Persona Puzzles: Overcoming Challenges in Crafting Effective Buyer Personas

Revenue Rehab

Aug 9 2023 • 31 mins

This week our host Brandi Starr is joined by Jim Kraus, President of Buyer Persona Institute (BPI) and a leading authority on buyer personas and buying insights.

BPI’s buyer persona research and workshop methodologies have become the gold standard for thousands of marketers in hundreds of companies worldwide that rely on these studies to reveal everything a prospective buyer needs to know and experience to have confidence in their solution. Marketers use these insights to develop strategies and messaging that drive more leads, improve conversion rates, and helps sales hit their numbers.

In addition to his work at BPI, Jim is an avid blogger, author of the Buyer Persona Buzz newsletter, and is currently working on a second edition of the book Buyer Personas with BPI’s founder, Adele Revella. Jim also frequently speaks at events and podcasts to advance the thinking around buyer personas and buying insights more broadly.

Outside of work, Jim enjoys travel, reading, sports, and spending time with his family.

On the couch Brandi and Jim will tackle Common Hurdles in the Journey to Uncover Buyer Insights.


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