eCommerce Fastlane – The Shopify Podcast To Grow Your Ecommerce Business

Steve Hutt | Shopify Expert and eCommerce Expert

Started in 2016, eCommerce Fastlane is a top rated e-commerce growth and marketing education resource for Shopify stores.

If you have a Shopify business or have the inspiration to build a direct to consumer (DTC) brand that matters, you're in the right place to accelerate revenue growth.

We help direct-to-consumer, DTC founders, online business owners, and entrepreneurs to grow revenue and build lifetime customer value for Shopify online stores.

As Shopify experts, we release blog posts and ecommerce podcasts with actionable strategies paired with the best marketing tips to fast-track the growth and profitability for Shopify ecommerce businesses.

Now in its 5th season, eCommerce Fastlane is hosted by Steve Hutt, an industry veteran in commerce, Shopify expert, ecommerce startup founder, and Senior Merchant Success Manager at Shopify Plus.

Each week, Steve and a Shopify partner discuss the latest D2C marketing strategies, B2B ecommerce, and current marketing tactics to drive more traffic, improve conversion rate (CRO), average order value (AOV), and customer lifetime value (CLV) in 2022.

Topics we explore include the best Shopify apps, email marketing, marketing automation, SMS marketing, text marketing, Shopify best practices, DTC e-commerce, Facebook ads, Google ads, Instagram ads, TikTok ads, Snapchat ads, Pinterest ads, Shopify app store, b2b ecommerce, acquisition strategy, retention marketing, retention strategy, best Shopify apps, DTC, best ecommerce podcast, D2C, B2B e-commerce, online store 2.0, top ecommerce podcasts, Shopify themes, social media marketing, Shopify experts, ecommerce podcast, entrepreneurship, best Shopify podcast, e commerce podcast, fastlane podcast, ecommerce email marketing, international ecommerce, and ecom podcast.

CLICK HERE TO GROW FASTER: eCommerceFastlane.com and eCommerceFastlanePodcast.com


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Find Your Next Customer By Joining The Shared Audience Network With Daniel Debow Of Shopify
Aug 20 2022
Find Your Next Customer By Joining The Shared Audience Network With Daniel Debow Of Shopify
In today’s Shopify ecommerce podcast, my guest is Daniel Debow from Shopify. They recently launched a new product called Shopify Audiences.In recent years, regulatory and commercial privacy changes have affected how merchants can find new customers. Merchants were finding it hard to adapt to these changes while advertising costs (CPMs) increased as much as 300%. This was a problem Shopify needed to fix!Through Audiences they have created an opt-in merchant network to share data anonymously, and lower advertising costs. Merchants on the network are now able to build an audience list directly from their catalog - port it over in a privacy-safe way to ad platforms - and leverage machine learning to find new, high-intent customers for their products. Based on Shopify’s aggregated conversion signals across shops, they find customers most likely to be interested in the product, lowering CPMs and ultimately increasing working capital for merchants. Ultimately, what can be measured can be improved. Shopify’s unique view into conversion insights also helps to close the loop between the ad and the action - and provide accurate reporting that guides merchant decisions.The product is currently available to Shopify Plus merchants who use Shopify Payments and have shops in the US and Canada. We launched the product with Meta, and plan to open up to new platforms such as Pinterest and TikTok this year.    Profitably GROW and SCALE your Shopify store with the resources mentioned in today's ecommerce podcast episode.Have any questions or comments about this episode? You can reach us at hello@ecommercefastlane.com or through any of our social channels. We love hearing from our listeners!Looking to profitably grow and scale revenue for your Shopify store? Click here eCommerceFastlane.com for the latest strategies. Hosted on Acast. See acast.com/privacy for more information.
Harness The Power Of User Generated Video Content And Grow Revenue With Ajay Bam Of Vyrill
Jun 5 2022
Harness The Power Of User Generated Video Content And Grow Revenue With Ajay Bam Of Vyrill
In today’s Shopify ecommerce podcast, my guest is Ajay Bam the CEO and Co-Founder from Vyrill.They are a video commerce platform that helps Shopify brands and retailers increase revenue and find new customers by leveraging authentic video reviews, how-to, unboxing UGC videos and branded video for insights and commerce, powered by in-video search.Video reviews have now become the number one way to drive conversation for a brand. Over 85% of shoppers say that they watch videos before they shop and it improves their brand trust by 20X, because shoppers can see the product, person and emotions in the video. Shoppers trust other customers when it comes to opinions during the purchase experience than branded videos.Billions of consumers consume and create videos on 30+ platforms in 89 languages. A brand like Nike, L’oreal, or BMW have 15M+ videos posted on one social media platform like Youtube, 90% of which are fan videos. However, brands and retailers don’t have the backend capacity to parse through millions of user-generated video content (UGVC) or fan videos to showcase the best videos to serve their shoppers. Vyrill recently launched its Shopify app that helps Shopify store owners deliver on their 3 most important KPIs - customer acquisition, page engagement, and revenue.Profitably GROW and SCALE your Shopify store with the resources mentioned in today's ecommerce podcast episode.Have any questions or comments about this episode? You can reach us at hello@ecommercefastlane.com or through any of our social channels. We love hearing from our listeners!Looking to profitably grow and scale revenue for your Shopify store? Click here eCommerceFastlane.com for the latest strategies. Hosted on Acast. See acast.com/privacy for more information.