This episode is a Media Weekly special, coming from Advertising Week Europe 2023, where some of the greatest minds from brands, agencies, media and technology — as well as from wider pop culture — have gathered this week in London to debate the biggest issues that are shaking and shaping our industry.
, Global Head of Strategic Engagement at OMG, is joined by Mike Fletcher
, Founder and Director of content agency Slippy Media, to discuss the highlights from the conference this week.
Key topics include:
- The complex space of Connected TV
- Data-driven decision making
- The impact of Generative AI on the industry