Captivate Inform Convert Podcast

Why Video in Today's Marketing for 2023   Better information retention   Ability to share visuals   Create more depth in relationship, if they're seeing the team (they can feel connected)

5 Reasons why businesses are losing sales because of their website for 2023   1. Many businesses are losing customers due to poorly designed or outdated websites. 2. A slow loading website can be a major turn-off for customers 3. Another area of improvement for websites is a cluttered or confusing website layout because this can be difficult for customers to use. 4. Lack of trust signals, such as security badges or customer reviews, can make customers hesitant to make a purchase 5. Another negative for many business websites is the lack of customer support options

How to Use Video for B2B + How Fortune 500 Companies are Using Video   User Generated Content Video to Answer FAQ Live Video Events   Fortune 500 use videos for:  Training and Onboarding Replace SOP's

How to Sell More from Your Website in 2023 There are several key ways you can sell more services through your website: Make sure your website is set up to sell It has a clear call to action It has an easy to navigate & appealing design It’s optimized for search engines Your paid ads have a relevant webpage to point to Customer reviews and testimonials are powerful

Brand Intro Video Video Sales LetterTestimonial videos If possible have the actual client BONUS:  Video on how to start working with your company

4 types of videos that would help get you business prospects Quickly   Explainer video about the services you provide Testimonial videos Answer the videos for questions that you get from social media and give them a shout out Demo video of how your service/product works

5 Things to Have to scale your marketing for Better ROI Know your numbers Cost per acquisition _ how much does it cost to acquire a new customerWhat are the margins for the services renderedCost per click Variations for creative There should be different variations getting distributedIt should be catering to the ideal customerUse what works Words are KEY The right ad copy will make a huge differenceCredible + Clear and the most important InterestingGets you better cost, and better traffic   Good team Someone organizedSomeone creativeSomeone good with words 5. Test, Test, Test Get clients or data from smaller campaigns before you start advertising with big moneyTest the ad copyTest the VisualsTest the voice and/or music

8 Web Design Concepts To Boost Sales Podcast Episode 42 Have your best content ABOVE the fold.  Optimized for Mobile Clear Call to Action Use Whitespace Hierarchy Unity Contrast Minimize Distractions

HINT: Be where they are. If you’re clients are on LinkedIn, Twitter, or YouTube   Send out a newsletter about issues that you solved for your clients (without their names)   Send out social media posts on what you wish you knew when you first started   Social media content of what you believe is underrated info for decisions of brands in the industry   Images of where you were when you first started and where you are now. What you’re grateful for.   Key lessons you learned that makes your business unique    Pictures of the team and what they’ve overcome to get there. It helps to be a good story   Testimonial videos relevant to ideal clients

The ads need to have reiterations but this is keeping into consideration if we optimize consistently   If there is enough raw video, it can be sliced and edited into 30 different ads.    Getting all of the ads and optimized and tested   Have a video of the core offer   Have a video of the upsell offer   Have a video of the downsell offer

How to Captivate Your Customers (Beginner Show)   There are various forms of content you can get traction with, we wanted to discuss what and when to use video vs pictures vs writing.  Video for complex subjects Visual for clean before and after results Audio for process discussions and catering towards busy people Writing to change the web copy and increase conversions

How I would get 5 new clients as a business consultant   I would: Have a basic website >> Home / About / Services  Have a core offer, an upsell and free downloadable Create a sales script Create an appoint setting and sales script Networking Events Email Nurture Campaign

Price Anchoring The first price  Decoy Pricing Urgency Scarcity Social Proof Price in installments/Subscription Multiple Options Reciprocity Loss Aversion Copy Offer Exclusivity

3 Systems that would greatly boost marketing results Creative is the variable, you should have a way to create a lot of content Most important system nowadays: Create a large piece of content consistentlyEdit that content for each of the platformsDistribute content on relevant platforms Incentivization structure for referrals  Have a structure for people to be compensatedStamp card or discount for any referrals Check the ad copy for ads >> split testing for Google Ads Consistently check on results from current adsCreate a new version of the add to improve, A/B Split test

7 things to do to improve conversions on your website Improve page speedPerform competitor analysisUnique value propositionReviews and TestimonialsSimple webpagesHave supportHave good visualsMake your website have a clear call to action for next steps

7 FREE things to do to build brand awareness (Brand Show) Recognized and Remembered  Content and Distribution Social Media posts for TikTok Brand PartnershipSpotify and Starbucks | Red bull and Go proGuest PostingMake sure, they cater to your target audienceSample headlines >> short pitch of the content P2P friend referralsConsistent verbal and visual branding Show up on a podcastContestsInfluencer Marketing

3 things that would have made me hundreds of thousands   If I had a YouTube channel catering towards a loyal audience Know your audienceQuality > Consistency. Frequent content also helpsSpy on competitors Build an Email List  20,000 emails of professionals, very valuable $200 product x closing rate 5% >> it would be generating up to $200,000 annuallyShould be valuable content2-3 emails a week Podcast Once a week is good to startGood for B2B professionalsYou must get proficient on promoting your own channel   If I had a client with little time and a big budget: Podcast If I had a client with more time and a small budget: Email List If I had a client with some time and a big budget: YouTube Channel

How to Use Upsells to 3x Your Profits and Funnel Overview Sales Funnel Breakdown: Ad > Landing Page (if they buy) > Upsell Offer Ad showing you understand the problem and explaining the major benefit if they click   Then on the Landing Page: Powerful Headline in BIG text. The next parts can be video and/or writtenYour Understanding of ProblemProblem AgitationExplain Alternative’s ShortcomingsYour Service as the Ultimate Solution   *Pro-tip examples of social proof Headline is one of the most important components   Upsell should be:  Much more expensive than core offerServices that you know are incredibly valuable to the clientGreat profit marginsAble to deliver consistently

Podcast episode 31   What is the best long term marketing strategy for B2B   First thing’s first Get to know your target audience Podcast Episode One podcast a week    YouTube Channel 2 Videos a week - the podcast + Highlights of content for the week This Friday we will be discussing a great strategy to boost your business over a span of 12-24 months. These core concepts are so valuable, and if businesses implemented the strategies well they would multiply their business. Live Streams with Twitch Weekly    Build an Email list 2-3 times a week

This Tuesday we are discussing one of the biggest Marketing conferences in the world. It emphasizes actual marketing strategies to utilize for maximum growth. We will be discussing 3 core strategies to consider for your next marketing campaign. Episode 30 - Important Takeaways from Traffic and Conversion Summit B2B not all marketing strategies are relevant Traffic and conversion is a once a year event hosted in San Diego, California From what I gathered there were 3 big takeaways from the conference: YouTube Organic is the hot thing for B2B.  According to statista, approximately 500 hours of content is uploaded to youtube every minute. Which could sound like too much, and how could you stand out. But there are a lot of consumers: about 2.6 Billion Users worldwide And YouTube is the Second most popular search engine in the world only after Google, which owns YouTube. Which enables searching on google to find YouTube videos easier And the last intense statistic that everyday people watch 1 billions hours of video on YouTube So when someone says that there is too much on YouTube, just remember that 1/3 of the population goes on YouTube and 1 billion hours of video are consumed a day.  Here are some pro tips for success: A face is easier to get traction for than a random company name Value over the best camera. You don’t need the $10,000 camera to have success on YouTube. People mainly go on YouTube for 1 of 3 reasons, to get entertained, informed or inspired. When you create content on YouTube it should hit 1 or more of these types of content consistently and that’s how you can grow and make impact.  The next point that was discussed: was the power of dicing and redistributing content Many professionals believe that when they have to create content, they have to do so every day from the start. But that is not true. The last point that was discussed was the power of short form video in terms of YT shorts and TikTok It is now about interest grabbing the person not just because of a following or subscriber account.  • It is the amount of interest and attention you can capture and keep through your creation’s merit. • That being said, short form video is so digestible and quick that it can be consumed so much and so quick, enabling more views in a quicker amount of time, and increasing the chances for potential virality.  Whereas TikTok they want to see what is entertaining, informational or inspirational QUICKLY. When a creator figures that out, it dramatically helps their growth.  167 Million TikTok Videos Watched in an Internet Minute Up to 300% the amount of engagement compared to other social media