In Ep. #22, Caroline sits down with Carolyn Braff, the Head of Marketing and Brand Strategy at Gatorade. In this episode, Carolyn breaks down why it's a business imperative of Gatorade's to invest in creating a more inclusive sports world - and specifically, why they're working to create equal opportunities for girls in sports.
In her role as Gatorade's Head of Brand Strategy, Carolyn has made investing in women’s sports is a key part of the brand's overarching marketing strategy. Most notably, in the past year Gatorade has put forth two key initiatives to support this strategy which include:
1) The establishment of Gatorade Women’s Advisory Board with board members that include:
In this episode, hear Carolyn break talk more about these initiatives and why Gatorade is putting their food on the gas to keep pushing for the creation of a more equitable sports world.
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