In this episode, Mo Said founder of Mojo Supermarket shares how his early passion for music and film led him to discover the world of advertising and the evolution of music's role in the space. The two discuss using an unreleased Mr. Rogers song in a Google campaign, current reliance on stock tracks, and how real artists will outlive stock and AI-generated music.

This week’s guest is Orlando Wood - Advertising Effectiveness Author, Researcher and Chief Innovation Officer at System1. Orlando’s research and publications have helped shape the advertising space for many years and has garnered numerous awards. Orlando is also the co-host for the advertising podcast “Never Mind The Adverts” which discusses the biggest news and the opinions on advertising.

This week’s guest - Frank Garcia is Executive Creative Director at Golin. As a musician and creative, for over a decade Frank has been helping lead ad creative for brands like Coach, WhatsApp and Under Armour. His work has been featured on CNN, The New York Times, SNL, and has received numerous accolades at Cannes Lions, The Webbys and many more.

With 20+ years of production experience; Tanya LeSieur is working at the intersection of culture, marketing, creativity, technology, and media. Tanya is currently the head of production of MUH-TAY-ZIK / HOF-FER and has worked for brands like Sonos, Audi, Staples and many others. Episode Highlights:03:25 - Tanya shares her first interaction with music in the world of advertising09:00 - Beto & Tanya discuss the importance of starting the music process early13:50 - Tanya dives into a Sonos campaign and its musical process20:25 - Tanya shares the background of a campaign she worked on for Runaway train24:50 - Tanya shares advice to fellow producers More on SoStereo:SoStereo makes it fast and easy for brands & agencies to use real music by real artists on their video content. Our goal is to help brands unlock the marketing power of music; to elevate content & better connect with consumers. Find out more at sostereo.com

Ad Age Small Agency of the Year’s Tasha Cronin, head of production at Mojo Supermarket, joins the podcast to break down the significance of music in advertising. With deep experience in the world of production working with brands like Meta, HBO, and even working on an award winning campaign for DojaCode, Tasha dives into her process and shares key advice for fellow industry professionals. Episode Highlights:05:05 - Tasha shares a few things she wishes she knew when she first started in the music-for-ads world09:00 - Tasha discusses some of the most difficult things she faces when working in production13:00 - Tasha dives into the importance of starting the music process early16:45 - Beto shares how he thinks music can best be leveraged on social media18:20 - Tasha gives an in depth look at an award winning campaign for DojaCode28:25 - Tasha shares key takeaways and advice More on SoStereo:SoStereo makes it fast and easy for brands & agencies to use real music by real artists on their video content. Our goal is to help brands unlock the marketing power of music; to elevate content & better connect with consumers. Find out more at sostereo.com

Veronica Beach, co-founder & partner of the poolhouse, joins Beto Azout to unlock the marketing power of music. Previously the Director of Production at Pereira O’Dell and a founding member & Head of Global Production at DAVID, she has worked with many brands like Burger King, Coca Cola, and Kraft-Heinz. Veronica walks us through her over 20 years of experience in the content production space, shares a key perspective on ‘ballparking’ and budgeting, and breaks down the musical process behind a prolific Dove campaign.  Episode Highlights:05:25 - Veronica shares her take on how music and advertising go hand in hand08:00 - Beto and Veronica ponder why music is typically a last line item14:10 - Veronica discusses her typical approach to music18:25 - Veronica dives into one of her favorite campaigns and the role that music played in it26:30 - Veronica shares the background behind the poolhouse More on SoStereo:SoStereo makes it fast and easy for brands & agencies to use real music by real artists on their video content. Our goal is to help brands unlock the marketing power of music; to elevate content & better connect with consumers. Find out more at sostereo.com

Award winning Creative Directors Bryan Barnes & Shannon Murphy at adam&eveDDB join the podcast to break down the music-for-ads industry. With experience working with brands like JetBlue, Volkswagen, Molson Coors, and Mountain Dew, the pair dive into tackling music from a creative perspective. Episode Highlights:05:30 - Shannon discusses her introduction to music in the advertising industry12:00 - Shannon dives into a project for Blue Moon, and the key role music played in the campaign17:00 - Bryan shares how he navigates music terminology in the production phase19:00 - Bryan dives into the background of a powerful project for P&G and the custom music process24:20 - Shannon & Bryan share their key advice for fellow creatives More on SoStereo:SoStereo makes it fast and easy for brands & agencies to use real music by real artists on their video content. Our goal is to help brands unlock the marketing power of music; to elevate content & better connect with consumers. Find out more at sostereo.com

Founder and CEO of amp Michele Arnese joins Beto Azout to discuss all things sonic branding. With decades of experience in the advertising sector, Michele is one of the world’s foremost experts in the audio branding industry. The pair discuss the development of sonic identity awareness and the intricate role music played in a Mastercard campaign. Episode Highlights:02:55 - Michele shares the background of his company08:10 - Beto & Michele discuss how awareness surrounding sonic identity has developed over the years11:40 - Michele discusses his work with Mercedes Benz17:45 - Beto & Michele ponder why brands may not prioritize music and why that should change21:50 - Michele shares his advice for how brands can best approach music More on SoStereo:SoStereo makes it fast and easy for brands & agencies to use real music by real artists on their video content. Our goal is to help brands unlock the marketing power of music; to elevate content & better connect with consumers. Find out more at sostereo.com

Award winning industry executive Jon Drawbaugh, Head of Production at Argonaut, joins Beto Azout to unlock the power of music. With a history of producing high-quality creative, Jon has worked for some of the industry’s top creative shops including FCB West, DDB San Francisco, Mullen LA, and more. Jon discusses the significance of music in all aspects of production and shares how one of his favorite bands got involved in a prolific spot. Episode Highlights:00:50 - Jon shares his journey into the world of advertising & production04:35 - Jon shares how freelance work allowed him to bring new ideas to the table09:15 - Jon dives into his musical process and how he tackles each project20:20 - Beto asks Jon to share any pivotal moments in his career that were centered around music27:45 - Jon discusses the direction he’d like to see music in advertising take in the future  More on SoStereo:SoStereo makes it fast and easy for brands & agencies to use real music by real artists on their video content. Our goal is to help brands unlock the marketing power of music; to elevate content & better connect with consumers. Find out more at sostereo.com

Award winning creative, speaker, author, and host Bernice Chao joins Beto Azout to discuss the importance of music in advertising and current trends. In this week’s episode of ‘What About The Music,’ the Head of Integrated Creative at Zambezi shares the prominence of music in her career and the impact it made on an influencer campaign for Nissan. Episode Highlights:03:10 - Bernice dives into her first role with TBWA\Chiat Day and how her position touched music08:00 - Beto & Bernice explore the concept of budget and how it comes into play when finding the perfect track for a spot09:20 - Bernice talks Beto through her role at Zambezi and the significance of music in some of her exciting new projects12:30 - Bernice discusses the key role that music played in a Nissan influencer campaign More on SoStereo:SoStereo makes it fast and easy for brands & agencies to use real music by real artists on their video content. Our goal is to help brands unlock the marketing power of music; to elevate content & better connect with consumers. Find out more at sostereo.com

Soundtrack Your Brand’s Founder, CEO & Chairman Ola Sars needs no introduction. Previously co-founder and COO of Beats Music, acquired by Apple and transformed into Apple Music, and co-founder of Pacemaker, the world’s first DJ driven music platform, Ola joins the podcast to deliver extraordinary insights on the music-tech industry.To kick off Season 3 of ‘What About The Music,’ Ola shares his research on how music drives sales, discusses the importance of transparency in the music-tech space, and shares key advice on how brands can best approach music from a strategic standpoint. Episode Highlights:06:00 - Ola explains how music can drive consumer decisions, diving into the background of Soundtrack Your Brand11:30 - Beto & Ola ponder why the music industry is always playing ‘catch up’ from a tech standpoint18:30 - Ola shares his take on how a business can best approach music strategy23:30 - Ola explains the sizable impact that music can have on a business’ success More on SoStereo:SoStereo makes it fast and easy for brands & agencies to use real music by real artists on their video content. Our goal is to help brands unlock the marketing power of music; to elevate content & better connect with consumers. Find out more at sostereo.com

Squeak E. Clean Executive Creative Producer Chris Clark and Creative Director Julie Nichols join the podcast to deliver unparalleled insights on the music-for-ads industry. In this unique episode, the Windy City duo shares key perspectives on guiding the creative process for brands and agencies, stresses the importance of collaboration with industry competitors, and explores the pivotal role of music in a Women’s History Month campaign. Episode Highlights:01:10 - Chris & Julie kick off the episode by discussing their roles at Squeak E. Clean Studios and how they got started in the advertising industry06:40 - Julie dives into a TIAA campaign for Women’s History Month and the pivotal role that music played12:30 - Chris explains how he guides the creative process for brands and agencies16:25 - Beto expresses his love for Chicago and notes the role that the Windy City had in SoStereo’s success24:16 - Chris reflects on the rapidly changing media trends and the opportunities that come with it More on SoStereo:SoStereo makes it fast and easy for brands/agencies to use real music by real artists on their video content. Our goal is to help brands unlock the marketing power of music; to elevate content & better connect with consumers. Find out more at sostereo.com

A-List 2022 Agency Executive of the Year Amani Duncan, CEO of BBH USA, is putting her nearly three decades of diverse experience across music, entertainment and consumer brands to work to shake up the advertising world with big ideas and inspiring initiatives. In this week’s episode of ‘What About The Music,’ Duncan shares her extensive experience in the music-for-advertising industry, and gives an in-depth look at how she leveraged new partnerships to help reimagine the 200-year-old brand C.F. Martin Guitar & Co (Martin Guitar). Episode Highlights:6:50 - Amani discusses how she kicked off her career in the music field and the many influences that paved the way to her current role13:10 - Beto shares his early inspiration for founding SoStereo, noting one experience that guided him towards where he is today17:00 - Amani dives into her experience in indie filmmaking and the impact of music on the final result24:20 - Amani explains the future that she sees for music in advertising More on SoStereo:SoStereo makes it fast and easy for brands/agencies to use real music by real artists on their video content. Our goal is to help brands unlock the marketing power of music; to elevate content & better connect with consumers. Find out more at sostereo.com

Publicis and Saatchi NY dynamic duo Tim LeGallo, Director of Integrated Publication, and Robin Oksenhendler, Director of Business Affairs, join SoStereo EP Joey Netter to discuss all things music. The pair explores the future of music as the social media landscape evolves and touches on their tireless collaboration process working with brands like CVS, Citibank, and Smucker. Episode Highlights:1:55 - Tim & Robin touch on their process of working together & aligning on goals12:35 - Tim explains how his team navigates working without a Music Producer16:55 - Joey, Tim & Robin share hilarious stories about working with famous artists18:05 - As the social media landscape continues to evolve, Tim & Robin discuss their vision for the future of music More on SoStereo:SoStereo makes it fast and easy for brands/agencies to use real music by real artists on their video content. Our goal is to help brands unlock the marketing power of music; to elevate content & better connect with consumers. Find out more at sostereo.com

This week, we’re joined by Cheri Anderson, Head of Production at JOAN Creative & Managing Director at JOAN Studios. With a career defined by best in class production work and the procurement of unique talent, Cheri has undoubtedly made her mark in the industry. She discusses her extensive background, tells the remarkable story about an early 2000s Super Bowl campaign, and touches on the importance of leveraging music from independent artists. Episode Highlights:3:55 - Cheri talks about her role as Head of Production at JOAN Creative & Managing Director of JOAN Studios6:55 - Cheri gives an inside look at her process for working with music16:20 - Cheri discusses a pivotal moment in her career where music played a key role20:30 - Beto & Cheri discuss having access to undiscovered music & leveraging music from independent artists More on SoStereo:SoStereo makes it fast and easy for brands/agencies to use real music by real artists on their video content. Our goal is to help brands unlock the marketing power of music; to elevate content & better connect with consumers. Find out more at sostereo.com

Emmy-winning creative Bianca Guimaraes has made global noise with prominent campaigns, pushing the creative envelope in the advertising industry. She has been named one of Business Insider’s ’30 Most Creative People in Advertising Under 30’ four times and is currently Partner & Executive Creative Director at Mischief USA. In our latest episode of What About The Music, Bianca dives into her role at Mischief USA and explores the music used in her favorite campaigns. Episode Highlights:02:45 - Bianca touches on the importance of music in her career and her typical process when approaching music.04:50 - Beto & Bianca discuss the details of a music-heavy campaign.12:05 - Bianca shares insight on kickstarting the music process for a project.20:00 - Beto & Bianca elaborate on the significance of using desirable music to capture the attention of viewers. More on SoStereo:SoStereo makes it fast and easy for brands/agencies to use real music by real artists on their video content. Our goal is to help brands unlock the marketing power of music; to elevate content & better connect with consumers. Find out more at sostereo.com

VMLY&R North America Executive Music Producer Theresa Notartomaso is a leader who sees talent in unexpected places - ensuring that the role of music gets the love it deserves. She touches on her entrance into the world of advertising, explores her creative process when approaching a new brief, and dives into the work behind recent campaigns. Episode Highlights:3:15 - Theresa discusses her background, including how she got involved in the advertising world13:38 - Theresa expresses the importance of understanding the project’s musical needs & budget20:35 - Theresa dives into the music behind various campaigns, including Wendy’s, Citi Bank, and Altice28:50 - Beto & Theresa explore solutions to get everyone aligned on music for a spot More on SoStereo:SoStereo makes it fast and easy for brands/agencies to use real music by real artists on their video content. Our goal is to help brands unlock the marketing power of music; to elevate content & better connect with consumers. Find out more at sostereo.com

Helping lead Droga5 to win over 25 music & advertising industry awards, Senior Music Supervisor Mike Ladman needs no introduction. Mike shares his passion for music, elaborates on his creative process, and discusses the stories behind several Meta campaigns. Episode Highlights:10:27 - Mike delves into the creative process behind Meta’s ’The Tiger & The Buffalo’ campaign.20:43 - Mike discusses the trials and tribulations that came with developing four simultaneous music-driven spots in a short timeline.25:30 - Beto & Mike touch on their love for African music and the difficulties that can arise when licensing it.31:40 - Would you listen to this music on your own time? Mike explains how he assesses whether or not he has found the right song for a spot. More on SoStereo:SoStereo makes it fast and easy for brands/agencies to use real music by real artists on their video content. Our goal is to help brands unlock the marketing power of music; to elevate content & better connect with consumers. Find out more at sostereo.com

Condé Nast Executive Creative Director (US/UK) Berry English joins the podcast to talk about the role of music in all forms of storytelling. He dives into his creative process, discusses the benefits of leveraging emerging artist music on branded content, and talks about a global electronic music campaign for AB InBev. Episode Highlights:07:13 - Berry discusses his typical approach to finding music for a project12:30 - Beto & Berry explore the advantages of using music from up-and-coming artists14:01 - Berry walks us through the global electronic music campaign for AB InBev20:07 - Berry lists some key takeaways for aspiring creatives/producers More on SoStereo:SoStereo makes it fast and easy for brands/agencies to use real music by real artists on their video content. Our goal is to help brands unlock the marketing power of music; to elevate content & better connect with consumers. Find out more at sostereo.com

Johannes Leonardo's Group Creative Directors Jeph Burton and Hunter Hampton join us to kick off Season 2 of 'What About The Music'. Together with SoStereo Co-Founder Beto Azout, they discuss their background in music-heavy campaigns, such as the recently launched 'La Dolce Velveeta' and Instagram's 'Yours To Make.'  Episode Highlights:04:05: Hunter & Jeph expand on their typical approach to work06:16 - Jeph shares their unique approach to Instagram's 'Yours To Make' campaign13:33 - Hunter discusses the perks of working with independent artists17:46 - Hunter & Jeph review their emotional response to the music used in the 'La Dolce Velveeta' campaign More on SoStereo:SoStereo makes it fast and easy for brands/agencies to use real music by real artists on their video content. Our goal is to help brands unlock the marketing power of music; to elevate content & better connect with consumers. Find out more at sostereo.com