The Millionaire Maker Show

Lindsey Anderson

Welcome to the Millionaire Maker Show. A podcast helping expert coaches consistently fill their coaching programs to create more time, more money, more freedom, and more impact. read less
BusinessBusiness

Episodes

Rocky Garza: How To Get What You Want
3d ago
Rocky Garza: How To Get What You Want
In today’s episode, we have a special guest, Rocky Garza. He's not just any coach; he's one of our successful 1:1 VIP clients and a highly respected figure in the coaching industry. Today, Rocky will be sharing his remarkable insights into the transformative "Get What You Want" method, which has revolutionized the journeys of countless entrepreneurs.Guest Introduction:Let's jump right into introducing our esteemed guest for today, Rocky Garza. He's more than just a coach; he's a catalyst for change. With a track record of helping top leaders and organizations achieve monumental success, Rocky's ability to draw from personal experiences sets him apart. Get ready to be inspired.How To Get What You Want - Key Takeaways:Mindset and Beliefs:We start by unpacking the pivotal role mindset plays in achieving success. Did you know that 30% of our success hinges on our mindset and foundational beliefs? Our early experiences can really shape our perceptions of wealth and success.Authenticity and Self-Discovery:Rocky's emphasis on authenticity is truly refreshing. He shares his own journey from seeking external validation to embracing authenticity, revealing the power of disclosure without vulnerability. This breakthrough can be transformative for anyone on a similar path.Breaking Patterns:We delve into the common patterns we all fall into, such as seeking approval and people-pleasing behaviors. Rocky opens up about overcoming these patterns through self-awareness and therapy, highlighting the importance of resilience and confidence in overcoming life's hurdles.Embracing Change:Despite facing betrayal in both personal and professional realms, Rocky's resilience shines through. His ability to adapt to change and forge ahead with unwavering determination serves as a beacon of inspiration for us all.Key Quotes:"Your business is a mirror of your beliefs and mindset.""85% of daily actions are driven by societal expectations.""Disclosure without vulnerability hinders authentic connections."Resources Mentioned:Apply for a Millionaire Maker breakthrough strategy session at Lindseya.com/coaching.Rocky’s website: www.rockygarza.com Follow Rocky on Instagram: https://www.instagram.com/rockygarza Connect with Rocky on Facebook: https://www.facebook.com/rockygarza Conclusion:I hope you found Rocky's insights as enlightening as I did. Remember to reflect on your beliefs and patterns to unlock your full potential. Stay tuned for more empowering episodes on "The Millionaire Maker Show" podcast.
Laurie A. Watkins: Avoiding Burnout When Growing A Business
Apr 9 2024
Laurie A. Watkins: Avoiding Burnout When Growing A Business
In today's episode, we'll delve into the crucial topic of avoiding burnout when growing an online business. We have a phenomenal guest joining us, Laurie Watkins, the CEO of the Cooks Collective and author of "Go From Stress to Strong." Let's explore strategies to maintain mental well-being while scaling your business.Guest Introduction:Laurie A. Watkins is CEO & founder of The Cook's Collective, an author, political and foreign affairs tv contributor, and former Obama policy director. Laurie is an accomplished speaker, and best-selling author of the award-winning books; Go From Stressed to Strong: Health and Fitness Advice from High Achievers, and The Musical Imprint. Laurie is a functional food cook, and member of the CARE Chef's Table that advocates on behalf of ending global hunger. Avoiding Burnout When Growing A Business - Key Takeaways:Discover essential strategies for avoiding burnout when growing a business, including:Prioritizing self-care: Learn the importance of maintaining a healthy work-life balance and implementing self-care practices to prevent burnout.Effective time management: Explore techniques for optimizing your schedule to increase productivity and reduce stress levels.Setting boundaries: Understand the significance of setting clear boundaries to protect your mental and emotional well-being while navigating the demands of business growth.Building a support network: Discover the benefits of surrounding yourself with mentors, peers, and professionals who can provide guidance and support during challenging times.On Advocacy and Burnout:Laurie's work with the Cooks Collective focuses on empowering business owners to advocate for mental health awareness and support within their industries. Learn how advocating for mental well-being can contribute to a healthier, more resilient business environment.On Laurie's Book, "Go From Stress to Strong":Explore Laurie's book, "Go From Stress to Strong," which offers practical strategies for combating burnout and building resilience in both personal and professional settings. Discover actionable tips and inspiring stories from high achievers who have overcome burnout to achieve success.Laurie's Personal Journey:Gain insights from Laurie's personal experience navigating burnout while managing the demands of high-profile positions. Learn how she successfully implemented self-care practices and prioritized her well-being to sustainably grow her career and business ventures.Key Quotes:Here are some impactful quotes from Laurie:"I believe in the power of self-care as a foundational element of business success.""Setting boundaries is not only essential for maintaining mental health, but also for achieving long-term business growth.""Building a supportive network of peers and mentors can provide invaluable guidance and encouragement during challenging times."Resources Mentioned:Laurie’s website: http://www.thecookscollective.orgConnect with Laurie on Instagram: @laurieawatkins; @thecookscollectiveorgConnect with Laurie on Facebook: https://www.facebook.com/LaurieAWatkinsAuthorMy free live workshop, The Unlaunch Method: https://www.theunlaunchmethod.com Conclusion:As you embark on the journey of growing your business, remember the importance of prioritizing your mental health and well-being. By implementing effective strategies for avoiding burnout, you can build a thriving business while maintaining a healthy work-life balance.
Profitable Webinars: Turn Your Webinars Into Recurring Revenue Streams
Apr 2 2024
Profitable Webinars: Turn Your Webinars Into Recurring Revenue Streams
Today, we're delving into turning webinars into recurring revenue streams, making them profitable assets for your online business. As an experienced business coach and consultant, I understand the intense competition in the online sphere and the indispensable need for strategic planning to effectively scale your business.Profitable Webinars: Turn Your Webinars Into Recurring Revenue Streams - Key Takeaways:One of the primary steps in turning your webinars into recurring revenue streams is pinpointing your target audience on various social media platforms. It's vital to engage with them as a savvy business owner, not just as an influencer, to foster genuine connections.I'll be sharing potent conversion tactics that will smoothly transition your social media followers into active participants in your coaching programs. Additionally, we'll explore the significance of establishing a conversion event calendar to ensure a steady flow of sales opportunities.Iterative marketing serves as the linchpin for continuously enhancing the effectiveness of your webinars. We'll delve into refining your approach over time to yield superior results.Moreover, I'll introduce you to the game-changing "Invite Only Event" strategy, which can substantially elevate the impact of your webinars.Join My Free Workshop:If you're hungry for more insights and actionable strategies, join me at The Unlaunch Method Workshop. Our focus will revolve around optimizing your social media presence for sales, covering key components such as audience identification, compelling content creation, and conversion techniques.Quotes:"You want to create a conversion event calendar, ensuring a consistent flow of sales opportunities.""Understanding that everyone seeks help is pivotal.""Iterative marketing is the cornerstone for scaling your online business."Resources Mentioned:For further valuable resources and tools, head over to TheUnlaunchMethod.com. You can also delve into the Social Media Sales Machine and implement the Invite Only Event strategy for your webinars.Conclusion:By implementing strategic planning and iterative marketing, you can transform your webinars into lucrative revenue streams. Thank you for tuning in to The Millionaire Maker Show.
3 Big Mistakes Entrepreneurs Make When Scaling Their Online Business
Mar 26 2024
3 Big Mistakes Entrepreneurs Make When Scaling Their Online Business
In today’s episode, I’m breaking down 3 big mistakes entrepreneurs make when scaling their online business. My goal is to provide actionable insights for entrepreneurs aiming to elevate their online ventures.3 Big Mistakes Entrepreneurs Make When Scaling Their Online Business - Key Takeaways:Mistake #1: Guessing Instead of StrategizingEntrepreneurs often overlook the necessity of a clear business strategy and revenue plan, inadvertently hindering their scaling efforts. Prioritizing sales development over audience building is paramount for sustained growth.Mistake #2: Relying on Hope and Prayer Instead of SystemsThe reliance on singular lead sources exposes entrepreneurs to unnecessary risks. Establishing your audience and implementing strategic systems, such as the VEMS model for content creation, are pivotal steps toward success.Mistake #3: Attempting to Fix Sales Problems with MarketingDistinguishing between sales and marketing is essential. Sales serve as the bedrock of any business, necessitating an understanding of customer needs through dedicated sales calls.Client Story:We explore a real-life example illustrating the pitfalls of external referral dependence and the transformative journey toward building an independent audience, culminating in a lucrative six-figure launch.Prospect Story:We delve into a prospect's reluctance to prioritize sales over marketing, uncovering the repercussions of this oversight and the caution against banking on virality as a sustainable business strategy.Key Quotes:It's time to get serious about systems—they are the only path to freedom in your online business.The role of marketing is to amplify what you know about what is effectively working in your sales process. Plan your social media content out in advance. It’s a requirement. Your social media does not benefit from lackadaisical planning. You'll get exactly what you're putting into it.Marketing and sales are two completely different skill sets. Don’t try to fix a sales problem with a marketing strategy.Unlike marketing, sales is hand-to-hand combat. Engage in one-on-one conversations, understand what resonates with your prospects and customers, and incorporate those insights into your marketing strategy. Stop guessing; the competition is too fierce to build a million-dollar business without a solid strategy. Need to make more money? Focus on sales, not marketing.Resources Mentioned:The Unlaunch Method Workshop: https://www.theunlaunchmethod.com Conclusion:In conclusion, we've dissected the 3 significant mistakes hindering entrepreneurs in scaling their business online. Be sure to join The Unlaunch Method Workshop for deeper insight.
How To Post On Social Media Like A Business Owner and Not An Influencer
Mar 19 2024
How To Post On Social Media Like A Business Owner and Not An Influencer
In this episode of The Millionaire Maker Show, I delve into the crucial topic of how to post on social media like a business owner and not an influencer. I emphasize the significance of adopting a business mindset when it comes to your social media presence and highlight the key differences between influencer and business owner approaches.How to Post on Social Media Like a Business Owner - Key Takeaways:Understanding the pitfalls of posting as an influencer: I dissect the challenges of posting solely for influence without a clear monetization plan, emphasizing the need for strategic posting.The importance of having a monetization plan on social media: I stress the necessity of having a concrete plan for turning your social media presence into profit, ensuring that every post contributes to business objectives.Strategies for connecting with your target audience effectively: I share actionable strategies for building genuine connections with your audience, and fostering engagement and trust.Solving the confusion in targeting and messaging on social media: I provide insights into refining targeting and messaging to effectively reach and resonate with your ideal audience.I emphasize the importance of educating your audience, building credibility, and including clear calls to action to drive conversions.Real-life example of a social media presence without monetization: I illustrate the challenges of a social media presence lacking a monetization strategy, showcasing the need for a business-focused approach.I stress the importance of honesty and transparency in marketing, building trust with your audience.I acknowledge the competitive nature of the online business landscape and offer strategies for standing out.I encourage you to prioritize profit-producing tasks and avoid guesswork in your business strategies.Key Quotes:"When you post like an influencer, it can be very hard to monetize that unless you have a plan."“You cannot sell to yourself. We all think we are way more brilliant than we ever are.”“Part of posting on social media like a business owner and not an influencer is you are talking to your audience and you know who that is. You're not catering to anyone else.”“I tell you the truth. This is what it takes to build an online business. This is what you're going to have to do to get out of your own way."“Stop posting like an influencer - post like a business owner.”“If your clients can see themselves in your testimonials, they will buy from you.”“Going viral is not a strategy.”Resources Mentioned:The Millionaire Maker Show Podcast Episodes: https://www.lindseya.com/podcast 15-Minute Next Best Step Audit Call: DM me “audit” on Instagram: https://www.instagram.com/the.lindsey.anderson Conclusion:Continue listening to The Millionaire Maker Show Podcast for clear, actionable strategies for online business growth. In this episode, I share insights on adopting a strategic mindset, connecting with your audience effectively, and driving conversions while posting on social media like a business owner, not an influencer.
Melanie Benson: Strategies To Improve Your Online Visibility
Mar 12 2024
Melanie Benson: Strategies To Improve Your Online Visibility
Today, we're diving deep into strategies to improve your online visibility with Melanie Benson. Melanie, our featured expert, brings over 23 years of invaluable experience in the realms of authority and visibility.Guest Introduction:Melanie Benson, Authority Amplifier & Possibility Ignitor for Expert-preneurs, shows people how to generate Million Dollar Visibility. Since 2000, Melanie has a proven track record of accelerating results for her clients. She’s host of the Top 1.5% Podcast, Amplify Your Success, is author of Rewired for Wealth, and Entrepreneur.com’s Start Up Guide to Starting an Information Marketing Business, and has been featured in Authority Magazine, Bloomberg BusinessWeek, Woman’s Day, and Parenting. Strategies To Improve Your Online Visibility with Melanie Benson - Key Takeaways:Formula vs. Magnetic Piece:Acknowledge the challenges of rigid formulas.Discover the magnetic piece of attracting your audience online by crafting a compelling, resonant message.Message Magnetism:Craft messages that resonate and build a bridge.The result is impactful and effective messaging.Visibility Strategies:Navigate the shift from a best-kept secret to an in-demand authority.Differentiate between a mere social media presence and authentic authority.Authenticity through the Microphone:Leverage interviews and podcasts for genuine self-presentation.Demonstrate your unique value to cut through the noise in your industry.The Power of Demonstrating Results:Showcase tangible results over intricate processes.Build a bridge with a message that magnetically attracts your ideal coaching clients.The Evolution of Melanie's Expertise:Trace Melanie's journey from mindset coaching to becoming a visibility expert.Explore the transformative shift towards million-dollar authority and its impact on high-ticket sales.Key Quotes:When you are invited to share your message on other people's stages, that borrowed influence can really accelerate what you do.- MelanieDistinctions in messaging have a massive energetic pull to the person who is looking for a solution.- MelanieCan’t overstate the importance of being recognized as an authority in whatever thing you do well. - MelanieEverything starts with making a new decision.- MelanieIf they can’t see you, they can’t choose you.- MelanieResources Mentioned:Join my upcoming free LIVE masterclass, The Social Media Sales Machine: https://www.lindseya.com Follow me on Instagram: https://www.instagram.com/the.lindsey.anderson Get Melanie’s free guide, Accelerate Your Growth: Tap into Million-Dollar Visibility Streams with my Proven 7-Step Strategy: MelanieBenson.com/MillionaireMaker Connect with Melanie on Instagram: https://instagram.com/CoachMelanieBenson Conclusion:This episode has been a powerful exploration of strategies to improve your online visibility with Melanie Benson, an expert in the field. Stay tuned for the next episode of The Millionaire Maker Show!
Sarah Centrella: How To Use Vision Boards As a Tool For Achieving Success In Your Business
Mar 5 2024
Sarah Centrella: How To Use Vision Boards As a Tool For Achieving Success In Your Business
Today, we're diving into an exciting topic - how vision boards can be a powerful tool for achieving success in your business. Think of it as a shopping spree for your goals, paired with regular yearly check-ins to elevate your aspirations. I’m joined by Sarah Centrella, a multi-bestselling author, motivational speaker, and a true expert in manifesting success.About Sarah Centrella: Sarah Centrella is a multi best-selling author, motivational keynote speaker, master life coach, and manifesting expert. She is known for her expertise in manifesting and life coaching, offering tools and guidance for transforming every aspect of one's life. Her work includes delivering keynote speeches, leading workshops, and authoring books that focus on personal development and manifesting success​How To Use Vision Boards As a Tool For Achieving Success In Your Business: Key Takeaways:Manifesting from Rock Bottom:Sarah's journey started in 2008, overcoming personal adversity after discovering her husband's affair and facing financial struggles.People often unknowingly use manifestation techniques as a form of escape through daydreaming.Rediscover the power of childhood daydreaming as a tool for visualization.Unexpected Manifestations:The manifestation's power revelation occurred with a picture of Times Square on Sarah's vision board.Amazing real-life events mirrored images from the board, including experiences like flying on private jets.The Power of Visualization:Sarah stresses the active visualization of positive scenarios for profound impact.Combining visualization with physical visuals, such as Pinterest boards, amplifies manifestation power.Explore and embrace the limitless possibilities.Business Application of Future Board:Identify the five core areas of life on your vision board: career/business, relationships, wealth and abundance, mind and body, passions, and joys.Cultivate a long-term, expansive vision for your business to break free from limitations.Aim for the biggest, most far-fetched dreams without predefined paths.Finding Pictures on Pinterest:Utilize Pinterest as the largest library of online photography to curate your vision board.Use strategic search keywords for tailored results.Explore beyond initial visions to discover even more possibilities.Customization and Strategy:Vision board creation is a strategic and intentional process for business success.Each board is crafted uniquely to align with individual business dreams and goals.Shift from traditional magazine cutouts to a personalized, strategic approach.Regular Board Updates:It’s important to update your vision board yearly.This yearly reflection also allows you to catalog manifested business goals from the previous board.Top QuotesIf you can see a path to your biggest vision, then that is not your biggest vision.I fully believe the universe rewards effort.Action is showing the universe and yourself that you're serious and ready to do what it takes.When it comes to manifesting, it's the feeling we're after. Any hardship or adversity can truly fuel you in a way that very few other things can. Gratitude:It changes how you show up.It changes how you interact. It changes your vibe. You can create the life that you want, like literally in pictures.Resources Mentioned:Sarah’s WebsiteConnect with Sarah on Instagram:
You Can't Market Your Way Out of a Sales Problem
Feb 27 2024
You Can't Market Your Way Out of a Sales Problem
In today's episode, we'll explore the critical distinction between marketing and sales in the realm of online businesses. Let's debunk the myth that relying solely on marketing is the key to solving sales problems. We’ll break down the need for a robust sales strategy to seamlessly convert leads into valued clients.You Can't Market Your Way Out of a Sales Problem - Key Takeaways:Marketing vs. Sales MisconceptionsIt's essential to understand that marketing alone is not equipped to close sales.Having a true understanding of sales principles is key for success in your business.Identifying a Sales ProblemRecognize the challenge of gaining audience engagement without translating it into tangible financial conversion.Many online business owners experience strained marketing budgets with minimal return on investment.There is a big distinction between marketing and sales functions that most business owners don’t realize.I caution you against focusing too much on top-of-funnel activities that may not necessarily contribute to concrete sales outcomes.Book A Millionaire Maker Blueprint Strategy SessionExplore an exclusive opportunity tailored for online business owners seeking to scale with personalized strategies by booking a Millionaire Maker Blueprint Strategy Session with me here: https://www.lindseya.com/coaching Limited spots are available, and an application process ensures eligibility.Definitions: Marketing and SalesMarketing:Involves generating interest and building demand.Encompasses SEO, paid ads, organic social media, websites, and email marketing.Sales:Constitutes the direct process of convincing customers to make a purchase.Encompasses understanding needs, offering solutions, handling objections, and ultimately closing deals.The Marketing-Sales DisconnectI break down the misconception that marketing alone can naturally close deals.Be aware of the danger of sinking into debt with an exclusive focus on marketing activities.I talk about the unrealistic portrayal by digital marketers of effortlessly acquiring customers.Resources MentionedFollow me on Instagram: https://www.instagram.com/the.lindsey.anderson Apply for a Millionaire Maker Blueprint Strategy Session: https://www.lindseya.com/coaching ConclusionI encourage you to prioritize a harmonious approach to sales and marketing, integrating sales with your marketing efforts for sustainable online business success. If you’re ready to take the next step, apply for a Millionaire Maker Blueprint Strategy Session at Lindseya.com/coaching.
How To Grow Your Business By Getting Back To Basics
Feb 20 2024
How To Grow Your Business By Getting Back To Basics
In this episode, we delve into effective strategies for transforming your business online in 2024. Let's take a moment to reflect on the initial six weeks of the year and explore the common hurdles faced by entrepreneurs.How To Grow Your Business By Getting Back To Basics - Key Takeaways:Five Steps to Scale Your Business:Back to Basics:You need a clear understanding and focus on profit-producing tasks.Steer clear of the "shiny object syndrome" by committing to fundamentals.Follow the guidance of a single trusted mentor, implement time blocking, and embrace professionalism.Common Mistakes in Online Business:Avoid spending excessive time on non-profit-producing tasks.Shift your focus to activities that generate revenue for substantial business growth.Overcoming Financial Insecurity:Determination is key in overcoming obstacles.Acknowledge and address money-related issues in your business.Facing Challenges in Business:The online space is competitive, but with the right niching, messaging and positioning your ideal clients will find you.Be sure to focus on the Three S's: Strategy, System, and Sales for profit-producing activities.Building a Profitable and Scalable Business:I outline my step-by-step strategy.Establish a daily system for consistent progress.Prioritize sales with a meticulously planned conversion event calendar.Key Quotes:"Time to evaluate and refocus on profit-producing tasks.""Most won't have a million-dollar business because they won't do the steps.""The gateway to freedom and impact is through a profitable and scalable online business.""Fear is a mile wide and an inch deep; it's never that scary.""Behind every obstacle in your business is everything you want."Resources Mentioned:The Millionaire Maker ShowMy website: https://www.lindseya.com Connect with me on Instagram or TikTokConclusion:Face challenges head-on, follow a step-by-step strategy, and focus on profit-producing activities for the transformative growth of your business.
What People Are Saying About Me On The Internet
Feb 13 2024
What People Are Saying About Me On The Internet
Today, let's dive into the essentials of organic social media sales, inspired by my journey on Netflix’s reality show, The Trust.What People Are Saying About Me On The Internet - Key Takeaways:Go Back to Basics on Organic Social Media:Revisit The Millionaire Maker Show episode on handling negative comments with a positive approach.Organic social media is critical in transforming businesses online.Return to fundamental strategies, adapting to the evolving online landscape.Handling Polarizing Personalities:There is a duality of being liked and disliked in the online business space.Authenticity and a consistent online presence are key.There are nuances in navigating public opinion and reactions.Self-Perception in Sales:Online comments can very closely relate to the self-perception challenges faced in sales calls.Be aware of your beliefs around sales.Project confidence and demonstrate value in online business interactions.Overcoming Resistance:Address any resistance you find to systems and sales.Use resistance as a transformative tool for online business growth.Embrace business challenges for successful scaling in the online business industry.Systemizing Business:It is absolutely necessary to overcome resistance before implementing systematic changes in your business.I share personal experiences of embracing resistance for transformative growth in business.Effective systemization in online businesses is crucial.Key Quotes:"Organic social media is the best way to get sales hands down today, 2024, and beyond, especially in the transformative online business industry.""Everything you're thinking about someone is a reflection of yourself, a valuable lesson for coaches, consultants, and experts.""Use resistance as a tool. It's your gateway to growth and scaling in your business."Resources Mentioned:The Millionaire Maker Show episode: "How to Positively React to Negative Comments on the Internet."Connect with me on Instagram or TikTok.Conclusion:Organic social media is transformative in the online business industry.View resistance as a tool for personal and professional growth.Invite engagement on social media, questions, and topics tailored to your niche.
Now Everybody Knows My Business - Vulnerability In Reality TV And Sales
Feb 6 2024
Now Everybody Knows My Business - Vulnerability In Reality TV And Sales
As we navigate the dynamic world of online business, I've been reflecting on the experiences of the week. It's clear, now more than ever, that expert guidance and proven systems are non-negotiable for true business success. And speaking of success, I've got an exciting announcement – The Unlaunch Method Workshop is here. This strategic deep dive into marketing and sales is designed to equip you with the tools you need in today's ever-evolving digital landscape, with a special emphasis on mastering organic social media. Get signed up free here. Key Takeaways:Vulnerability and Sales:Let's talk vulnerability – a game-changer in making genuine connections. I've shared my personal experiences from "The Trust" reality show on Netflix, turning vulnerability into an opportunity to build trust with our audience. And let's be real, handling online comments, both positive and negative, can be a challenge. But treating these interactions like real-life conversations fosters respectful dialogue, creating a space for meaningful connections.Sharing Limitations in Products and Services:When it comes to sharing limitations in your products and services during the sales process, transparency is key. Take my Content that Converts program, for example – tailored for specific audiences with a focus on authenticity. And for those seeking advanced solutions and million-dollar-plus results, there's my 1:1 VIP program, providing a personalized approach to scaling your business. Being transparent about your offerings and who they can help is key.Key Quotes:"You don't have time to be a marketer, a sales director, and an expert in digital marketing all at once.""Vulnerability online is crucial for making sales and connecting genuinely with your audience.""Being upfront and honest about limitations builds trust more than anything else."Resources Mentioned:Ready to transform your business? Sign up for The Unlaunch Method Workshop at TheUnlaunchMethod.com.Connect with me on Instagram or TikTok: @the.Lindsey.Anderson.Conclusion:As we wrap up, I want to emphasize the power of vulnerability in building authentic connections with your audience. I encourage you to join me in The Unlaunch Method Workshop for a personalized experience. Remember, every interaction online, positive or negative, is an opportunity to learn and grow. Huge gratitude to all our podcast subscribers – join me every Tuesday for valuable insights into growing your online business. Together, let's make every week a step towards success.
The Top 3 Marketing Strategies That Will Scale Your Business Online in 2024
Jan 30 2024
The Top 3 Marketing Strategies That Will Scale Your Business Online in 2024
Today, we're delving into the marketing strategies that will scale your business online in 2024. These insights stem from my own journey, navigating the competitive landscape and preparing for the Netflix reality show, "The Trust."Top 3 Marketing Strategies That Will Scale Your Business: Key Takeaways:Personal Branding:Dive into the continuous process of personal branding, refining your image as you understand your clients better.Witness the impact of a visual refresh—aligning photos and the website with the target audience.In 2024, recognize a podcast’s role in personal branding, providing a platform for authenticity and relationship building.Stay ahead with a visual podcast, a strategic move in a competitive landscape, and leverage short-form media effectively.The Unlaunch Method Workshop:Join me for The Unlaunch Method Workshop in February—a deep dive into the marketing strategies that will scale your business using organic social media.Explore crafting compelling content, transitioning followers into customers, and understanding the pivotal role of sales in scaling online businesses.Organic Social Media and Email List:Embrace the non-negotiable nature of organic social media in today's competitive landscape—prioritize it for marketing strategies that will scale your business.Content remains king, so increase your organic social media content quantity while maintaining high quality.Your email list is your lifeline, providing a direct connection with your audience. Discover strategies for building and enhancing funnels, utilizing lead magnets, and engaging your audience effectively with weekly emails.Key Quotes:"Explore marketing strategies that will scale your business online and stop with all other marketing if you're not taking organic social media seriously.""Understand that content is king, and the amount and quantity matter because consumers are constantly on their phones."Resources Mentioned:The Unlaunch Method Workshop: https://www.theunlaunchmethod.comListen to more episodes of The Millionaire Maker ShowMy website, lindseya.comConclusion:Ready for a deep dive into Marketing Strategies That Will Scale Your Business? Join me at The Unlaunch Method Workshop. Remember, personal branding, organic social media, and building your email list are the keys to scaling your online coaching business. Subscribe to The Millionaire Maker Show for more valuable content, and I wish you a fabulous week ahead.
How To Positively Handle Negative Social Media Comments
Jan 23 2024
How To Positively Handle Negative Social Media Comments
Welcome to The Millionaire Maker Show. Today, we'll dive into the crucial topic of How To Positively Handle Negative Social Media Comments, drawing from my recent Netflix experience on "The Trust" and its profound impact on my online business brand. Let's explore the challenges and opportunities that come with managing an online presence.How To Positively Handle Negative Social Media Comments - Key Takeaways:The Impact of Netflix's "The Trust":I delve into the premise and challenges faced during my three weeks in the Dominican Republic filming the show.I discuss the noticeable shift in online interactions following the show's premiere and the subsequent influx of comments.Handling Negative Comments:While initial advice leans towards ignoring and deleting negative comments, I observed a genuine desire for people to express their opinions.My commitment to inclusivity and vulnerability led me to engage in dialogue rather than opting for outright deletion.Building a Community:It’s incredibly important to foster a community online, even amidst diverse opinions within the online space.I decided to respond to comments, fostering open conversations within the boundaries of mutual respect.Social Media Engagement:I invite you to explore the ongoing dialogue on my TikTok and Instagram accounts.I shifted from blocking comments to promoting open conversations within respectful boundaries.Key Quotes:"Social media is your place; it's nobody else's place.""My page is a space where everyone, treating me with respect and within boundaries, is genuinely welcome.""I strive to show up with vulnerability, acknowledging that I do make mistakes."Resources Mentioned:Join my upcoming free LIVE workshop, The Unlaunch Method Workshop: https://www.theunlaunchmethod.com Follow along on my social media channels:TikTok: @the.lindsey.andersonInstagram: @the.lindsey.andersonConclusion:I summarized the impact of "The Trust" Netflix experience and am anticipating the upcoming finale.Join me in The Unlaunch Method workshop for actionable insights into building an authentic and profitable social media audience.I can’t emphasize enough the significance of engagement on social media platforms and the value of respectful dialogue in constructing a robust personal online business brand.Encourage audience feedback and invite conversations on social media.
Ashley Cox: Hire & Lead Profitable, Sustainable, Impactful Teams
Jan 16 2024
Ashley Cox: Hire & Lead Profitable, Sustainable, Impactful Teams
Get ready for an insightful episode on hiring and leading profitable, sustainable, and impactful teams. Today, I'm thrilled to have a special guest, Ashley Cox, joining us to share her expertise in these critical areas.Guest IntroductionAshley Cox, PHR, SHRM-CP is the Founder and CEO of SproutHR, a boutique HR consulting firm that advises women-owned businesses on how to hire and lead profitable, sustainable, and impactful teams with confidence, ease, and fun.At SproutHR, Ashley and her team focus on values-based hiring, compassionate and intentional leadership, and amplifying impact. With over 17 years of experience as a certified HR professional, Ashley is also a subject matter expert, speaker, author of the book, Transform Your Stories, and host of The Impact Ripple Podcast. Hire & Lead Profitable, Sustainable, Impactful Teams: Key TakeawaysThe Critical Role of Teams in Business GrowthTeams are pivotal for growth beyond legal compliance.Ashley specializes in helping businesses with under 50 employees navigate HR challenges.Guidance for small businesses on legal defensibility and sustainable growth.The Dynamics of Team Building in Online BusinessesChallenges arise when online business teams aren't aligned with company culture and goals.Effective recruiting is crucial for finding the right people in the online business industry.Leadership skills are paramount for leading teams to profitability and impact.Success Story: Transforming the TeamExample of adding 35 team members in 8 months during the pandemic.Ashley breaks down a detailed analysis of the hiring process, successful hires, and addressing challenges in online businesses.Effective interview techniques and maintaining alignment in teams is crucial for success.Strategic Onboarding for SuccessOnboarding is a year-long process, especially in online businesses, extending beyond the initial 90 days.Streamlining onboarding processes is critical for providing a consistent candidate experience.Shocking statistic: One in three online business employees quits within the first 90 days due to inadequate onboarding.The Shift in Online Business Employee PrioritiesEmployees in online businesses seek companies aligned with belief-driven entrepreneurship.Employers need to communicate their stance on social and justice issues to attract and retain top talent.Nurturing Team Development for Long-term SuccessOngoing team development beyond initial orientation and onboarding is very important.Retaining and nurturing employees' expertise leads to long-term success.Resources MentionedAshley’s website: https://www.sprouthr.co Connect with Ashley on Instagram: https://www.instagram.com/sprouthr.co Ashley’s Facebook business page: https://www.facebook.com/sprouthr.coBook a free 30-minute discovery call with Ashley: https://www.sprouthr.co/call Join me in my upcoming free LIVE workshop, The Unlaunch Method: https://www.theunlaunchmethod.com Catch me in “The Trust,” now playing on Netflix. Watch the trailer here. ConclusionA big...
Dean Newlund: Leadership & The Importance Of Follow Through
Jan 9 2024
Dean Newlund: Leadership & The Importance Of Follow Through
In this episode, I talk to Dean Newlund about leadership and the importance of follow through. Ready to dive into some transformative insights?Guest Introduction:Now, let me introduce you to Dean Newlund. With over 30 years of experience, he's the powerhouse behind a niche training and development company, Mission Facilitators International. Dean specializes in propelling leaders, teams, and organizations not just towards growth, but in executing strategies with surgical precision. Think strategic planning, culture change, executive coaching – the whole shebang.MFI has over a dozen professional consultants, coaches, trainers, and strategic planning facilitators. Unlike most other firms where consultants work alone with their clients, MFI members often work as a team to facilitate growth for leaders and organizations. Today, Mission Facilitators is a respected company, having worked with scores of Fortune 500 companies, nonprofits, educational institutions, and family-owned companies nationally and in 19 countries.  Grounded in age-old wisdom, modern-day learning models, neuroscience, business acumen, organizational development, and consulting, their approach has helped companies increase sales and engagement, create high-performing teams, cultivate leaders and improve company cultures.  Dean is a skilled consultant, facilitator, coach, trainer, speaker, and author. For years he had a weekly column on leadership at the Arizona Republic Newspaper.  He’s authored dozens of articles and white papers and has presented on the TEDX stage in Bend, Oregon, in 2019. And he also has a popular podcast called The Business of Intuition. Dean wants to change the world grounded in these beliefs: that when we understand our purpose, acknowledge our truth, honor our intuition, and forge genuine connections with others, we all have the power to transform our lives and the workplace. And as each person cultivates new mindsets and new skills, the fabric of our society is gradually repaired.Leadership & The Importance Of Follow Through: Key Takeaways:Strategic Planning and Execution:We're starting with the nuts and bolts of strategic planning. Dean stresses that it's more than just the plan – execution is the real game-changer.Stay vigilant on follow-ups, dashboards, and measurements for execution that truly packs a punch.Slowing Down to Speed Up:Dean imparts the wisdom of slowing down to speed up. Connect the dots between strategic planning and stepping off the hustle treadmill. It's about finding clarity in the chaos.Decision-Making in Execution:Let's delve into decision-making during execution. Dean spills the beans on defining roles and responsibilities and throws in a savvy trick – a 1 to 5 scale for team decisions. Brilliant, right?New Ways of Being:Dean introduces the concept of "new ways of being" in executing a strategic plan. It's not just about ticking off tasks; it's aligning your culture with the grand plan for that sweet success.Culture vs. Strategy:We're tackling the evergreen debate of culture vs. strategy. Dean emphasizes you can't have one cannibalizing the other. Aligning your organizational culture with your strategic plan is the secret sauce.Continuous Learning and Adaptation:In a world changing faster than you can say "coaching," Dean advocates for being structured for learning. He spills the beans on learning from mistakes during execution – because who said learning has to be all rainbows?Key Quotes:"Execution is as important, if not more important, than the plan itself.""If you're feeling the grind, you need to slow down to speed up.""Decision-making is a key part of execution; decisions either...
Nicole Jansen: How To Shift Your Mindset For Sustainable Business Success
Jan 2 2024
Nicole Jansen: How To Shift Your Mindset For Sustainable Business Success
Today, we're diving deep into the world of successful online coaching and business scaling. Buckle up, because we've got some game-changing insights headed your way.Guest Introduction:Today, I'm thrilled to have Nicole Jansen with us. She's an absolute pro at guiding entrepreneur leaders, like you, through the transformative journey of mindset for huge business growth. Over the past 30 years, Nicole has empowered thousands of visionary entrepreneurs to play to their strengths, grow their business, and make a greater impact. As a coach and strategic advisor, she is passionate about helping leaders shift their perspective, expand their influence, and solve complex issues with the aim of transforming the world for the better. She is the founder of the Leaders of Transformation Podcast, a top 1.5% podcast globally, reaching listeners in 140 countries.With a track record of working with thousands of clients, Nicole is here to drop some serious wisdom on maximizing your potential as an online business owner.How To Shift Your Mindset For Sustainable Business Success: Key Takeaways:Mindset is the Foundation:Let's kick things off with a fundamental truth: Nicole lays it all out, emphasizing how your mindset is the secret sauce to achieving remarkable business growth.The Mindset-Sales Connection:We uncover the profound impact of self-belief on your sales calls and, most importantly, your client's trust. Trust me, this is a game-changer.Selling Yourself:Nicole shares invaluable insights on selling value over personal likability. This one's not just a hint; it's a strategic move that can reshape your entire approach.Visibility, Credibility, and Consistency:We're breaking down how to build trust and a rock-solid business foundation. It's all about being seen, credible, and consistent.Aligning Goals with Systems:Drawing from Nicole's wealth of experience with a franchisor, we uncover the golden nuggets on connecting goals with system adherence. This is where success is cultivated.Shifting Mindset for Sustainable Success:Ever wondered how a founder's mindset shifts from being sales-focused to investing in true success? Nicole shares a real-life case study that's not just inspiring but actionable.Strategy with Intent:Tune in as we delve into the crucial importance of aligning your actions with clear intent to achieve those dream outcomes. This is your blueprint for success.The Danger of Desperation:Nicole waves a red flag on the subtle yet significant impact of a desperate mindset in business. Trust me, you'll want to steer clear of this pitfall.Key Quotes:"Mindset is everything. Strategy alone won't work if your mindset isn't aligned.""You're the one putting out what's happening in your business. The person in the mirror has to smile first for that reflection to be positive.""It's not about selling yourself; it's about selling value. Focus on the value proposition.""Visibility, credibility, and consistency are the pillars of building trust in business."Resources Mentioned:Nicole’s website: leadersoftransformation.com Connect with Nicole on Instagram: https://www.instagram.com/nicolejanseninc Connect with Nicole on Facebook: https://www.facebook.com/LeadersOfTransformationNicole’s free guide:
Dr. Kelly Henry: Simplifying Your Business For Profitability
Dec 26 2023
Dr. Kelly Henry: Simplifying Your Business For Profitability
Welcome to the Millionaire Maker Show! Today, I’m excited to welcome guest Dr. Kelly Henry who's here to share profound insights into scaling and simplifying your business, with a special focus on the transformative 80/20 rule.Guest Introduction:Joining us is Dr. Kelly Henry, a retired chiropractor with a compelling journey. Having successfully built and sold two chiropractic practices in a fulfilling 20-year career, Dr. Kelly transitioned to become a seasoned business coach in 2018. He specializes in helping businesses scale and simplify, targeting those established for five years or more, earning between $500K to $2M annually, and equipped with 5 to 20 employees. Dr. Kelly is an expert in breaking through plateaus and streamlining operations.Key Takeaways: Scaling And Simplifying Your BusinessThe 80/20 Rule:Dr. Kelly underscores the importance of focusing on inputs and outputs to identify efforts that create the greatest impact. He advocates that 20% of efforts often yield 80% of outcomes, urging business owners to avoid wasting time on the remaining 80%.Simplifying Your Business:Emphasizing the 80/20 rule, Dr. Kelly aims to make businesses more simplistic. The goal is to take work off the business owner's plate, freeing up valuable time for strategic growth.Challenges of Being Busy:Dr. Kelly challenges the common notion that being busy equates to productivity or success. He stresses the importance of intentionality and focusing on high-impact tasks.Target Clientele:With a specific focus, Dr. Kelly specializes in businesses established for five years or more, facing growth plateaus, and earning between $500K to $2M annually.Coaching Process:Dr. Kelly's coaching involves tailored one-on-one programs spanning 3, 6, or 12 months. This includes four hour-long calls per month and 24/7 access via email or text.Flexibility in Contracts:Introducing a unique "handshake" contract, Dr. Kelly's commitment shines through. Contracts are breakable if clients don't see progress, a testament to his dedication to proving worth and ensuring client value.Constant Growth Philosophy:Describing coaching as a personal development tool, Dr. Kelly emphasizes the importance of staying "green and growing" to provide the best service.Business Transition:Having transitioned from chiropractic to coaching in 2018, Dr. Kelly draws inspiration from personal coaching experiences and a sincere desire to continue helping others.Adaptability in Coaching Approach:Over the years, Dr. Kelly has evolved his coaching philosophy, constantly refining and becoming more specific. His commitment to learning ensures he provides higher-level support.Supporting Clients Through Challenges:Acknowledging the "new level, new devil" concept, Dr. Kelly emphasizes the role of a coach in navigating evolving challenges, providing crucial support.Personal Growth in Coaching Business:Dr. Kelly views his coaching business as a tool for personal growth, recognizing the constant evolution and refinement of coaching abilities.Contract Breakability:He adopts a unique philosophy of coaching clients with breakable contracts, aligning with his commitment to value and client satisfaction.Key Quotes:"Being busy does not equate to being productive. It does not equate to being successful necessarily.""New level, new devil. Solve some problems, new obstacles are bound to show up.""You're either green and growing or ripe and rotting."Resources Mentioned:Dr. Henry’s website: https://bizprofitboost.comConnect with Dr. Henry on Instagram: https://www.instagram.com/dr.kellyhenryConnect with Dr. Henry on
Nick Usborne: The Power Of AI In Copywriting
Dec 19 2023
Nick Usborne: The Power Of AI In Copywriting
Today, I'm thrilled to welcome Nick Usborne as our guest. Our connection dates back to a previous podcast where we delved into conversational copywriting. Today, our focus shifts to the captivating realm of AI in copywriting.Guest Introduction - Nick UsborneNick Usborne is a seasoned copywriter with over 40 years of experience. Since 1979, copywriting offline and then online, he has worked with dozens of major companies, including:Citibank, Apple, Chrysler, Franklin Mint, TV Guide, Diners Club International, J. Paul Getty Trust, MSN.com, Technogym, Encyclopedia Britannica, New York Times, Country Financial, Adorama, Reuters, WebEx, the U.S. Navy  and others.He has spoken at numerous online marketing conferences and conducted in-house seminars and training sessions for many companies, including: Yahoo!, Intuit, Walt Disney Attractions, Association of American Publishers, Novartis Pharma, John Deere, National Cancer Institute, Merck & Co., Textron, and the Information Technology Media Advisory Council..As a business consultant for online entrepreneurs, I deeply appreciate Nick's commitment to connecting with the human side of his audience. His expertise in conversational copywriting and emotional intelligence has been transformative. Nick transitioned from corporate training to providing individual-focused courses and is now embracing AI, particularly ChatGPT, to accelerate his copywriting.The Role Of AI In Copywriting: Key TakeawaysEvolution Of Copywriting:We explore the evolution from hard-selling to conversational copywriting, emphasizing genuine connections with the audience.Introduction To AI In Copywriting:Nick spotlights ChatGPT as a game-changing AI tool, delving into its profound impact on transforming the copywriting landscape.The Role Of AI In Copywriting:Our conversation underscores that while AI enhances efficiency, it won't replace emotional intelligence. We stress the importance of combining AI with emotional intelligence for impactful and authentic copy.Adapting To Change:Emphasizing the significance of adapting to technological changes, especially the rise of AI, I encourage fellow online business owners to embrace and learn about these tools to stay relevant.Future-Proof Copywriting:Nick shares insights on future-proofing copywriting by seamlessly integrating AI and emotional intelligence. We recognize the unique value humans bring – the ability to infuse emotion into content.Example Of Human Touch:Sharing a real-life example, we discuss the irreplaceable human touch, such as forgetting a friend's name at a conference. We highlight how personal experiences and emotions add depth to copy that AI cannot replicate.Empathy In Copywriting:Nick and I identify emotional intelligence, specifically empathy, as a crucial element for creating a compelling and relatable copy. We emphasize the importance of maintaining a human touch in the age of AI.Key Quotes"AI plus emotional intelligence: that's the future of copywriting.""It'll be the death of the lazy copywriter.""Take AI and layer it with emotional intelligence."Resources MentionedNick’s website: https://nickusborne.com Connect with Nick on Facebook: https://www.facebook.com/nick.usborne Subscribe to Nick’s newsletter: https://nickusborne.com/newsletter Get my free guide: Fill Your Programs, Courses & Memberships Like...
Carla Titus: How To Increase The Profitability Of Your Online Business
Dec 11 2023
Carla Titus: How To Increase The Profitability Of Your Online Business
Welcome back to The Millionaire Maker Show! Today, I'm thrilled to have Carla Titus, Founder and CEO of Wealth and Worth Within, joining us.Guest IntroductionMeet Carla Titus, the financial genius and Founder of Wealth and Worth Within. With a focus on goal execution, financial direction, and profitability, Carla specializes in providing fractional CFO services tailored for online coaches and consulting businesses.Key TakeawaysHigh Margins in Coaching / Consulting Businesses:Coaches and consultants should target high margins (50-70%) for optimal profitability.Scrutinizing expenses and setting appropriate pricing for transformational coaching is key.Expense Audit for Profitability:Complete an expense audit, utilizing tools like QuickBooks.Example: Evaluate marketing expenses strategically to balance upfront costs with long-term revenue growth.Strategies for Profitable Marketing:The need for tracking customer sources in the realm of online coaching and consulting is huge.Map customer acquisition back to marketing strategies, emphasizing consistency and discipline.Data-Driven Approach:Use a data-driven approach for understanding marketing ROI in the online industry.Create a systematic approach to track prospects from inquiry to conversion, essential for business scaling.Timing and Intimacy in Coaching Sales:It is very important to track the timing of the sales process for effective sales.There is a necessity for trust and intimacy, especially in high-ticket coaching sales.Client Expectations for Higher Priced Services:There is additional effort required to sell higher-priced transformational coaching and consulting services.Attracting higher-paying clients comes with elevated expectations.Key Quotes"Just because you have people paying attention to what you're doing doesn't mean they're going to be paying you money for your transformational coaching services.""You need to clearly deliver that value. Can you have a transformation that is worth more than $3,000 that people are willing to pay for?""The client needs to see the value of your $3,000 offer versus your $300 offer."Resources MentionedFollow Carla on Instagram: @wealthworthwithinConnect with Carla on Facebook: https://m.facebook.com/wealthworthwithin Sign up for Carla’s free monthly newsletter: www.wealthworthwithin.com ConclusionThanks to Carla for sharing invaluable insights on financial strategies tailored for online business owners. As you implement data-driven approaches, consider the transformative value you provide in your pricing structure.
Lyndsay Phillips: How To Leverage Podcast Interviews For Your Online Business
Dec 5 2023
Lyndsay Phillips: How To Leverage Podcast Interviews For Your Online Business
Today, let's delve into the transformative strategy of how to leverage podcast interviews for your online business. I’m joined with special guest, Lyndsay Phillips, and in this episode, we break down how to use podcast interviews to attract premium clients and fill your marketing funnels.Guest Introduction:Our expert guest today is Lyndsay Phillips, a seasoned professional in podcast guesting and strategic business development. Lyndsay, a former VA turned content marketing firm owner, specializes in podcasting. Her mission? Empowering clients to extract maximum value from podcast appearances while enhancing their industry authority.How to Leverage Podcast Interviews For Your Online Business: Key Takeaways:The Power of Podcast Guesting:Unlock the potential of leveraging other people's audiences for unparalleled visibility.Cultivate meaningful relationships with hosts, tapping into vast networks of engaged listeners.Reach thousands of targeted individuals instantly, all without spending a penny on ads.Positioning Yourself:Showcase your podcast appearances on platforms like LinkedIn, solidifying your online presence.Establish a media page on your website, spotlighting the diverse shows, stages, and summits you've participated in.Elevate your authority by publishing episodes on your website, emphasizing your expertise.Show Notes Mastery:Take command of your content with compelling show notes for impactful guest appearances.Request raw video files from hosts for versatile content repurposing on platforms like YouTube.Maintain brand consistency across social media with personalized graphics and thumbnails.Content Repurposing:Effortlessly repurpose video content into bite-sized pieces for platforms like Facebook, LinkedIn, and Reels.Optimize titles, descriptions, and timestamps for heightened engagement.Drive traffic to your website by strategically incorporating links to show notes and additional resources.Podcast Leveraging System:Showcase podcast episodes prominently on your website, ensuring sustained visibility and authority.Maximize exposure by distributing content strategically on YouTube, LinkedIn, and various social media channels.Key Quotes:"Unlock new audience segments by leveraging other people's audiences.""Position yourself as a sought-after expert in your niche.""Avoid burnout by extracting gold from podcast guesting, instead of creating new content on the fly."Resources Mentioned:Lyndsay’s podcast & website: https://smoothbusinesspodcasting.com Lyndsay’s Instagram handle: https://www.instagram.com/smoothbusinessgrowth Lyndsay’s Facebook business page: https://www.facebook.com/smoothsailingbg Lyndsay’s free resource: https://www.leverageyourpodcast.com/free My upcoming free masterclass, Scale Up In 2024: The Strategic Plan For Scaling Your Million Dollar Online Business In The New YearConclusion:Implementing these powerful strategies will transform a single podcast appearance into a goldmine of content for your online business.