Commical

Marie El Daghl

Oprah, Steve Jobs, Andrew Denton, Anh Do. Masters of communication. The rest of us mostly fumble our way through. Commical examines this funny little thing called communication that can tear us down or make us soar.  Join communication expert and amateur comedian Marie El Daghl to listen, learn and laugh through the experiences of her talented guests.

In conversation with Tim Burrowes, Editor & Founder of Unmade
May 19 2022
In conversation with Tim Burrowes, Editor & Founder of Unmade
How would a marketing expert approach marketing their own business? That’s what I want to know when I speak with Tim Burrowes. He has long been a leading voice in marketing and media. With extensive experience as an editor and as a marketing journalist, he set up Mumbrella in 2010, one of the leading B2B publications of its time. And it sold in under 9 years. How did he build the brand? What marketing did he employ? Where did he use agencies? He shares all this and more. And more importantly, Tim shares his vision for Unmade, his latest B2B publishing venture for the marketing and media industry. The business is not yet 1, already boasts thousands of subscribers and delivers the smart, insightful and witty stories Tim is well known for. Their first event is coming up (it’s a corker!) and  with many more to follow, Unmade is already making a mark. Here’s what we cover: Pleasantries and a bit of ass kissing (on my part anyway)The evolution of MumbrellaBuilding a brandThe role of values and the impact on outputThe vision for unmadeHis experience with branding, PR and SEOWhy people shouldn’t take themselves so seriously As promised in the episode, here are the links to: That hilarious ‘About’ pic: Tickets to the ‘ marketing in a cost of living crisis: This is Unmade’s first event, and it will take place at Forrester’s in Surry Hills on May 24 at 5pm. It’s a critical topic discussed at every level across the country – including households. Tim will be moderating a panel featuring Optus CMO Melissa Hopkins, GroupM CEO Aimee Buchanan, Macquarie University’s Professor Jana Bowden, a leader in marketing research, and one of his favourite strategists, Shapeshifter founder Al Crawford. Buy the book - Media Unmade: Subscribe to Unmade: Hit us up on socials @marieeldaghl on insta, linkedin & FB. Shameless plug This podcast is produced by Chasing Albert. An integrated marketing agency chasing strategies, ideas and results that are nothing short of brilliant. Check out more of our work at chasingalbert.com Loved this episode?   Leave a review and let us know.
Adrienne Meakin, MD, LOTE Agency talks multicultural communication and why it should be a given not an afterthought
Jul 29 2020
Adrienne Meakin, MD, LOTE Agency talks multicultural communication and why it should be a given not an afterthought
Unless you are working for a major government body or multinational corporation with deep pockets, you probably have never given multicultural communication much thought. If you have given it thought, it’s likely you haven’t given it any budget, or activity beyond translating existing documents. With Australia being such a diverse, multicultural society – surely, we are missing a trick. On this episode of Commical, Marie El Daghl speaks with Adrienne Meakin, a respected leader and multicultural comms expert from the Melbourne based LOTE Agency. Adrienne lays bare the reasons why multicultural comms is important and starts with two simple facts. Australia’s population has recently hit 25M, due in no small part to immigration. About 1 in 4 Australian residents were born overseas, and a great proportion originated from non-English speaking backgrounds. We discuss campaigns that have tapped into different ethnic groups and the reasons why doing so is not just good for business, but good for society in general. About Adrienne Meakin  Adrienne is the Managing Director of LOTE Agency, which is based in Melbourne. Responsible for the ultimate leadership and performance of LOTE, Adrienne is passionate about bringing a unique perspective to the multicultural communications space. She believes that diversity and inclusion in the modern landscape means breaking down barriers and misconceptions about how we ‘should’ communicate with diverse audiences. Private enterprise and the public sector have sometimes struggled to meet the challenge of communicating with these diverse groups of communities – which is where Adrienne and her business, LOTE Agency, come in. Since 1999, LOTE Marketing has been assisting organisations across Australia from the private and public sector to bridge the gap in communications with their core constituents from non-English speaking backgrounds. The LOTE philosophy is that effective multicultural communication is not just about translating the literal word - it’s about conveying the message. In addition to specialised staff, LOTE’s in-house audio production and desktop publishing facilities mean they can provide efficient and effective marketing services – from basic translation to complex awareness campaigns. Their specialities including Multicultural Marketing, Community Engagement, Marketing to Diverse Groups, Ethnic Marketing and Translation. Got feedback? Share your feedback or guest suggestions via email: commicalpodcast@gmail.com Let's connect! Connect with Marie El Daghl on LinkedIn or Instagram for communication news, views and tips.