EGGS! The Podcast

Ryan Roghaar and Michael Smith

Eggs is podcast that centers around creativity in all forms. From building businesses, personal projects and constructing brands to crafting music empires, finding social fame, fortune and more—we discuss whatever, whenever, with whomever in search of patterns, expertise, shared experience and knowledge. Along with our guests—usually experts in a field or subject—we drill down to uncover the steps taken and the hurdles crossed in pursuit of excellence, aiding our listeners in chasing down their own dreams and taking their "egg" from coup to table. Eggs is a show co-hosted by Mike Smith "DJ Ontic", a Seattle, WA based DJ and Ryan Roghaar owner of R2 Media Group, a full-service marketing communications agency based in Salt Lake City, UT and Barcelona, Spain. read less
BusinessBusiness

Episodes

Eggs 400: Unlocking the AI Human Paradox with Bruce D. Randall
3d ago
Eggs 400: Unlocking the AI Human Paradox with Bruce D. Randall
Summary In this episode, Bruce Randall discusses the complexities and implications of AI, including its role as an enabler in various industries, the misconceptions surrounding it, and the potential future advancements with quantum computing and Neuralink. The conversation also touches on the importance of human skills in an AI-driven world and the need for education to adapt to these changes. Takeaways AI is an enabler that helps improve efficiency.Many people have misconceptions about AI and its capabilities.Quantum computing could revolutionize AI applications.AI is already making significant strides in the medical field.Neuralink represents a significant advancement in human enhancement.Education needs to adapt to the rise of AI technologies.AI should be used as a tool, not a crutch.Human skills will remain essential despite AI advancements.Trust and verify information provided by AI systems.The future of AI holds both exciting and scary possibilities. Chapters 00:00 Introduction to Bruce Randall 03:10 Understanding AI and Its Misconceptions 06:21 The Evolution of AI and Its Applications 09:11 The Future of AI and Quantum Computing 12:10 Medical Advancements Through AI 15:13 The AI-Human Paradox 18:10 Neuralink and Human Enhancement 21:21 The Concept of Digital Preservation 24:18 AI as an Enabler in Various Industries 31:48 The Human Connection in a Tech-Driven World 35:16 AI as a Tool vs. a Crutch 39:33 The Importance of Foundational Knowledge 42:27 Vocational Skills for the Future 46:53 Learning Through Technology 49:45 Understanding AI and Its Limitations 55:52 Optimizing AWS Costs with AI Credits: Hosted by Michael Smith and Ryan Roghaar Produced by Ryan Roghaar Theme music: "Perfect Day" by OPM  The Carton: ⁠⁠⁠⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs⁠⁠⁠⁠⁠⁠⁠⁠ Feature with Zack Chmeis of Straight Method up now!  ⁠⁠⁠⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28⁠⁠⁠⁠⁠⁠⁠⁠   The Eggs Podcast Spotify playlist: bit.ly/eggstunes The Plugs: The Show: eggscast.com @eggshow on twitter and instagram On iTunes: itun.es/i6dX3pCOn Stitcher: bit.ly/eggs_on_stitcher Also available on Google Play Music! Mike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠ @djontic on twitter Ryan Roghaar: ⁠rogha.ar
Eggs 399: Proven Strategies to Build Lasting Loyalty with Aaron Weiche
Jan 30 2025
Eggs 399: Proven Strategies to Build Lasting Loyalty with Aaron Weiche
Summary In this classic episode of EGGS: The Podcast, co-founder and CEO of Leadferno, Aaron Weiche, shares his entrepreneurial journey, discussing his transition from agency life to the SaaS industry. He emphasizes the importance of text messaging as a tool for customer engagement and conversion, highlighting its effectiveness in modern business communication. Aaron also reflects on the challenges of career pivots, the acquisition of his previous company GatherUp, and the vision behind Leadferno. The conversation delves into the significance of customer communication and how businesses can leverage text messaging to enhance their operations and customer relationships. Takeaways Aaron Weiche is the co-founder and CEO of Leadferno.He transitioned from agency life to SaaS, emphasizing the importance of text messaging.Text messaging has a 98% open rate, making it a powerful tool for conversion.Businesses can handle multiple text conversations simultaneously, improving efficiency.Customer communication is crucial for building trust and relationships.Leadferno integrates with CRMs to streamline business operations.The acquisition of GatherUp provided valuable insights for building Leadferno.Text messaging allows for personalized interactions with customers.A two-week free trial is available for businesses to test Leadferno.Understanding customer needs is key to successful marketing strategies. Chapters 00:00 The Entrepreneurial Journey of Aaron Wyke 12:52 Transitioning from Agency Life to SaaS 20:02 Navigating the Acquisition Process 27:08 Leveraging Text Messaging for Business Success 34:22 The Power of Inbound Communication 39:44 Enhancing Customer Experience through Texting 44:43 Lead Capture and Nurturing Strategies 49:42 Driving Traffic and Engagement 54:41 The Importance of Customer Connection 01:01:20 Navigating Marketing and Communication Strategies Credits: Hosted by Michael Smith and Ryan Roghaar Produced by Ryan Roghaar Theme music: "Perfect Day" by OPM  The Carton: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs⁠⁠⁠⁠⁠⁠⁠⁠⁠ Feature with Zack Chmeis of Straight Method up now!  ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28⁠⁠⁠⁠⁠⁠⁠⁠⁠   The Eggs Podcast Spotify playlist: bit.ly/eggstunes The Plugs: The Show: eggscast.com @eggshow on twitter and instagram On iTunes: itun.es/i6dX3pCOn Stitcher: bit.ly/eggs_on_stitcher Also available on Google Play Music! Mike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ @djontic on twitter Ryan Roghaar: ⁠⁠⁠⁠⁠⁠⁠⁠⁠http://rogha.ar⁠⁠⁠⁠⁠⁠
Eggs 398: Technology, Tickets, and Tangents - Catching up with Mike & Ryan
Jan 23 2025
Eggs 398: Technology, Tickets, and Tangents - Catching up with Mike & Ryan
Summary In this episode of EGGS: The Podcast, hosts Ryan and Mike discuss a variety of topics, including the cancellation of the Eggy's Awards, Mike's extensive home renovation project, Ryan's recent career changes after leaving a tech startup, and the financial adjustments their families are making. They also share their experiences with car shopping and a recent trip to New York, where they encountered issues with ticketing and parking. The conversation is light-hearted yet reflective, touching on personal growth and the challenges of balancing work and family life. In this conversation, the hosts delve into the complexities of customer service in the ticketing industry, exploring the challenges faced by consumers when dealing with ticketing companies. They discuss the broader implications of customer experience, the monopolistic nature of ticket sales, and the impact of fees on both artists and consumers. The conversation also touches on the evolution of ticket purchasing, the shift in personal interactions due to technology, and the deterioration of unique products in a commoditized market. Ultimately, they emphasize the importance of quality, experience, and genuine relationships in business. Takeaways The Eggy's Awards were missed this year due to busy schedules.Mike is undergoing a significant home renovation as he prepares to sell his house.Ryan reflects on his experience working at a tech startup and the challenges faced.Family dynamics are shifting as children grow and financial responsibilities change.Car shopping has become increasingly complicated and expensive.The hosts share humorous anecdotes about their children's spending habits.Ryan's New York trip highlights the challenges of purchasing tickets and parking.The conversation emphasizes the importance of communication in professional settings.The episode showcases the balance of personal and professional life challenges. Customer service in ticketing is often frustrating and inefficient.Many consumers are willing to overlook poor service for the sake of attending events.The ticketing industry is plagued by monopolies that limit competition.High fees in ticket sales negatively impact both artists and consumers.The experience of purchasing tickets has become increasingly impersonal.Personal branding can lead to inauthentic interactions online.Unique products are becoming harder to find in a commoditized market.Quality and customer experience should be prioritized in business.Relationships are key to success in both personal and professional contexts.The current state of capitalism often prioritizes profit over quality. Chapters 00:00 Introduction and Episode Overview 01:09 Reflections on the Eggies Awards 03:16 Memorable Guests and Highlights from Last Year 06:14 Mike's Home Renovation Journey 11:21 Career Changes and Startup Experiences 17:03 Family Dynamics and Financial Adjustments 24:11 New Car Adventures and Financial Ironies 26:06 Car Shopping Insights 34:20 Ticketing Woes and Customer Service Challenges 50:18 The Bizarre World of Ticket Scalping 54:54 The Impact of Personal Branding on Interactions 01:00:44 Consumerism and the Value of Quality Products 01:06:46 The Importance of Human Relationships in Success Credits: Hosted by Michael Smith and Ryan Roghaar Produced by Ryan Roghaar Theme music: "Perfect Day" by OPM  The Carton: ⁠⁠⁠⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs⁠⁠⁠⁠⁠⁠⁠⁠ Feature with Zack Chmeis of Straight Method up now!  ⁠⁠⁠⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28⁠⁠⁠⁠⁠⁠⁠⁠   The Eggs Podcast Spotify playlist: bit.ly/eggstunes The Plugs: The Show: eggscast.com @eggshow on twitter and instagram On iTunes: itun.es/i6dX3pCOn Stitcher: bit.ly/eggs_on_stitcher Also available on Google Play Music! Mike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠ @djontic on twitter Ryan Roghaar: ⁠⁠⁠⁠⁠⁠⁠⁠http://rogha.ar⁠⁠⁠⁠⁠⁠
Eggs 397: Navigating the Cybersecurity Landscape in 2025 with Scott Schober
Jan 16 2025
Eggs 397: Navigating the Cybersecurity Landscape in 2025 with Scott Schober
Summary In this enlightening conversation, Scott Schober, a cybersecurity expert, shares his extensive knowledge on the evolution of hacking, the intersection of cybersecurity and wireless technology, and the various threats individuals and organizations face today. He discusses the importance of education in cybersecurity, especially for different age groups, and the role of technology in enhancing security measures. The conversation also touches on the ethical implications of hacking, exploring the fine line between hacking for good and hacking for malicious purposes. Scott emphasizes the need for proactive measures and continuous learning to stay safe in an increasingly digital world. Takeaways Cybersecurity is a critical aspect of modern technology.Hacking has evolved from innocent mischief to serious threats.Botnets and DDoS attacks are prevalent and can be devastating.Education is key to improving cybersecurity awareness.Different age groups face unique cybersecurity challenges.Apple devices are generally more secure but not infallible.Common practices like password reuse increase vulnerability.Cyber hygiene is essential for personal and organizational security.Hacking can be used for good, but it raises ethical questions.Proactive measures and continuous learning are vital for cybersecurity. Chapters 00:00 Introduction to Cybersecurity and Scott Schober's Background 01:27 Understanding Hacking: Definitions and Perspectives 04:20 The Reality of Cyber Attacks: DDoS and Botnets 07:04 Common Cyber Threats: Keyloggers and Password Security 10:22 Cyber Hygiene: Best Practices for Individuals 13:10 Cybersecurity for Different Generations: Seniors vs. Youth 31:47 The Importance of Cybersecurity Education 39:14 Mobile Technology and Security Concerns 48:14 Hacking: Good vs. Evil 55:15 Cybersecurity in Critical Infrastructure Credits: Hosted by Michael Smith and Ryan Roghaar Produced by Ryan Roghaar Theme music: "Perfect Day" by OPM  The Carton: ⁠⁠⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs⁠⁠⁠⁠⁠⁠⁠ Feature with Zack Chmeis of Straight Method up now!  ⁠⁠⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28⁠⁠⁠⁠⁠⁠⁠   The Eggs Podcast Spotify playlist: bit.ly/eggstunes The Plugs: The Show: eggscast.com @eggshow on twitter and instagram On iTunes: itun.es/i6dX3pCOn Stitcher: bit.ly/eggs_on_stitcher Also available on Google Play Music! Mike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠ @djontic on twitter Ryan Roghaar: ⁠⁠⁠⁠⁠⁠⁠http://rogha.ar⁠⁠⁠⁠⁠⁠
Eggs 396: The Role of AI in the Future of Marketing Online with Avi Kumar
Jan 9 2025
Eggs 396: The Role of AI in the Future of Marketing Online with Avi Kumar
Summary In this conversation, Ryan and Mike speak with Avi Kumar, CEO of Kuware and Invisible PPC, about the evolving landscape of digital marketing, particularly in the context of pay-per-click (PPC) advertising and the impact of AI. They discuss the importance of adapting to new technologies, ethical concerns surrounding AI, and strategies for effective lead generation. Avi shares insights on building a marketing agency without technical expertise and emphasizes the significance of quality over quantity in email marketing. The conversation concludes with thoughts on leveraging newsletters for lead generation and the future of marketing in a rapidly changing environment. Takeaways Avi Kumar has a background in technology and marketing.Digital marketing is evolving rapidly, especially with AI.PPC strategies must adapt to changes in search behavior.Quality content is essential for SEO and AI optimization.Building a sustainable lead generation system is crucial.Agencies can leverage white label services to grow without technical skills.Quality over quantity is key in email marketing.Newsletters should focus on retaining subscribers.AI can enhance ad performance through data analysis.Understanding audience behavior is vital for effective marketing. Chapters 00:00 Introduction to Avi Kumar and His Background 03:20 The Evolution of Digital Marketing and PPC in 2025 06:16 AI's Impact on Search and SEO Strategies 09:19 The Future of Advertising in an AI-Driven World 12:09 Navigating Ethical Concerns in AI and Advertising 15:08 Effective Ad Strategies for Businesses in 2025 18:14 Leveraging AI for Creative Marketing Solutions 21:00 Building a Competitive Edge with AI Technology 24:09 The Future of Design and Marketing in an AI Landscape 28:15 Navigating the Future of AI in Business 35:35 Lead Generation Strategies for Sustainable Growth 54:45 Building an Agency Without Technical Expertise Credits: Hosted by Michael Smith and Ryan Roghaar Produced by Ryan Roghaar Theme music: "Perfect Day" by OPM  The Carton: ⁠⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs⁠⁠⁠⁠⁠⁠ Feature with Zack Chmeis of Straight Method up now!  ⁠⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28⁠⁠⁠⁠⁠⁠   The Eggs Podcast Spotify playlist: bit.ly/eggstunes The Plugs: The Show eggscast.com @eggshow on twitter and instagram On iTunes: itun.es/i6dX3pCOn Stitcher: bit.ly/eggs_on_stitcher Also available on Google Play Music! Mike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠ @djontic on twitter Ryan Roghaar: ⁠⁠⁠⁠⁠⁠http://rogha.ar⁠⁠⁠⁠⁠⁠
Eggs 395: How to Survive and Thrive Under any Economic Conditions with Alejandro Szita
Jan 2 2025
Eggs 395: How to Survive and Thrive Under any Economic Conditions with Alejandro Szita
Summary In this episode of EGGS! The Podcast, Alejandro Szita, a mortgage broker and president of Prosperity Lending, shares his insights on the complexities of lending, particularly for self-employed individuals. He discusses his journey from Chile to the U.S., his experiences in the real estate and lending industries, and the challenges faced by self-employed borrowers. Alejandro emphasizes the importance of understanding the mortgage landscape, focusing on goals rather than just interest rates, and exploring various lending options for investment properties. He provides practical advice for navigating the current economic conditions and making informed decisions about property ownership. Takeaways Alejandro Cita specializes in lending for self-employed individuals.Understanding money and lending is often complex and filled with conflicting information.Self-employed borrowers face unique challenges in securing loans.It's crucial to focus on your financial goals rather than just interest rates.The volume of interest paid over the life of a loan is more important than the interest rate itself.There are various lending options available for self-employed individuals, including bank statements and asset-based loans.Investing in properties that are already rented can simplify the lending process.Partnerships can mitigate risks when investing in real estate.The mortgage landscape has changed significantly since the 2008 financial crisis.Navigating the lending process requires clear communication of financial goals. Chapters 00:00 Introduction to Alejandro Cita and His Journey 01:58 Alejandro's Background and Early Experiences with Money 04:20 Transitioning into Lending and Real Estate 07:12 Understanding Self-Employed Borrowers 14:53 Challenges for Self-Employed Individuals in Securing Loans 22:32 Is It a Good Time to Own Property? 26:20 The Importance of Goals Over Rates in Mortgages 36:41 Lending Options for Investment Properties Credits: Hosted by Michael Smith and Ryan Roghaar Produced by Ryan Roghaar Theme music: "Perfect Day" by OPM  The Carton: ⁠⁠⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs⁠⁠⁠⁠⁠⁠⁠ Feature with Zack Chmeis of Straight Method up now!  ⁠⁠⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28⁠⁠⁠⁠⁠⁠⁠   The Eggs Podcast Spotify playlist: bit.ly/eggstunes The Plugs: The Show eggscast.com @eggshow on twitter and instagram On iTunes: itun.es/i6dX3pCOn Stitcher: bit.ly/eggs_on_stitcher Also available on Google Play Music! Mike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠ @djontic on twitter Ryan Roghaar: ⁠⁠⁠⁠⁠⁠⁠http://rogha.ar⁠⁠⁠⁠⁠⁠
Eggs 394: The Limitations of Employer-Based Health Insurance with Marshall Darr
Dec 26 2024
Eggs 394: The Limitations of Employer-Based Health Insurance with Marshall Darr
Summary In this conversation, Ryan and Mike interview Marshall Darr, co-founder and CEO of Stretch Dollar, about the challenges small businesses face in providing affordable health benefits. They discuss the complexities of the healthcare system, the innovative solutions offered by Stretch Dollar, and the importance of making health insurance more accessible and understandable for employees. Marshall shares his journey in the startup world, the process of raising funds, and the future aspirations for Stretch Dollar as they aim to improve the lives of small business employees. Takeaways Health insurance is complicated and expensive.Small businesses struggle to provide affordable health benefits.Stretch Dollar offers a fintech alternative to traditional health plans.The healthcare system in the US is a leading cause of bankruptcy.Navigating health insurance requires support and guidance.Raising funds for a startup involves facing many rejections.The goal is to make small businesses the best place to work.Innovative solutions are needed to address healthcare challenges.Employees should have the freedom to choose their health plans.The future of healthcare may involve more modular and flexible options. Chapters 00:00 Introduction and Background 02:15 Overview of Stretch Dollar 04:16 Challenges of the US Healthcare System 06:43 Personal Frustrations with Healthcare 09:14 The Cost and Coverage of Stretch Dollar 14:59 The Limitations of Employer-Based Coverage 19:36 The Incentives of Health Insurance Companies 22:25 The History of Health Insurance in the US 25:23 The Future of Healthcare in the US 30:06 Building Stretch Dollar 32:21 The Mission of Stretch Dollar 36:55 Raising Money and the Decision to Seek Funding 40:54 How Stretched Off Works 43:34 Future Ambitions of Stretched Off 50:15 The Evolution of Medical Care and Insurance 56:29 The Importance of Offering Health Benefits for Small Businesses 01:02:16 Conclusion and Contact Information Credits: Hosted by Michael Smith and Ryan Roghaar Produced by Ryan Roghaar Theme music: "Perfect Day" by OPM  The Carton: ⁠⁠⁠⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs⁠⁠⁠⁠⁠⁠⁠⁠ Feature with Zack Chmeis of Straight Method up now!  ⁠⁠⁠⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28⁠⁠⁠⁠⁠⁠⁠⁠   The Eggs Podcast Spotify playlist: bit.ly/eggstunes The Plugs: The Show eggscast.com @eggshow on twitter and instagram On iTunes: itun.es/i6dX3pCOn Stitcher: bit.ly/eggs_on_stitcher Also available on Google Play Music! Mike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠ @djontic on twitter Ryan Roghaar: ⁠⁠⁠⁠⁠⁠⁠⁠http://rogha.ar⁠⁠⁠⁠⁠⁠
Eggs 393: The evolution of a CEO with Jon Morris
Dec 19 2024
Eggs 393: The evolution of a CEO with Jon Morris
Summary In this episode, Mike Smith and Ryan Roghaar interview Jon Morris, CEO and founder of Fiscal Advocate, discussing his entrepreneurial journey, the evolution of a CEO, the importance of mentorship, and the decision-making process in business. Jon shares insights on goal setting, differentiation in a crowded market, and the significance of sales and marketing budgets. He emphasizes the need for constant innovation and the importance of tracking success through metrics and KPIs. Takeaways Surrounding yourself with mentors is crucial for growth.The role of a CEO evolves as the company grows.Execution is often more challenging than generating ideas.Setting clear goals and budgets is essential for success.Differentiation in a crowded market requires unique value propositions.Decision-making is a blend of data and instinct.Investing in innovation is key to staying competitive.Sales and marketing budgets should be prioritized for growth.Tracking metrics helps in understanding business performance.Building a product requires constant feedback and iteration. Chapters 00:00 Introduction to John Morris and His Journey 03:22 The Evolution of a CEO: Stages of Growth 06:06 Learning from Experience: Mentorship and Growth 09:02 Deciding to Exit: The Sale of Rise Interactive 12:14 Executing Ideas: The Challenge of Implementation 14:59 Goal Setting and Accountability in Business 18:05 Differentiation in a Crowded Market: Rise Interactive's Strategy 28:15 Recruiting for Success: The Finance Advantage 29:42 Data-Driven Marketing: The Analytics Revolution 31:53 Differentiation: The Two Question Test 35:51 Decision Making: Balancing Data and Instinct 42:22 R&D: Innovation in Service-Based Businesses 52:35 Sales and Marketing: Finding the Right Spend Credits: Hosted by Michael Smith and Ryan Roghaar Produced by Ryan Roghaar Theme music: "Perfect Day" by OPM  The Carton: ⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs⁠⁠⁠⁠⁠ Feature with Zack Chmeis of Straight Method up now!  ⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28⁠⁠⁠⁠⁠   The Eggs Podcast Spotify playlist: bit.ly/eggstunes The Plugs: The Show eggscast.com @eggshow on twitter and instagram On iTunes: itun.es/i6dX3pCOn Stitcher: bit.ly/eggs_on_stitcher Also available on Google Play Music! Mike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠ @djontic on twitter Ryan Roghaar: ⁠⁠⁠⁠⁠http://rogha.ar⁠⁠⁠⁠⁠
Eggs 392: Unlocking Health: The Power of Heart Rate Variability with Dr. Torkil Færø
Dec 12 2024
Eggs 392: Unlocking Health: The Power of Heart Rate Variability with Dr. Torkil Færø
Summary In this enlightening conversation, Dr. Torkil Færø discusses the importance of heart rate variability (HRV) as a key indicator of health and wellness. He emphasizes the role of technology, particularly wearables, in monitoring health metrics and how lifestyle choices, such as sleep and alcohol consumption, significantly impact overall health. The discussion also touches on the shift towards preventative care and the need for individuals to take charge of their health through informed choices and self-monitoring. Takeaways Heart rate variability is a crucial health indicator.Modern diseases often stem from stress and inflammation.Sleep quality directly affects health outcomes.Wearables provide valuable insights into personal health.Alcohol consumption can severely impact recovery and health.Lifestyle changes can reverse negative health trends.Preventative care is essential for long-term health.Understanding your body metrics empowers better health decisions.The healthcare system often focuses on treatment rather than prevention.Self-monitoring can lead to significant health improvements. Chapters 00:00 Introduction to Health and Longevity 03:03 Heart Rate Variability: A Key Indicator 06:10 Understanding Stress and Health 09:10 The Role of Sleep in Health 12:01 The Impact of Alcohol on Health 15:08 Wearable Technology and Health Tracking 18:14 Personal Health Data and Trends 21:04 Night Shift Work and Health Risks 24:04 Reversibility of Health Issues 27:13 Conclusion and Actionable Insights 33:09 Gamification of Health: Personal Experiments 34:02 Transformative Health Changes: Diet and Sleep Apnea 36:43 Breathing Techniques: The Science Behind Nose Breathing 38:46 Inflammation and Heart Rate Variability: Understanding the Connection 41:01 Monitoring Health: When to Seek Medical Attention 42:52 Self-Diagnosis: Analyzing Health Metrics 44:40 The Role of Wearables in Preventative Health 46:40 The Shift in Healthcare: From Treatment to Prevention 50:07 Empowering Personal Health: Taking Control 52:25 The Future of Healthcare: You as Your Own Doctor 55:21 Navigating Health Data: Understanding Your Metrics 58:11 Comparing Health Trackers: Which is Best for You? Credits: Hosted by Michael Smith and Ryan Roghaar Produced by Ryan Roghaar Theme music: "Perfect Day" by OPM  The Carton: ⁠⁠⁠⁠https://medium.com/the-carton-by-eggs⁠⁠⁠⁠ Feature with Zack Chmeis of Straight Method up now!  ⁠⁠⁠⁠https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28⁠⁠⁠⁠   The Eggs Podcast Spotify playlist: bit.ly/eggstunes The Plugs: The Show eggscast.com @eggshow on twitter and instagram On iTunes: itun.es/i6dX3pCOn Stitcher: bit.ly/eggs_on_stitcher Also available on Google Play Music! Mike "DJ Ontic": Shows and info: ⁠⁠⁠⁠djontic.com⁠⁠⁠⁠ @djontic on twitter Ryan Roghaar: ⁠⁠⁠⁠http://rogha.ar⁠⁠⁠⁠
Eggs 391: Navigating the Tech Landscape with Benjamin Johnson
Dec 5 2024
Eggs 391: Navigating the Tech Landscape with Benjamin Johnson
Summary In this episode, Ryan & Mike interview Benjamin Johnson, CEO and co-founder of Particle 41. They discuss Benjamin's journey in tech entrepreneurship, the importance of building elite teams, and the role of a fractional CTO. Benjamin shares insights on navigating startup challenges, defining a minimum viable product (MVP), and the dynamics of team velocity in development. The conversation emphasizes the significance of focus, collaboration, and strategic planning in achieving business goals. Takeaways Benjamin Johnson's journey in tech began with an online travel agency.Outsourcing can be beneficial if done with the right principles and practices.Focus is crucial for startups to avoid spreading resources too thin.A fractional CTO can provide valuable insights and guidance for startups.Defining a clear MVP helps in prioritizing features and development efforts.Team dynamics and clear roles enhance productivity and project success.Engagements with clients often lead to long-term partnerships.Understanding the client's business tools is essential for effective collaboration.Cloud solutions offer flexibility and cost-effectiveness for startups.Effective communication and planning are key to successful project transitions. Chapters 00:00 Introduction to Benjamin Johnson and His Journey 08:03 The Entrepreneurial Mindset and Vetting Ideas 09:27 The Birth of Particle 41 and Its Mission 11:52 Understanding the Fractional CTO Role 20:38 Engagements and Setting Goals with a CTO 22:09 Understanding OKRs: A Goal-Setting Framework 24:06 Deconstructing Ideas: The Importance of Clarity 26:51 Minimum Viable Product: Focusing on Core Features 29:22 The Role of Focus in Development 30:55 Choosing the Right Tech Stack 34:24 Team Velocity: Building Effective Development Teams 40:44 Transitioning from Project Completion to Ongoing Maintenance 43:13 Engaging with Clients: Setting Goals and Expectations Credits: Hosted by Michael Smith and Ryan Roghaar Produced by Ryan Roghaar Theme music: "Perfect Day" by OPM  The Carton: ⁠⁠⁠⁠https://medium.com/the-carton-by-eggs⁠⁠⁠⁠ Feature with Zack Chmeis of Straight Method up now!  ⁠⁠⁠⁠https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28⁠⁠⁠⁠   The Eggs Podcast Spotify playlist: bit.ly/eggstunes The Plugs: The Show eggscast.com @eggshow on twitter and instagram On iTunes: itun.es/i6dX3pCOn Stitcher: bit.ly/eggs_on_stitcher Also available on Google Play Music! Mike "DJ Ontic": Shows and info: ⁠⁠⁠⁠djontic.com⁠⁠⁠⁠ @djontic on twitter Ryan Roghaar: ⁠⁠⁠⁠http://rogha.ar⁠⁠⁠⁠
Eggs 390: Exploring Cultural Roots Through Music with Josh Rogosin
Nov 28 2024
Eggs 390: Exploring Cultural Roots Through Music with Josh Rogosin
Summary In this episode of EGGS: The Podcast, hosts Ryan and Mike engage in a deep conversation with audio producer Josh Rogosin, exploring his journey from theater to audio production, the evolution of the Tiny Desk Concerts, and his new ventures with Global Sound Concerts and Ghostlight Concerts. They discuss the importance of field recording, ambisonic techniques, and the impact of technology on music experiences. Josh shares memorable performances, the challenges of capturing live music, and his aspirations for the future as he transitions into entrepreneurship. Bio for Josh: Josh Rogosin defined the sound of NPR‘s popular music series, Tiny Desk concerts. His mixes have been heard on YouTube over a billion times. Now he’s starting 2 new series, Global Sound and Ghost Light concerts. He's traveling the world finding musicians where they are from, to learn why being from that place inspires them to make music. He’s the Anthony Bourdain of music discovery. But instead of food, Rogosin’s passion for travel is guided by his quest to seek out new music in far flung places all over the globe. Support josh’s Patreon: https://www.patreon.com/c/joshrogosin Takeaways Mexico is a vibrant mix of cultures and traditions.Josh's journey into audio production began with theater.Tiny Desk Concerts revolutionized how live music is presented.Global Sound Concerts aims to explore music across cultures.Field recording techniques enhance the authenticity of sound.Ambisonic recording creates immersive audio experiences.Capturing live music is about more than just sound quality.Technology bridges the gap between live and virtual experiences.Journalism plays a crucial role in music discovery.Transitioning to entrepreneurship opens new creative avenues. Chapters 00:00 Cultural Roots and Personal Connection 02:51 The Journey to Audio Production 06:03 The Evolution of Tiny Desk Concerts 08:49 Global Sound Concerts: A New Chapter 12:08 Field Recording Techniques and Experiences 14:54 Ambisonic Recording and Spatial Audio 17:45 Capturing Live Music: The Art of Sound 21:09 The Impact of Technology on Music Experiences 23:55 The Role of Journalism in Music Discovery 27:09 Memorable Performances and Unique Challenges 30:05 Transitioning to Entrepreneurship 32:52 Future Aspirations and Global Sound Concerts 36:05 Connecting with Artists and Building Community Credits: Hosted by Michael Smith and Ryan Roghaar Produced by Ryan Roghaar Theme music: "Perfect Day" by OPM  The Carton: ⁠⁠⁠https://medium.com/the-carton-by-eggs⁠⁠⁠ Feature with Zack Chmeis of Straight Method up now!  ⁠⁠⁠https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28⁠⁠⁠   The Eggs Podcast Spotify playlist: bit.ly/eggstunes The Plugs: The Show eggscast.com @eggshow on twitter and instagram On iTunes: itun.es/i6dX3pCOn Stitcher: bit.ly/eggs_on_stitcher Also available on Google Play Music! Mike "DJ Ontic": Shows and info: ⁠⁠⁠djontic.com⁠⁠⁠ @djontic on twitter Ryan Roghaar: ⁠⁠⁠http://rogha.ar⁠⁠⁠
Eggs 389: Bouncing back from business failure with Jose Berlanga
Nov 21 2024
Eggs 389: Bouncing back from business failure with Jose Berlanga
Summary In this episode, Jose Berlanga, CEO and founder of Houstonian Capital, shares his extensive journey as an entrepreneur, discussing the importance of resilience, navigating challenges, and the evolution of his business ventures, particularly in real estate. He emphasizes the need for quick decision-making during tough times and reflects on the lessons learned from the 2008 financial crisis. Jose also highlights the significance of hard work, adaptability, and being open to opportunities to achieve long-term success. Takeaways Resilience is crucial for entrepreneurs.Endurance helps in overcoming setbacks.Act quickly during business challenges.Success combines hard work and luck.Entrepreneurship requires a certain nature.Long-term thinking is vital in good times.It's acceptable to lose money, but not reputation.Immersion in work leads to success.Home runs in business are rare; persistence is key.Key principles of entrepreneurship evolve over time. Chapters 00:00 Introduction to Jose Berlanga 03:21 Jose's Entrepreneurial Journey 06:08 Resilience in Entrepreneurship 09:25 Navigating Business Setbacks 12:17 The Shift to Real Estate 15:09 Overcoming the 2008 Financial Crisis 29:53 Navigating Financial Loss and Resilience 33:03 Evolving Business Models in Real Estate 36:43 The Nature of Entrepreneurship: Born or Made? 41:05 The Importance of Being Open to Opportunity 53:41 Key Principles of an Entrepreneur's Journey 57:39 Upcoming Projects and Final Thoughts Credits: Hosted by Michael Smith and Ryan Roghaar Produced by Ryan Roghaar Theme music: "Perfect Day" by OPM  The Carton: ⁠⁠https://medium.com/the-carton-by-eggs⁠⁠ Feature with Zack Chmeis of Straight Method up now!  ⁠⁠https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28⁠⁠   The Eggs Podcast Spotify playlist: bit.ly/eggstunes The Plugs: The Show eggscast.com @eggshow on twitter and instagram On iTunes: itun.es/i6dX3pCOn Stitcher: bit.ly/eggs_on_stitcher Also available on Google Play Music! Mike "DJ Ontic": Shows and info: ⁠⁠djontic.com⁠⁠ @djontic on twitter Ryan Roghaar: ⁠⁠http://rogha.ar⁠⁠
Eggs 388: From Corporate to Startup with Jeroen Corthout
Nov 14 2024
Eggs 388: From Corporate to Startup with Jeroen Corthout
Summary In this episode, Jeroen Corthout, co-founder of SalesFlare, shares his entrepreneurial journey from a corporate background to founding a CRM tailored for small businesses. He discusses the challenges of building a software product in a saturated market, the importance of usability and automation, and the strategies for funding and hiring in a bootstrap environment. Jeroen emphasizes the significance of understanding customer needs and creating a product that genuinely helps sales teams succeed. Takeaways Jeroen's journey began with a passion for building websites.He transitioned from engineering to marketing to gain business insights.SalesFlare was born out of frustration with existing CRMs.The development process involved significant customer feedback.Funding strategies included accelerators and government subsidies.Hiring should be approached with caution to maintain company culture.Usability and automation are key differentiators for SalesFlare.Building a network in incubators can accelerate growth.Choosing the right tech stack is crucial for development efficiency.SalesFlare focuses on small and medium-sized businesses for growth. Chapters 00:00 Introduction to Jeroen Corthout and SalesFlare 10:48 The Journey from Engineering to Entrepreneurship 22:09 Building SalesFlare: The Development Process 24:57 Bootstrapping a Software Business 26:24 Navigating Startup Funding and Financial Strategies 30:17 The Value of Accelerators and Incubators 34:12 Hiring Strategies for Startups 40:41 Choosing the Right Tech Stack 45:25 Selling the Product: Standing Out in a Crowded Market Credits: Hosted by Michael Smith and Ryan Roghaar Produced by Ryan Roghaar Theme music: "Perfect Day" by OPM  The Carton:⁠https://medium.com/the-carton-by-eggs⁠ Feature with Zack Chmeis of Straight Method up now!  ⁠https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28⁠   The Eggs Podcast Spotify playlist: bit.ly/eggstunes The Plugs: The Show eggscast.com @eggshow on twitter and instagram On iTunes: itun.es/i6dX3pCOn Stitcher: bit.ly/eggs_on_stitcher Also available on Google Play Music! Mike "DJ Ontic": Shows and info: ⁠djontic.com⁠ @djontic on twitter Ryan Roghaar: ⁠http://rogha.ar⁠
Eggs 387: The Art of Strategic Decision Making with Anthony Taylor
Nov 7 2024
Eggs 387: The Art of Strategic Decision Making with Anthony Taylor
Summary In this conversation, Anthony Taylor of SME Strategy discusses the importance of business strategy as a series of choices that organizations must make. He emphasizes the need for clear destinations, alignment among team members, and the significance of setting realistic goals. Taylor shares insights on overcoming fear of failure, the process of strategic planning, and the steps to develop an effective strategy. He highlights the importance of focusing on outcomes and making decisions quickly to adapt to changing circumstances. Takeaways Strategy is fundamentally about making choices.Clear destinations are essential for effective strategy.Alignment among team members is crucial for success.Setting realistic goals helps avoid the fear of failure.The benefit of the future must outweigh the pain of change.Organizations should celebrate their current state before moving forward.The strategic planning process is applicable to all organizations.Focus on outcomes rather than just activities.Make decisions quickly and iterate as needed.Definiteness of purpose helps avoid distractions. Chapters 00:00 Introduction to Anthony Taylor and SME Strategy 01:43 Understanding Business Strategy as Choices 05:56 The Importance of Clear Destinations 09:24 Aligning Goals and Actions for Success 11:53 Insights from the Book 'Alignment' 14:58 The Balance of Goal Setting and Realism 18:24 Definiteness of Purpose in Entrepreneurship 21:19 Making Decisions and Opportunity Cost 27:25 Navigating Ideation and Execution 30:22 Understanding Product-Market Fit 33:07 Strategic Planning Essentials 35:23 The Strategic Planning Process 39:23 Setting Strategic Priorities 43:51 Adapting Plans in a Changing World 51:08 Overcoming Fear of Failure ----Credits:Hosted by Michael Smith and Ryan RoghaarProduced by Ryan RoghaarTheme music: "Perfect Day" by OPM  The Carton:https://medium.com/the-carton-by-eggsFeature with Zack Chmeis of Straight Method up now! https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28   The Eggs Podcast Spotify playlist:bit.ly/eggstunes   The Plugs:The Showeggscast.com@eggshow on twitter and instagram On iTunes: itun.es/i6dX3pCOn Stitcher: bit.ly/eggs_on_stitcherAlso available on Google Play Music!   Mike "DJ Ontic" shows and infodjontic.com@djontic on twitter   Ryan Roghaarhttp://rogha.ar
Eggs 386: Transforming Leadership and The Power of 'We' with Kyle McDowell
Oct 31 2024
Eggs 386: Transforming Leadership and The Power of 'We' with Kyle McDowell
Summary In this conversation, Kyle McDowell shares his transformative journey from a successful corporate leader to an advocate for a more humane and collaborative approach to leadership. He discusses the principles he developed, centered around the concept of 'we', which emphasize teamwork, accountability, and interpersonal relationships. Kyle explains how these principles can be applied across various industries and the importance of leading by example. The discussion also touches on the challenges of navigating toxic work environments and the significance of measuring outcomes rather than mere activity. In this conversation, Kyle McDowell discusses the pitfalls of valuing busyness over productivity, the importance of accountability within teams, and the challenges of imposter syndrome. He emphasizes the need for clear expectations and principles in leadership, and how authenticity is crucial for successful organizational transformation. The dialogue also touches on personal growth and the realities of navigating corporate culture. Takeaways Kyle McDowell's journey reflects a shift from traditional leadership to a more collaborative approach.The 'we' principles emphasize teamwork and accountability in the workplace.Apathy in corporate environments can lead to toxic cultures.Building strong interpersonal relationships is crucial for effective leadership.Leaders must lead by example to foster a positive work environment.The principles are agnostic and applicable across various industries.Personal accountability is essential for both leaders and team members.Creating an infrastructure of agreed-upon principles helps in accountability.Navigating toxic relationships requires discernment and self-awareness.Measuring outcomes rather than activity is key to true productivity. Busyness does not equate to productivity.Focus on delivering outcomes rather than just being busy.Accountability is key in high-performing teams.Imposter syndrome is common, even among successful leaders.Establishing clear expectations can enhance team performance.Authenticity is essential for meaningful organizational change.Leadership should prioritize people over results.Vulnerability can be a strength in leadership.Transformations require commitment, not just initiatives.You can achieve your goals with effort and determination. Chapters 00:00 Introduction to Kyle McDowell 00:27 Kyle's Corporate Journey and Transformation 04:00 The Shift from Command and Control to We Leadership 10:11 Scaling the We Principles in Large Organizations 13:11 The Agnostic Nature of We Principles 15:51 Personal Accountability and Interpersonal Relationships 20:22 Leading by Example and Building Infrastructure 24:48 Navigating Toxic Relationships and Communities 26:58 Measuring Outcomes Over Activity 28:06 The Illusion of Busyness 33:30 Expectations and Accountability in Teams 37:11 Navigating Imposter Syndrome 44:41 Pivots in Leadership and Personal Growth 51:20 Authenticity in Organizational Transformation ----Credits:Hosted by Michael Smith and Ryan RoghaarProduced by Ryan RoghaarTheme music: "Perfect Day" by OPM  The Carton:https://medium.com/the-carton-by-eggsFeature with Zack Chmeis of Straight Method up now! https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28   The Eggs Podcast Spotify playlist:bit.ly/eggstunes   The Plugs:The Showeggscast.com@eggshow on twitter and instagram On iTunes: itun.es/i6dX3pCOn Stitcher: bit.ly/eggs_on_stitcherAlso available on Google Play Music!   Mike "DJ Ontic" shows and infodjontic.com@djontic on twitter   Ryan Roghaarhttp://rogha.ar
Eggs 385: Mastering Tax Structures for Small Businesses with John Briggs
Oct 24 2024
Eggs 385: Mastering Tax Structures for Small Businesses with John Briggs
Summary In this episode, John Briggs, founder of Insight Tax and Accounting, discusses the importance of choosing the right tax structure for small businesses, particularly gym owners. He emphasizes the significance of cash flow management and how it can prevent burnout among entrepreneurs. John shares insights on tax deductions, the common myths surrounding taxes, and the necessity of paying oneself as a business owner. The conversation highlights practical strategies for achieving financial resilience and maintaining a healthy work-life balance. Takeaways Choosing the right tax structure can save thousands.Cash flow management is crucial for business sustainability.Burnout is a common issue for entrepreneurs.Profit First methodology helps prioritize owner compensation.Understanding tax deductions can significantly impact finances.Separate bank accounts can help manage cash flow effectively.Rich people do pay taxes, but often through various means.Home office deductions can increase audit risks.Professional help can clarify complex tax situations.Regular profit distributions can enhance business owner satisfaction. Chapters 00:00 Introduction to John Briggs and His Mission 09:09 Choosing the Right Tax Structure 19:05 Understanding Tax Myths and Realities 29:14 Understanding the Cost of Hiring an Accountant 32:32 Navigating Tax Deductions and Home Office Rules 35:54 Depreciation and Writing Off Business Assets 40:04 Mastering Cash Flow Management 47:15 Addressing Burnout in Entrepreneurship 52:07 Paying Yourself as a Business Owner ----Credits:Hosted by Michael Smith and Ryan RoghaarProduced by Ryan RoghaarTheme music: "Perfect Day" by OPM  The Carton:https://medium.com/the-carton-by-eggsFeature with Zack Chmeis of Straight Method up now! https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28   The Eggs Podcast Spotify playlist:bit.ly/eggstunes   The Plugs:The Showeggscast.com@eggshow on twitter and instagram On iTunes: itun.es/i6dX3pCOn Stitcher: bit.ly/eggs_on_stitcherAlso available on Google Play Music!   Mike "DJ Ontic" shows and infodjontic.com@djontic on twitter   Ryan Roghaarhttp://rogha.ar
Eggs 384: Cultivating a High-Touch Customer Experience with Alex Levin
Oct 17 2024
Eggs 384: Cultivating a High-Touch Customer Experience with Alex Levin
Summary In this conversation, Alex Levin, co-founder and CEO of Regal, discusses his journey from working in technology companies to founding Regal, a company focused on transforming contact centers into high-touch customer engagement platforms. He shares insights on the evolution of contact centers, the importance of understanding customer needs, and the challenges faced by small businesses. Alex also delves into the entrepreneurial journey, including the fundraising process, execution versus ideation, and lessons learned from building Regal. He emphasizes the significance of having the right motivations, understanding customer segments, and the need for effective marketing strategies. Takeaways Every company in the future would be a technology company.The winning model wasn't self-serve only, it was self-serve plus that personal touch.You shouldn't be relegated to sort of the low touch deflection model.You have to really believe that this thing has to exist.You need to be very honest with yourself about where you're strong, where you're weak.Fundraising is specifically raising money for venture capitalists.You want to find the people who already believe in your thesis.You have to ask yourself, what is the riskiest thing that I'm trying to prove?You should really think about if you're gonna be the B, what kind of sale do you want?You should stop taking the wrong customer. Chapters 00:00 Introduction to Alex Levin and Regal 03:23 The Evolution of Contact Centers 06:11 Understanding Customer Engagement 09:08 Building Regal: The Journey Begins 11:42 Transitioning from Employee to Entrepreneur 17:54 The Importance of Belief in Your Business 21:48 Networking and Its Double-Edged Sword 24:52 The Early Days of Regal and MVP Development 25:24 The Journey to Validation 28:54 Understanding Fundraising Dynamics 34:24 Navigating the Post-Fundraising Landscape 37:28 Execution: From Ideation to Reality 45:53 Lessons Learned and Future Directions ----Credits:Hosted by Michael Smith and Ryan RoghaarProduced by Ryan RoghaarTheme music: "Perfect Day" by OPM  The Carton:https://medium.com/the-carton-by-eggsFeature with Zack Chmeis of Straight Method up now! https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28   The Eggs Podcast Spotify playlist:bit.ly/eggstunes   The Plugs:The Showeggscast.com@eggshow on twitter and instagram On iTunes: itun.es/i6dX3pCOn Stitcher: bit.ly/eggs_on_stitcherAlso available on Google Play Music!   Mike "DJ Ontic" shows and infodjontic.com@djontic on twitter   Ryan Roghaarhttp://rogha.ar
Eggs 383: Building a Strong Brand Foundation and Navigating Audience Perception with Deevo Tindall
Oct 11 2024
Eggs 383: Building a Strong Brand Foundation and Navigating Audience Perception with Deevo Tindall
Summary In this engaging conversation, Ryan Roghaar and Mike interview Devo Tindall, a branding expert and Chief Experience Officer at Brand Storyteller. They explore the importance of establishing a strong brand foundation, the shift from traditional marketing to storytelling, and the role of AI in branding. Devo emphasizes the need for authenticity in business and the significance of understanding one's core values. The discussion also touches on the different paths entrepreneurs take, the balance between adaptability and authenticity, and the unique value of human experience in branding. Devo shares insights on how to effectively communicate one's brand story and the importance of connecting emotionally with customers. Takeaways Branding is more than just visual assets; it's the entire customer experience.AI can support branding efforts but cannot replace the human touch.Understanding your core values is essential for effective branding.Authenticity in branding helps build trust with customers.Chasing trends can dilute your brand's message.Every entrepreneur has a unique story that can resonate with their audience.Feedback from clients can help refine your brand's perception.Your brand should reflect who you are and what you value.Flexibility in branding can help you adapt to different markets.Building a brand is a process that requires introspection and clarity. Chapters 00:00 Introduction to Devo Tindall and His Journey 02:17 The Importance of Brand Foundation 06:17 AI's Role in Branding and Marketing 10:12 Understanding Brand Perception and Value 13:57 Defining Core Values and Brand Strategy 18:18 Different Types of Entrepreneurs and Their Stories 22:02 Authenticity in Branding and Business 30:08 Conclusion and Key Takeaways 33:26 Understanding Audience Perception and Values 39:18 Authenticity vs. Adaptability in Personal Branding 46:58 The Balance of Trends and Authentic Storytelling 53:06 The Unique Human Experience vs. AI 55:05 Closing Thoughts and Future Connections ----Credits:Hosted by Michael Smith and Ryan RoghaarProduced by Ryan RoghaarTheme music: "Perfect Day" by OPM  The Carton:https://medium.com/the-carton-by-eggsFeature with Zack Chmeis of Straight Method up now! https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28   The Eggs Podcast Spotify playlist:bit.ly/eggstunes   The Plugs:The Showeggscast.com@eggshow on twitter and instagram On iTunes: itun.es/i6dX3pCOn Stitcher: bit.ly/eggs_on_stitcherAlso available on Google Play Music!   Mike "DJ Ontic" shows and infodjontic.com@djontic on twitter   Ryan Roghaarhttp://rogha.ar
Eggs 382: Solving Subscription Business Challenges with Nick Fogle
Oct 3 2024
Eggs 382: Solving Subscription Business Challenges with Nick Fogle
Summary In this conversation, Nick Fogle shares his journey from law school to becoming a successful entrepreneur and CEO of Churnkey. He discusses the challenges he faced while transitioning from a legal career to coding, the lessons learned from his first startup, Wave, and how he identified market needs that led to the creation of Churnkey. Nick also delves into the importance of funding, overcoming adversity, and maintaining a growth mindset as an entrepreneur. Takeaways Transitioning from law to coding can open new opportunities.Building a startup requires resilience and adaptability.Identifying market needs is crucial for success.Funding can be a tool for growth, not just a necessity.Overcoming personal and professional challenges builds character.Pressure can motivate and drive success in entrepreneurship.Incremental progress over time leads to significant achievements.Understanding customer feedback is key to reducing churn.Building a strong team is essential for scaling a business.Embracing change and being open-minded is vital for entrepreneurs. Chapters 00:00 From Law to Code: A Journey of Discovery 11:06 Building Wave: The Podcasting App Experience 25:37 Transitioning to Churnkey: Lessons Learned 37:58 Navigating Funding: From Bootstrap to Venture 48:50 Overcoming Adversity: The Entrepreneurial Mindset ----Credits:Hosted by Michael Smith and Ryan RoghaarProduced by Ryan RoghaarTheme music: "Perfect Day" by OPM  The Carton:https://medium.com/the-carton-by-eggsFeature with Zack Chmeis of Straight Method up now! https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28   The Eggs Podcast Spotify playlist:bit.ly/eggstunes   The Plugs:The Showeggscast.com@eggshow on twitter and instagram On iTunes: itun.es/i6dX3pCOn Stitcher: bit.ly/eggs_on_stitcherAlso available on Google Play Music!   Mike "DJ Ontic" shows and infodjontic.com@djontic on twitter   Ryan Roghaarhttp://rogha.ar
Eggs 381: The Power of Unique Brand Experiences with Andrew Howlett
Sep 26 2024
Eggs 381: The Power of Unique Brand Experiences with Andrew Howlett
Summary In this conversation, Andrew Howlett, CEO of Struck, shares his journey from finance to leading a creative agency. He discusses the importance of multidisciplinary skills in leadership, the challenges of RFPs, and the impact of brand transformation on business. The Mighty Five campaign is highlighted as a successful case study in experiential marketing. Andrew emphasizes the significance of collaborative leadership and the future of advertising in the experience economy, where strong branding and human connection remain essential. Takeaways Struck is a leading agency known for its creative work.Andrew's background in finance has been beneficial in agency leadership.Multidisciplinary skills enhance creativity and problem-solving in agencies.Brand transformation is crucial for business success.RFPs often lead to wasted resources and limited opportunities.The Mighty Five campaign significantly boosted Utah's tourism.Collaborative leadership fosters a positive organizational culture.The experience economy emphasizes emotional connections with brands.AI can be a valuable tool for inspiration in creative work.Strong branding reduces the need for extensive marketing efforts. Chapters 00:00 Introduction and Struck's Reputation 05:50 The Value of Multidisciplinary Skills in Agency Leadership 10:25 Understanding Brand Transformation and Emotional Experiences 14:31 The Flaws of the Traditional RFP Process 27:32 The Mighty Five Campaign and the Power of Experiential Work 33:33 Creating Unique Brand Experiences 36:00 Success Stories: Utah Tourism and Snowbird Campaigns 39:23 Collaborative Leadership and Empowering the Team 50:33 The Future of Marketing: Experience Economy and Human Element ----Credits:Hosted by Michael Smith and Ryan RoghaarProduced by Ryan RoghaarTheme music: "Perfect Day" by OPM  The Carton:https://medium.com/the-carton-by-eggsFeature with Zack Chmeis of Straight Method up now! https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28   The Eggs Podcast Spotify playlist:bit.ly/eggstunes   The Plugs:The Showeggscast.com@eggshow on twitter and instagram On iTunes: itun.es/i6dX3pCOn Stitcher: bit.ly/eggs_on_stitcherAlso available on Google Play Music!   Mike "DJ Ontic" shows and infodjontic.com@djontic on twitter   Ryan Roghaarhttp://rogha.ar