Aug 24 2021
Optimizing Real Estate: Leads, Teams, & Referrals — Lucas Howard, MI
Although he has “been in the business” for 20 years, Lucas Howard admits that he didn’t make real estate his one thing, until 10 years ago. Since then he has been learning, building and perfecting the formula to the perfect real estate business. Not only a business that helps clients, but one that is the kind of place that he, his wife and now his team would want to work everyday. Throughout his time in the industry, he has invested in creating opportunities for new and excited homeowners, helping shape the Grand Rapids community into what it is today through their active community involvement. Lucas is someone who takes the bull by the horns and puts 110% into every lead and deal that comes his way. On this episode Lucas shares tips about how to build a team, how to treat them, and even shares his secret formula for converting more leads and retaining staff. Listen in to gain some stellar tips on how to grow your business to its full potential.Marketing in Other Markets is proudly sponsored by Treadstone Mortgage and Neighborhood Loans.For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.