Soundtrack Your Brand’s Founder, CEO & Chairman Ola Sars needs no introduction. Previously co-founder and COO of Beats Music, acquired by Apple and transformed into Apple Music, and co-founder of Pacemaker, the world’s first DJ driven music platform, Ola joins the podcast to deliver extraordinary insights on the music-tech industry.

To kick off Season 3 of ‘What About The Music,’ Ola shares his research on how music drives sales, discusses the importance of transparency in the music-tech space, and shares key advice on how brands can best approach music from a strategic standpoint.

Episode Highlights:

06:00 - Ola explains how music can drive consumer decisions, diving into the background of Soundtrack Your Brand

11:30 - Beto & Ola ponder why the music industry is always playing ‘catch up’ from a tech standpoint

18:30 - Ola shares his take on how a business can best approach music strategy

23:30 - Ola explains the sizable impact that music can have on a business’ success

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SoStereo makes it fast and easy for brands & agencies to use real music by real artists on their video content. Our goal is to help brands unlock the marketing power of music; to elevate content & better connect with consumers. Find out more at sostereo.com