Ep. #28 How Venus Williams and Megan Rapinoe Ended Up On Your Clif Bar, ft. Brooke Donberg

The Business Case For Women's Sports

Aug 3 2022 • 21 mins


In Ep. #28, hear Brooke Donberg, the Sports Marketing Manager at Clif Bar & Company, tell the story behind featuring six women athletes on CLIF BAR packaging for the first time ever.

Back in 2020, for the first time in the brand's 28-year history, CLIF BAR replaced the iconic male climber on the packaging with real-life trailblazers - six women athletes.  The six athletes included Venus Williams, Megan Rapinoe, Ashima Shirashi, Jordyn Barratt, Lakey Peterson, and Katerina Nash - representing six different sports ranging from traditional events like cycling, tennis and soccer, to newer sports like skateboarding, surfing, and climbing.

This decision was made to celebrate the incredible athletes who require sustained energy to push boundaries and go farther in their discipline. Clif Bar & Company has been a vocal advocate for women and women athletes since its founding days in the mid-1990s. At the headquarters office, the company provides many benefits to support women and parents including a robust parental leave policy, extensive health and wellness programs including an onsite gym, subsidized onsite daycare, a lactation room with hospital grade pumps, and the choice to work a reduced work schedule upon returning from maternity leave.

When LUNA Bar was created in 1999 as the first nutrition bar for women, the brand naturally focused on supporting causes that women care about, like equal pay and women in film. In 2019, LUNA Bar closed the World Cup roster bonus gender pay gap for the 23 women on the US Women’s National Soccer Team, paying each of them $31,250 to ensure their equal pay for equal work. Clif Bar is adding to this legacy of supporting women by highlighting these six athletes and their contributions to their sports.

In this episode, hear Brooke Donberg - a long time Clif Bar team member and advocate for women's sports - tell the story behind how & why women athletes ended up on your Clif Bars back in 2020.