53: Creator Portfolio Producers

The Media Weekly

Feb 9 2023 • 52 mins

In this week's Media Weekly, another Shift Sessions special, we chat with Carlos Matriano, Head of Innovation and eCommerce, at PHD Singapore. Tune in to understand the increasing importance of ‘Creator Portfolio Producers’, whose role is to help brands find the right creators to work with, co-create successfully, and build long-term partnerships.

Listen as we discuss;
  • How to tap into creators’ audiences.
  • How to measure the success of creator partnerships.
  • How CPMs use existing third-party companies and technology to create portfolios of influencers/creators.