending on SEO success, and it’s our job at the agency level to guide our client's understanding as well as their success! This special episode of the EDGE is where we connect with one of our sponsor’s leadership members. Be sure the check out Page One Power over at edgeofthewebradio.com/pageonepower. [00:03:04] Tyler Bain: Project Manager at Page One Power [00:06:23] You Have to be Hungry for Knowledge in the SEO Industry [00:07:32] "It Depends": The Bane of Communication in the SEO Industry [00:13:03] “It Depends” Can Actually be used to Build a Partnership with the Client [00:15:35] Communicating and Understanding Goals [00:17:10] Project Goals are Performance Goals As Well [00:20:15] "It Depends" Can Be a Deal Killer [00:23:44] Losing Your Traffic Isn't Necessarily a Bad Thing...It Depends [00:24:51] Your Agency SEO Data Should Be Part of the Conversation [00:32:45] A Level of Trust in Sailing: Best Practices of the Crew Count the Analogy Drinking Game! Did we get them all??? Let us know at @EDGEWebRadio The cherry on TopPlates SpinningGiant CrankImprovToilet Seat CoverSecret SauceMagic WandPie in the SkyOut on a LimbLive Sports GameWhite-knuckling Shelves of the Candy StoreWorkoutSailing a Ship, Trusting the CrewPainting a PictureVoiceovers to the Voice of the ClientBandoliers
532 | Local Search Volatility and Google Accountability
Sep 20 2022
532 | Local Search Volatility and Google Accountability
Mike Blumenthal, “Professor Maps” of the Local SEO community, catches up with the EDGE after some time to lay out the volatility he’s seen in local search. Mike’s been focused on the Google Business Profile forums and has seen some pretty striking and concerning developments. Witnessing around 200 review take-downs and close to 2,000 business profile suspensions per month, Mike’s a bit concerned to say the least. Where is Google’s accountability and transparency in responding to these issues? There’s no mechanism to challenge the decision on the review take-downs.  The value of Local Search positioning and consumer interaction is unquestionable. But one question does present itself: who’s property is this, yours or Google’s? [00:05:59] So Many Changes in Local SEO - The Last Few Years [00:08:20] Local SEO Volatility: A Recent Timeline [00:09:47] Google Sees Their Future as Local [00:12:16] How Valuable is Google Local Search? Sometimes 95% of Leads [00:14:07] EDGE of the Web Title Sponsor: edgeofthewebradio.com/pageonepower [00:17:11] The Consumer is Trained on Google Reflection of your Brand [00:18:09] Hunting in GBP Forums with a Specific Focus [00:21:39] There’s No Support from Google, Once They Nuke a Review [00:22:51] EDGE of the Web Sponsor: Site Strategics [00:24:34] Are We Just Going to Just Publish to Google in the Future? [00:25:49] Is This Our Property or Google’s? [00:28:28] Business Suspensions Complaints are 10X  Thanks to our sponsors! Page One Power   Site Strategics Follow Mike!