PODCAST EPISODE

Heidi Zak Reveals How ThirdLove Acquired 1 Million Customers In 3 Years

Cubicle to CEO

Dec 20 2021 • 45 mins


Real talk: Why were we never taught how to buy a properly fitting bra? I know I can’t be the only one who struggles with this. Generations of women have been playing a guessing game and settling for uncomfortable products & outdated practices in an industry that - until recently - catered more toward appealing to men than serving women.

This was the exact obstacle Heidi Zak, the co-founder and CEO of ThirdLove, had to overcome when she launched an innovative solution to normalize online bra shopping that skyrocketed ThirdLove to being the #1 digital bra brand among millenials.

Today, we’re dissecting the case study of how ThirdLove acquired 1 million paying customers in just 3 years and which customer acquisition channels they’re doubling down on in 2022.

Connect with Heidi:

  • https://www.thirdlove.com
    • Use code TL-CUBICLETOCEO to redeem a free pair of underwear! Includes all underwear $28 or less 1 use per customer No minimum purchase.
  • https://instagram.com/thirdlove/
  • https://instagram.com/heidi/
  • https://twitter.com/thirdlove
  • https://facebook.com/thirdlove


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