172: How to Manage Google Ads Campaigns WITHOUT Average Position

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Show Notes:

Average position is gone! Google Ads got rid of the average position column. In this episode we teach you how to use absolute top impression share and top impression share as replacements for average position, and we run down a checklist on how to deal with average position no longer being available.

Average position sunset begins the week of September 30th - https://support.google.com/google-ads/answer/9439546

About top and absolute top metrics - https://support.google.com/google-ads/answer/7501826

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