Ep. #2 The Power of the Women's Sports Fan, ft. Niky Scott

The Business Case For Women's Sports

Jan 29 2021 • 16 mins

In Ep. #2, Caroline sits down with Niky Scott from Zoomph to talk about the power of the women’s sports fan.

As a customer success manager at Zoomph (a leader in digital intelligence at the intersection of sports & sponsorship analysis​), Niky spends her days digging through the data behind the growth of women’s sports.

In 2020, Niky published the WNBA and NWSL Social Media Sponsorship & Fan Insights Report, which showed that even during a pandemic, these two leagues were able to generate a significant return on investment for brands that invest with women’s sports.

During this episode, Niky and Caroline discuss fan engagement rates in women's sports versus men's sports, the birth of cross-over women’s sports fandom, and the impact of COVID-19 on the recent accelerated success of women’s sports.

More from GOALS

Subscribe: Email sign-up

Twitter: @goals_sports_

Instagram: @goals_sports_

Podcast Merch: goals-sports.com/purplemug

Email: caroline@goals-sports.com

You Might Like

New Heights with Jason and Travis Kelce
New Heights with Jason and Travis Kelce
Wave Sports + Entertainment
Pardon My Take
Pardon My Take
Barstool Sports
PTI
PTI
ESPN, Tony Kornheiser, Michael Wilbon
Spittin Chiclets
Spittin Chiclets
Barstool Sports
The Dan Patrick Show
The Dan Patrick Show
iHeartPodcasts and Dan Patrick Podcast Network
First Take
First Take
ESPN, Stephen A. Smith, Molly Qerim Rose
Club Shay Shay
Club Shay Shay
iHeartPodcasts and The Volume
The Dale Jr. Download
The Dale Jr. Download
Dirty Mo Media, SiriusXM
The Lowe Post
The Lowe Post
ESPN, Zach Lowe
The Herd with Colin Cowherd
The Herd with Colin Cowherd
iHeartPodcasts and The Volume
Fore Play
Fore Play
Barstool Sports
The Tony Kornheiser Show
The Tony Kornheiser Show
This Show Stinks Productions, LLC
Jim Cornette Experience
Jim Cornette Experience
Arcadian Vanguard
Brian Windhorst & The Hoop Collective
Brian Windhorst & The Hoop Collective
ESPN, NBA, Brian Windhorst
The Pat McAfee Show
The Pat McAfee Show
Pat McAfee, ESPN
Men In Blazers
Men In Blazers
Men In Blazers | Wondery