Marketing Musings | Johnny Molson

Johnny Molson

Bite-sized thoughts for small business marketing by Wizard of Ads partner Johnny Molson read less

Everyone You Know (is a liar)
May 25 2021
Everyone You Know (is a liar)
Columbia University says you know 600 people: https://www.nytimes.com/2013/02/19/science/the-average-american-knows-how-many-people.html#:~:text=The%20average%20American%20knows%20about%20600%20people....about 150 of them you'd call a casual acquaintance: https://www.newyorker.com/science/maria-konnikova/social-media-affect-math-dunbar-number-friendshipsThe definition of a "Representative Sample:" https://www.investopedia.com/terms/r/representative-sample.asp#:~:text=A%20representative%20sample%20is%20a,three%20males%20and%20three%20females.The average person watches 5 hours 21 minutes of video daily: https://www.thinkbox.tv/research/nickable-charts/ultimate-nickables/tv-advertisings-ultimate-nickable-charts/eMarketer says 41 minutes is spent watching YouTube: https://www.emarketer.com/content/us-youtube-advertising-2020Neilsen reports you watch 3 hours 27 minutes of live TV: https://abcnews.go.com/Lifestyle/wireStory/study-shows-explosive-growth-time-spent-streaming-tv-68940265And they say 69% of the population reads the newspaper: https://letter.ly/us-newspaper-circulation/You spend over an hour each day listening to the radio: https://www.statista.com/statistics/761889/daily-time-spent-radio/...including while you're listening to stuff online: https://www.edisonresearch.com/edison-researchs-top-ten-findings-from-2019-so-far/Personally, I find this interesting. But remember, I'm media agnostic: https://molsonpartners.com/media-agnosticism/