From Doubt to Dollars: How Email Marketing Drove Unprecedented Growth

Revenue Rehab

Nov 15 2023 • 38 mins

This week our host Brandi Starr is joined by Denmark Francisco, CMO of BlackBox Consulting & Advisory.

A seasoned marketing executive with 15 years of expertise driving revenue growth and achieving outstanding results for start-up ventures, Denmark’s career highlights include assisting four start-up’s in achieving successful acquisitions, contributing to a total value of $860 million.

Denmark has achieved significant achievements as a CMO, such as catapulting KnowBe4's annual recurring revenue (ARR) from $62 million to $117 million within a single year. He also played a pivotal role in scaling Jive Communications from $15 million to $30 million ARR, leading to its subsequent acquisition by LogMeIn for $342 million.

With a proficiency in growth hacking, he successfully scaled DigitalOcean's user base from 500 to an impressive 10,000 users. In 2019, he continued to excel, elevating Emailage's ARR from $25 million to $40 million, ultimately resulting in its acquisition by RELX for $480 million in 2020.

Denmark’s skill set encompasses various aspects of marketing, including product marketing, demand generation, marketing communications, and sales development.

His unique approach to marketing is rooted in a scientific and mathematical framework, prioritizing data-driven analysis, bringing a distinctive blend of CFO, CRO, and CMO thinking and action to the table. Throughout his career, he has consistently exceeded target KPIs, including LTV/CAC (>7x), Gross Retention (>95%), Net Retention (>120%), and Sales Efficiency (>1.0x), underscoring his unwavering commitment to delivering exceptional results. As a CMO/VP of Marketing, he is well-equipped to make a significant impact and contribute to the success of the next great company.

On the couch in this weeks’ episode of Revenue Rehab, Brandi and Denmark will tackle From Doubt to Dollars: How Email Marketing Drove Unprecedented Growth.


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