AttendStar Happy Hour

AttendStar

Welcome to the AttendStar Happy Hour podcast where we dive into all things ticketing, marketing, and logistics for air shows, fairs, venues, and more. read less
BusinessBusiness

Episodes

S1 E3: Air Show Stories with Gary Bradshaw
Feb 21 2024
S1 E3: Air Show Stories with Gary Bradshaw
Join us for an exciting new episode of AttendStar Happy Hour as we dive into the exhilarating world of air shows with our special guest, Gary Bradshaw, President and Owner of AttendStar. In this episode, we explore the intricate and challenging logistics behind air shows, covering everything from managing traffic flow and parking to ensuring smooth gate entry for attendees. Gary Bradshaw, an industry expert with years of experience in event management, shares his firsthand insights and captivating stories about the unique challenges faced when organizing air shows. Together, we uncover the complexities and nuances of executing seamless, high-flying spectacles that captivate audiences. Discover how AttendStar, through innovative solutions and strategic problem-solving, has successfully tackled the hurdles encountered at air shows, revolutionizing the attendee experience. Gain valuable insights into the pivotal role technology plays in enhancing the overall event experience and facilitating smooth operations. Tune in as we unravel the behind-the-scenes magic and celebrate the triumphs and solutions that have propelled air shows to new heights. Whether you're an event enthusiast, an industry professional, or simply curious about the inner workings of air shows, this episode promises to captivate and enlighten. So grab a drink, sit back, and join us for a riveting discussion on the captivating world of air shows, only on AttendStar Happy Hour!
S1 E2: The Crucial Role of Client Success Managers
Feb 14 2024
S1 E2: The Crucial Role of Client Success Managers
Welcome to The AttendStar Happy Hour Podcast, where we dive into the world of ticketing, marketing, and logistics. In Season 1, Episode 2, we explore "The Crucial Role of Client Success Managers" and the impact they have on event success. Join us as we uncover the inner workings of AttendStar, a leading ticketing company, and gain insights into the pivotal role of client success managers (CSMs). These dedicated individuals serve as the backbone of customer satisfaction, working tirelessly to assist clients and ensure seamless event experiences on the AttendStar ticketing platform. In this episode, we are honored to host Sarah Talley, a seasoned CSM at AttendStar, who provides a firsthand account of the extraordinary efforts and unwavering commitment displayed by CSMs. Sarah shares valuable perspectives on how CSMs exceed expectations, cultivate strong client relationships, and contribute to the overall success of events. Tune in as we uncover the dedication, expertise, and impact of client success managers at AttendStar, and gain a deeper understanding of the integral role they play in shaping exceptional event experiences. Whether you're an event organizer, industry professional, or simply passionate about event management, The AttendStar Happy Hour Podcast is your go-to source for valuable insights and engaging discussions. Join us for a refreshing blend of industry knowledge and compelling stories, all served up with a generous dose of enthusiasm and expertise. Cheers to the power of client success managers and the remarkable events they help create!
S1 E1: Dark Social & The Impact on Your Measurability
Feb 5 2024
S1 E1: Dark Social & The Impact on Your Measurability
In this episode of our podcast, we dig into the enigmatic world of dark social and its profound impact on measurability in the digital landscape. Dark social, a term coined by Alexis C. Madrigal in 2012, refers to the sharing of content through private channels such as direct messaging, email, and secure messaging apps, making it challenging to track and measure.  We kick off by exploring the very essence of dark social, shedding light on its elusive nature and the reasons why it poses a significant challenge to marketers and analysts alike. As we unravel the importance of dark social, we discuss its pivotal role in driving a substantial portion of web traffic and conversions, often surpassing the visibility of public social platforms. The episode digs into the profound impact of dark social on analytics, highlighting the limitations it imposes on traditional tracking methods. We explore how dark social skews data, leading to inaccuracies in attribution and obscuring the true impact of marketing efforts. Furthermore, we examine the implications of overlooking dark social in analytics, emphasizing the missed opportunities and incomplete insights that result from its unaccounted influence. To shed light on the methods of measuring dark social, we dig into innovative approaches and tools designed to uncover the obscured pathways of content sharing. From utilizing unique tracking parameters in URLs to leveraging advanced analytics platforms, we provide insights into how organizations can begin to pierce the veil of dark social and gain a more comprehensive understanding of their digital reach. Join us as we navigate the intricate landscape of dark social, unraveling its significance and impact on measurability while uncovering strategies to effectively measure and harness its potential for informed decision-making in the digital realm.