58: Beyond ChatGPT... What's Next for Generative AI

The Media Weekly

Mar 16 2023 • 32 mins

In today's show, Gianluca Baroni chats all things Generative AI with Sofia Pires, PHD Global Strategy Director. Sofia is also a winner of the IPA’s President’s Award for her work on the impact of technology on people’s decision making and how it affects marketing.

Listen as we discuss:
  • The impact of generative AI on marketing
  • The collapsing gap between human and artificial intelligence
  • How generative AI is changing how we communicate with consumers