Ashley Cox: Hire & Lead Profitable, Sustainable, Impactful Teams

The Millionaire Maker Show

Jan 16 2024 • 30 mins

Get ready for an insightful episode on hiring and leading profitable, sustainable, and impactful teams. Today, I'm thrilled to have a special guest, Ashley Cox, joining us to share her expertise in these critical areas.

Guest Introduction

Ashley Cox, PHR, SHRM-CP is the Founder and CEO of SproutHR, a boutique HR consulting firm that advises women-owned businesses on how to hire and lead profitable, sustainable, and impactful teams with confidence, ease, and fun.

At SproutHR, Ashley and her team focus on values-based hiring, compassionate and intentional leadership, and amplifying impact. With over 17 years of experience as a certified HR professional, Ashley is also a subject matter expert, speaker, author of the book, Transform Your Stories, and host of The Impact Ripple Podcast.

Hire & Lead Profitable, Sustainable, Impactful Teams: Key Takeaways

The Critical Role of Teams in Business Growth

  • Teams are pivotal for growth beyond legal compliance.
  • Ashley specializes in helping businesses with under 50 employees navigate HR challenges.
  • Guidance for small businesses on legal defensibility and sustainable growth.

The Dynamics of Team Building in Online Businesses

  • Challenges arise when online business teams aren't aligned with company culture and goals.
  • Effective recruiting is crucial for finding the right people in the online business industry.
  • Leadership skills are paramount for leading teams to profitability and impact.

Success Story: Transforming the Team

  • Example of adding 35 team members in 8 months during the pandemic.
  • Ashley breaks down a detailed analysis of the hiring process, successful hires, and addressing challenges in online businesses.
  • Effective interview techniques and maintaining alignment in teams is crucial for success.

Strategic Onboarding for Success

  • Onboarding is a year-long process, especially in online businesses, extending beyond the initial 90 days.
  • Streamlining onboarding processes is critical for providing a consistent candidate experience.
  • Shocking statistic: One in three online business employees quits within the first 90 days due to inadequate onboarding.

The Shift in Online Business Employee Priorities

  • Employees in online businesses seek companies aligned with belief-driven entrepreneurship.
  • Employers need to communicate their stance on social and justice issues to attract and retain top talent.

Nurturing Team Development for Long-term Success

  • Ongoing team development beyond initial orientation and onboarding is very important.
  • Retaining and nurturing employees' expertise leads to long-term success.

Resources Mentioned


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