Emmy-winning creative Bianca Guimaraes has made global noise with prominent campaigns, pushing the creative envelope in the advertising industry. She has been named one of Business Insider’s ’30 Most Creative People in Advertising Under 30’ four times and is currently Partner & Executive Creative Director at Mischief USA. In our latest episode of What About The Music, Bianca dives into her role at Mischief USA and explores the music used in her favorite campaigns.
02:45 - Bianca touches on the importance of music in her career and her typical process when approaching music.
04:50 - Beto & Bianca discuss the details of a music-heavy campaign.
12:05 - Bianca shares insight on kickstarting the music process for a project.
20:00 - Beto & Bianca elaborate on the significance of using desirable music to capture the attention of viewers.
More on SoStereo:
SoStereo makes it fast and easy for brands/agencies to use real music by real artists on their video content. Our goal is to help brands unlock the marketing power of music; to elevate content & better connect with consumers. Find out more at sostereo.com