Building your email and SMS lists is a key factor for the success of your business. Today, Kim and Cara are here to help animal-based business owners with three effective strategies for growing their list. Firstly, you should provide your leads with something truly valuable, such as a thoughtful lead magnet or a generous coupon. Secondly, take advantage of every single opportunity to add qualified leads to your database. Finally, don't forget to remove contacts that aren't engaging with your content, and replace them with ones that are more likely to interact. Doing so will ensure that your list remains up-to-date and that you can focus on the people who are genuinely interested in your services.

As a small business owner, it's important to recognize the importance of failure and why it can be a positive thing. It can be easy to become discouraged when things don't go as planned, but learning from our mistakes and continuing to strive for success is key to achieving success as an animal based business owner. Failing can help us to identify what works and what doesn't, allowing us to make necessary changes to ensure the best outcome. In some cases, it can even open us up to new opportunities that we hadn't previously considered. Additionally, failure can help to foster resilience, giving us the strength to persist even when things don't go as planned. We can also use it as an opportunity to evaluate our processes and make improvements to increase efficiency. While failure can be difficult, it is an essential part of the learning process and an invaluable tool in the pursuit of success. Embracing it and using it to our advantage is the key to success for any animal based business owner.

Yes, you’re an animal based business, but are you effectively adding an animal influence to your marketing and branding? Our customers LOVE their animals — and we are in business because of that love (and the passion for animals that brought us to this community in the first place). In this episode Kim and Cara explore ways to further capitalize on the animal influence in your business and branding.

The ability to take risks and be courageous is a crucial component of success in any animal-based business. However, it's important to understand your own risk tolerance in order to make sure you're taking the right risks at the right time. Just like any other skill, you can grow and develop your courage to become more flexible and resilient. It's also important to remember to be kind to yourself, and not to dwell on any past failures. It's perfectly normal to feel anxious or scared when it comes to taking risks, but don't let those feelings hold you back from achieving your goals. With the right attitude and mindset, you can develop the courage necessary to make your animal-based business a success.

Have you ever thought about turning your hobby into a business? If so, you may be wondering how your relationship with your beloved pastime might change. Making the leap from hobby to business can be a big decision, and it's important to think through the implications before you get started. One of the most important questions to ask yourself is whether you can monetize your hobby in a way that makes sense. After all, if you can't make money from your hobby, it may not be a viable business. If you're ready to take the plunge, don't be afraid to ask for help. Whether you need assistance with the legalities of starting a business or tips for reaching a wider audience, there are experts out there who can provide you with the resources you need. For example, if you're an animal-based business owner, you may want to reach out to other entrepreneurs in the industry who can offer you advice and support. Taking the plunge from hobby to business can be an exciting adventure, and with the right preparation, you can make sure you're ready for success.

When you become a business owner, you are faced with many more dilemmas than just business. One of the things that can blind side you is how you will handle the relationships in your life — the existing ones and the new ones you’re going to make as you grow in your business. Things can get complicated: Customers become friends, family members want free service, and friends become clients — not to mention the deep relationships you’ll form with your business partners. In today’s episode, Kim and Cara give you some things to consider in how to manage these relationships so they don’t derail your momentum as a business owner or cause turmoil in your life.

Today on The Business Animal Kim and Cara provide you with helpful tips and strategies to create and maintain an effective annual marketing calendar. Learn how to create a timeline of your marketing activities and set goals to help you stay organized and on track. Plus, you'll learn how to make the most of your current resources. Tune in for expert advice and creative ideas to get your marketing year off to a great start!

A round table is a group of advisors you choose, and who become actively involved, for your business.

It’s our 100th episode and we are very proud to now be “seasoned” (x4!) podcasters. Today, we want to share the things we’ve learned about creating and maintaining a podcast for all those who are thinking of stepping out to be heard on the podwaves.Here are a few of the tools we use and you might like to use too! Podcast Hosting https://www.captivate.fm/Podcast Editing https://www.thewavepodcasting.com/aboutRecording Studio https://riverside.fm/Transcript Creation and Editing https://otter.ai/home

As we start into a new year, it’s nice to look back at all we’ve accomplished and be grateful for all those who helped us along the way. Now, we’d like for you to turn your attention to ways you can help others in their entrepreneurial and life journeys.  In this episode, Kim and Cara talk about how you can pay it forward and bring success and good vibes to more people.There are opportunities for Random Acts of Kindness everywhere you just have to look:Check out RandomActsofKindness.org for some awesome ideas that are perfect for kicking off the new year.

Do you ever feel disconnected from your business? Yep, us, too. Sometimes it feels like we get so carried away in working in our business we forget to work on our business. In this episode, Kim and Cara discuss three ways you can reconnect to your business (and your passion!).

Burnout is very real for entrepreneurs. Long hours, lots of bosses (ahem, clients), and a oft-neglected life away from your business mean we are prone to the things that kill our joy and our business. In this episode, Cara and Kim take a real look at the stress that leads to burnout and some ways you can work toward halting (or avoiding!) the blaze of burnout.

We all want to be successful, but have you ever stopped to think about what defines success for you? It’s truly a different equation for all of us. Today, Cara and Kim talk about some of the attributes they and others use to define and measure success.

Many people get confused between branding and marketing — in this episode, Cara and Kim help you understand the difference and how to make sure you’re doing both.

There are so many distractions that can lead you off your path in business! Today, Kim and Cara tackle how to avoid those “squirrels” and “shiny objects” (or choose the right ones for you at least) in your entrepreneurial life so you can stay focused on reaching your goals.

Brand building is one of the most fun — and challenging — aspects of creating a successful business. In today's episode, Kim and Cara have an engaging (and laughter filled) conversation with Betsy Bird of Ride the Sky Photography about a unique aspect of brand building — brand values. If you want to create more appeal to potential consumers and encourage your current clients to be loyal, you won't want to miss this episode of The Business Animal!Get your free 194 Animal-Based Business Brand Values here and figure out what you and your brand stand for right here https://ridetheskyequine.com/bap-brand-values/Learn more about Betsy on social mediahttps://www.instagram.com/ridetheskyequine/https://www.facebook.com/ridetheskyequine

Limiting beliefs can hold us back in both business and life. On today’s podcast, Kim and Cara get vulnerable and honest about the limiting belief challenges they’ve faced in their businesses. You’ll learn how to recognize your own limiting beliefs and how to go about resolving them.

So You Procrastinated Your Holiday Marketing ... Now What?You just looked at the calendar and it’s November 8th and you haven’t done any holiday marketing — yet. You’re decidedly not alone! In this episode Kim and Cara give you some great tips on marketing during the upcoming holiday quadfecta of sales days. It’s time to add some cash to the holiday coffers!

Today, Kim and Cara bring attention to all the quiet ones, the ones in the back of the room, the ones who dread holiday parties — yes, today, we’re putting the introverts in the spotlight! Join us as we talk about the amazing super powers of the introvert and introduce you to some strategies, if you’re an introvert, to navigate the extrovert-focused business world.

Tooting Your Own Horn – How to Become Okay with Self-Promotion