Mar 18 2024
NIL Deals: How the Landscape is Changing feat. Tom Bower of Athlete Advantage
In this conversation with Tom Bower, President of Athlete Advantage, we cover the changes in the NIL landscape, including mistakes and risks, finding an attorney for deals, donor fatigue, the employee model for college athletes, and NIL in the Ivy League. On top of that, we discuss hiring an agent for NIL deals, capitalizing on marketability, creative fundraising for college athletes, discussing NIL during recruitment, and locker room issues involving NIL. We also go into NIL for high school and prep school players, compliance and transparency in NIL deals, setting up an online store for NIL, the percentage of profits for athletes, and the best and worst case scenarios for NIL. This conversation explores the importance of building a brand as a student-athlete and how it can lead to business partnerships. It also discusses the role of NIL (Name, Image, and Likeness) as an added tool in sports.Chapters00:00 | Introduction and Overview00:36 | Changes in the NIL Landscape04:03 | Mistakes and Risks in NIL Deals06:07 | Finding an Attorney for NIL Deals08:24 | Donor Fatigue in NIL Deals11:19 | Employee Model for College Athletes13:23 | NIL in the Ivy League14:04 | Hiring an Agent for NIL Deals17:00 | Choosing the Right Agent22:26 | Capitalizing on Marketability24:46 | Creative Fundraising for College Athletes29:49 | Discussing NIL during Recruitment32:49 | Locker Room Issues and NIL35:05 | NIL for High School and Prep School Players36:09 | Compliance and Transparency in NIL Deals38:24 | Setting Up an Online Store for NIL41:06 | Percentage of Profits for Athletes44:25 | Best and Worst Case Scenarios for NIL47:21 | Final Thoughts48:29 | Building a Brand for Business Partnerships50:39 | Building a Brand as a Student Athlete52:35 | NIL as an Added Tool to SportsConnect with Tom:Website | https://athleteadvantage.com/Twitter | https://twitter.com/TomBowerIILinkedIn | https://www.linkedin.com/in/tom-bower-b5541149/Connect with Cory: Website | https://www.prepathletics.com Twitter | https://twitter.com/PREP_Athletics Instagram | https://www.instagram.com/prep.athletics/Facebook | https://www.facebook.com/PrepAthletics Email | coryheitz@gmail.com Phone | 859-317-1166 Subscribe to the PREP Athletics Podcast: iTunes | https://podcasts.apple.com/us/podcast/prep-athletics-podcast/id1546265809?uo=4 Spotify | https://open.spotify.com/show/6CAKbXFiIOhoHinzsReYbJ Amazon | https://music.amazon.com/podcasts/3c37179d-3371-47f9-9d97-fd569e8802a7/prep-athletics-basketball-podcast #AmazonMusic Google Podcasts | https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy80M2YwZTZkMC9wb2RjYXN0L3Jzcw About Me Cory Heitz is the Founder and President of PREP Athletics. He has been helpi...