In Ep. #22, Caroline sits down with Carolyn Braff, the Head of Marketing and Brand Strategy at Gatorade. In this episode, Carolyn breaks down why it's a business imperative of Gatorade's to invest in creating a more inclusive sports world - and specifically, why they're working to create equal opportunities for girls in sports.
In her role as Gatorade's Head of Brand Strategy, Carolyn has made investing in women’s sports is a key part of the brand's overarching marketing strategy. Most notably, in the past year Gatorade has put forth two key initiatives to support this strategy which include:
1) The establishment of Gatorade Women’s Advisory Board with board members that include:
2) An investment of $10 million to 5 sports-focused social impact organizations which include: Athlete Ally, Good Sports, Honest Game Foundation, Laureus USA, and the Women's Sports Foundation.
In this episode, hear Carolyn break talk more about these initiatives and why Gatorade is putting their food on the gas to keep pushing for the creation of a more equitable sports world.
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