The PROPER Way to Advertise a Sale

Marketing Musings | Johnny Molson

Feb 22 2022 • 7 mins

Research from Les Binet and Peter Field:

https://ipa.co.uk/knowledge/ipa-blog/the-greatest-hits-of-binet-field/

Their book, The Long and the Short of it:

https://ipa.co.uk/knowledge/publications-reports/the-long-and-the-short-of-it-balancing-short-and-long-term-marketing-strategies/

Mark Ritson article on price promotions:

https://www.marketingweek.com/ritson-era-price-promotions-over/