Heidi Zak Reveals How ThirdLove Acquired 1 Million Customers In 3 Years

Cubicle to CEO

Dec 20 2021 • 45 mins

Real talk: Why were we never taught how to buy a properly fitting bra? I know I can’t be the only one who struggles with this. Generations of women have been playing a guessing game and settling for uncomfortable products & outdated practices in an industry that - until recently - catered more toward appealing to men than serving women.

This was the exact obstacle Heidi Zak, the co-founder and CEO of ThirdLove, had to overcome when she launched an innovative solution to normalize online bra shopping that skyrocketed ThirdLove to being the #1 digital bra brand among millenials.

Today, we’re dissecting the case study of how ThirdLove acquired 1 million paying customers in just 3 years and which customer acquisition channels they’re doubling down on in 2022.

Connect with Heidi:

  • https://www.thirdlove.com
    • Use code TL-CUBICLETOCEO to redeem a free pair of underwear! Includes all underwear $28 or less 1 use per customer No minimum purchase.
  • https://instagram.com/thirdlove/
  • https://instagram.com/heidi/
  • https://twitter.com/thirdlove
  • https://facebook.com/thirdlove

If you enjoyed today's episode, please:

  1. Join our referral rewards program by signing up for our text notifications at ellenyin.com/superfan , and share your custom referral link with your biz besties to get them to sign up too!
  2. Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.
  3. Leave a positive review on Apple Podcasts
  4. Subscribe for new episodes every Monday



Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/getclients