Feb 12 2024
Technology, Practice Leadership and Success Strategies for Advisors
Financial Advisor Marketing Podcast with hosts Stephen Oliver and Matt ReinerTechnology, Practice Leadership and Success Strategies for Financial Advisors * * * * * Learn more and, receive our free practice growth package at: https://www.AdvisorWealthMastery.com More marketing financial advisor podcasts can be found here: https://advisorwealthmastery.com/latestpodcasts/ Or subscribe to our podcasts using your favorite platform: https://advisorwealthmastery.com/subscribe-to-podcasts Key Takeaways Innovation is a mindset, not just technology. It involves processes, workflows, and technology.Artificial intelligence will augment advisors, not replace them. It allows advisors to focus on building relationships.Advisors should have a clear, authentic brand and target niche markets. This attracts ideal clients.Take risks and be okay with failing. It leads to valuable learning. Topics: Introductions and Backgrounds Stephen Oliver is based in Colorado, Matt Reiner is in AtlantaMatt's father started a wealth management firm 27 years ago, Matt joined 15 years agoMatt struggled with imposter syndrome initially in the family business8 years ago Matt's firm started a technology business, which failed but taught him a lotNow Matt focuses on leadership, innovation and technology for his firm Matt's Books and Content Matt has written books focused on budgeting, and recently a series called "Dr. Cole Cash" which is a business fable for advisorsHe has a podcast called Bridging the Gap and a weekly email newsletter called The CircleHis content focuses on leadership, innovation and technology Innovation and Technology Innovation is a mindset, not just technology. It involves processes and workflows too.AI will augment advisors, not replace them. It allows more focus on relationships.Regulation needs to keep up with technology innovations in the industry. Marketing and Branding Advisors should have an authentic brand and niche target market to stand out. Can't be all things to all people.Content should be authentic - write what you are passionate about. Team Building As firms grow, founders struggle to systematize and document processes that had been in their heads. There is a gap between current state and the desired state.Firms try to jump to technology before fully understanding and documenting processes. Taking Risks Advisors should take risks and be okay with failing sometimes. It leads to valuable learning.