How Gusto used "Word of Mouth" to grow to more than 300K customers with Josh Reeves, CEO and Co founder of Gusto

The Bridge

Sep 1 2023 • 16 mins

Josh Reeves, Co founder and CEO of Gusto, joins the show to talk about

  • Using Word of Mouth growth to over 300,000 business customers
  • Battling against payroll giants like Intuit and ADP to build a category leader, and how much attention Josh pays to competitors
  • How payroll is evolving, and how Gusto is innovating to support small business on a global scale.
  • The advice Josh gives founders building their first company from his first startup prior to Gusto.