Associate Professor Karl Treacher, CEO, The Brand Institute talks Brand, Culture & Reputation.


Jun 9 2020 • 32 mins

Brand, reputation and culture can be impacted by bad processes just as much as they can by a good marketing campaign. They are three topics that are linked, and critical to business be it large or small. Karl Treacher is the CEO at The Brand Institute and an adjunct associate professor at Griffith Business School. His research into the relationship between brand, reputation, and culture has led to 60 published articles along with speaking engagements at TEDx and The Committee for Economic Development in Australia (CEDA).

On this episode of Commical, he shares insights that every business - large and small - can benefit from.

Learn more about The Brand Institute or catch Karl on his weekly podcast Tuesday@10.

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