The Goal Post: 2022 March Madness Edition, ft. Haley Rosen

The Business Case For Women's Sports

May 17 2022 • 43 mins


Introducing a new special edition sub-series of The Business Case For Women’s Sports that coincides with The Goal Post report. SHOT:CLOCK, The Collective at Wasserman, and GOALS recently published the first edition of The Goal Post - which looks at key moments in women’s sports and aggregates the most significant stats & facts related to those moments. The #GOAL of the report is to indisputably prove - with facts & data - that it’s good business to invest in women’s sports.

Every time we release a new edition of The Goal Post report, we’ll also release a new podcast episode to break down the report’s findings + contextualize them further. Each episode will feature two special guests. The first featured guest will always be Mara Fitzgerald from SHOT:CLOCK who will talk through The Goal Post in more detail, and the second will always be a relevant industry expert to provide insights around the topic at-hand.

This first episode - which focuses on the 2022 March Madness tournament - features Haley Rosen from Just Women's Sports, in a conversation about  the growth of women’s sports through the lens of women's basketball.

Visit https://www.wearethecollective.com/goalpost to read the full 2022 March Madness report from SHOT:CLOCK, The Collective at Wasserman, and GOALS.