In today's show, Gianluca Baroni chats all things Generative AI with Sofia Pires, PHD Global Strategy Director. Sofia is also a winner of the IPA’s President’s Award for her work on the impact of technology on people’s decision making and how it affects marketing.
Listen as we discuss:
- The impact of generative AI on marketing
- The collapsing gap between human and artificial intelligence
- How generative AI is changing how we communicate with consumers
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