Condé Nast Executive Creative Director (US/UK) Berry English joins the podcast to talk about the role of music in all forms of storytelling. He dives into his creative process, discusses the benefits of leveraging emerging artist music on branded content, and talks about a global electronic music campaign for AB InBev.

Episode Highlights:

07:13 - Berry discusses his typical approach to finding music for a project

12:30 - Beto & Berry explore the advantages of using music from up-and-coming artists

14:01 - Berry walks us through the global electronic music campaign for AB InBev

20:07 - Berry lists some key takeaways for aspiring creatives/producers

More on SoStereo:

SoStereo makes it fast and easy for brands/agencies to use real music by real artists on their video content. Our goal is to help brands unlock the marketing power of music; to elevate content & better connect with consumers. Find out more at sostereo.com