Not many companies have a fan base. To create a fan base, you need to focus on delivering quality experiences each and every time you interact with your audience. At Sheetz, this is what they do every day. In this episode, I delve into the dedication that Sheetz has for their customers and pierce the veil on how they focus on their customer experience through the lens of a design and business professional, showcasing how their relentless drive to exceeding customer expectations is a model for companies to learn and grow from if you want a truly rabid fan base.