86. Baking it Down - Compare Aware

Baking it Down with Sugar Cookie Marketing 🍪

Nov 8 2022 • 57 mins

🧠 Comparison Awareness 101 👀

It's that tiiime of yeeeear... where we feel like we're fallin' behind. And it is EASY to fall into comparison fatigue!

  1. 😞 "They sold out, but I have wide-open weekends."
  2. 😔  "They filled 3 classes, and I haven't even listed one."
  3. 😖  "They got the BRP snowman belly bags, and I missed them before they sold out."
  4. 😓 "They're doing 4 Christmas markets, and I only sold a few customs this week."
  5. 😭 "They're doing something and I'm not and now I feel bad, sad, depressed, burnt out, resentful, and all around - bum humbuggy."


Heyo - you're not alone - but you don't have to feel stranded on the island of negative thoughts. We've come up with a list on this week's podcast to keep you sane and smiling this holiday season by being aware of the dangers of comparison and to help you stay in your unique lane - happy and hopeful.

1️⃣ 1. When someone says they sold out, it doesn't mean you didn't - everyone has a different number.

If I wanted to sell 10 of something, and Corrie only sold 2 of something, she'll have a likelihood of selling out 5x's faster than me. But all I hear is the "I'm sold out 'til the end of the year!" What a defeating Debby downer when I'm sitting here with eight more left to sell! ⚠️ Compare Aware Alert ⚠️ - Her "sold out" and my "sold out" are unique to each of our unique situations. I can be happy for Corrie, but understand that her goals and mine are worlds apart - and that's okay. I'll compare myself to myself last year (more on that later).

2️⃣ 2. Squirrel brain - focus on 1 thing. The great group ideas will be here when you get back.

🐿In a group like SCM where there are genius ideas whizzing back and forth all day long, it's easy to get distracted and fall into the dark pit of analysis paralysis where the thought of doing this thing comes at the opportunity cost of now not being able to do that thing. ⚠️ Compare Aware Alert ⚠️ -  Doing anything is better than doing nothing. Find one thing - commit to it, and execute on it. Do that one thing the best you can. The ideas will still be here when you're finished with that one thing. And if you don't get around to them all? No sweat - you did something - and that's worth everything.

3️⃣ 3. Set up an unmoveable goal that fits your lifestyle.

"'I'll sell 10 custom orders this December." Great goal - stick to it. Don't get jealous of someone teaching 5 classes or of something attending 4 holiday markets. ⚠️ Compare Aware Alert ⚠️ - Find your goal that fits your lifestyle. It won't look like anyone else's because your life isn't anyone else's. Find a goal - set it - and forget about changing it. Don't get sucked into the (easy to fall into - ask me how I know) holiday greed at the expense of your happiness.

4️⃣ 4. Likes don't equal sales.

It's easy to think that the cookie page that has 1,432,671 likes probably sold 1,432,671 cookies - but that's a false reality. ⚠️ Compare Aware Alert ⚠️ -  The cookie classes page we post to? 2 likes on my last post. The classes? Booked with a waiting list. Two likes from your target audience are worth 2000 likes from an audience who can't give you their money. Stay in your happy lane and keep marketing, niching, and targeting like your happiness depends on it.

5️⃣ 5. Budget buffer time - assign "OFF DAYS" as a task - and make a conscious effort to not work. Working = bad on these days.

It's easy to fall into the hustle trap of thinking "I'm just sitting here watching Hallmark city boys lose to the local small-town hunks when I could be baking cookies, making sales, and taking that bread."


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