About the Guest:

Kaitlyn Young is the founder and CEO of Social Media Doctor, a company dedicated to bringing a personal touch back to social media interactions. Known for her expertise in crafting meaningful online connections, Kaitlyn's approach to social media is driven by authenticity and strategic customer engagement. Besides her entrepreneurial ventures, Kaitlyn is also recognized as a two-time best-selling author and an influential member of the Iconic Alliance leadership team. Married to Scott since 2017, Kaitlyn balances her professional endeavors with a joyful home life in Grand Rapids, where she lives with her beloved pets.

Episode Summary:

In this enlightening episode of well connected with Ricky and Fletch, we are joined by social media maven Kaitlyn Young. Kaitlyn delves into how she has honed the art of genuine online engagement, influencing the growth of numerous businesses across the digital landscape. From the outset, she emphasizes the importance of integrating the human element into our internet-fueled world — a theme that resonates throughout the conversation.

Kaitlyn Young shares her journey, highlighting her early ventures into the business world at 18 and the progression to founding her company, Social Media Doctor (SMD). She offers insights into the art of maintaining the human touch in digital communications, networking in the age of social media, and the significance of authenticity for meaningful connections. The discussion traverses the realms of online presence management, core values as a guiding principle for one’s online persona, and leveraging social media to establish credibility and trust.

Key Takeaways:

• Personal Touch in Networking: Kaitlyn emphasizes the importance of integrating a personal touch in social media, combining extensive mentorship with meaningful business relationships to help companies flourish.
• Social Media for Genuine Connections: There’s a balance in using social media for both business promotion and personal expression that builds real connections and networks.
• Olympic Sport Aspirations: Kaitlyn humorously reveals that if she could be an Olympic athlete in any sport, it would be llama showing, highlighting her unique interests.
• Core Values Guide Social Media Presence: Kaitlyn discusses using personal core values as a compass for creating social media content, ensuring authenticity in interactions.
• Authenticity Attracts Ideal Clients: By sharing one’s true self and being transparent about both successes and mistakes, one naturally draws in the right clients and referral partners.

Notable Quotes:

• “Putting the heart back in social media… You know, it just. That’s really. It is. Get clear in your core values and use that as your compass of what you’re okay with posting.” - Kaitlyn
• “But it is a lot harder to replicate your face, to replicate your voice, to replicate an authentic photo.” - Kaitlyn
• “…when people see you willing to put yourself out there, they feel like they have a level of trust.” - Kaitlyn
• “Once you get past that, it’s a lot easier. It’s a lot more authentic, and you attract the right people…” - Kaitlyn on moving past prioritizing “the highlight reel.”

Resources:

• Kaitlyn Young’s Social Media: Caitlin Young Official (specific platforms were not mentioned)
• Company Website: Social Media Doctor and Social Media Scaling Secrets
• Book Mention: Kaitlyn is noted as a two-time best-selling author, but exact titles are not provided.

For deeper insights and strategies on how to put the personal touch back into your social media presence, be sure to listen to the full episode with Kaitlyn Young. Keep tuning in to well connected with Ricky and Fletch for more discussions that are sure to enrich your approach to networking and online engagement.