In this episode, we speak with James Buckle, Chief Digital Officer at PHD – an experienced ‘MarTech Missionary’ who has helped global brands choose and develop technology strategies across their businesses.
Key talking points include:
Key talking points include:
- Why we are about to enter the golden age of Marketing Technology
- How to choose the right MarTech tools for your team
- How to set the right KPIs to maximise returns on investment
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