The Business Animal
Kimberly Beer & Cara Taylor Swift
Saddle up for a gallop to the top of the animal industry where you’ll learn how to tame your wild business beast with tips, techniques and tools that will take overwhelm to obedience school and have you wagging your tail with joy.
The Business Animal Trailer
Jan 31 2021
Hack your Mindset with Nicola
We know how much you all love a good Mindset episode! This one really delivers. Our guest this week is Nicola Kinnard-Comedie of NKC Equestrian Training. Join Kim and Cara as we explore Nicola’s unique hack to breaking through your mindset blocks to get results and forward motion. Learn more about Nicola and NKC Equestrian Training right here: Nicola Kinnard-Comedie (Msc, BHSAI Int. SM) is the owner and founder of NKC Equestrian Training, delivering training to both horse owners and equine professionals alike. Nicola has developed some outstanding online training for horse owners focusing on Horse First Aid and Equine Nutrition, all produced together with qualified vets Nicola is a qualified riding instructor and has over 20 years industry experience, and now uses her coaching skills to assist equine practitioners. Nicola decided to combine her experience of equestrian science, sales and marketing, and teach this to others. Building a mindset for success has been crucial to grow and develop NKC Equestrian Training. Feeling the benefits of this first hand led Nicola to train as a Neuro-Linguistic Programming (NLP) Coach, as well as practitioner skills in Time Line Therapy™, Emotional Freedom Technique (EFT or ‘tapping’) and hypnosis. Nicola works with veterinary physiotherapists, massage therapists, osteopaths and other practitioners across the world to help them build their dream business. You can find out more about Nicola here: https://www.nkcequestrian.com/practitioners/ (https://www.nkcequestrian.com/practitioners/) Want some help with your social media? Download 100 Social Media Post Ideas here (you apply these ideas to any business!) https://mailchi.mp/nkcequestrian.com/socialmediaguideideas (https://mailchi.mp/nkcequestrian.com/socialmediaguideideas) Finally you can join us on Instagram here: https://www.instagram.com/nkc_equestrian/ (https://www.instagram.com/nkc_equestrian/)
Be Accountable To Your Business
One of the most important things you can do as a business owner is develop skills to increase your accountability to your business. As animal, equine or pet-based business owners, we are often very much alone in our business. Accountable to only ourselves… and sometimes our clients. What happens to our business when we aren’t very good at being accountable to ourselves? In this episode of The Business Animal, Kim and Cara share three tips to increase your business accountability and empower you to achieve the results you’ve been seeking.
May 17 2022
Creating Good Habits in Your Business for Success
Taking the time to create habits in your daily activities will support the growth of your business and ensure your longevity in the animal, equine and/or pet-based industry that you love so much. Join Kim and Cara and they discuss three big things you can do to harness the power of better habits in your business. Resource: https://jamesclear.com/atomic-habits (https://jamesclear.com/atomic-habits)
May 10 2022
Public Relations 101
Public relations is about putting yourself and your business in the spotlight. It is an arm of marketing many people don’t utilize to the fullest extent — or at all! It is incredibly valuable and the only investment you need to make is time.
May 3 2022
You Should Share Your Story More Often
You Should Share Your Story More Often Your story is highly valuable — to your business, your marketing. If you are a small business owner in an equine, pet and animal-based industry, YOU are very much your business. Your story is essential to help your audience feel connected to YOU and your business. Consumers who connect with your business are more likely to want to hear more from you and engage services when they feel connected to you and the business you represent. Join Cara and Kim as they share the BIG THREE to using your story as a path for those you serve.
Apr 26 2022
Recognizing Your Unique Asset
Recognizing Your Unique Asset Every business has a unique asset — something that they are KNOWN for that truly sets them apart from all other choices. It’s your secret sauce, your guarded recipe, the way you do it here, your patented magic. Some businesses never fully become aware of their unique asset — and those businesses don’t reach their potential. In this episode, Kim and Cara walk you through how to discover your unique asset and give you ideas on how to use it in your marketing and service.
Apr 19 2022
Understanding Yourself for Greater Success
YOU are the most important asset your business has — and getting to know yourself is key in becoming an asset that moves your business forward into its greatest potential. In this episode, Cara and Kim dive into ways you can better understand yourself so you can mindfully work on creating a positive direction in your life and your business.
Apr 12 2022
Upleveling Your Professional Skills
Upleveling your skills offers you the opportunity to open up increased income and refresh your business outlook. Join Kim and Cara this week as they discuss how they have both recently upleveled their skills and their offerings. You’ll find new ideas and a lot of inspiration.
Apr 5 2022
How to Overcome Sales Objections
Sales objections happen. Get comfortable with that idea and then understand where they most likely come from so you can be prepared when they happen. In today’s episode of The Business Animal, Kim and Cara break down the three most common objections and give you tips on how to overcome them.
Mar 29 2022
So You Want To Hire A Business Coach?
There are so many reasons you might want to work with a business coach in your animal, equine or pet-based business. Business coaches can be an incredible resource when you have a problem or a project you want to manage, but there are a few big things you need to consider prior to hiring a business coach. Join Cara and Kim as they discuss a few very important steps you should take before, during and after deciding to hire a business coach.
Mar 22 2022
Why Business Owners Should Be Doing Competitive Research
Competitive research is a type of research that small businesses should be doing to monitor and analyze what your competition is doing. For animal, equine and pet based businesses it can be a way to better understand why your customers choose you over the neighboring business right down the road OR why they choose your competitor over you. Join Kim and Cara as they share the reasons you should be doing competitive research for your animal, equine, or pet-based business and the types of information you should be looking for.
Mar 15 2022
Our Best Three Tips to Bring the Wow to Your Next Tradeshow or Expo
Expos and tradeshows are target rich environments for sales and marketing. Spring expo season is headed our way right now and it’s time to get ready in a way that will create success that does more than just cover the booth fee! In today’s episode, Kim and Cara talk about three key aspects of creating a happy expo experience for you and your business.
Mar 8 2022
Does Mindset Really Matter?
People always tell you changing your mindset will solve many of your business problems, but is that REALLY the truth? Join Cara and Kim as they dive into the all important topic of mindset — and what they have both learned about how mindset affects your business. Don’t skip this episode because you think it’s another “sunshine and roses” talk about mindset — we keep it real and raw.
Mar 1 2022
3 Ways to Better Understand Your Customers
When we start a business, we have our own reasons. As soon as our business becomes public, however, it really becomes the business of the clients and customers we serve. Really getting to know your customers is often the key to taking your business to the next level. From understanding their pain points and gain points to fully embracing their vocabulary, taking time to interview and research your customers means more engagement and more sales. It also helps you gain perspective on how your business fits into the lives and goals of your customers. In this episode, Kim and Cara break down three avenues you can explore to better understand your consumers and customers.
Feb 22 2022
Self Care for Entrepreneurs
Remember all that endless excitement and energy you had when you first started working your pet, equine or animal-based business? You would spend all of your time thinking about the next step you needed to take to make your dream a reality. Man, that was an exciting time! What happens when all those things you used to enjoy suddenly become annoying, frustrating or downright dreadful? THIS IS YOUR BODIES INTERNAL WARNING SYSTEM. It’s the sign you need that it’s time to take a time-out. Join Cara and Kim this week as we discuss self care, and self compassion, for the animal, equine or pet-based business owner. Want more from The Business Animal podcast? Well we'd like to see more of you too! Follow The Business Animal podcast online at https://www.instagram.com/thebusinessanimal/ (Instagram): https://www.instagram.com/thebusinessanimal/ and https://www.facebook.com/thebusinessanimal (Facebook): https://www.facebook.com/thebusinessanimal Visit https://thebusinessanimal.com/ (The Business Animal Podcast) at https://thebusinessanimal.com/
Feb 15 2022
Getting Reviews that Convert
Social Proof and Getting Better Testimonials were two of our most popular episodes last year and it has spawned a lot of interest for us to revisit some of the topics we touched upon. There is no better social proof for your animal, pet or equine-based business than customer product and service reviews. In fact, they are a key element to building an incredible brand. Join Kim and Cara as they discuss one of the easiest ways businesses can separate themselves from the competition. Want more from The Business Animal podcast? Well we'd like to see more of you too! Follow The Business Animal podcast online at https://www.instagram.com/thebusinessanimal/ (Instagram): https://www.instagram.com/thebusinessanimal/ and https://www.facebook.com/thebusinessanimal (Facebook): https://www.facebook.com/thebusinessanimal Visit https://thebusinessanimal.com/ (The Business Animal Podcast) at https://thebusinessanimal.com/
Feb 8 2022
Goal Setting for the Unenthusiastic
Here we are already in the early days of 2022 and everyone is talking about their goals! Do you feel left out of the conversation? Or maybe you’re in the conversation but not sure of the value you’re getting by setting goals. This week Kim and Cara will help light a little spark of goal setting excitement and get you moving productively forward on setting goals for your animal, equine or pet based business. Want more from The Business Animal podcast? Well we'd like to see more of you too! Follow The Business Animal podcast online at https://www.instagram.com/thebusinessanimal/ (Instagram): https://www.instagram.com/thebusinessanimal/ and https://www.facebook.com/thebusinessanimal (Facebook): https://www.facebook.com/thebusinessanimal Visit https://thebusinessanimal.com/ (The Business Animal Podcast) at https://thebusinessanimal.com/
Feb 1 2022
Turn Your Content Into Clients
You spend a lot of time creating content — making social posts, writing blogs, recording videos, making brochures, publishing podcasts. But how do you turn that content into clients? Content marketing is a marathon marketing strategy, but we have to set our sights on getting consumers across the finish line and into our businesses or it’s a lot of energy expended for no return. In this episode, Kim and Cara focus on three ways you can turn your content into clients. Want more from The Business Animal? Well we'd like to see more of you too! Follow The Business Animal online at https://www.instagram.com/thebusinessanimal/ (Instagram): https://www.instagram.com/thebusinessanimal/ and https://www.facebook.com/thebusinessanimal (Facebook): https://www.facebook.com/thebusinessanimal Visit https://thebusinessanimal.com/ (The Business Animal Podcast) at https://thebusinessanimal.com/
Jan 25 2022
Banishing Your Troll For A Better Business
Trolls are that nasty little voice in your head that keeps you awake at 3:00 am reminding you of all the things you struggle with. Telling you that you just aren’t good enough. You aren’t capable. You won’t be successful. That your business will fail. Trolls prevent you from taking action, taking new opportunities or taking the next step towards your goals. This week, Cara and Kim, are pleased to welcome back Melisa Pearce of Touched by a Horse to help us identify and banish our troll. You will not want to miss this motivational episode! We know you will want to hear more from Melisa so go check her out on her website at https://touchedbyahorse.com/ (https://touchedbyahorse.com/) and follow her Instagram and Facebook at @touchebyahorse . Want more from The Business Animal? Well we'd like to see more of you too! Follow The Business Animal online at https://www.instagram.com/thebusinessanimal/ (Instagram): https://www.instagram.com/thebusinessanimal/ and https://www.facebook.com/thebusinessanimal (Facebook): https://www.facebook.com/thebusinessanimal Visit https://thebusinessanimal.com/ (The Business Animal Podcast) at https://thebusinessanimal.com/
Jan 18 2022
Do you need to rebrand your business?
Rebranding is something many entrepreneurs ponder regularly. As you grow your business, you learn and shift, and you begin to wonder if you should shift your branding. Rebranding is a big decision fraught with complications and encompasses way more than your logo and company slogan. “Your brand is what people say about you when you're not in the room,” says today’s guest, Maredith Davis of Maredith Davis Design. Do you need to change that conversation? Or maybe you’ve changed the way you do business and your brand is still having the same, old conversation? Does your brand reflect the quality of work you are doing? These are all valid reasons to rebrand or tweak your current brand. Join Kim and Cara as they get Maredith’s keen insight on branding and rebranding for animal-based businesses. Learn more about Maredith right here Website- https://www.maredithdavis.com/ (https://www.maredithdavis.com/) Instagram- https://www.instagram.com/maredith_woods/ (https://www.instagram.com/maredith_woods/)
Jan 11 2022