60: The Rise of Connected TV

The Media Weekly

Mar 30 2023 • 25 mins

This week, we are joined by James Buckle, Chief Digital Officer at PHD Global, and Amy Tocock, Director of Investment Strategy at PHD UK, to talk about the rise of connected TV. Tune in and discover how brands can use CTV effectively to reach the right audiences.

Listen as we discuss:
  • What are the main opportunities for brands in the CTV space?
  • What are the main challenges with CTV and how can they be solved?
  • What are the biggest CTV trends emerging over the next few years?