Whatever digital experience you're creating for your end users, make sure it is as efficient as possible. In this episode, Travis Coley, the Managing Director at Whitepenny, shares his insight on the current talent war taking place and how it is forcing businesses to rethink their branding strategies. He explains how family-owned businesses can remain competitive and attract top talent, as well as why digital marketing is essential for creating a unified customer experience across multiple channels. Tune in now to learn more about what you need to create the best digital experiences!
Leaning on two decades of strategic planning and corporate finance experience, Travis helps advise clients through the lens of gaining a strategic advantage, growth, capital investment, and brand as an asset. He partners with clients to define brand strategy and establish a differentiated market position.
[00:01 - 11:45] Opening Segment
[11:46 - 24:14] Understanding Digital Strategies to Drive Outcomes
[24:15 - 34:27] Closing Segment
Want to connect with Travis? Email him at tcoley@whitepenny.com, or follow him on LinkedIn!
Resources Mentioned:
Key Quotes:
“You have to work just as hard now, and be just as effective at branding yourself internally to continue to retain your best talent.” - Travis Coley
“Branding is really about creating a differentiating position in the marketplace.” - Travis Coley
Connect with me on LinkedIn!
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