The Business Case For Women's Sports

Caroline Fitzgerald

Welcome to the GOALS podcast, The Business Case For Women's Sports, where we explore every corner of the women’s sports industry from the field to the front office. Hosted by Caroline Fitzgerald, this podcast features interviews with leaders in women's sports that dig into topics like data insights, marketing strategies, and sponsorship deals. We believe that it’s good business to invest in women’s sports, and our #GOAL is to prove it.

Ep. #28 How Venus Williams and Megan Rapinoe Ended Up On Your Clif Bar, ft. Brooke Donberg
Aug 3 2022
Ep. #28 How Venus Williams and Megan Rapinoe Ended Up On Your Clif Bar, ft. Brooke Donberg
In Ep. #28, hear Brooke Donberg, the Sports Marketing Manager at Clif Bar & Company, tell the story behind featuring six women athletes on CLIF BAR packaging for the first time ever.Back in 2020, for the first time in the brand's 28-year history, CLIF BAR replaced the iconic male climber on the packaging with real-life trailblazers - six women athletes.  The six athletes included Venus Williams, Megan Rapinoe, Ashima Shirashi, Jordyn Barratt, Lakey Peterson, and Katerina Nash - representing six different sports ranging from traditional events like cycling, tennis and soccer, to newer sports like skateboarding, surfing, and climbing.This decision was made to celebrate the incredible athletes who require sustained energy to push boundaries and go farther in their discipline. Clif Bar & Company has been a vocal advocate for women and women athletes since its founding days in the mid-1990s. At the headquarters office, the company provides many benefits to support women and parents including a robust parental leave policy, extensive health and wellness programs including an onsite gym, subsidized onsite daycare, a lactation room with hospital grade pumps, and the choice to work a reduced work schedule upon returning from maternity leave. When LUNA Bar was created in 1999 as the first nutrition bar for women, the brand naturally focused on supporting causes that women care about, like equal pay and women in film. In 2019, LUNA Bar closed the World Cup roster bonus gender pay gap for the 23 women on the US Women’s National Soccer Team, paying each of them $31,250 to ensure their equal pay for equal work. Clif Bar is adding to this legacy of supporting women by highlighting these six athletes and their contributions to their sports.In this episode, hear Brooke Donberg - a long time Clif Bar team member and advocate for women's sports - tell the story behind how & why women athletes ended up on your Clif Bars back in 2020.
Ep. #27 How Ally is Pledging to Close the Gender Gap in Sports Advertising, ft. Bridget Sponsky
Jul 21 2022
Ep. #27 How Ally is Pledging to Close the Gender Gap in Sports Advertising, ft. Bridget Sponsky
In Ep. #27, Caroline sits down with Bridget Sponsky, the Executive Director of Brand, Sports and Sponsorship Marketing at Ally Bank. At the 2022 espnW Summit, Ally announced a pledge to achieve equal spending in paid advertising across women’s and men’s sports programming over the next five years. Additionally, to mark the 50th anniversary of Title IX, Ally will turn its 50/50 media spend pledge into action by launching "Watch the Game, Change the Game," a new national advocacy initiative spanning broadcast, digital and social media channels aimed at rallying viewership of women's competitions."Watch the Game, Change the Game" will support the drive for equity in sports media coverage with a new TV spot and marketing campaign featuring real female athletes at the top of their game, rally scarves for fans to show their support, and takeovers of field signage at National Women's Soccer League and Women's International Champions Cup games. This initiative is intended to act as a call to action because Ally believes that more representation in media will help create long-term sustainability for women's sports and drive fandom, followership, and deepened engagement with core audiences for the brands that invest.In this episode, hear Bridget talk more about Ally's women's sports-focused initiatives, and discuss why the brand is so committed to creating gender equity in sports.For more information on Ally's "Watch the Game, Change the Game" campaign, visit watchtochange.com.
Ep. #26 Fifty Years Later: A Look at Title IX Through the Eyes of a Title IX Lawyer, ft. Lexi Trumble
Jul 1 2022
Ep. #26 Fifty Years Later: A Look at Title IX Through the Eyes of a Title IX Lawyer, ft. Lexi Trumble
In Ep. #26, Caroline talks with Lexi Trumble, a Title IX Gender Equity Associate Attorney at Nelson Mullins Riley & Scarborough. In her role, Lexi helps counsel colleges and universities across the country on legal and compliance matters such as Title IX athletics and sexual misconduct, athletics strategic planning, and school and university law.June 23, 2022 marked the 50th anniversary of Title IX, a federal law that has radically changed the educational and athletic landscape in the United States. The 37-word amendment, which was signed into law by President Richard Nixon on June 23, 1972, reads: No person in the United States shall, on the basis of sex, be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any education program or activity receiving Federal financial assistance.Fifty years after the enactment of Title IX, there is significant evidence to demonstrate the positive impact that this landmark legislation has had on millions of women and girls in the United States - particularly when it comes to participation in athletics. According to the Women’s Sports Foundation’s “50 Years of Title IX” report, female participation in high school sports rose from 294,015 in the 1971-72 school year to 3.4 million in 2018-19. Female participation in sports at the collegiate level schools rose from 29,977 in 1971-72 to 215,486 in 2020-21 among NCAA schools (Women’s Sports Foundation 2022).  While there have been significant gains related to female participation in sports that can be directly attributed to Title IX, significant gender disparities exist across every level of the sports industry. In the episode, hear Lexi explain more about this game-changing law, and specifically the impact that Title IX has had on women’s sports at the collegiate level.
Ep. #24 The Story Behind "The Sports Bra" - a Women's Sports Bar, ft. Jenny Nguyen
May 31 2022
Ep. #24 The Story Behind "The Sports Bra" - a Women's Sports Bar, ft. Jenny Nguyen
In Ep. #24, Caroline sits down with Jenny Nguyen, the Owner of The Sports Bra - a women's sports bar in Portland, OR. In this episode, hear Jenny tell the full story behind the creation of the world's first & only sports bar that is fully dedicated to showing women's sports. The idea for The Sports Bar started in April 2018, when Nguyen and about a dozen of her friends wanted to watch the NCAA Women’s Division I Basketball Tournament championship game between Notre Dame and Mississippi State at a local sports bar. They grabbed a few tables and slid them together, and got the server to switch one of the televisions to the big game for them. They ordered food and drinks and proceeded to watch what would be one of the best games in NCAA history. When it was all over, they realized they had watched the whole thing on a tiny TV in the corner of the bar with no sound on.Fast forward to 2020, when Nguyen had been running her parents’ family business for a couple years, having left her position as a chef. Between the pandemic and the racial justice movement, the world was being turned on its head. It was a time of change. She had always felt a bit lost since leaving the kitchen but didn’t know what lay ahead. She felt she needed to do something more.Social movements were pressing harder and further, people were learning and unlearning, and women’s sports were pushing forward and through. Nguyen felt that there was so much distress and upheaval in 2020, but also so much inspiration and reason to fight. Finally, she saw her place in the struggle and how she could do something meaningful. The idea of The Sports Bra was born.
Ep. #22 Why Gatorade Invested $10 Million to Help Create a More Inclusive Sports World, ft. Carolyn Braff
Apr 1 2022
Ep. #22 Why Gatorade Invested $10 Million to Help Create a More Inclusive Sports World, ft. Carolyn Braff
In Ep. #22, Caroline sits down with Carolyn Braff, the Head of Marketing and Brand Strategy at Gatorade. In this episode, Carolyn breaks down why it's a business imperative of Gatorade's to invest in creating a more inclusive sports world - and specifically, why they're working to create equal opportunities for girls in sports.In her role as Gatorade's Head of Brand Strategy, Carolyn has made investing in women’s sports is a key part of the brand's overarching marketing strategy.  Most notably, in the past year Gatorade has put forth two key initiatives to support this strategy which include: 1) The establishment of Gatorade Women’s Advisory Board with board members that include: Carolyn Braff, Gatorade Head of Marketing and Brand StrategyMaddie Bregman, GirlZ, CEOJennifer Brunelli, Sports Nutrition RDproTanna Burge, Texas A&M, Director of Sports PerformanceAminah Charles, Beats by Dre, Sports Marketing ManagerElena Delle Donne, WNBA Champion, two-time MVP and Olympic Gold MedalistGina Hardy, Tonal, Senior Vice President of MarketingNicole LaVoi, Director of the Tucker Center for Research on Girls & Women in SportSydney McLaughlin, Team USA Track & Field OlympianCandace Parker, WNBA Champion, WNBA MVP, Olympic Gold Medalist, and NBA and NCAA analyst for Turner SportsApril Ross, AVP Champion, seven-time AVP MVP and two-time Olympic medalistSarah Spain, ESPN Sports Reporter and Chicago Red Stars Co-OwnerAleia Taylor, Women's Sports Foundation, CMOAbby Wambach, Women's World Cup Champion and two-time Olympic gold medalist2) An investment of $10 million to 5 sports-focused social impact organizations which include: Athlete Ally, Good Sports, Honest Game Foundation, Laureus USA, and the Women's Sports Foundation.In this episode, hear Carolyn break talk more about these initiatives and why Gatorade is putting their food on the gas to keep pushing for the creation of a more equitable sports world.  More from GOALS Follow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: goals-sports.com/shopThe Business Case For Women's Sports Newsletter: Sign-upEmail: hello@goals-sports.com
Ep. #21 The Ida Sports Movement to Create Footwear for Female Footballers ft. Laura Youngson & Ben Sandhu
Mar 28 2022
Ep. #21 The Ida Sports Movement to Create Footwear for Female Footballers ft. Laura Youngson & Ben Sandhu
In Ep. #21, hear Laura Youngson & Ben Sandhu, the co-founders of Ida Sports, talk about their journey to create  football (or soccer) cleats & shoes specifically designed for female athletes.The story of Ida Sports begins in 2017 when Laura and her team at the Equal Playing Field initiative led a group of women to the top of Mt. Kilimanjaro to play a record-breaking football match to highlight gender inequalities in sport. During the quest to play the highest altitude football match ever, Laura discovered a common problem facing female players all over the world: their boots were made for men (or kids) and left their feet in pain long after the final whistle blew.Fast forward, and Laura met Ben - a former professional cricketer - while playing indoor football in Melbourne. Between scoring epic team goals, they would talk about the things they would change around women’s sport including creating a shoe for women. They decided to team up and change the game.After reading many medical journals and doing their own research on the vast differences between women's and men's feet, Laura and Ben assembled a team of football and footwear professionals to identify what would make the perfect women's boot. The first prototypes were cooked up in Laura’s kitchen and put together with the help of shoemakers in Melbourne. The first prototype is now affectionately known as the “Frankenshoe”.Fast forward to 2020 and Ida Sports launched their first boot. Global pandemic aside, it was a massive success and the boots garnered 5-star reviews from players all over the globe. Today, Ida Sports footwear can be purchased all over the globe from retailers like soccer.com, and DICK'S Sporting Goods. In this episode, hear Laura & Ben tell the whole story behind the idea & creation of Ida Sports and why they are in the business of creating footwear specifically for women athletes. More from GOALS Follow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: goals-sports.com/shopThe Business Case For Women's Sports Newsletter: Sign-upEmail: hello@goals-sports.com
Ep. #20 How Title Nine is Working To Create a Better Sports World for Women, ft. Missy Park
Feb 10 2022
Ep. #20 How Title Nine is Working To Create a Better Sports World for Women, ft. Missy Park
In Ep. #20, Caroline sits down with Missy Park, the CEO & Founder of Title Nine. Title Nine is an American manufacturer of clothing for women athletes. Missy founded Title Nine in 1989, and has grown the brand to become the largest independently-owned and operated retailer of women's fitness clothing. Title Nine’s mission is to encourage women to own, risk, and lead in the world of sports, business, and beyond.In this episode, Missy tells the story of how she came to start Title Nine, and how the company has spent 32 years in the business of putting women first. Most recently, Missy and her team gave $1 million to the soccer players of the U.S. Women’s National Team in an effort to help close the gender pay gap for the team. By the numbers, the U.S. Women’s National Team is the most successful team in the history of international women's soccer, winning four Women's World Cup titles, four Olympic gold medals, an Olympic bronze medal, and eight CONCACAF Gold Cups. They just made it onto podium at the 2020 Tokyo Olympics, and took home the bronze medal. And they’re currently ranked #1 in the world by FIFA. On the other side of that coin, the United States Men’s National Soccer Team has never won a World Cup, they’ve never won any Olympic medal, and they’re currently ranked 20th in world. YET, players on the US Women’s National Team earn $9,000 less per win than the Men’s team, and over a 5-year period, the women have been paid $64 million less than their male counterparts. Essentially, is that players on the women’s national team make 38 cents for every dollar that their male counterparts make. After watching the documentary "LFG" in 2021, Missy was moved to write the biggest check in the history of Title Nine. Title Nine's donation of $1 million to the USWNT players to put the women’s team on the same pay scale as the USMNT for six games of the 2020 Olympics. This episode was recorded on August 10, 2021. More from GOALS The Business Case For Women's Sports Newsletter: Sign-upFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: goals-sports.com/shopEmail: hello@goals-sports.com
Ep. 19: Natalie Hinds is #GOALS (And It's Good Business To Invest in Women's Swimming), ft. Natalie Hinds
Nov 18 2021
Ep. 19: Natalie Hinds is #GOALS (And It's Good Business To Invest in Women's Swimming), ft. Natalie Hinds
Ep. #19 of The Business Case For Women's Sports was recorded LIVE, on-stage at the 2021 Lead Sports Co. Summit and is presented by Nav.it. In this episode, Caroline sits down with Natalie Hinds in front of 150 teen female athletes to hear Natalie tell her incredible comeback story, and talk about what it's like to be a professional athlete and fight for sponsorship dollars and visibility in the sport of women's swimming.Natalie is best known for being one of the fastest swimmers in the United States. She grew up in Midland, TX, where she was one of the top recruits in the nation coming out of high school for the class of 2012. She went on to swim at the University of Florida and graduated as a 20x All-American sprint specialist. In 2015, Natalie made history alongside Lia Neal and Simone Manuel, becoming the first trio of Black swimmers to go 1-2-3 in a single event at the NCAA Championships.In 2016, Natalie competed at the Olympic Trials, followed by a brief retirement before coming back reignited in the fall of 2018 with her sights set on qualifying for the 2020 Olympic Games in Tokyo. Natalie’s historic comeback led to her becoming a 2020 Olympian where she won a Bronze medal on behalf of Team USA in the 4x100 free relay.Outside of the pool, Natalie is an accomplished speaker, using her platform to share her inspirational comeback story, and bringing awareness and creating educational opportunities to the sport of swimming. Natalie is also an accomplished business person, both working in an Operations role for Turner Media, and as a business owner, as the Founder of Loominary Designs a custom tapestry & home decor business.In this episode, hear Caroline and Natalie dig into Natalie's journey as a professional swimmer both in and out of the water, and dig into why it's simply good business for brands to invest in female swimmers like Natalie Hinds.Listen to the full episode on Spotify, Apple Podcasts, or Amazon Music, and learn more about Lead Sports Co. here:  episode is brought to you by Nav.it, a proud supporter of the Lead Sports Co. and women’s sports. Nav.it is a female-founded fitness app for your finances, helping you understand and track your spending to improve your money habits. With Nav.it, you’ll save more, pay down high-interest debt, and reduce your financial stress. Check out Nav.it by heading to the Apple Store or Google Play.More from GOALS The Business Case For Women's Sports Newsletter: Sign-upFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: goals-sports.com/shopEmail: hello@goals-sports.com
Ep. #17 It's Time For More Women's Signature Basketball Shoes, ft. Erica Ayala
Oct 9 2021
Ep. #17 It's Time For More Women's Signature Basketball Shoes, ft. Erica Ayala
Before the start of the 2021 WNBA season, Caroline sat down with Erica Ayala, a New York-based freelance journalist, to discuss why it's (past) time for brands to create more signature shoes for WNBA players & women athletes.In August of 2020, Erica wrote a power piece for Sports Illustrated called, The Legend of Air Swoopes and the Quest for a New Women's Signature Shoe, where she dug into the history of Sheryl Swoopes' partnership with Nike into develop the Air Swoopes. Now 25 years after its release, the Air Swoopes remain the only long-standing signature women's basketball shoe - despite the success of the line, the proven marketability of women athletes, and the increasing demand for women's sports merchandise.While there have been a few limited runs of shoes created in collaboration with a handful of WNBA players (for example: Candace Parker, Lisa Leslie, Dawn Staley, Rebecca Lobo, Sabrina Ionescu, and Diana Taurasi), few have been truly signature shoes, and none have been granted the opportunity to exist beyond a few production runs.In this episode, hear Caroline and Erica discuss some of the reasons behind why shoe companies aren't investing in women basketball players, and why it would be a good business decision for brands to create signature basketball shoes for WNBA players.This episode was recorded on May 14, 2021. Click here to follow Erica on Twitter, and here to hear Erica on the Locked On Women's Basketball podcast. More from GOALS The Business Case For Women's Sports Newsletter: Sign-upFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: goals-sports.com/shopEmail: hello@goals-sports.com
Ep. #16 Women Won the 2020 Olympics (And the Data Proves It), ft. Amir Zonozi
Sep 21 2021
Ep. #16 Women Won the 2020 Olympics (And the Data Proves It), ft. Amir Zonozi
Ep. #16, Caroline and Amir Zonozi, the CEO & Co-Founder of Zoomph, reflect on the 2020 Tokyo Olympics and how women athletes dominated both in athletic competition - and when it came to social media reach & impact. Zoomph is a leader in digital intelligence at the intersection of sports and sponsorship analysis​. During the 2020 Olympics, Amir and his team measured the power of influence of Team USA's women athletes by analyzing the data around social media reach, impact and generated value. What they found was that women athletes largely preoccupied the online conversations during Tokyo 2020. The top moments included:Suni Lee generating $6M in social value from 9 Instagram posts with an unprecedented 47% follower interaction rate.Simone Biles' tweet thanking fans for supporting her decision to withdraw that generated over 100 million organic impressions and $2.7 million in social value.Allyson Felix's name being mentioned on social more than 10K times with 52M impressions worth almost $900k in social value.Katie Ledecky generated 8.5 million organic impressions from her Instagram, with an engagement rate of 12.83% - which was a full 2 points higher than the official @TeamUSA's Instagram engagement rate.Even beyond the digital space, Tokyo 2020 was an absolutely glass-shattering Olympics for women athletes. Looking specifically at Team USA, 53.6% of American Olympians were women, and women won 66 of Team USA’s 113 medals - accounting for 58.4% of the medals won. Women’s sports also received 59.1% of primetime coverage from NBC in the U.S., which was the highest percentage that women's sports have ever received in the history of NBC’s Olympic broadcasts.In this episode, listen to Amir and Caroline discuss all of the ways in which women athletes won the 2020 Tokyo Olympics.This episode was recorded on August 17, 2021. Click here to ready more about the data & insights from Zoomph.More from GOALS The Business Case For Women's Sports Newsletter: Sign-upFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: goals-sports.com/shopEmail: hello@goals-sports.com
Ep. #15: The Collective® Marketplace & the Women's Sports Memorabilia Boom, ft. Thayer Lavielle
Aug 31 2021
Ep. #15: The Collective® Marketplace & the Women's Sports Memorabilia Boom, ft. Thayer Lavielle
Ep. #15, hear Caroline catch-up with Thayer Lavielle, the Executive Vice President at The Collective, which is the women’s division of the sports marketing & talent management company, Wasserman.On August 2, 2021, Thayer and her team launched The Collective® Marketplace: the first & only online collectible & memorabilia marketplace that is dedicated to women’s sports. The Collective® Marketplace platform enables fans to buy authentic game-used, autographed memorabilia and licensed products of the world’s biggest women athletes. The Marketplace launched with contributions from some of the biggest names in women's sports, including Sue Bird, Mia Hamm, Alix Klineman, Hilary Knight, Alex Morgan, Katelyn Ohashi, Nneka Ogwumike, Morgan Pressel, Megan Rapinoe, April Ross, Breanna Stewart and Diana Taurasi.  Not only will The Collective® Marketplace put money directly into the pockets of women athletes, it’s the first time that women’s sports fans will have access to a robust supply of memorabilia.The Collective is launching this platform during a record-breaking year for women's sports collectibles & memorabilia sales. In 2021 alone, eBay has seen a significant rise in women’s sports trading cards sales, with WNBA card sales up more than 1,100% over two years, and women’s soccer card sales up 172%. Recently, an Alex Morgan card sold for $16,000, a Serena Williams rookie card went for $14,483, and a Mia Hamm Rookie Card sold for $34,440 at auction, making it the top-selling women's sports card of all-time. Listen to Thayer and Caroline discuss how The Collective® Marketplace is a game-changer for women athletes & women’s sports fans alike.This episode was recorded on August 2, 2021. Shop the The Collective® Marketplace.More from GOALS The Business Case For Women's Sports Newsletter: Sign-upFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn:  Shop: goals-sports.com/shopEmail: hello@goals-sports.com
Ep. #14 The Story Behind the First-Ever NWSL Trading Cards, ft. Matt Peek
Aug 31 2021
Ep. #14 The Story Behind the First-Ever NWSL Trading Cards, ft. Matt Peek
In Ep. #14, hear Matt Peek, the Co-Founder and COO at Parkside Collectibles, tell the story behind the creation of the first-ever trading cards for the National Women’s Soccer League. In 2018, Matt & his business partner Eric Christensen, made the very deliberate choice to invest in women’s soccer after Matt's daughter pointed out that it was "dumb" that there weren't trading cards for professional women's soccer players. After realizing that no companies had the licensing rights to create NWSL trading cards, Matt & Eric founded Parkside Collectibles, with the #GOAL of eventually partnering with the league. After initially getting turned down by the then NWSL commissioner, Matt & Eric would spend the next year building out their business and establishing themselves as a proven trading card manufacturer. In 2019, Parkside finally accomplished their goal, and formed a partnership with the NWSL to create the league's first-ever trading cards.Fast forward, and Parkside Collectible produced a limited batch of trading cards for the 2020 NWSL Challenge Cup cards which sold-out almost instantly - selling 2,750/3,000 packs in the first 36 hours alone. After the success they saw in 2020, NWSL x Parkside Collectibles teamed up again to create 25-card sets to align with the 2021 NWSL season. And even though Parkside created significantly more units to sell in 2021, the demand for the sets has been signifiant, with just a few packs left for purchase around the U.S. on shelves at Target & Walmart. In this episode, hear Matt tell the whole story behind the idea & creation of the NWSL cards, and hear Matt & Caroline discuss the general business opportunity for trading cards of professional women athletes.Spoiler Alert: Are you still looking to get your hands on a set of 2021 NWSL cards? Listen until the end of the episode to hear Matt reveal some future chances to purchase the last few packs of cards. This episode is proudly presented by Legend Rings, a proud supporter of women's sports. Learn more about Legend Rings. More from GOALS GOALS Women's Sports Business Newsletter: Sign-upFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Shop: goals-sports.com/shopContact Caroline: caroline@goals-sports.com
Ep. #12 How MarketPryce is Democratizing Marketing for Women Athletes, ft. Jason Bergman
May 17 2021
Ep. #12 How MarketPryce is Democratizing Marketing for Women Athletes, ft. Jason Bergman
In Ep. #12, Caroline interviews Jason Bergman, the Co-Founder & CEO of MarketPryce. Jason is a firm believer that all athletes should have fair access to marketing & endorsement opportunities. At MarketPryce, Jason and his team work to remove many of the institutional barriers that are in place between women athletes and their ability to capitalize on their talents.The rise of social media has contributed to the massive increase in the support of women’s sports over the past few years. Women’s sports teams, leagues and players no longer need to wait for traditional media and networks to give them opportunities; social media has proven to be a huge value generator for women athletes. Across the sports industry, women’s sports teams & athletes consistently deliver meaningful results on social media which has demonstrated the marketing power of women athletes. Enter MarketPryce. In an increasing digital age of sports, brands are look more & more to work directly with athletes as social media influencers. MarketPryce is disrupting to the sports industry by empowering women athletes to take marketing into their own hands and connect directly with brands that are interested in working with them.At MarketPryce, Jason and his team believe its good business to invest in women's sports, and they're working to create a new opportunities for women athletes to get compensated fairly for their work, labor, name, image, and likeness. More from GOALS GOALS Women's Sports Business Newsletter: Sign-upFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Shop: goals-sports.com/purplemugContact Caroline: caroline@goals-sports.com