67: Advertising Week Europe

The Media Weekly

May 18 2023 • 25 mins

This episode is a Media Weekly special, coming from Advertising Week Europe 2023, where some of the greatest minds from brands, agencies, media and technology — as well as from wider pop culture — have gathered this week in London to debate the biggest issues that are shaking and shaping our industry.

Chris Stephenson, Global Head of Strategic Engagement at OMG, is joined by Mike Fletcher, Founder and Director of content agency Slippy Media, to discuss the highlights from the conference this week.

Key topics include:
  • The complex space of Connected TV
  • Data-driven decision making
  • The impact of Generative AI on the industry