Great cultures abound as examples of sporting success. The key is to build your own, using the success clues left by others as your guide. One such culture is the great FC Barcelona teams under Pep Guardiola. In this episode, originally aired in October 2018, author and professor Damien Hughes discusses his book The Barcelona Way and outlines the clues left by Barcelona and other great sports cultures in terms of identifying behavioral values, finding your cultural architects and eliminating your cultural assassins, and so much more.

Professor Damian Hughes (@liquidthinker) is an international speaker and best-selling author who combines his practical and academic background within sport, organizational development and change psychology, to help organizations and teams to create a high performing culture. He is the author of eight best-selling business books which have been translated into ten languages. His innovative and exciting approach has been praised by Sir Richard Branson, Muhammad Ali, Sir Terry Leahy, Sir Roger Bannister, Tiger Woods, Jonny Wilkinson and Sir Alex Ferguson.

He is also the co-host of The High Performance Podcast, an acclaimed series of interviews with elite performers from business, sport and the arts, exploring the psychology behind sustained high performance. Learn more and connect with Damian at www.liquidthinker.com.

Do you want to access all of our videos from the 2021 Way of Champions Conference? They are now available here: Click Here to Learn More. This includes sessions with Steve Kerr, Brad Stevens, Cindy Timchal, Jenny Levy, George Mumford, Tara VanDerveer, and Quin Snyder along with Anson Dorrance. It is hours of top level coach education on connecting with your athletes, building your culture, and winning the “Inner Game.”

This week’s podcast is brought to you by our friends at Sports Refund. Many of you probably buy trip insurance, every winter I buy ski pass insurance, to make sure that if I get injured I can get my money back on that expensive investment. Well, many of us spend thousands of dollars on our kids sports club fees, but what if they get hurt? In many cases you cannot get your money back, but now with Sports Refund you can. And it’s not just for long term broken bones or torn ligaments. It is only a 14 day waiting period, so you even get a refund if you roll that ankle or pull a hammy! For just pennies on the dollar, you can make sure that if your child gets sick or injured and misses a month or more you can get your money back, or your club can get paid. It’s a great product, just go to www.sportsrefund.com/game and get your free quote, and if it sounds good you can either get your club to sign up, or you can purchase on your own.

Become a Podcast Champion! This weeks podcast is also sponsored by our Patreon Podcast Champions. Help Support the Podcast and get FREE access to our most popular online courses, a $300 value. If you love the podcast, we would love for you to become a Podcast Champion, (https://www.patreon.com/wayofchampions) for as little as a cup of coffee per month (OK, its a Venti Mocha), to help us up the ante and provide even better interviews, better sound, and an overall enhanced experience. Plus, as a $10 per month Podcast Super-Champion, you will have access to never before released and bonus material, including:

• Downloadable transcripts of our best podcasts, so you don’t have to crash your car trying to take notes!
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• Other special bonus opportunities that come up time to time
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