The "Mamba" of brand marketing and the future of MarTech with Adam Katz, CEO of Sightly

The Bridge

May 31 2024 • 31 mins

Adam Katz, CEO of Sightly, joins the show to talk about

  • Adam's journey from IC to becoming the CEO at Sightly and leading from the front
  • The evolution of the marketing tech category and generating an authentic brand voice in the era of AI.
  • How Kobe Bryant inspired Sightly's Brand Mentality vision and narrative.
  • Caitlin Clark and the future of the WNBA brand and women's sports.
  • Defining your brand through what you say AND what you do.